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Month: October 2019

Factors to Think About Before You Make Big Changes to Your Website

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If it’s done right, a major website update can give your site more focus, boost your online marketing results, and encourage more interaction with your brand. However, you shouldn’t make substantial modifications to your site without first giving it some careful thought. The team from Saba SEO, an industry-leading San Diego SEO agency, suggest you consider these important factors before you actually start making significant adjustments to your website.

Your Reasons for Changing Your Site

People have a natural tendency to get used to how a site is set up if they come back to it on a regular basis. Of course, this doesn’t mean you can’t go ahead with your website update plans. Just know what your reasons are for doing so. Compelling reasons include:

  • Addressing common user problems (e.g., slow page load times or navigation difficulties)
  • Making your site rank higher on search engines
  • Adding mobile-friendly features to your site
  • Getting your site more in line with the image you want to project for your business

How URL Changes Can Impact Your Site

URL and structural changes should be kept to a minimum when updating your website, because changing URLs means you’ll lose all the ranking power those original URLs had, not to mention the links from other sites going back to yours. If you have clunky or unorganized URLs you really need to change, use appropriate redirects so you don’t lose SEO power.

The Way You Plan to Make Changes

Back up your existing site before you do anything. This way, if you really don’t like your changes, you can go back to your original site and start over. A similar option is to create a staged version of your site by:

  • Transferring a copy of your site to a new folder or server
  • Blocking it from search engines
  • Password protecting it

Taking these steps will allow you to test your new and improved site before it goes live. Plus, you’ll be able to keep your original site up and running as you do your tinkering. Also, consider using a Web editor tool. These tools have handy features you can use to replicate certain changes throughout your site instead of having to do it manually.

Major changes could result in a dip in traffic as search engines and searchers adjust to your updated site. One way to minimize this issue is to implement your changes in stages. It can also be helpful to use your other online resources (e.g., emails, blogs, and social media) to let your target audience know about your changed website once everything is done.

Changing your website may be exactly what your business needs, but make sure to take these factors into consideration before you make the transformation. If you need expert advice on how to maximize your website for customer engagement, SEO rank, and increased revenue, reach out to the San Diego web design pros at Saba SEO. For more than ten years, we’ve been designing high-quality websites for businesses all over the world. In addition to web development, we also specialize in content creation, search engine optimization, and social media marketing. To create a winning website design for your business, give us a call at 858-277-1717 today.

How Can a Mobile App Help My Business?

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Mobile apps are designed to bring convenience to users looking to complete various tasks on the go, so it’s only natural that many businesses have embraced the use of mobile applications for the purpose of connecting with new and existing customers. Still not convinced? The experts from Saba SEO, one of the most innovative digital marketing companies in San Diego, invite you to take a moment to consider why you need a mobile app for your business.

Boost Visibility

Mobile users spend almost 90 percent of their time using apps. And, on average, people use their smartphones for more than 2 hours a day. These stats show how much brand visibility can be increased with a mobile app for your business. You could then be rewarded with:

• Greater brand awareness
• Increased engagement
• Productive lead generation

Encourage Loyalty

In-app ads, promotions, and purchasing opportunities can be more impactful for your business than email campaigns, colorful roadside banners, and even social media ads. Engagement with a mobile app encourages people to be loyal to your brand. Plus, there are many additional ways to inspire customer loyalty with an app. Options include:

• Sending promotions and coupon codes
• Having an in-app reward system for customers who physically visit your business
• Offering exclusive alerts when new items arrive

Make Direct Marketing Simpler

At one time, a direct marketing campaign involved a lot of work and expense to do things like print materials and hire and train a sales staff to deal with customers in certain areas. A mobile app can achieve the same goals in a simpler and more effective way. Some of the features you could have in your app to help you achieve your direct marketing goals include:

• Basic info about your business
• Booking forms
• News feeds related to your business or industry
• Push notifications to provide reminders about your services, promotions, rewards programs, and other aspects of your business

Creating a mobile app for your business will involve an initial investment on your part. However, an application created with your business and customer base in mind can easily produce revenue that far exceeds your investment. What’s more, the right approach to design can allow your app to be adjusted to meet changing user needs and marketing objectives.

