{"id":6934,"date":"2017-09-11T09:00:08","date_gmt":"2017-09-11T16:00:08","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=3113"},"modified":"2017-09-11T09:00:08","modified_gmt":"2017-09-11T16:00:08","slug":"testing-ad-copy-to-improve-ppc-performance","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/testing-ad-copy-to-improve-ppc-performance\/","title":{"rendered":"How to Review Your Ad Copy to Boost PPC Performance"},"content":{"rendered":"<p>The U.S. spends over $80 billion on digital advertising every year, but the vast majority of online ads are ineffective. To avoid wasting money on ads, it&#8217;s important to test your ad copy frequently. <a href=\"https:\/\/www.sabaseo.com\/pay-per-click-management\/\">San Diego AdWords<\/a> experts share a few tips on how you can test your ad copy to boost your PPC performance.<br \/>\n<b><\/b><\/p>\n<h2>Include Numerical Abbreviations and Full Values<\/h2>\n<p>Including numbers in your ad quantifies the information and grabs your viewers\u2019 attention. The numbers make a solid, factual claim that viewers can trust. However, abbreviating the number might impact your ad\u2019s success. For example, including &#8220;10K&#8221; in your ad may bring different results than including the figure &#8220;10,000.&#8221;<br \/>\n<b><\/b><\/p>\n<h2>Add or Remove the Price<\/h2>\n<p>Some businesses benefit from including prices in their ads, and others see their PPC negatively impacted when their ad copy includes a price. On one hand, prices give viewers important information. On the other hand, including the price reminds viewers that they&#8217;ll need to spend money on your product or service, especially if your price isn&#8217;t the lowest. Testing both options shows you which option is better for your ad.<br \/>\n<b><\/b><\/p>\n<h2>Be Careful with Punctuation<\/h2>\n<p>Many people don&#8217;t think much about the importance of punctuation in an ad. However, it can have a huge impact on your PPC performance. One study found that over 40 percent of top performing ads used exclamation points, but only a small fraction used question marks and dollar signs. While an exclamation point might be successful for many businesses, testing multiple types of punctuation can help you find the best option.<br \/>\n<b><\/b><\/p>\n<h2>Focus on Call to Action<\/h2>\n<p>The wording of your call to action, especially the first word, can make a big difference in your viewers&#8217; reactions to your ad. &#8220;Call us&#8221; and &#8220;contact us&#8221; might have two very different success rates for your ad. &#8220;Order now&#8221; and &#8220;buy today&#8221; might also cause two different reactions.<\/p>\n<p>If you want to create a compelling online ad copy for your business, turn to Saba SEO. As a reputed <a href=\"https:\/\/www.sabaseo.com\/\">San Diego SEO internet marketing<\/a> company, we offer comprehensive and quality-assured pay-per-click management services to a wide variety of industries. Our experts utilize several PPC strategies to create high-converting ads that appeal to your customers and help you boost your ranking. To create a customized and budget-friendly PPC plan for your business, call one of our AdWords managers at 858-951-1717 today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. spends over $80 billion on digital advertising every year, but the vast majority of online ads are ineffective. To avoid wasting money on ads, it&#8217;s important to test your ad copy frequently. San Diego AdWords experts share a few tips on how you can test your ad copy to boost your PPC performance. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-6934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-and-ppc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Test Your Ad Copy to Improve PPC Performance<\/title>\n<meta name=\"description\" content=\"If you want to improve your PPC performance and enjoy a higher search engine ranking, here are a few features of your ad copy you should consider testing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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