{"id":971,"date":"2015-01-14T22:46:15","date_gmt":"2015-01-14T22:46:15","guid":{"rendered":"https:\/\/www.sabaseo.com\/?p=971"},"modified":"2015-01-14T22:46:15","modified_gmt":"2015-01-14T22:46:15","slug":"tips-for-creating-user-friendly-content","status":"publish","type":"post","link":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/","title":{"rendered":"Writing for Users Rather than Search Engines – A Recipe for SEO Success"},"content":{"rendered":"

Over recent years, Google has made great strides in order to improve its search engine process and functionality. One of those monumental strides includes its new-found emphasis on informative, relative and engaging content. In simple terms, this means that Google now ranks websites based on how useful they are rather than how many keywords they’re stuffed with.<\/p>\n

While this has been a positive change toward weeding out spam and useless information, it’s also sent many website owners scrambling for ideas on how to keep their websites above water despite the new algorithm. The following three tips, presented by the trusted San Diego SEO company<\/a>, Saba Inc., are the foundation for how to craft compelling, user-friendly content:<\/p>\n

    \n
  1. \n

    Provide value<\/h2>\n

    Luckily, Google has released a detailed guide<\/a>\u00a0on creating useful content that performs well in search engines. Most importantly, you should provide value to your readers. If you have an idea for a writing topic, take a moment to research what others have written about it. Take the existing content and build on it to offer your readers information they can’t find anywhere else on the web.<\/li>\n

  2. \n

    Establish yourself as an authority in your field<\/h2>\n

    If users don’t trust you, they aren’t going to stick around. Show your readers that you have a firm grasp on your niche and on the products and services you provide. You can do this by putting yourself in the shoes of your prospective customer and brainstorming what they are looking for and what they might ask. Make sure that your answers to these questions are detailed, and demonstrate your extensive knowledge of your field. Provide insider tips and first-hand examples and experiences for even more power. You want users to not only trust you, but return to you in the future for more information and advice.<\/li>\n

  3. \n

    Build content around things you’re interested in<\/h2>\n

    If you aren’t interested in what you’re selling, it will likely show to your customers through your boring, monotonous content.\u00a0Studies show that content written with care and interest are often much better received by internet users than content that’s merely churned out because it is able to create an emotional connection with the reader. Keep this in mind as you develop content for your website.<\/li>\n<\/ol>\n

    Lastly, know exactly what goes into creating engaging content.\u00a0The content team here at Saba, Inc. recommends taking things a little deeper by\u00a0examining the psychology\u00a0behind successful and useful content. You must engage your readers on a subtle, emotional level by addressing them directly with “you,” using active language, and building trust very quickly.<\/p>\n

    Looking for more internet marketing<\/a> tips? Reach out to Saba, Inc. at 858-277-1717 and schedule a complimentary website audit and consultation with one of our expert SEO analysts today \u2013 we would love to help you increase your traffic and website exposure!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Over recent years, Google has made great strides in order to improve its search engine process and functionality. One of those monumental strides includes its new-found emphasis on informative, relative and engaging content. In simple terms, this means that Google now ranks websites based on how useful they are rather than how many keywords they’re […]<\/p>\n","protected":false},"author":1,"featured_media":972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"acf":[],"yoast_head":"\nHow to Write for Customers Rather than Search Engines<\/title>\n<meta name=\"description\" content=\"The shift toward engaging and relevant content is now more prevalent than ever, requiring business to change how they market themselves through text.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write for Customers Rather than Search Engines\" \/>\n<meta property=\"og:description\" content=\"The shift toward engaging and relevant content is now more prevalent than ever, requiring business to change how they market themselves through text.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Saba Digital Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-14T22:46:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@saba4321\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@saba4321\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/\",\"name\":\"How to Write for Customers Rather than Search Engines\",\"isPartOf\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg\",\"datePublished\":\"2015-01-14T22:46:15+00:00\",\"author\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af\"},\"description\":\"The shift toward engaging and relevant content is now more prevalent than ever, requiring business to change how they market themselves through text.\",\"breadcrumb\":{\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#primaryimage\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg\",\"contentUrl\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg\",\"width\":525,\"height\":387,\"caption\":\"Best Blogs in San Diego, CA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Writing for Users Rather than Search Engines – A Recipe for SEO Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website\",\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/\",\"name\":\"Saba Digital Marketing\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af\",\"name\":\"admin@saba4321\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g\",\"caption\":\"admin@saba4321\"},\"sameAs\":[\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\"],\"url\":\"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/author\/adminsaba4321\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write for Customers Rather than Search Engines","description":"The shift toward engaging and relevant content is now more prevalent than ever, requiring business to change how they market themselves through text.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to Write for Customers Rather than Search Engines","og_description":"The shift toward engaging and relevant content is now more prevalent than ever, requiring business to change how they market themselves through text.","og_url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/","og_site_name":"Saba Digital Marketing","article_published_time":"2015-01-14T22:46:15+00:00","og_image":[{"width":525,"height":387,"url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg","type":"image\/jpeg"}],"author":"admin@saba4321","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@saba4321","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/","name":"How to Write for Customers Rather than Search Engines","isPartOf":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#primaryimage"},"image":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#primaryimage"},"thumbnailUrl":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg","datePublished":"2015-01-14T22:46:15+00:00","author":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af"},"description":"The shift toward engaging and relevant content is now more prevalent than ever, requiring business to change how they market themselves through text.","breadcrumb":{"@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#primaryimage","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg","contentUrl":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-content\/uploads\/2015\/01\/Woman-Reading-Website-on-Ipad.jpg","width":525,"height":387,"caption":"Best Blogs in San Diego, CA"},{"@type":"BreadcrumbList","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/tips-for-creating-user-friendly-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/"},{"@type":"ListItem","position":2,"name":"Writing for Users Rather than Search Engines – A Recipe for SEO Success"}]},{"@type":"WebSite","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#website","url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/","name":"Saba Digital Marketing","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/91f06a2cfe0edcd91a335944063231af","name":"admin@saba4321","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a3d645414967dc5d8b195a2786f8e7ae8df547fd6075e93c6d00ad978b0beff?s=96&d=mm&r=g","caption":"admin@saba4321"},"sameAs":["https:\/\/cloud.sabaseo.com\/~beta\/seosaba"],"url":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/author\/adminsaba4321\/"}]}},"_links":{"self":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":0,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/media\/972"}],"wp:attachment":[{"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloud.sabaseo.com\/~beta\/seosaba\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}