{"id":5151,"date":"2020-07-22T09:00:00","date_gmt":"2020-07-22T16:00:00","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=5151"},"modified":"2020-07-22T09:00:00","modified_gmt":"2020-07-22T16:00:00","slug":"how-to-increase-about-page-effectiveness","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/","title":{"rendered":"Simple Tips for Improving the Performance of Your About Page"},"content":{"rendered":"

The way you prepare a page on your website for optimal viewing and performance will depend on its purpose. With an \u201cabout\u201d page, visitors are looking to learn more about your business, not just what you have to offer. Keep this in mind as you go about creating a better-performing about page. Here are some easy tips to help you out, brought to you by the experts at Saba SEO, a leading digital marketing and <\/span>web design company in San Diego<\/span><\/a>.<\/span><\/p>\n

Highlight What Makes Your Business Stand Out from the Crowd<\/h2>\n

Most visitors going to your about page are looking for a reason to choose you over competitors offering similar products or services. Prepare the content on this page in a way that clearly spells out what makes you unique. Do this by: <\/span>
\n<\/span>
\n<\/span>\u2022 Telling a compelling company story<\/span>
\n<\/span>\u2022 Mentioning anything that’s unique about your business in terms of what you do or how you do it<\/span>
\n<\/span>\u2022 Highlighting your approach to customer service<\/span>
\n<\/span>\u2022 Establishing trust by mentioning any unique awards or certifications your business has earned<\/span><\/p>\n

Use Appropriate Keywords, but Don’t Overdo It<\/h2>\n

Use results from your keyword research to determine which ones to focus on for your about page content. Just keep in mind that you\u2019re writing for real people, so use your main keywords in a way that’s natural and relevant. The last thing you want to do is distract or annoy someone looking to learn more about your business with awkward keywords.<\/span><\/p>\n

Pay Attention to Readability<\/h2>\n

An about page shouldn’t be a wall of text. Format the page in a way that makes it easy for visitors to quickly get a good idea of what your business is about, which means including: <\/span>
\n<\/span>
\n<\/span>\u2022 Short, descriptive subheads<\/span>
\n<\/span>\u2022 Brief paragraphs<\/span>
\n<\/span>\u2022 Bullet or numeric lists to break up text<\/span>
\n<\/span>\u2022 Quotes from testimonials or reviews placed in a way that makes them easy to spot<\/span>
\n<\/span>
\n<\/span>Lastly, use appropriate structured data or schema markup. This is a type of technical SEO that helps search engines better understand your about page. SiteNavigationElement markup is what’s normally recommended for an about page. What it does is help your page show up in site links when someone looks for your brand or business online.<\/span>
\n<\/span>
\n<\/span>If you need an effective about page for your business, turn to Saba SEO.\u00a0As one of the most experienced digital <\/span>marketing companies San Diego<\/span><\/a> businesses can work with, we provide customized web design services to a wide variety of businesses. Our expert web developers will work closely with you to create a unique website that connects well with your target audience and converts visitors into customers. We make sure your website looks amazing and helps you increase your online revenue. To talk to one of our professional web developers, call us at 858-277-1717 today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The way you prepare a page on your website for optimal viewing and performance will depend on its purpose. With an \u201cabout\u201d page, visitors are looking to learn more about your business, not just what you have to offer. Keep this in mind as you go about creating a better-performing about page. Here are some […]<\/p>\n","protected":false},"author":1,"featured_media":5177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design-development"],"acf":[],"yoast_head":"\nEasy Ways to Make a Better-Performing About Page<\/title>\n<meta name=\"description\" content=\"One of the most effective ways to pique customer interest is to have a great about page on your website. Follow these easy tips to improve your about page.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Easy Ways to Make a Better-Performing About Page\" \/>\n<meta property=\"og:description\" content=\"One of the most effective ways to pique customer interest is to have a great about page on your website. Follow these easy tips to improve your about page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"Saba Digital Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-22T16:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@saba4321\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@saba4321\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/\",\"name\":\"Easy Ways to Make a Better-Performing About Page\",\"isPartOf\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg\",\"datePublished\":\"2020-07-22T16:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af\"},\"description\":\"One of the most effective ways to pique customer interest is to have a great about page on your website. Follow these easy tips to improve your about page.\",\"breadcrumb\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#primaryimage\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg\",\"contentUrl\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg\",\"width\":525,\"height\":350,\"caption\":\"Improving the Performance of Your About Page in San Diego, CA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Simple Tips for Improving the Performance of Your About Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/\",\"name\":\"Saba Digital Marketing\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af\",\"name\":\"admin@saba4321\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g\",\"caption\":\"admin@saba4321\"},\"sameAs\":[\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\"],\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/author\/adminsaba4321\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Easy Ways to Make a Better-Performing About Page","description":"One of the most effective ways to pique customer interest is to have a great about page on your website. Follow these easy tips to improve your about page.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Easy Ways to Make a Better-Performing About Page","og_description":"One of the most effective ways to pique customer interest is to have a great about page on your website. Follow these easy tips to improve your about page.","og_url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/","og_site_name":"Saba Digital Marketing","article_published_time":"2020-07-22T16:00:00+00:00","og_image":[{"width":525,"height":350,"url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg","type":"image\/jpeg"}],"author":"admin@saba4321","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@saba4321","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/","name":"Easy Ways to Make a Better-Performing About Page","isPartOf":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#primaryimage"},"image":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#primaryimage"},"thumbnailUrl":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg","datePublished":"2020-07-22T16:00:00+00:00","author":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af"},"description":"One of the most effective ways to pique customer interest is to have a great about page on your website. Follow these easy tips to improve your about page.","breadcrumb":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#primaryimage","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg","contentUrl":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2020\/07\/About-Us.jpg","width":525,"height":350,"caption":"Improving the Performance of Your About Page in San Diego, CA"},{"@type":"BreadcrumbList","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-increase-about-page-effectiveness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/"},{"@type":"ListItem","position":2,"name":"Simple Tips for Improving the Performance of Your About Page"}]},{"@type":"WebSite","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/","name":"Saba Digital Marketing","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af","name":"admin@saba4321","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g","caption":"admin@saba4321"},"sameAs":["https:\/\/cloud.sabaseo.com\/~beta\/seosaba"],"url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/author\/adminsaba4321\/"}]}},"_links":{"self":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts\/5151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/comments?post=5151"}],"version-history":[{"count":0,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts\/5151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/media\/5177"}],"wp:attachment":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/media?parent=5151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/categories?post=5151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/tags?post=5151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}