{"id":4283,"date":"2019-05-15T09:00:53","date_gmt":"2019-05-15T16:00:53","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4283"},"modified":"2019-05-15T09:00:53","modified_gmt":"2019-05-15T16:00:53","slug":"what-mistakes-should-i-avoid-in-my-content-marketing","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/what-mistakes-should-i-avoid-in-my-content-marketing\/","title":{"rendered":"10 Mistakes to Avoid in Your Content Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content is still king in terms of how it can encourage interaction in the form of clicks, shares, and conversions. Still, there are times when content marketing missteps can have the wrong kind of impact on a business and brand.<\/span> <span style=\"font-weight: 400;\">The experienced content marketing experts from Saba SEO, a leading provider of\u00a0<\/span><a href=\"https:\/\/www.sabaseo.com\/services\/\"><span style=\"font-weight: 400;\">San Diego SEO services<\/span><\/a><span style=\"font-weight: 400;\">, offer these <\/span><span style=\"font-weight: 400;\">ten content marketing mistakes you&#8217;ll definitely want to avoid.<\/span><\/p>\n<h2>1. Getting Facts Wrong<\/h2>\n<p><span style=\"font-weight: 400;\">Startling statistics and compelling facts can be excellent ways to grab attention with your content. However, if you get some of those facts wrong, your credibility and trustworthiness will take a big hit. Check and double-check any facts you use within your content to make sure you\u2019re passing along accurate info.<\/span><\/p>\n<h2>2. Going Off Topic<\/h2>\n<p><span style=\"font-weight: 400;\">Nothing frustrates content viewers or readers more than something that promises to be about one thing and then deviates to unrelated topics. Stay on topic and avoid unnecessary filler. If you do need some extra material, consider:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Using quotes from reputable people within your industry related to your topic<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Presenting related facts in bulleted or numbered lists<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Briefly mentioning a minimum of one or two related topics towards the end of your content before doing a brief recap of your main topic<\/span><\/p>\n<h2>3. Writing About Irrelevant Topics<\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;re not going to be doing your brand any favors if you\u2019re writing about topics your intended audience simply isn&#8217;t interested in. Tools like Answer the Public and Google Trends can be used to get a better idea of various topics people within your target audience are searching for online.<\/span><\/p>\n<h2>4. Presenting Inconsistent Content<\/h2>\n<p><span style=\"font-weight: 400;\">Content marketing is only going to work well for your brand if you stick to certain messages that fit in with your brand&#8217;s unique image. Avoid the temptation of trying to follow trends or copy what&#8217;s working for other brands. You&#8217;re more likely to increase brand recognition if you maintain a consistent tone with your content in all its various forms (e.g., website text, videos, images, social and blog posts, and ad copy).<\/span><\/p>\n<h2>5. Copying Content<\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s nothing wrong with checking out your competitors&#8217; content to get an idea of what they\u2019re presenting to the same audience. However, you want to make sure your own content offers a unique spin that&#8217;s right for your business. Copying content can also result in an abundance of bad things for your brand, including:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Duplicate content issues with Google<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lost credibility<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Diminished SEO value<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you really want to use somebody else&#8217;s content, link back to the source, which is also a good way to get backlinks.<\/span><\/li>\n<\/ul>\n<h2>6. Publishing Inconsistencies<\/h2>\n<p><span style=\"font-weight: 400;\">Having a sporadic approach about content presentation can be really frustrating for your target audience. Fortunately, there are content scheduling tools you can use to maintain consistency in how often you present content. You can even bank some content and determine when you want it published.<\/span><\/p>\n<h2>7. Having No Content Marketing Strategy<\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;re only setting yourself up for disaster if you start putting out content without first having a clear strategy in mind. One way to do this is with a pillar-and-cluster strategy, which means you&#8217;ll have a page with one main topic (the \u201cpillar\u201d page), and subsequent pages (the &#8220;cluster&#8221;) that link to your main page will cover subtopics related to your main topic.<\/span><\/p>\n<h2>8. Focusing on One Type of Content<\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;ll have a hard time ranking well on search engine results pages (SERPs) if you only focus on one type of content. You&#8217;ll get better results if you mix things up with a diverse content marketing strategy. Options include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Video content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In-depth articles<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Engaging blog and social posts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Live-streaming content<\/span><\/li>\n<\/ul>\n<h2>9. Not Tracking Results<\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;re not going to know what is and isn\u2019t working with your content marketing strategy if you&#8217;re not tracking results. There are plenty of tools you can use to keep tabs on how all your content is performing online. Google Analytics and SEMRush are just a couple examples.<\/span><\/p>\n<h2>10. Forgetting Calls to Action<\/h2>\n<p><span style=\"font-weight: 400;\">If your goal with content marketing is to generate leads and inspire conversions, you need to tell people viewing your content what you want them to do, which is why you need calls to action that are clear, concise, and compelling.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The professionals at Saba SEO, a premier <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">San Diego SEO agency<\/span><\/a><span style=\"font-weight: 400;\">, can help you avoid these types of mistakes and provide expert assistance with all your content marketing efforts. We have more than a decade of hands-on experience helping clients with social media marketing, PPC, and SEO. If you need help boosting your website ranking with outstanding content, give us a call today at\u00a0858-277-1717.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is still king in terms of how it can encourage interaction in the form of clicks, shares, and conversions. Still, there are times when content marketing missteps can have the wrong kind of impact on a business and brand. The experienced content marketing experts from Saba SEO, a leading provider of\u00a0San Diego SEO services, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Content Marketing Mistakes You Should Be Avoiding<\/title>\n<meta name=\"description\" content=\"Content marketing is an essential part of any marketing strategy, but it can backfire if it&#039;s done badly. 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