If you need a state-of-the-art mobile app for your business, reach out to the online marketing experts at Saba SEO. We’re service-focused professionals with unmatched experience in web development, digital marketing, social media, and SEO. San Diego businesses and companies all over the world trust our expertise when they need innovative websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on creating your mobile app, call one of our specialists today at 858-277-1717.

How to Utilize Website Marketing Strategy to Increase Conversions

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Website marketing strategies are techniques you use to achieve your online marketing goals. One of the most common goals business owners have is to boost conversions. If you need some help figuring out how to use a website marketing strategy to achieve this goal, below you’ll find some tips to point you in the right direction, brought to you by Saba SEO, one of the most trusted San Diego SEO companies.

Know Your Audience

You have to really know your audience so you present the right type of content for your website marketing strategy. Create a fictionalized version of your typical customer, called a buyer’s persona, based on your existing customer data and results from your market research.

Design Your Website with Conversions in Mind

Your website marketing strategy isn’t going to boost conversions if your site isn’t designed to inspire visitors to take the desired action(s). Generally, a “conversion-friendly” website design includes:

• Well-placed and well-worded calls to action
• Easy-to-use navigation features
• Speedy page load times
• Content that flows well—e.g., descriptive headings, short paragraphs, complementary visuals, and other eye-catching elements

Utilize Search Engine Optimization

Search engines help people find your site, ultimately leading to conversions, which is why your website marketing strategy should involve search engine optimization (SEO). Fortunately, there are many aspects of SEO that can lead to more conversions.

For instance, more than half of all consumers report using their mobile devices to find businesses and products, so a website designed with mobile visitors in mind is more likely to give you a steady stream of conversions. Other ways to use SEO to increase conversions include:

• Reaching out to online influencers to get links sent back to your site (backlinks)
• Including a link back to your site on online review sites and other places where your business info may be referenced
• Adding social share buttons to your site so you can use your social platforms to promote your site and vice-versa
• Making your website secure—especially if it’s an e-commerce site

From smartly implemented pop-ups to live chat features, there are many elements you can include directly on your website to increase your conversions. But don’t forget to also use your social media and blog posts, email marketing and paid ad campaigns, and other online efforts to spread the word about your brand and direct people back to your website.

When they’re looking for a trusted web development company, San Diego businesses can turn to Saba SEO. We have several years of experience in web design and digital marketing, and our team can create high-quality content, boost your social media presence, and optimize you for search engines. To learn more, contact one of our SEO experts today at 858-277-1717.

2019: Top Ways to Improve Web Design

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There are about a billion websites in the world, so searchers have no shortage of choices when it comes to what they can find online. If your site isn’t performing at its best, you may be missing out on the rewards that can come from having a well-designed website. Below you’ll find some tips for enhancing your website’s design in 2019, offered by the San Diego web design experts at Saba SEO. 

Embrace Mobile Friendliness

Since 2015, Google has been all about putting mobile website design first. If you haven’t yet fully made your site user-friendly for smaller screens, a simple solution is a responsive website design that allows your site to be viewed easily on screens of all sizes.

Remove Website Clutter

It’s surprisingly easy for a website to become bogged down by excessive features over time, especially if you have an older site that’s been updated several times. An excessive number of website elements can also slow down your page load times and frustrate visitors. “Website clutter” could include:

• Complicated animations
• Long content that’s not easy to scan and read
• Lengthy videos
• Unevenly arranged images
• Unnecessary jargon or repetitive wording

Removing clutter also gives your site more white space, or blank areas, and studies show that more uncluttered space around content boosts comprehension by nearly 20 percent.

Simplify Your Navigation

Attention spans are ridiculously short today. If your site’s navigation is complicated, visitors will be more inclined to bail. Limit menus to no more than six or seven items, and be as descriptive as possible with your labels so visitors can quickly find what they’re looking for.

Use Social Media Share Buttons and CTAs

Your website and social media channels shouldn’t operate independently of each other. Encourage your site’s visitors to check out your social media pages by adding convenient social media share buttons on your website. Also, provide visitors with the right kind of nudging by using easy-to-spot calls to action.

