{"id":4775,"date":"2020-02-10T09:00:45","date_gmt":"2020-02-10T17:00:45","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4775"},"modified":"2020-02-10T09:00:45","modified_gmt":"2020-02-10T17:00:45","slug":"impact-of-january-2020-google-core-update","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/impact-of-january-2020-google-core-update\/","title":{"rendered":"January 2020: Google\u2019s Core Update"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google isn&#8217;t slacking in 2020. The search engine giant officially rolled out its latest core update on January 13th, 2020. While Google normally rolls out algorithmic updates on a fairly consistent basis every few months or so, this one is a big deal because it&#8217;s a core update that has the potential to affect online visibility, revenue, and rankings. Here&#8217;s what you need to know, according to the experienced professionals from Saba <\/span><span style=\"font-weight: 400;\">SEO, <\/span><span style=\"font-weight: 400;\">one of the premier digital marketing and <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">SEO companies San Diego<\/span><\/a> <span style=\"font-weight: 400;\">businesses rely on for unmatched expertise and high-quality service delivered with integrity.<\/span><\/p>\n<h2>The January 2020 Core Update Is Now Live<\/h2>\n<p><span style=\"font-weight: 400;\">Just hours after the initial announcement, Google sent out another message declaring what&#8217;s officially called the January 2020 Core Update was live. The company further stated plans to roll it out to various Google data centers in the following days.<\/span><\/p>\n<h2>What It Could Mean for Your Site<\/h2>\n<p><span style=\"font-weight: 400;\">Google core updates have a tendency to produce mixed results. For instance, there were two core updates in 2019. Some SEO and marketing experts believe the June 2019 update was more impactful than the one in September of 2019. An update in November of the same year was focused on local rankings.<\/span><\/p>\n<h2>What to Do if You\u2019re Affected<\/h2>\n<p><span style=\"font-weight: 400;\">First off, don&#8217;t panic if you\u2019re affected by Google&#8217;s January 2020 core update. In some instances, a negative ranking may not have anything specifically do with your content or site. That being said, it can be helpful to take a look at your existing SEO strategy if a core update does affect you. Google suggests paying attention to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> How your content is presented<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How descriptive and relevant your headlines, subheads, and meta descriptions are<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How trustworthy your content is<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> How you\u2019re promoting your online-accessible content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because of the many factors involved that aren&#8217;t known when Google makes core updates, it&#8217;s not possible to fully protect yourself from being impacted in some way. However, what you can do is be proactive about checking your stats, being mindful of the SEO techniques you use, and responding to the needs and expectations of your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping up with Google\u2019s changing algorithms and ranking factors is one of the smartest things a business can do in today\u2019s online-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the experts from Saba SEO. For premier expertise in web design, digital marketing, and <\/span><a href=\"https:\/\/www.sabaseo.com\/search-engine-optimization\/\"><span style=\"font-weight: 400;\">SEO, San Diego<\/span><\/a> <span style=\"font-weight: 400;\">companies have relied on us for almost fifteen years. Call one of our SEO specialists today at 858-277-1717.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google isn&#8217;t slacking in 2020. The search engine giant officially rolled out its latest core update on January 13th, 2020. While Google normally rolls out algorithmic updates on a fairly consistent basis every few months or so, this one is a big deal because it&#8217;s a core update that has the potential to affect online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-updates-algorithms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google January 2020 Core Update<\/title>\n<meta name=\"description\" content=\"Google\u2019s periodic core updates affect the organic rankings of many websites. 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