{"id":7102,"date":"2018-12-10T09:00:09","date_gmt":"2018-12-10T17:00:09","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=3984"},"modified":"2018-12-10T09:00:09","modified_gmt":"2018-12-10T17:00:09","slug":"checklist-for-meta-title-description","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/checklist-for-meta-title-description\/","title":{"rendered":"Dos and Don\u2019ts of Meta Tags"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Over the years, meta tags have been important in SEO ranking. Meta tags are the way Google and other search engines can quickly determine what your content is about. Although Google no longer uses meta tags for ranking, it doesn&#8217;t mean you need to ignore them. They are still key in search engines to determine the overall content on a page. The idea is to create meta tags that can boost your SEO. Here\u2019s a checklist by the industry experts at Saba SEO, a\u00a0renowned <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">San Diego SEO company<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Meta Tag Titles<span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t create a title longer than 65 characters. Do write a title that has around 50 characters.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t create a random title. Do your research and use your primary keyword at the beginning of the title. Do use a secondary keyword near the beginning of the title, as well as your brand or product within the first 50 characters.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t create a confusing title. Do try to make it concise and easy to read.<\/span><\/li>\n<\/ul>\n<h2>Meta Tag Descriptions<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t create a meta tag description longer than 240 characters. Do write meta tags that are around 155-160 characters long.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t insert your primary keyword at the end of the meta tag description. Do include your primary keyword in the beginning of the description.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t include misleading clickbait in the meta tag description. Do include a concise and accurate description.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t forget invitations to check out your product or site. Do remember to include a CTA (call to action) that solves a problem or gives a potential customer incentive to check out your site, like a free offer or shipping.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t leave out punctuation. Do include a period or an exclamation point at the end of your meta tag description.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Meta titles and descriptions can increase your click-through rate, a potential ranking factor. They\u2019re used as a hook to grab attention and make people click your page. Meta tags are usually not visible to the readers, but they\u2019re important for the search engine robots. Having meta titles and descriptions isn\u2019t enough for SEO. Meta tags also include canonical tags, robot tags, and HTML tags. Optimizing a website requires technical knowledge and hands-on experience. At Saba SEO, our team of SEO specialists can create an SEO strategy to increase your online rankings. As a leading <\/span><a href=\"https:\/\/www.sabaseo.com\/search-engine-optimization\/\"><span style=\"font-weight: 400;\">SEO company in San Diego<\/span><\/a><span style=\"font-weight: 400;\">, we have over ten years of experience in search engine optimization, content development, web design, and social media management. To talk to one of our professional SEO Managers, give us a call <\/span><span style=\"font-weight: 400;\">at 858-277-1717 today.<\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, meta tags have been important in SEO ranking. Meta tags are the way Google and other search engines can quickly determine what your content is about. Although Google no longer uses meta tags for ranking, it doesn&#8217;t mean you need to ignore them. They are still key in search engines to determine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Title Tags and Meta Descriptions Checklist: Best Practices<\/title>\n<meta name=\"description\" content=\"Knowing how to use meta tags can boost your SEO. Here are a few key dos &amp; don&#039;ts for meta titles and descriptions according to the recent Google update.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Title Tags and Meta Descriptions Checklist: Best Practices\" \/>\n<meta property=\"og:description\" content=\"Knowing how to use meta tags can boost your SEO. 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