{"id":6770,"date":"2016-07-08T09:00:45","date_gmt":"2016-07-08T16:00:45","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=2255"},"modified":"2016-07-08T09:00:45","modified_gmt":"2016-07-08T16:00:45","slug":"creating-buyer-persona","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/creating-buyer-persona\/","title":{"rendered":"How Do You Create a Winning Customer Persona"},"content":{"rendered":"

In short, to run a successful business, you must provide a solution to a strong desire or need.\u00a0This starts with creating a buyer persona that represents your target audience. A customer persona is a profile of the person you want to attract to your business. The more accurate your customer persona, the more likely it is that you\u2019ll offer something your target customer is willing to pay you for.<\/p>\n

For the purpose of illustrating how to build a customer persona, the digital marketing<\/a> pros at Saba SEO will use an example of creating a customer persona for someone who might buy fitness equipment. This fitness equipment is easy to store and can be used for as little as 15 minutes per day.<\/p>\n

Demographics:<\/strong>\u00a0This list should include things like age, gender, education level, occupation, income, and geographical location. Here\u2019s an example of what this looks like:<\/p>\n