{"id":1337,"date":"2015-08-16T09:00:57","date_gmt":"2015-08-16T16:00:57","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=1337"},"modified":"2015-08-16T09:00:57","modified_gmt":"2015-08-16T16:00:57","slug":"writing-linkedin-content","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/writing-linkedin-content\/","title":{"rendered":"How to Create Engaging LinkedIn Content"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Gone are the days when LinkedIn was used solely as an online resume. Today, professionals who want to stay relevant and businesses who want to <a href=\"https:\/\/www.sabaseo.com\/search-engine-marketing\/\"><span class=\"s2\">increase website traffic<\/span><\/a> can\u2014and should\u2014use LinkedIn as a soundboard. From job search advice to industry-specific content, LinkedIn users can now publish posts that allow them to demonstrate their skills and knowledge, share industry news, and highlight products or services using LinkedIn\u2019s content platform.<\/span><\/p>\n<p>This is an invaluable tool for any business, so how do you harness it in a way that encourages reader engagement? Try these tips from <a href=\"https:\/\/www.sabaseo.com\/\"><span class=\"s2\">San Diego internet marketers<\/span><\/a> to get started:<\/p>\n<h2>1. Don\u2019t write for the sake of writing.<\/h2>\n<p class=\"p1\"><span class=\"s1\">While it\u2019s important to establish a presence in your industry, readers can sniff out insincerity\u2014and that doesn\u2019t reflect well on anyone. Rather, find topics that genuinely interest you and focus on that.<\/span><\/p>\n<h2>2. Be aware of trends.<\/h2>\n<p class=\"p1\"><span class=\"s1\">By subscribing to LinkedIn Pulse channels, you can find trending topics amongst thought leaders and contributors alike. Contribute to the conversation if you have something to say, but don\u2019t replicate another person\u2019s post. Redundancy won\u2019t impress anyone, so if you don\u2019t have enough to say to warrant a full piece, consider commenting on another article instead.<\/span><\/p>\n<h2>3. Develop\u2014and keep\u2014a unique voice.<\/h2>\n<p class=\"p1\"><span class=\"s1\">Research is important, but through it we can occasionally adopt others\u2019 styles. If possible, try writing some of your content before researching, then add to it after and see if your voice has changed.<\/span><\/p>\n<h2>4. Include a relevant image.<\/h2>\n<p class=\"p1\"><span class=\"s1\">It\u2019s been proven that photos often boost the views and shares of a particular post, so consider paying a visit to one of the many stock image websites out there and grabbing a professional photo for your article. It could make the difference between your piece being scrolled past in a feed or catching someone\u2019s eye.\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Creating relevant content on LinkedIn is really quite simple if you\u2019re willing to be patient and diligent. For more information on using LinkedIn for your business or to learn how to increase your online presence, turn to Saba, Inc. We offer PPC, social media, and <a href=\"https:\/\/www.sabaseo.com\/search-engine-optimization\/\"><span class=\"s2\">SEO services in San Diego<\/span><\/a>. Call us at (858) 277-1717 and schedule a free website analysis today!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the days when LinkedIn was used solely as an online resume. Today, professionals who want to stay relevant and businesses who want to increase website traffic can\u2014and should\u2014use LinkedIn as a soundboard. From job search advice to industry-specific content, LinkedIn users can now publish posts that allow them to demonstrate their skills and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create LinkedIn Content Readers Respond To<\/title>\n<meta name=\"description\" content=\"LinkedIn can be a great way to boost your business&#039; online presence--if you create engaging content. Read on to learn how.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create LinkedIn Content Readers Respond To\" \/>\n<meta property=\"og:description\" content=\"LinkedIn can be a great way to boost your business&#039; online presence--if you create engaging content. 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