{"id":4938,"date":"2020-04-22T09:00:43","date_gmt":"2020-04-22T16:00:43","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4938"},"modified":"2020-04-22T09:00:43","modified_gmt":"2020-04-22T16:00:43","slug":"how-can-google-ads-help-my-business-during-coronavirus","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-can-google-ads-help-my-business-during-coronavirus\/","title":{"rendered":"What\u2019s the Best Way to Use Google Ads During the Coronavirus Pandemic?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In-store visits dropped by 90 percent within a one-month period because of COVID-19 concerns. This is especially worrisome for businesses that normally use paid and organic results to drive in-person traffic. Even if this isn&#8217;t how you use Google Ads, there are still some ways you can benefit from this popular paid ad platform in today\u2019s COVID-19 world.<\/span> <span style=\"font-weight: 400;\">The experts at Saba SEO, a renowned <\/span><a href=\"https:\/\/www.sabaseo.com\/web-development-and-design\/\"><span style=\"font-weight: 400;\">San Diego web design<\/span><\/a><span style=\"font-weight: 400;\"> company, share a few tips on how to get the most from Google Ads during the coronavirus pandemic.<\/span><\/p>\n<h2>Update Your Negative Keywords<\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research is more important than ever now, since panicked searchers are looking for information online related to coronavirus. Pay particular attention to your negative keyword list. Update it to reduce irrelevant traffic and avoid blowing through your paid search budget.<\/span><\/p>\n<h2>Use Smart Bidding<\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s not easy to keep up with shifts in search behavior related to COVID-19. One way to get the most out of your paid efforts is to use smart bidding for your Google Ads campaigns to adjust your CPC bids in real time.<\/span><\/p>\n<h2>Use Google Trends<\/h2>\n<p><span style=\"font-weight: 400;\">This tool can be especially beneficial for your ads, since you&#8217;ll want to know how COVID-19 is affecting search habits. A special Google Trend Coronavirus Hub was recently launched for this purpose. The details you get from this tool can be used to create new ad content or adjust existing ad content.<\/span><\/p>\n<h2>Remarket to Past Customers<\/h2>\n<p><span style=\"font-weight: 400;\">Since more people are staying at home and going online because of COVID-19, now is a good time to reach out to customers who have previously interacted with your brand or business. Go even further and shift your budget to remarketing campaigns that also target people who have already visited your website.<\/span><\/p>\n<h2>Get Traffic from Other Search Engines<\/h2>\n<p><span style=\"font-weight: 400;\">A cost-effective way to make up for lost traffic due to COVID-19 is to include Google search partners in your campaigns. This brings in traffic from smaller search engines powered by Google along with local search engines.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Another step you can take if you have a traditional brick-and-mortar business that normally uses Google Ads is to get your business online in some manner. Even creating a basic website if you don&#8217;t already have one can be beneficial. Also, adjust your device bid adjustments if you notice more of your traffic is now coming from desktop searches being done at home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help optimizing the way you use Google Ads, reach out to Saba SEO. From searching for the right keywords to designing a comprehensive digital marketing strategy, we offer a variety of services to help businesses boost their online visibility. For more than ten years, our experts have helped organizations all over the world expand their outreach and acquire more leads by utilizing a variety of effective and targeted digital marketing tactics. To talk to one of our experts on I<\/span><span style=\"font-weight: 400;\">nternet marketing and <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">SEO, San Diego companies<\/span><\/a><span style=\"font-weight: 400;\"> should <\/span><span style=\"font-weight: 400;\">give us a call at 858-277-1717 today.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In-store visits dropped by 90 percent within a one-month period because of COVID-19 concerns. This is especially worrisome for businesses that normally use paid and organic results to drive in-person traffic. Even if this isn&#8217;t how you use Google Ads, there are still some ways you can benefit from this popular paid ad platform in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Benefit from Google Ads During COVID-19<\/title>\n<meta name=\"description\" content=\"During the current COVID-19 crisis, many businesses are dependent on online marketing more than ever. 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