{"id":7114,"date":"2019-01-07T09:00:38","date_gmt":"2019-01-07T17:00:38","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4054"},"modified":"2019-01-07T09:00:38","modified_gmt":"2019-01-07T17:00:38","slug":"google-page-speed-update","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/google-page-speed-update\/","title":{"rendered":"What Do You Need to Know About Google\u2019s Page Speed Update?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Page speed has been a desktop ranking factor for nearly a decade now. While it&#8217;s long been suspected that Google also looks at page speed on mobile devices for ranking purposes, they&#8217;ve only recently declared this is the case. For <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">San Diego SEO companies<\/span><\/a><span style=\"font-weight: 400;\"> such as Saba SEO, this doesn\u2019t come as much of a surprise since Google has been pushing all things mobile-related since they announced their mobile-first ranking plans in 2015 and implemented them fully in early 2018. Read on to learn more about the page speed update to determine how well-prepared your mobile site is.<\/span><\/p>\n<h2>What&#8217;s New with Page Speed?<\/h2>\n<p><span style=\"font-weight: 400;\">For starters, if you use Google&#8217;s PageSpeed Insights tool you&#8217;ll notice scores for two main categories: speed and optimization (formerly the technical checklist). With speed, Google has added First Contentful Paint (FCP), a measure of how long it takes mobile users to see the initial visual response from a page. They&#8217;ve also added a measure of HTML loading and parsing (DOM Content Loaded, or DCL).<\/span><\/p>\n<h2>How Does the Page Speed Update Affect SEO?<\/h2>\n<p><span style=\"font-weight: 400;\">These new page speed metrics are an issue for SEO because Google is using real-time measurements to asses FCP and DCL, which means your figures for these factors may not match up with what Google is seeing in real time. The good news is Google has recently added several new page speed tools that may be useful for you, including: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Lighthouse &#8211; Audits and optimizes pages <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Impact Calculator and Mobile Speed Scorecard &#8211; Determines the impact page speed is having on conversions and revenue<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Chrome User Experience Report (CrUX) &#8211; A source of user experience metrics from Chrome users<\/span><\/li>\n<\/ul>\n<h2>What Can You Do?<\/h2>\n<p><span style=\"font-weight: 400;\">Speed issues may be, in part, due to users with outdated phones or mobile servers. However, this is beyond your control. The only thing you can do about the new focus on mobile page speed for ranking purposes is to make every effort to have webpages designed for speed. Consider taking the following steps to achieve this goal: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Have no more than one redirect per page <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Compress content as much as possible with Gzip, Brotli, or a similar tool <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Remove redundant or unnecessary data<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Use cache control to set limits for how long browser cache responses are <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Optimize images for smaller screens <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Compress &#8220;above the fold&#8221; content since this is what usually shows up first <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re still not sure if your website is up to speed as per Google&#8217;s standards, free mobile speed test tools can provide personalized insights about your site and its various pages. Google&#8217;s Search Console also has a Mobile-Friendly Test tool you can use to gauge how well your site is performing for searchers accessing it with smartphones and tablets. Google Analytics also offers mobile stats. Lastly, use a responsive website design so your site adjusts to whatever screen it&#8217;s being viewed on. A boost in page speed won&#8217;t be all that meaningful if there are other issues affecting the user experience for mobile visitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Saba SEO, we believe it\u2019s important to stay on top of the latest developments in online marketing, which is just one of the many reasons we\u2019re one of the top SEO agencies in <\/span><a href=\"https:\/\/www.sabaseo.com\/web-development-and-design\/\"><span style=\"font-weight: 400;\">San Diego. Web design<\/span><\/a><span style=\"font-weight: 400;\">, social media marketing, and pay-per-click management are just a few of our specialties. To schedule an appointment, give us a call today at 858-277-1717.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Page speed has been a desktop ranking factor for nearly a decade now. While it&#8217;s long been suspected that Google also looks at page speed on mobile devices for ranking purposes, they&#8217;ve only recently declared this is the case. For San Diego SEO companies such as Saba SEO, this doesn\u2019t come as much of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscellaneous"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All About Google&#039;s Page Speed Update<\/title>\n<meta name=\"description\" content=\"Earlier this year, Google rolled out a new page speed update. 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