{"id":5869,"date":"2020-12-30T09:00:02","date_gmt":"2020-12-30T17:00:02","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=5869"},"modified":"2020-12-30T09:00:02","modified_gmt":"2020-12-30T17:00:02","slug":"clustering-keywords-for-seo","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/clustering-keywords-for-seo\/","title":{"rendered":"Guidelines for Keyword Clustering"},"content":{"rendered":"<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keywords are still the heart of search engine optimization, but context is also important. This is why related groups of keywords can provide more clarity than a single word or term. One way to put this concept into action is with keyword clustering. The experts at Saba SEO, a top-tier\u00a0<\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">SEO company San Diego<\/span><\/a><span style=\"font-weight: 400;\"> businesses trust for high-quality service and unparalleled digital marketing expertise, offer a more detailed look at the mechanics behind this approach to using related groups of keywords.<\/span><\/p>\n<h2>Why Keyword Clustering Is Beneficial<\/h2>\n<p><span style=\"font-weight: 400;\">Google&#8217;s 2013 Hummingbird algorithm put more of an emphasis on phrases than single terms. The process of creating manageable groups of related keywords can be beneficial for your SEO efforts by: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 Clarifying user intent<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 Improving your ranking ability by keeping relevant keywords together instead of trying to rank for each one separately<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 Making it easier to weed out irrelevant or redundant keywords<\/span><\/p>\n<h2>Types of Keyword Clustering<\/h2>\n<p><span style=\"font-weight: 400;\">A RankBrain update in 2015 further enhanced Google&#8217;s ability to find meaningful and related terms and phrases. There are two specific types of keyword clustering: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 Lemma-based clustering \u2013 Keywords or phrases with similarities are used based on the nature of their structure.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u2022 SERP-based clustering \u2013 Matches are found based on what&#8217;s showing up on search engine results pages (SERPs).<\/span><\/p>\n<h2>How It&#8217;s Done<\/h2>\n<p><span style=\"font-weight: 400;\">Keyword clustering can be done manually or with automated tools. The automated approach is convenient because it allows for the sorting of multiple terms quickly to find relevant and related ones. With the manual approach, you&#8217;ll need to pick and choose your keywords. You&#8217;ll then break them up into groups, determine your intent, and create your own lists specific to your preferred parameters.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Keyword clustering is like anything else involving keywords in that you&#8217;ll also need to research your keywords. This means looking at what terms and phrases your competitors are using and developing a better understanding of the words and phrases people are using to find your content online. Once you&#8217;ve done your research, you&#8217;ll be able to create clusters in a way that&#8217;s meaningful for your business and marketing or engagement goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you need help creating an effective keyword strategy or you\u2019re looking for a top-tier professional firm to create high-quality SEO campaigns for your business, call on the experts from Saba SEO. We\u2019ve been a premier provider of\u00a0San Diego SEO and <\/span><a href=\"https:\/\/www.sabaseo.com\/search-engine-marketing\/\"><span style=\"font-weight: 400;\">Internet marketing service<\/span><\/a><span style=\"font-weight: 400;\"> for fifteen years. Reach out to one of our specialists today at\u00a0858-277-1717.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Keywords are still the heart of search engine optimization, but context is also important. This is why related groups of keywords can provide more clarity than a single word or term. One way to put this concept into action is with keyword clustering. The experts at Saba SEO, a top-tier\u00a0SEO company San Diego businesses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guidelines for Keyword Clustering - Saba Digital Marketing The Mechanics behind Keyword Clustering<\/title>\n<meta name=\"description\" content=\"Keyword clustering offers a way to group related keywords for greater clarity. 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