{"id":5982,"date":"2021-02-24T09:00:33","date_gmt":"2021-02-24T17:00:33","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=5982"},"modified":"2021-02-24T09:00:33","modified_gmt":"2021-02-24T17:00:33","slug":"changes-in-digital-marketing-in-the-era-of-coronavirus","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/changes-in-digital-marketing-in-the-era-of-coronavirus\/","title":{"rendered":"How the Pandemic Has Changed Digital Marketing"},"content":{"rendered":"

COVID-19 is global in terms of the impact it has had on practically everything, including digital marketing. Many businesses and industries have adopted new strategies or made adjustments that have allowed them to continue to operate. At the same time, coronavirus has contributed to some noticeable shifts in digital marketing that are still with us in 2021. The experienced professionals from Saba SEO, an industry-leading online marketing and <\/span>web design company in San Diego<\/span><\/a>, explain how digital marketing has changed during the pandemic.<\/span><\/p>\n

Keeping an At-Home Audience Engaged<\/h2>\n

With more people at home and online, it has become even more important for brands to find ways to keep their target audiences engaged. Many brands have achieved this goal with tactics that include: <\/span>
\n<\/span>
\n<\/span>\u2022 Free online tutorials and service trials<\/span>
\n<\/span>\u2022 Creative social media campaigns<\/span>
\n<\/span>\u2022 Content that tells a compelling or entertaining story<\/span>
\n<\/span>
\n<\/span>For example, Nike successfully engaged its target audience by offering free access to its training, health, and fitness content, and Lego produced engaging video content aimed at families to encourage them to stay at home during the height of the pandemic.<\/span><\/p>\n

Updating Content<\/h2>\n

Updating content that may send inappropriate messages has become even more important because of COVID-19. For instance, KFC had to quickly ditch all references to “finger-lickin\u2019 good” in its digital campaigns, since this is no longer considered a safe practice.<\/span><\/p>\n

Finding New Ways to Stay Relevant<\/h2>\n

To stay front and center online, some brands have had to shift to other approaches to digital campaigns. For example, Canada’s Fairmont Banff Springs Hotel launched a successful “art of waiting” campaign, and United Airlines remained relevant with a Giving Tuesday digital campaign aimed at lending a hand to nonprofit groups that normally rely on air travel.<\/span><\/p>\n

Digitizing In-Person Marketing<\/h2>\n

Because of COVID-19 restrictions and consumer hesitance toward in-person interactions, certain marketing tactics have become digitized. Innovative solutions of this nature we’ve seen in the past year include: <\/span>
\n<\/span>
\n<\/span>\u2022 Augmented and virtual reality experiences (e.g., home tours, product sampling, etc.)<\/span>
\n<\/span>\u2022 Customer-oriented games that increase brand loyalty and engagement<\/span>
\n<\/span>\u2022 Virtual webinars, product launches, and similar events<\/span>
\n<\/span>
\n<\/span>Paid advertising has also been impacted due to COVID-19. A drop in economic activity forced many businesses to cut back on their paid ad efforts. The result has been less competition and easier access to the paid ad arena for businesses that would otherwise find it too costly to compete digitally this way.<\/span>
\n<\/span>
\n<\/span>The digital marketing professionals from Saba SEO, one of the top <\/span>marketing companies San Diego<\/span><\/a> businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your digital marketing strategy in a smart, responsible way during times of uncertainty and change. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

COVID-19 is global in terms of the impact it has had on practically everything, including digital marketing. Many businesses and industries have adopted new strategies or made adjustments that have allowed them to continue to operate. At the same time, coronavirus has contributed to some noticeable shifts in digital marketing that are still with us […]<\/p>\n","protected":false},"author":1,"featured_media":5990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-5982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"yoast_head":"\nHow Has COVID-19 Shifted Digital Marketing?<\/title>\n<meta name=\"description\" content=\"Many businesses have had to change their marketing strategies in the era of COVID-19. 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