Unique features, such as carefully selected color combinations and customized images or illustrations, can also make your website stand out for all the right reasons in 2019. If you’re still not sure where to start with your website design, tools such as Screaming Frog and MySiteAuditor can be used to perform a thorough audit of your site to show you what needs some attention.

Whether you’re looking to improve your website’s design or you need a specialist in search engine optimization, turn to Saba SEO. As a leading San Diego SEO company, we have more than a decade of experience in website development, search engine optimization, and online marketing. Our experts can create a responsive, mobile-friendly website for your business and provide high-quality content that’s sure to boost your online ranking. Call us at 858-277-1717 to talk to one of our web development specialists.

Customer Engagement: What You Need to Know

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Customer engagement is often forgotten when creating a marketing plan, yet it’s key to sales, and it’s about creating and nurturing relationships through branding and communication. This sort of interaction puts a human face on your business. Here are a few things to learn about customer engagement, brought to you by the experienced professionals at Saba SEO, the experts in Internet marketing San Diego businesses rely on for innovative strategies and high-quality service delivered with integrity.

Engage Your Audience Through Social Media

Social media is one of the top customer engagement tools, and it’s where your website or brick-and-mortar business has a single voice or personality. Creating social media posts that are interesting is the first step. Posts that include video or colorful infographics naturally entice customers to share your content. Replying to posts and answering questions posed on social media also strengthen engagement.

Customize Content for Customer Needs

Creating blogs or an FAQ page answering the questions customers ask most often is also part of customer engagement, because it’s putting their wants and needs before your marketing plan.

Make Adjustments

If your site sells team jerseys in only men’s sizes and women are contacting you about women’s sizes, make adjustments. That sort of engagement is business gold. Your alterations based on customer engagement will attract more new customers who are looking for these same items.

Check Reviews

Make sure to check reviews of your company on all platforms. This is an opportunity to try to satisfy a disappointed customer or thank customers for sharing their good experiences with your brand.

Understand Customer Engagement Isn’t UX

User experience (UX) is making the customer’s experience of visiting and interacting with your website natural and free of obstacles. Customers can easily navigate your site. Your site is secure. Whether they’re using mobile or desktop devices, customers don’t experience any delays because you have compressed slow-loading photos and upgraded your hosting.

If you need assistance boosting your company’s online presence and enhancing customer engagement, call on the experts from Saba SEO, one of the leading companies specializing in online marketing and SEO in San Diego. Call one of our marketing specialists today at 858-277-1717 to learn how we can help you boost rank, increase revenue, and build customer loyalty.

Mobile Website vs. Mobile App: Which Is Better?

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Mobile apps are convenient and easily accessible, which is why more than half of all smartphone and tablet users spend most of their time using apps. Of course, this doesn’t mean websites are useless. A well-designed website can be a great asset for any business. However, if you’re looking to get the most return on your investment, a mobile app can be a smart and rewarding choice. The experts at Saba SEO, an industry-leading mobile SEO and web design company in San Diego, offer a few reasons a mobile app may be the right option for you.

Profit Potential

Mobile apps can be set up in a way that allows people to easily make purchases or submit orders for your business’s products or services. This is an especially beneficial option when someone who’s looking for what you happen to offer is ready to take action. For example, Domino’s Pizza now receives more than half of its orders through its mobile app.

Push Notifications

Your website can’t reach out to searchers and say, “Hey, come visit me now! There’s a great deal you need to know about!” But your mobile app can do this if you use push notifications, which can be sent at any time to your app’s users to:

• Encourage customers to come back and check out your app if they haven’t been active in a while
• Send alerts about new deals or discounts
• Distribute coupons or promo codes
• Send reminders about purchases that have yet to be completed (e.g., abandoned carts)

Customer Service Perks

More than a billion people worldwide have mobile devices within arm’s reach at all times, which means it’s easier to be more attentive to your customers’ needs with a mobile app than with your website, even if it’s optimized for mobile viewing and use. Customer service options via mobile apps can include:

• Direct access to live chat capabilities with an in-app messaging tool
• In-app native FAQs that address common customer questions
• An automatic follow-up system to ensure all customers needing assistance are tended to in a timely manner
• Collection of basic customer info so a live person doesn’t need to ask for this info before addressing a customer’s concern

Sure, you can go with a Web-based app that’s accessible from your website, but mobile apps are better at processing user info. Plus, mobile applications store data locally on users’ phones, which means they’re often faster to access than websites. Keep in mind that a delay of just 2–3 seconds keeps some customers from completing purchases or placing orders.

