{"id":7115,"date":"2019-01-09T09:00:34","date_gmt":"2019-01-09T17:00:34","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4061"},"modified":"2019-01-09T09:00:34","modified_gmt":"2019-01-09T17:00:34","slug":"how-to-address-technical-seo-issues","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/how-to-address-technical-seo-issues\/","title":{"rendered":"8 Ways to Address Technical SEO Issues"},"content":{"rendered":"

It’s not always an easy task to determine what’s going on SEO-wise when you start to see stats suggesting there’s a problem. After you’ve eliminated issues with things like keywords, content, and backlinks, shift your focus to possible technical SEO problems, which are more common on older or JavaScript-heavy sites. To help with your debugging efforts, <\/span>San Diego marketing companies<\/span><\/a> like Saba SEO can be a great help. In the meantime, here’s a checklist you can use to pinpoint technical SEO problems requiring attention.<\/span><\/p>\n

1. Pick a Few Example Pages<\/h2>\n

Start with one or two pages that are representative of the problems you\u2019re seeing with your site. You can always go through this checklist again with the other pages as you search for technical SEO issues. On the other hand, if the problem is only relegated to a few pages, focusing on those pages might be all that’s necessary.<\/span><\/p>\n

2. Determine if Google Can Crawl the Page<\/h2>\n

It’s possible to experience technical SEO issue simply because Google is unable to crawl certain pages. There are a few ways you can find out if this is the problem:\u00a0<\/span>
\n<\/span>
\n<\/span>\u2022 Check the robots.txt validator in Search Console\u00a0<\/span>
\n<\/span>\u2022 Verify you can open a page’s URL with Googlebot Mobile and Googlebot (in Dev Tools)\u00a0<\/span>
\n<\/span>\u2022 Use the mobile testing tool to verify you can access the IP address\u00a0<\/span>
\n<\/span>\u2022 Use a VPN (virtual private network) to make sure your site is accessible from other countries (if you\u2019re also targeting visitors outside of the U.S.)<\/span><\/p>\n

3. Look for Conflicting Indexing Directives<\/h2>\n

Let’s assume Google can actually crawl your pages. In this case, the problem could be conflicting indexing directives. For instance, a page might have a canonical tag that tells Google to crawl it and a no-index tag that tells search bots to skip it. Some places to look for indexing issues include:\u00a0<\/span>
\n<\/span>
\n<\/span>\u2022 Sitemaps\u00a0<\/span>
\n<\/span>\u2022 HTTP headers\u00a0<\/span>
\n<\/span>\u2022 Google Search Console settings<\/span><\/p>\n

4. See if Google Is Consistently Crawling Pages<\/h2>\n

Get to your log files to see what Google is seeing and how bots are accessing your webpages. Check crawling patterns by plotting your status codes over time. Make sure Google is downloading all resources associated with each page. Look for differences between maximums and minimums for your pages and resources that may suggest Google isn’t downloading all resources.<\/span><\/p>\n

5. View Pages Through Google’s Eyes<\/h2>\n

Use the Fetch & Render and Mobile-Friendly test tools to see what kind of errors Google may be seeing, then use the Diff Checker tool to compare results from the Fetch & Render and Mobile-Friendly tools with what you’re seeing in your browser.<\/span><\/p>\n

6. Find Out if Google Is Seeing Something Different Than What You’re Seeing<\/h2>\n

In some instances, Google might be seeing something different from what you saw when using the tools mentioned in the previous step. For instance, Googlebot may spend less time rendering JavaScript than what testing tools usually do. Other times, the issue may be related to overloaded servers or caching.<\/span><\/p>\n

7. Determine if Google Is Confusing Your Webpages with Similar Ones<\/h2>\n

Sometimes, Google runs across pages with duplicate pieces of content. When this happens, bots may get confused. For example, you might have a competitor intentionally copying and using your content. An effective way to identify this problem is do to an exact match search (e.g., placing quotes around a large piece of content and performing a search to see if matching content shows up).<\/span><\/p>\n

8. Check for Other Possible Technical SEO Problems<\/h2>\n

Look for other possible technical SEO problems that may be affecting your webpages, which means taking a moment to check for things such as:\u00a0<\/span>
\n<\/span>
\n<\/span>\u2022 Poorly constructed or invalid HTML\u00a0<\/span>
\n<\/span>\u2022 Lack of an XML sitemap\u00a0<\/span>
\n<\/span>\u2022 Incorrect\/missing robots.txt\u00a0<\/span>
\n<\/span>\u2022 Slow page speed\u00a0<\/span>
\n<\/span>\u2022 Incorrect rel=canonical\u00a0<\/span>
\n<\/span>\u2022 Multiple URL versions<\/span><\/p>\n

If you can’t find the problem after running through this checklist, try website testing tools to see if any technical issues you may have overlooked can be identified. Even if you’re not yet seeing any signs of technical SEO issues, it never hurts to be proactive by keeping track of your site’s performance so problems can be discovered and resolved as quickly as possible.\u00a0If you’re still not having any luck, an SEO professional should be able to dive into the inner workings of your site to see what’s going on. Look for a trusted agency that provides high-quality <\/span>SEO services. San Diego<\/span><\/a> businesses and many other companies across the globe have relied on Saba SEO to assist them with a wide array of SEO-related issues. If you\u2019d like to learn more, call us today at 858-277-1717 to schedule an appointment.<\/span>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s not always an easy task to determine what’s going on SEO-wise when you start to see stats suggesting there’s a problem. After you’ve eliminated issues with things like keywords, content, and backlinks, shift your focus to possible technical SEO problems, which are more common on older or JavaScript-heavy sites. To help with your debugging […]<\/p>\n","protected":false},"author":1,"featured_media":4071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"\nAn 8-Point Checklist for Addressing Technical SEO Problems<\/title>\n<meta name=\"description\" content=\"Issues related to SEO sometimes arise, and not all are easy to fix without expertise. 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