{"id":6619,"date":"2015-05-15T08:00:54","date_gmt":"2015-05-15T08:00:54","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=1187"},"modified":"2015-05-15T08:00:54","modified_gmt":"2015-05-15T08:00:54","slug":"the-most-common-easily-avoidable-ppc-mistakes","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/the-most-common-easily-avoidable-ppc-mistakes\/","title":{"rendered":"The Most Common &#038; Easily Avoidable PPC Mistakes"},"content":{"rendered":"<p>Making sure your pay-per-click (PPC) campaign is a resounding success is ultimately about following basic principles. Our experienced <a href=\"https:\/\/www.sabaseo.com\/pay-per-click-management\/\">San Diego AdWords managers<\/a> know that far too many companies make easily avoidable mistakes in respect to their PPC campaigns and wanted to offer a few simple strategies that can ensure you don\u2019t fall into the same trap.<\/p>\n<ul>\n<li>\n<h2>Avoiding Low Cost Keywords<\/h2>\n<p>Don\u2019t target the most commonly used and cheapest keywords. Focus first on the keyword that best matches your offering and the one most likely to produce the highest number of qualified leads. Far too many companies choose cheap keywords because they think they\u2019re saving money. However, too cheap and you\u2019ll be directing traffic to your website that will never covert to a purchase or order.<\/li>\n<li>\n<h2>Only Using One Ad Copy <\/h2>\n<p>Marketers and business owners often fall into the trap of only using one ad copy. They\u2019ll spend hours crafting the perfect phrases for their PPC campaigns and ignore all other possibilities. Businesses should always test two or three ads to see which one resonates with their target audience and receives the most clicks to create the most successful campaign.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2>Only Thinking About Google AdWords<\/h2>\n<p>It\u2019s also a good idea to make sure your PPC campaign is universal across all advertising formats whether it\u2019s AdWords or AdSense. There are millions of publishers who will display your advertisements on their websites, forums, and blogs. As such, you want to make sure you maximize your coverage for all text advertisement sizes and codes.<\/li>\n<li>\n<h2>Not Defining a Budget or Measuring Results<\/h2>\n<p>Professional <a href=\"https:\/\/www.sabaseo.com\/\">online marketers<\/a> know that it\u2019s all about measuring the results of your campaign. It\u2019s best to start small with a limited budget and then increase expenditures as you improve your click-through rates (CTR). As they improve, you\u2019ll have a path forward to increasing your expenditures and driving more traffic to your website.<\/li>\n<\/ul>\n<p>This is but a small list of the common mistakes companies make with respect to their PPC campaigns. Of course, before getting started on your campaign, you\u2019ll want to make sure you\u2019ve done your keyword research and have focused on those specific keywords that best define your product and or service. It\u2019s a good idea to use the same keywords across all your website\u2019s content and online advertising campaigns. The right keyword will reach your audience, while the wrong one will send far too many unqualified leads to your website.<\/p>\n<p>For more tips and tricks for how to increase your online exposure, reach out to Saba, Inc. Along with PPC management, we also provide web design services, mobile app development, and <a href=\"https:\/\/www.sabaseo.com\/search-engine-optimization\/\">SEO in San Diego, CA<\/a>. Call us at (858) 277-1717 and request a complimentary consultation with one of our online marketing experts today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making sure your pay-per-click (PPC) campaign is a resounding success is ultimately about following basic principles. Our experienced San Diego AdWords managers know that far too many companies make easily avoidable mistakes in respect to their PPC campaigns and wanted to offer a few simple strategies that can ensure you don\u2019t fall into the same [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-and-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common PPC Mistakes To Avoid<\/title>\n<meta name=\"description\" content=\"Most business owners aren\u2019t professional marketer and will eventually commit these common mistakes. 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