{"id":6797,"date":"2016-09-14T09:00:54","date_gmt":"2016-09-14T16:00:54","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=2391"},"modified":"2016-09-14T09:00:54","modified_gmt":"2016-09-14T16:00:54","slug":"how-businesses-use-whatsapp-to-reach-audience","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-businesses-use-whatsapp-to-reach-audience\/","title":{"rendered":"WhatsApp to Help Businesses Reach Users"},"content":{"rendered":"<p>Much to the dismay of some WhatsApp users, the once ad-free encrypted instant messaging platform will soon become a tool for businesses to better connect with potential consumers. On a positive note, a move by Facebook, which acquired it in 2014, will make those ads more relevant to WhatsApp users. The social media giant will provide access to Facebook user data to help businesses place less-intrusive ads &#8211; vital for successful <a href=\"https:\/\/www.sabaseo.com\">online marketing<\/a>.<\/p>\n<h2>Access to an Extensive Audience<\/h2>\n<p>It&#8217;s estimated that nearly 20 million people use the WhatsApp <strong>mobile app<\/strong> in the United States alone based on projections of current volume. What this means for businesses is that they now have the potential to tap into a diverse and extensive audience with targeted ads. It could also provide:<\/p>\n<ul>\n<li>Increased opportunities to reach mobile browsers<\/li>\n<li>Access to reliable user data when planning ad buys<\/li>\n<li>Ability to create more browser-friendly content<\/li>\n<\/ul>\n<h2>Addressing Privacy Concerns<\/h2>\n<p>There is an understandable reluctance among online browsers to share personal information, a fact that has been confirmed by multiple surveys in several countries around the world. Facebook has similarly dealt with privacy pushbacks with many users reluctant to share information they deem too personal due to rising concerns over identity theft, which affects approximately 15 million Americans annually.<\/p>\n<h2>Overcoming User Reluctance<\/h2>\n<p>The reluctance some users may have with added exposure to marketing efforts presents some challenges for businesses. Performing ad tests is one cost-effective way to determine how users of the popular platform will respond to various advertising attempts before launching a full-scale campaign.<\/p>\n<p>Many WhatsApp users have already opted to provide their phone number in exchange for free text messaging via the app. This doesn&#8217;t necessarily mean those same users are thrilled about Facebook getting a hold of their data, but it does show some willingness to be flexible. For businesses, this means a need for well-researched ad buys while tapping into this newly available audience.<\/p>\n<p>If you have a mobile app idea you are thrilled about and need to discuss our san diego<a href=\"https:\/\/www.sabaseo.com\/mobile-app-development\/\">\u00a0mobile app development<\/a> services or just want to learn more about the latest in online marketing, contact Saba SEO at (858) 277-1717. We are a leading social media management, SEO, and marketing company dedicated to helping clients connect with their audience. Call or go online today to ask about a free website audit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much to the dismay of some WhatsApp users, the once ad-free encrypted instant messaging platform will soon become a tool for businesses to better connect with potential consumers. On a positive note, a move by Facebook, which acquired it in 2014, will make those ads more relevant to WhatsApp users. The social media giant will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-6797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How WhatsApp Helps Businesses Reach Users<\/title>\n<meta name=\"description\" content=\"In an effort to reach out to potential customers and clients, businesses are using the mobile app WhatsApp to generate less intrusive ads on social media.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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