{"id":7108,"date":"2018-12-24T09:00:13","date_gmt":"2018-12-24T17:00:13","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4023"},"modified":"2018-12-24T09:00:13","modified_gmt":"2018-12-24T17:00:13","slug":"content-marketing-stats","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/content-marketing-stats\/","title":{"rendered":"Content Marketing Statistics Every Business Should Know About"},"content":{"rendered":"

In today’s world, it’s a given that a content marketing strategy is no longer optimal for most businesses. However, an effective strategy involving content marketing is one that evolves and changes to reflect trends and embrace emerging technologies. Results from a recent report based on input from marketers around the world can give you a better idea of what content marketing stats you need to know about as you plan or fine-tune your own strategy. The trusted content marketing experts at Saba SEO, a leading provider of <\/span>San Diego SEO services<\/span><\/a>, share some interesting statistics related to content marketing.<\/span><\/p>\n

Realizing the Power of Content Marketing<\/h2>\n

Approximately 70 percent of B2B content marketers surveyed believe their strategy is “much or somewhat more successful” than it was a year prior. This particular stat suggests more B2B marketers are seeing the power of effective content marketing firsthand and are allocating more time and resources to it. In fact, half of the respondents said they expected their content marketing budget to increase over the next year.<\/span><\/p>\n

Content Marketing Commitment<\/h2>\n

A content marketing strategy is only going to be effective for businesses if there\u2019s a strong commitment to making it work. Luckily, there are compelling stats suggesting more businesses are becoming aware of this fact. Illustrating this point is the fact that 93 percent of the most successful B2B content marketers say their business or organization is “extremely or very committed” to content marketing.<\/span><\/p>\n

Lack of Documented Strategies<\/h2>\n

Approximately 65 percent of successful content marketers have a documented strategy in place. However, only 39 percent of all marketers surveyed were able to say the same thing. Part of the reason for this may be because some businesses prefer to discuss their strategies without formally writing them down to allow for some flexibility. <\/span><\/p>\n

While it’s understandable to have this attitude with content marketing, there are some compelling benefits associated with having a documented strategy, including: <\/span><\/p>\n