{"id":6685,"date":"2015-10-28T09:00:10","date_gmt":"2015-10-28T16:00:10","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=1487"},"modified":"2015-10-28T09:00:10","modified_gmt":"2015-10-28T16:00:10","slug":"what-to-look-for-in-seo-company","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/what-to-look-for-in-seo-company\/","title":{"rendered":"5 Signs You\u2019re Working with a Great SEO Company"},"content":{"rendered":"

When it comes to search engine optimization (SEO), many online marketing agencies will have you believe that it\u2019s the toughest thing in the world to rank on the first page of Google. While it certainly requires a lot of genuine hard work to earn the trust and credibility of a major search engine and achieve the coveted first page ranking in organic listings, it can be done with effort, elbow grease, and help from a dedicated SEO agency. If you are searching for a trusted San Diego SEO company<\/a>, here are 5 things to look for before signing any agreements.<\/p>\n

1. Honesty<\/h2>\n

Assume you are an insurance broker selling auto insurance polices and the commission on a policy is $75. Now assume you are spending $2000\/month on SEO services. At this rate, how many clients will you need to break even? The answer is 27. Now consider how many leads you will need in order to generate those 27 clients. If we assume that five percent of visitors will convert to clients, you\u2019ll need right around 550 visitors per month to break even. A great SEO company cares about their clients. They are never in a hurry to close the deal unless they truly understand the marketing goals and revenue objectives of their prospective clients. The easiest way you can identify if you are working with a great SEO company is to see if they have taken the time to really understand your business model and determine whether SEO is the right fit and can provide an ROI that justifies the cost.<\/p>\n

2. Clear Strategies and Exact Deliverables<\/h2>\n

A great SEO company will layout and explain their exact strategy for how they plan to get your website to the first page of Google in a way that\u2019s easy for you to understand. A company that is confident in their strategies and SEO processes will also have a clear plan of action, list all deliverables, and explain how they track measurables.<\/p>\n

3. Quality Content<\/h2>\n

Perhaps no other factor is more important in the SEO process than quality content. Google\u2019s SEO Best Practices document states, \u201cCreating compelling and useful content will likely influence your website more than any of the other factors\u2026<\/a>\u201d There you have it. Right from the big G\u2019s most important document on SEO. A great SEO company will do research to determine the exact type, nature, amount, and frequency of content needed to succeed and will tell you an SEO strategy that is void of high-quality content on a regular basis is certain to fail.<\/p>\n

4. Backlink Building Transparency<\/h2>\n

The majority of SEO companies will include some sort of backlink building campaign in their search engine optimization services<\/a>. High-quality backlinks are critical to making or breaking the prospects of ranking on the first page of Google, and a great SEO company will be transparent about the type and nature of the backlinks they will build. If a company just lists building backlinks as part of their services but fails to disclose what type of backlinks they will build, proceed with caution. It\u2019s also important to know that building legitimate and highly relevant backlinks requires a lot of time, research, and outreach, hence the high price point of SEO services that include white hat backlinks. There are companies that specialize in building backlinks, and they charge as much as $3000 to $5000 per month, depending upon the number of backlinks. Keep in mind, however, no legitimate SEO company can guarantee an exact number of backlinks, only the work they put in.<\/p>\n

5. Accountability Through Reporting<\/h2>\n

In the absence of transparency, clients start to make assumptions, and assumptions are always the perfect vehicle for misinformation and distrust. Great SEO companies will set the deliverables upfront and follow up with easy-to-understand reports on each deliverable. The reports should be used as a measuring tool to gauge the effectiveness of the campaign but should not be limited to just traffic, page views, and time spent on each page. Good reports should also identify areas of improvement and action steps for the future.<\/p>\n

SEO is an important cog in the marketing wheel, and hopefully by now you\u2019ve been able to gauge the quality of the company you\u2019re working with. If you are with a great and trustworthy SEO firm, your business will thrive, but failure to select the right SEO company can be detrimental to your bottom line.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to search engine optimization (SEO), many online marketing agencies will have you believe that it\u2019s the toughest thing in the world to rank on the first page of Google. While it certainly requires a lot of genuine hard work to earn the trust and credibility of a major search engine and achieve […]<\/p>\n","protected":false},"author":1,"featured_media":1489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"\n5 Signs of a Great SEO Company<\/title>\n<meta name=\"description\" content=\"Working with the right SEO company can make or break your online marketing efforts & seriously impact your bottom line. 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