{"id":1506,"date":"2015-11-13T09:00:49","date_gmt":"2015-11-13T16:00:49","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=1506"},"modified":"2015-11-13T09:00:49","modified_gmt":"2015-11-13T16:00:49","slug":"what-is-latent-semantic-indexing","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/what-is-latent-semantic-indexing\/","title":{"rendered":"Understanding Latent Semantic Indexing & How to Use It to Overcome the Competition"},"content":{"rendered":"

Search engines constantly implement new algorithms and techniques for evaluating the endless amount of data that humans produce. Understanding how to leverage these new techniques will put you ahead of the curve, which in turn means you can outsmart other businesses.<\/p>\n

Let’s take a look at latent semantic indexing before exploring how you can use it in your next online marketing<\/a> campaign.<\/p>\n

What Is LSI?<\/h2>\n

Latent semantic indexing (LSI) may seem like a mathematically complex subject, but it’s incredibly easy to understand. It is a mathematical way for machines to evaluate how words in a string are related to every known word.<\/p>\n

It’s worth noting that LSI is not simply searching for synonyms. It searches for words that are related to the subject. For example, \u201cCar dealership\u201d may be related to \u201cToyota\u201d, \u201cUsed Cars\u201d, \u201cPlaces to Buy Cars\u201d and other similar terms.<\/p>\n

How Can You Use LSI?<\/h2>\n

There are two main reasons you should incorporate tactics that appeal to LSI into your content creation campaigns:<\/p>\n

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  1. It helps to differentiate your word usage, which makes your pages look more natural and less like spam.<\/li>\n
  2. It allows you to rank for similar words that you may otherwise miss.<\/li>\n<\/ol>\n

    The way you use LSI is relatively simple. You just need to use words that are related to whatever you may be writing about while varying your word choice enough to make your content appear natural.<\/p>\n

    This Means:<\/h2>\n