{"id":6888,"date":"2017-05-10T09:00:58","date_gmt":"2017-05-10T17:00:58","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=2910"},"modified":"2017-05-10T09:00:58","modified_gmt":"2017-05-10T17:00:58","slug":"can-https-affect-ranking","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/can-https-affect-ranking\/","title":{"rendered":"HTTPS Sites Can Be Seen on Google Results"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google takes several ranking factors into consideration, and HTTPS is becoming an increasingly important ranking signal. In 2014, Google said they considered HTTPS a &#8220;light&#8221; ranking signal. However, by mid-2016 approximately 30 percent of page one results on Google were using HTTPS protocols. Experts at a reputed <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">SEO agency in San Diego<\/span><\/a><span style=\"font-weight: 400;\"> explain why Google is now giving more consideration to HTTPS.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>Why HTTPS Matters<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hyper Text Transfer Protocol Secure (HTTPS) provides an additional layer of security when information is exchanged between a website and a browser. The &#8220;secure&#8221; part of HTTPS implies all of the information sent back and forth is encrypted, which matters because:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Encryption prevents third parties from seeing what&#8217;s being sent<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">There&#8217;s less chance of corruption of data during the transfer of information<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Communication is limited to only the intended website<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h2>Improving the User Experience<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s no secret Google values the user experience. If a site is using standard HTTP, it&#8217;s not secure. This means the user\u2019s data could be compromised during the transfer of info from a website to its browser. After Google suggested HTTPS may be given more weight, many website owners began making the shift from standard to secure HTTP. According to one estimate, half of all websites may now have HTTPS.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s already clear Google favors HTTPS sites. The company&#8217;s Chrome browser requires websites that collect sensitive information (credit card numbers, social security numbers, addresses, etc.) to have HTTPS. The protocol is equally essential for all e-commerce sites. Adding an extra level of security to a site can also provide peace of mind for searchers who are wary of high-profile data breaches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn about the latest Google trends, SEO tactics, and other internet marketing essentials, get in touch with Saba SEO. Our team can help you <\/span><a href=\"https:\/\/www.sabaseo.com\/search-engine-optimization\/\"><span style=\"font-weight: 400;\">optimize your website for search engines<\/span><\/a><span style=\"font-weight: 400;\">, boost your rankings, attract high-quality leads, and stay ahead of your competitors. Whether you need a new, responsive website with high-quality content or minor upgrades to your existing site, call us at 858-951-1717 today. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google takes several ranking factors into consideration, and HTTPS is becoming an increasingly important ranking signal. In 2014, Google said they considered HTTPS a &#8220;light&#8221; ranking signal. However, by mid-2016 approximately 30 percent of page one results on Google were using HTTPS protocols. Experts at a reputed SEO agency in San Diego explain why Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-updates-algorithms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Results Are Now Showing HTTPS Sites<\/title>\n<meta name=\"description\" content=\"For the past few years, Google has been relying on HTTPS as an important ranking factor for websites. 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