{"id":7140,"date":"2019-03-18T09:00:46","date_gmt":"2019-03-18T16:00:46","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=4176"},"modified":"2019-03-18T09:00:46","modified_gmt":"2019-03-18T16:00:46","slug":"guest-blogging-tips","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/guest-blogging-tips\/","title":{"rendered":"5 Tips for Optimizing Your Guest Blogging Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Guest blogging can be an effective way to increase your brand&#8217;s visibility and give your credibility a nice boost in the process. Plus, it&#8217;s an inbound marketing strategy with the potential to drive more traffic back to your site, help you secure relevant and top-quality backlinks, and generate a bunch of viable leads. Keep reading to discover five of the best ways to up your guest blogging game, brought to you by the marketing professionals from Saba SEO, a premier <\/span><a href=\"https:\/\/www.sabaseo.com\/\"><span style=\"font-weight: 400;\">SEO company San Diego<\/span><\/a><span style=\"font-weight: 400;\"> businesses rely on for expert advice when they want to optimize their online visibility and boost revenue.<\/span><\/p>\n<h2>1. Build Relationships with Influencers First<\/h2>\n<p><span style=\"font-weight: 400;\">Influencers are so named because they manage blogs that are popular within a particular industry or niche, so it should come as no surprise that it&#8217;s not always easy to catch their attention. Increase your odds of getting on an influencer&#8217;s radar before you submit blog posts by: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Commenting on existing posts <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sharing the influencer\u2019s posts with others in your social circle <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Introducing yourself on the influencer\u2019s social media platforms <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you do build a relationship with an influencer ahead of time, you&#8217;ll be in a better position to make a pitch. Influencers are also more likely to show some love to guest bloggers if they&#8217;ve already seen some active engagement on their part.<\/span><\/p>\n<h2>2. Be Mindful of Your Target Sites<\/h2>\n<p><span style=\"font-weight: 400;\">Some businesses assume guest blogging just isn&#8217;t working for them. Oftentimes, the reason for lackluster results is because the wrong sites are being targeted. Avoid this misstep by zeroing in on sites already being visited by a target audience that will likely be interested in your topics.<\/span><\/p>\n<h2>3. Prepare a Great Pitch<\/h2>\n<p><span style=\"font-weight: 400;\">Don&#8217;t be surprised if an effortless pitch falls flat. Increase your odds of making your pitches winners by: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Finding out the host&#8217;s name and double-checking the spelling <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Including links to your existing blog posts <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Making sure your pitched topics are relevant to the site <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Checking your spelling and grammar <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Adhering to any listed writers&#8217; guidelines<\/span><\/li>\n<\/ul>\n<h2>4. Offer Publish-Ready Customized Posts<\/h2>\n<p><span style=\"font-weight: 400;\">Before you submit a post, do your homework and use free tools like BuzzSumo to find out what your target site&#8217;s top-performing posts are, then model your submission after those posts. Go a step further and check out their existing posts to see if there are any content gaps (e.g., topics they haven&#8217;t fully addressed or related topics they may have overlooked). Also, use a backlink profiler so you can discover your target site&#8217;s favorite external link sources and incorporate some of them into your posts.<\/span><\/p>\n<h2>5. Throw in Some Extra Resources<\/h2>\n<p><span style=\"font-weight: 400;\">Further increase your odds of standing out from the crowd by offering a complimentary resource along with your post submission. For instance, if your post is about installing new kitchen cabinets with supplies available from your target site, you might include a &#8220;before you get started&#8221; checklist of what&#8217;s needed to perform this task. Some other possible options include: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Lists of related resources to encourage readers to get more info on your topic <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> PDF versions of your posts <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Case studies, reports, white papers, or other forms of more in-depth content your blog post readers can explore if they wish to do so <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One way to track guest blogging results is to compare your Google Analytics data from just before you get started to the data from a month or so afterward. Further filter your reports to see if you\u2019re getting an uptick in engagement in the form of traffic, leads, and conversions related to the places where you regularly guest blog. Then you\u2019ll have a good idea of whether you\u2019re on the right track with your guest blogging efforts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guest blogging is a great content marketing strategy that can establish your industry authority and generate high-quality leads. If you need help creating high-quality content or developing your overall online marketing strategy, call on the experienced professionals from Saba SEO. For expert advice on SEO, social media, and <\/span><a href=\"https:\/\/www.sabaseo.com\/search-engine-marketing\/\"><span style=\"font-weight: 400;\">Internet marketing, San Diego<\/span><\/a><span style=\"font-weight: 400;\"> businesses rely on our expertise to boost online visibility and increase revenue. Give us a call today at 858-277-1717.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest blogging can be an effective way to increase your brand&#8217;s visibility and give your credibility a nice boost in the process. Plus, it&#8217;s an inbound marketing strategy with the potential to drive more traffic back to your site, help you secure relevant and top-quality backlinks, and generate a bunch of viable leads. Keep reading [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-7140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Up Your Guest Blogging Game<\/title>\n<meta name=\"description\" content=\"Guest blogging is an incredibly useful tool for boosting online visibility and generating leads. 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