{"id":4885,"date":"2020-03-25T09:00:36","date_gmt":"2020-03-25T16:00:36","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4885"},"modified":"2020-03-25T09:00:36","modified_gmt":"2020-03-25T16:00:36","slug":"how-to-use-linkedin-for-advertising","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-use-linkedin-for-advertising\/","title":{"rendered":"Tips for Beginners Who Want to Advertise on LinkedIn"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LinkedIn is the most unique of all social media platforms. This is where professionals hang out. It makes sense that if you want to do B2B advertising, LinkedIn is where you\u2019ll find your tribe. Advertising on LinkedIn is a fairly simple process. You begin by setting up your LinkedIn campaign. Next, you create your ads. Sounds simple? It is. H<\/span><span style=\"font-weight: 400;\">igh visibility on LinkedIn can also do wonders for your overall online reputation and credibility. The experts at Saba SEO, a leading <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">San Diego SEO agency<\/span><\/a><span style=\"font-weight: 400;\">, share this <\/span><span style=\"font-weight: 400;\">beginner&#8217;s guide to advertising on LinkedIn. <\/span><\/p>\n<h2>Objectives<\/h2>\n<p><span style=\"font-weight: 400;\">Before you begin advertising on LinkedIn, determine your objectives. What do you want people to do when they see your ads? Some of the options include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Site visits \u2013 Use LinkedIn ads to drive traffic to a landing page on your website. This is primarily used for brand awareness.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead generation \u2013 LinkedIn has a handy half-filled form used to target select groups of customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video \u2013 Video is king, and good video can give a potential customer a feeling about your brand and your product. The key with video is the ability to produce a great deal of it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement \u2013 Get more LinkedIn members to follow your LinkedIn company page. <\/span><\/li>\n<\/ul>\n<h2>Audience<\/h2>\n<p><span style=\"font-weight: 400;\">Determining your audience is even more detailed than answering who your target customer is. Even if you believe your product is for everyone, being specific and pinpointing a target audience can help you make recordable progress. Some of the specifics you may want to target include regional areas, gender, age groups, and language. <\/span><\/p>\n<h2>Interests<\/h2>\n<p><span style=\"font-weight: 400;\">Targeting LinkedIn members with similar interests as your organization&#8217;s will likely develop a positive connection. You can create content on trends associated with where your interests and your company\u2019s brand intersect. <\/span><\/p>\n<h2>Ad Format<\/h2>\n<p><span style=\"font-weight: 400;\">What types of ads should you create? There\u2019s a cornucopia of possibilities. Here are some you may consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Single image ad \u2013 One image that\u2019s included in the LinkedIn newsfeed along with the content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Text ad \u2013 A word-only ad located on the top column or on the right of the page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Job ads \u2013 Promote open positions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Message ad \u2013 Focused on your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video ad \u2013 A single video included in the LinkedIn newsfeed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spotlight ads \u2013 Only seen on desktops (not on laptops or mobile devices), ads that promote specials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follower ads \u2013 Also only on desktop platforms, personalized ads using profile data<\/span><\/li>\n<\/ul>\n<h2>Placement<\/h2>\n<p><span style=\"font-weight: 400;\">Decide where your ad will get the most exposure. You can also exclude places where you don\u2019t want to promote your ad.<\/span><\/p>\n<h2>Budget<\/h2>\n<p><span style=\"font-weight: 400;\">Use your money wisely by targeting niche markets. This goes back to your audience and objectives. Using LinkedIn&#8217;s content suggestions can help you use your budget wisely and get the social media results you\u2019re looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to social media and <\/span><a href=\"https:\/\/www.sabaseo.com\/search-engine-marketing\/\"><span style=\"font-weight: 400;\">Internet marketing service<\/span><\/a><span style=\"font-weight: 400;\">, San Diego business owners need look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in everything from SEO to search engine marketing and web design. San Diego business owners who would like to speak with one of our consultants should call us today at 858-277-1717.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is the most unique of all social media platforms. This is where professionals hang out. It makes sense that if you want to do B2B advertising, LinkedIn is where you\u2019ll find your tribe. Advertising on LinkedIn is a fairly simple process. You begin by setting up your LinkedIn campaign. Next, you create your ads. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Beginner\u2019s Guide to Advertising on LinkedIn<\/title>\n<meta name=\"description\" content=\"As one of the most popular social media platforms, LinkedIn offers fantastic advertising opportunities. 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