{"id":4639,"date":"2019-11-25T09:00:27","date_gmt":"2019-11-25T17:00:27","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4639"},"modified":"2019-11-25T09:00:27","modified_gmt":"2019-11-25T17:00:27","slug":"googles-improved-understanding-of-search-queries","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/","title":{"rendered":"Why Google Understands Searches Better Now"},"content":{"rendered":"

Search engines are constantly striving to improve their understanding of what people are searching for online so they can direct them to relevant results. This is good news for marketers and business owners looking to boost the visibility of their online content. If this is one of your goals, keep reading to learn what the experts at Saba SEO, a trusted provider of high-quality <\/span>San Diego SEO services<\/span><\/a>, have to say about the latest advances that are making it easier to understand searches better than ever before.<\/span><\/p>\n

Gaining New Content Clues Thanks to BERT<\/h2>\n

In 2018, Google introduced Bidirectional Encoder Representations from Transformers, or BERT. It’s essentially a high-tech system for answering questions, and it allows words to be processed in relation to surrounding words in a sentence instead of individually. Search terms can then be better understood because the context in which they\u2019re used is also considered. The result is more relevant search results, which could contribute to: <\/span>
\n<\/span>
\n<\/span>\u2022 More relevant traffic coming to your website<\/span>
\n<\/span>\u2022 Higher numbers of users who are ready to take the desired action<\/span>
\n<\/span>\u2022 Lower bounce rates and other beneficial stats\u00a0<\/span><\/p>\n

Having an Impact on Ranking and Featured Snippets<\/h2>\n

Let’s say you\u2019re searching for “flights from Las Vegas to Miami.” Previously, it wasn\u2019t possible for search engines to process words like “to” to figure out whether you were going to or from Miami. But thanks to the ability to use BERT models, prepositions such as “for” and “to” can be taken into consideration when results are delivered. This increased precision also applies to the featured snippets Google automatically draws from relevant content.<\/span><\/p>\n

Increasing Search Accuracy in Multiple Languages<\/h2>\n

One other appealing feature of Google’s BERT system is the ability to improve search results in different languages. The idea here is to take improvements in English language search results and apply those results to other languages.<\/span>
\n<\/span>
\n<\/span>Understanding searches better is great, but it’s just as important to really understand your target audience. Once you have this knowledge, you can then produce the type of SEO-friendly content that can make things like Google’s BERT models even more accurate and effective.<\/span>
\n<\/span>
\n<\/span>Websites that keep up with Google\u2019s changing algorithms are more likely to rank higher. If you want Google to recognize you as an expert on your product or service, Saba SEO can help. As one of the most well-respected\u00a0<\/span>San Diego SEO companies<\/span><\/a>, we have served clients for more than ten years. In addition to search engine optimization, our services include web design, social media marketing, and mobile app development. To boost your ranking and stay up to date on Google\u2019s practices, reach out to one of our SEO specialists at 858-277-1717.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Search engines are constantly striving to improve their understanding of what people are searching for online so they can direct them to relevant results. This is good news for marketers and business owners looking to boost the visibility of their online content. If this is one of your goals, keep reading to learn what the […]<\/p>\n","protected":false},"author":1,"featured_media":4648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"\nUnderstanding Searches Better than Ever Before<\/title>\n<meta name=\"description\" content=\"Google continually refines its processes to improve its understanding of search queries. Here\u2019s the latest on how it understands searches better than ever.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Searches Better than Ever Before\" \/>\n<meta property=\"og:description\" content=\"Google continually refines its processes to improve its understanding of search queries. Here\u2019s the latest on how it understands searches better than ever.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/\" \/>\n<meta property=\"og:site_name\" content=\"Saba Digital Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-25T17:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@saba4321\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@saba4321\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/\",\"name\":\"Understanding Searches Better than Ever Before\",\"isPartOf\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg\",\"datePublished\":\"2019-11-25T17:00:27+00:00\",\"author\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af\"},\"description\":\"Google continually refines its processes to improve its understanding of search queries. Here\u2019s the latest on how it understands searches better than ever.\",\"breadcrumb\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#primaryimage\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg\",\"contentUrl\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg\",\"width\":525,\"height\":350,\"caption\":\"How Google Understands Searches Better Now in San Diego, CA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Google Understands Searches Better Now\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/\",\"name\":\"Saba Digital Marketing\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af\",\"name\":\"admin@saba4321\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g\",\"caption\":\"admin@saba4321\"},\"sameAs\":[\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\"],\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/author\/adminsaba4321\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Searches Better than Ever Before","description":"Google continually refines its processes to improve its understanding of search queries. Here\u2019s the latest on how it understands searches better than ever.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Understanding Searches Better than Ever Before","og_description":"Google continually refines its processes to improve its understanding of search queries. Here\u2019s the latest on how it understands searches better than ever.","og_url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/","og_site_name":"Saba Digital Marketing","article_published_time":"2019-11-25T17:00:27+00:00","og_image":[{"width":525,"height":350,"url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg","type":"image\/jpeg"}],"author":"admin@saba4321","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@saba4321","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/","name":"Understanding Searches Better than Ever Before","isPartOf":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#primaryimage"},"image":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#primaryimage"},"thumbnailUrl":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg","datePublished":"2019-11-25T17:00:27+00:00","author":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af"},"description":"Google continually refines its processes to improve its understanding of search queries. Here\u2019s the latest on how it understands searches better than ever.","breadcrumb":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#primaryimage","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg","contentUrl":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2019\/11\/Google-Search.jpg","width":525,"height":350,"caption":"How Google Understands Searches Better Now in San Diego, CA"},{"@type":"BreadcrumbList","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/googles-improved-understanding-of-search-queries\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/"},{"@type":"ListItem","position":2,"name":"Why Google Understands Searches Better Now"}]},{"@type":"WebSite","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/","name":"Saba Digital Marketing","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af","name":"admin@saba4321","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g","caption":"admin@saba4321"},"sameAs":["https:\/\/cloud.sabaseo.com\/~beta\/seosaba"],"url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/author\/adminsaba4321\/"}]}},"_links":{"self":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts\/4639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/comments?post=4639"}],"version-history":[{"count":0,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts\/4639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/media\/4648"}],"wp:attachment":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/media?parent=4639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/categories?post=4639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/tags?post=4639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}