If you need help creating a winning mobile app for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717.

The Third Generation: Web 3.0 Is on the Way

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Yes, “Web 3.0” is a thing. But what exactly is it? And more importantly, when exactly is it coming? In a nutshell, it’s the next generation of online interaction beyond what’s considered Web 2.0—referring to a more interactive and social Web that’s all about engagement. Web 3.0 represents the next big functional changes related to how people will be able to interact online. The experienced Web development pros from Saba SEO, a premier San Diego Web design agency, offer the following predictions about some of the exciting changes to watch for in the next generation of the Web.

What Will Web 3.0 Offer?

It’s widely believed Web 3.0 will involve advanced artificial intelligence (AI) capabilities. Some people in the know also suspect the next-generation Web will allow for the Internet to be present in peoples’ lives even more than it is today. Advanced AI-related features alone may result in:

• Website suggestions based more on actual human preferences and less on what’s determined by search engines
• The elimination of “bad results” produced by intentional manipulation of popular online content
• Access to virtual assistant capabilities that allow for more complex online functions to be completed with vocal prompts

What’s the Connection with the Semantic Web?

The semantic Web refers to the organization of Internet data in a way that’s understandable for both computers and humans. An AI-based Web 3.0 linked to the semantic Web could improve the understanding of what all the human data available online actually means.

What About a Virtual Web?

There’s been speculation that Web 3.0 may allow for widespread access to a virtual world where shopping and other interactions could take place in a way that’s similar to what happens in some video game worlds. However, implementation would likely be difficult or impossible for smaller companies with limited resources, so this particular capability might have to be left on the back burner for now.

When can you expect Web 3.0 to arrive? It took about a decade to make the transition from the original incarnation of the Web to what’s commonplace now, so this is what will likely happen with Web 3.0. In fact, some insiders have suggested certain elements of Web 3.0 are already here, which means Web 3.0 may arrive slowly and gradually over time.

Whether you need an expert Web designer or an experienced search engine optimization specialist, reach out to Saba SEO. As an innovation-driven San Diego SEO company, we have more than a decade of experience in website development and search engine marketing. We can create a responsive, state-of-the-art website for your business and provide high-quality content that is certain to boost your online ranking. Give us a call today at 858-277-1717.

Tips for Creating a Winning Social Media Marketing Strategy

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A social media strategy is simply a plan specific to your business needs that applies to everything you’ll do via your preferred social platforms. It’s important because it establishes the purpose behind what you present and how you interact with followers. Take a few tips from the experts at Saba SEO, one of the premier marketing companies in San Diego. If you’re looking to create or improve your own social media strategy, here’s what you’ll need to do.

Set Your SMART Goals

The foundation of your social media strategy should be based on goals that are specific, measurable, attainable, relevant, and timely (SMART). The details of these goals will be based on several factors, including:

• The nature of your business
• What you want to accomplish with social media
• The metrics that mean the most to you
• Your overall marketing strategy and business objectives

Get to Know Your Audience

Before you get social, create buyer or audience profiles based on data from your existing customer base. These fictionalized depictions will help you determine what type of content to produce and distribute. Once you know your audience, match their demographics with each social platform’s typical audience to find out which channels will likely serve you well. For instance, Facebook is a good choice if you want to boost brand awareness among a fairly diverse customer base, but smaller niche platforms can be equally effective for some businesses.

Check Up on Your Competitors’ Social Media Activity

A competitive analysis focused on your competitors’ social media engagement will give you an idea of what they’re already doing to reach the same audience. It’s also a great way to spot missed opportunities. For example, you may discover competitors aren’t responding well to certain customers’ needs via social media. You can put together a social media plan that addresses those needs.

