In simplest terms, business-to-business content marketing refers to content that is aimed at other businesses. More and more B2B marketers are finding that content is the single most powerful and versatile tool, and are utilizing content that is relevant to the intended audience beyond an obvious sales pitch. Continue reading “What is B2B Content Marketing and Why is it Important?”
Title tags and accompanying meta descriptions are designed to entice customers to click on your particular link when searching for products and services. Since title tags and meta descriptions are key factors in how your site is ranked on SERPs (search engine results pages), it’s important to Continue reading “How to Write a Good Title Tag & Meta Description”
Ready to dive into search engine optimization? But what if you don’t have the time to create engaging content with the proper amount of keywords per page and monitor the results? While it is always wise to consult with a professional SEO company in San Diego for some serious implementation of SEO techniques, there are some things you can do in the mean time to kickstart your SEO strategy Continue reading “5 Ways to Kickstart an SEO Strategy Today”
The key to standing out online for many business in today’s competitive marketplace is to go local – very local. Welcome to hyperlocal search engine optimization. It’s an effective strategy that can be implemented in several ways.
Continue reading “The Importance of Hyperlocal Keywords in SEO”
Over the last few years, social media and other channels have become the focal point of internet marketing while the popularity of email marketing has plummeted. Many business owners have reported declining response rates for their email campaigns and, as a result, email marketing has been put on the back burner. However, every business owner and marketing manager should ask themselves if email marketing could still be effective. Continue reading “Is Email Marketing Still Effective?”
Adding to Google’s menagerie of algorithm updates, its recent local modification “Pigeon,” was released on July 24, 2014, for American English searches. Like the release of Panda and Penguin before it, Pigeon has left some local businesses looking to make adjustments to their search engine optimization, as they find they are no longer appearing in Google’s seven pack – the grouping of results appearing alongside a Google Map which pinpoints their locations. Continue reading “Have You Disappeared from Google’s 7 Pack?”
Search engine optimization (SEO) isn’t an easy concept to grasp, yet it’s not something that should be ignored, especially if you plan to do any marketing online. While you may have heard terms like Google bots and algorithms thrown around in connection with SEO, you may need a little more convincing to see why SEO is becoming an absolute necessity for businesses in numerous industries. Here are seven impressive SEO stats and facts to ponder: Continue reading “7 Eye-Opening SEO Facts that are Hard to Ignore”
