{"id":6377,"date":"2021-06-30T09:00:58","date_gmt":"2021-06-30T16:00:58","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=6377"},"modified":"2021-06-30T09:00:58","modified_gmt":"2021-06-30T16:00:58","slug":"latest-important-updates-in-seo","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/latest-important-updates-in-seo\/","title":{"rendered":"5 Recent Essential SEO Updates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search engine optimization is a very dynamic aspect of digital marketing. Just when you think a new SEO standard has been established, Google announces an update to its ranking algorithm, thus prompting its two major competitors, Bing and Yahoo, to follow suit. It\u2019s crucial to become aware of these updates to formulate the right SEO strategies. The experts at Saba SEO, a premier<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">San Diego SEO company<\/span><\/a> <span style=\"font-weight: 400;\">committed to employing the most innovative practices in the industry, outline five of the most significant recent updates.<\/span><\/p>\n<h2>1. June 2021 Core Update<\/h2>\n<p><span style=\"font-weight: 400;\">According to Google search engineers, the gist of this update is to give relevance to in-depth product reviews that do more than simply summarize features.<\/span><\/p>\n<h2>2. February 2021 Passage Ranking Update<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re familiar with information snippets that appear at the top of the search engine results page (SERP), you\u2019ll be able to understand the relevance of this update. In essence, if there\u2019s content on your website that answers specific web queries, it will rank positively as long as the entire page also ranks accordingly.<\/span><\/p>\n<h2>3. December 2020 Core Update<\/h2>\n<p><span style=\"font-weight: 400;\">This major update to the Google algorithm changed more than 40 SEO factors, and the most important deal with machine learning and artificial intelligence. The quality of the articles appearing on your website is scrutinized by this update. For example, if you publish a news story about traffic in London and specify the boroughs involved, you would be providing valuable context for the AI algorithm. Synonyms and clear explanations are also favored in this update.<\/span><\/p>\n<h2>4. Google BERT Update<\/h2>\n<p><span style=\"font-weight: 400;\">In October 2019, a technology called Bidirectional Encoder Representations from Transformers was implemented in the Google algorithm, and it sought to improve the interpretation of web search queries in the English language.<\/span><\/p>\n<h2>5. The Florida 2 Update<\/h2>\n<p><span style=\"font-weight: 400;\">Prior to the BERT update, Google rolled out an update that ostensibly ranked content based on quality. The technology involved is called neural matching, and it apparently cross-references information on Wikipedia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help optimizing your business\u2019s SEO strategy, call on the experienced professionals at Saba SEO, the go-to experts on\u00a0<\/span><a href=\"https:\/\/www.sabaseo.com\/search-engine-optimization\/\"><span style=\"font-weight: 400;\">SEO in San Diego<\/span><\/a><span style=\"font-weight: 400;\">. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today to learn more about our industry-leading services<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization is a very dynamic aspect of digital marketing. Just when you think a new SEO standard has been established, Google announces an update to its ranking algorithm, thus prompting its two major competitors, Bing and Yahoo, to follow suit. It\u2019s crucial to become aware of these updates to formulate the right SEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-6377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Latest 5 SEO Updates You Must Know<\/title>\n<meta name=\"description\" content=\"The world of SEO is constantly evolving, and online marketers have to keep up with rapid change. 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