{"id":5937,"date":"2021-02-05T09:00:33","date_gmt":"2021-02-05T17:00:33","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=5937"},"modified":"2021-02-05T09:00:33","modified_gmt":"2021-02-05T17:00:33","slug":"sem-basics","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/sem-basics\/","title":{"rendered":"Understanding SEM: The Basics of Search Engine Marketing"},"content":{"rendered":"

Search engine marketing, in general, refers to online or digital marketing efforts. The tactics and strategies involved are geared toward increasing your visibility on search engines like Google and Bing. The ultimate goal with SEM is to get more visitors to your site to boost conversions and meaningful interactions. Keep reading to learn more about SEM and how it relates to paid search.<\/span><\/p>\n

How Paid Search Fits In<\/h2>\n

Paid search, or pay-per-click (PPC), is a significant part of search engine marketing. It’s done through platforms like Google Ads that allow you to bid on certain keywords related to your content, business or brand, products, or services. Essentially, you\u2019re paying to boost your visibility on search engines with ads that appear above organic results.<\/span><\/p>\n

How SEO Fits In<\/h2>\n

Search engine optimization, or SEO, is another component of search engine marketing. SEO refers to the things you do to make your relevant content more noticeable on search engine results pages. It’s a combination of both on-page and off-page efforts that typically include:\u00a0<\/span>
\n<\/span>
\n<\/span>\u2022 The natural use of keywords in titles, meta descriptions, content, etc.<\/span>
\n<\/span>\u2022 High-quality content (e.g., a well-crafted landing page linked to a paid ad)<\/span>
\n<\/span>\u2022 Social sharing of content<\/span>
\n<\/span>\u2022 Use of backlinks from trusted sources<\/span>
\n<\/span>\u2022 Multi-channel distribution and promotion<\/span>
\n<\/span>\u2022 Use of proper tags and other technical SEO factors that help search engines understand your content<\/span><\/p>\n

If you need help building and maintaining a website that\u2019s optimized for SEO, make sure to hire a trusted <\/span>San Diego web development company<\/span><\/a>.<\/span><\/p>\n

How SMM Fits In<\/h2>\n

One other component of search engine marketing is social media marketing, or SMM. This refers to social posts or promotions. It also includes ads placed on specific social media platforms like Facebook, Twitter, and Instagram.<\/span>
\n<\/span>
\n<\/span>To sum things up, search engine marketing is a broad term that includes elements of paid search, SEO, and SMM. For example, let’s say a big chunk of your online marketing budget will be going toward paid search. You’ll be more likely to get results that are good for your bottom line and other goals if you also optimize your on-page and off-page content and promote it through various social platforms.<\/span>
\n<\/span>
\n<\/span>To learn more about SEM techniques your company can use, get in touch with Saba SEO, a leading <\/span>SEO company in San Diego<\/span><\/a>. We can help you determine the most effective plan of action for driving more traffic to your company\u2019s website, and we can also take care of your website\u2019s design. Give us a call today at 858-277-1717 to schedule an appointment.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Search engine marketing, in general, refers to online or digital marketing efforts. The tactics and strategies involved are geared toward increasing your visibility on search engines like Google and Bing. The ultimate goal with SEM is to get more visitors to your site to boost conversions and meaningful interactions. Keep reading to learn more about […]<\/p>\n","protected":false},"author":1,"featured_media":5978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"\nWhat Is SEM? A Guide to Paid Search Engine Marketing<\/title>\n<meta name=\"description\" content=\"Using the right search engine marketing techniques can yield great results for your business. 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