Do a Social Media Audit/Set Up Your Accounts

If you’re already active on social media, do an audit to see what’s already working for you and what needs some tinkering. If you’re starting from scratch, set up accounts once you decide which channels to use. Also, learn which features each one offers so you’re not missing out on engagement opportunities. On a related note, use a content calendar tool to keep track of:

• What you’re posting
• When you post
• When you need to post new content

Lastly, always track your data, as this will let you see how well your social media strategy is working. In addition, reevaluate your strategy periodically to see where there’s room for improvement.

If your business needs skilled assistance with social media engagement and Internet marketing, look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in everything from SEO to search engine marketing and web design. San Diego business owners should give one of our consultants a call today at 858-277-1717.

Tips for Creating a Social Media Calendar that Works

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To properly promote your business on social media, you need an effective social media calendar. Social media is only successful if you’re sharing news your followers find interesting and want to share. Here are some tips on how to make an effective social media calendar, brought to you by Saba SEO, an innovative digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners can take full advantage of a wide variety of marketing channels by preparing their social media calendars carefully.

Choose a Calendar

Whether you choose an old-fashioned, supersized wall calendar or the most popular digital calendar, select the one that will work best for your team. A digital version may be more practical if you have team members who work remotely. Whatever method you choose, use only this calendar for social media planning.

Fill in Important Dates

Create a master list of your business’s important dates, which might include conferences, holidays, and special days devoted to your products. Fill in these dates on the calendar. This provides the framework for your calendar.

Choose Social Media Platforms

Choose the social media channels that align with your business goals. Each platform achieves a different goal. Next, determine how often you’ll post on each channel.

Create Posts

Divide your posts into three types. The first third should be promotional posts about your business. The second third should be items related to your industry. The last third should be fun posts, which may include photos of your employees, stories about the history of your products, or humorous pieces. Make sure to use different wording on each platform, even if it accompanies the same article or promotion. Canned phrases don’t ring true and won’t garner a loyal following. Posts that resonate with your customer base will be posts they share. Be consistent and follow your plan. You can preschedule your social media posts using tools such as Hootsuite.

Track Your Analytics Data

Keeping track of how many impressions, clicks, retweets, comments, and shares you’re getting by using your social media analytics pages can help you determine what time of day your customers are interacting with social media and the content that interests them. Adjust your social media calendar based on this data. Make sure to always review your data every month.

For high-quality social media, Internet marketing, and SEO services, San Diego businesses rely on the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and dedication to service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you’re ready to step up your social media marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.

Tips for Boosting Social Media Marketing Productivity

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Social media marketing is one of the most effective tools for promoting a business, but it’s often the most neglected component of a marketing plan. The social media experts at Saba SEO, a leading marketing, web development, and SEO company in San Diego, offer these great tips to help you improve your social media marketing efficiency.

Make a Content Calendar

Social media marketing requires organization and a plan. First, write down some of the main events happening in the upcoming year—anything from national events to local celebrations and company grand openings. Don’t forget trends, holidays, and conferences. Next, put up a huge calendar and determine who will create content for each of these events. This is the framework for your social media marketing plan.

Determine Your Audience

Create a short profile of your typical audience member. Before you can market your business, you need to know your demographics. The profile should always be consulted when creating social media posts.

Pick Your Social Media Platforms

Your business likely has accounts on most platforms. Analyze where you get the most responses. Always be realistic about how much time you’re able to devote to social media. It’s better to put in a good effort on one or two social media channels than to have several channels you don’t have time to fill with content. Shut down any social media accounts that are no longer being updated. Next, choose the right platforms for your products. If your product is more visual, Instagram or Facebook may be your top social media platform. If you have products that require demonstrations, you may want to include a YouTube channel as well as Facebook Live and Instagram Stories.

Be Consistent

Determine how frequently you can post in your social media channels and stick to that schedule. You can schedule posts ahead of time with scheduling tools like Hootsuite.

Use Visuals

People respond to good visuals. Strong photography and interesting infographics can be a good way to create a post that goes viral. Always be on brand with the look and attitude of the visual components of your social media posts.

When they want to work with top-notch experts at one of Southern California’s most innovative marketing companies, San Diego businesses turn to the professionals at Saba SEO. For more than ten years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at 858-277-1717.

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