Category: Apps

Many businesses today have both websites and apps, which can be an effective way to further extend their customer engagement possibilities. If you have a fairly new app, it may not be getting the amount of attention you expected. The good news is you can tap into your existing website’s traffic to convert visitors to your site into engaged app users. The experts at Saba SEO, an industry-leading mobile SEO and San Diego web development company, offer tips below on how you can accomplish this task.

Make Your App Easily Accessible from Your Website

As long as you have admin access, you can use HTML code and scripts to embed your app into your site. This is one of the simplest and most effective ways to convince visitors to come to your website to check out your app. Just make sure to embed it on your site in a location that’s easy to spot.

Promote Your App Where You Promote Your Website

If your website has been around for a while, you probably have many ways you regularly promote it. This usually involves social media, email, and often a blog, too. You may also run paid ads that link back to your site. All these same resources can be used to spread the word about your app to the audience you’re targeting for your website.

Run Promotions/Contests Involving Your App

Your website can also be used to announce contests or promotions that provide an added incentive to use your app. Possibilities abound, with options including:

• Offering extra savings opportunities for purchases made via your app
• Running contests involving both your app and website
• Presenting special alerts for your app users (e.g., early announcements about new products that will soon be available via your site)

Lastly, if your website doesn’t function well on mobile devices, it’s not going to convince anyone to check out your app. If you haven’t done so already, make sure your website is accessible and functional on smaller screens. Using responsive website design that adjusts to any screen is one way to do this.

If you need help creating an amazing app or website for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app or website, contact one of our specialists today.

From tracking steps to completing banking transactions and ordering pizza, there’s an app for practically everything these days. Businesses, especially smaller ones, can also benefit from well-developed apps. But before you get started with the app-building process, the experts at Saba SEO, an industry-leading San Diego web development company, go over some of the key things you’ll need to know first.

1. Your Target Audience

You’re not building an app for “everybody.” It has to have a specific user in mind. Take the time to really research and define your target audience. Then consider details such as:

• Whether or not you’re focusing on a certain geographic area
• What the main purpose of your app will be
• Who’s likely to find your app especially appealing and useful

2. Your Competitors

Are there any needs your competitors aren’t meeting for your target audience? The only way to know this for sure is to take a look at what kinds of apps they’re using right now. Even if your main competitors don’t yet have apps, look at their online content. Take a moment to determine if there are some gaps in customer needs you can fill with your app.

3. Your Preferred Platform

Apps can be built for both Android and Apple devices. While both platforms have advantages, it’s often best to focus on one or the other if you have a more limited budget. The biggest difference is the coding language. Android uses Java, and Apple uses its own language, Swift. If you’re aiming for wider global reach with your app, using both platforms is worth considering.

4. The Features You Want

For practical purposes, it’s typically recommended to start with the minimum viable product, or MVP, with an app. This means focusing on only the most basic features first. Keeping your features list to a minimum makes it easier to do initial testing, and you can always add more later. Plus, there’s more likely to be interest in your app if it has a smaller set of specific and useful features.

5. Your Budget

As the building process continues, the last thing you want is to find out you’ll need to start cutting corners and trimming features. It’s better to know your available budget first so the building and design process can be planned out based on what you have to work with financially.

6. How Your App Will Fit in with Your Business Model

An app needs to fit in well with what you do and how you interact with your customers. For example, if you have a physical store, you may want features included in your app that allow users to take advantage of in-store discounts when they come in with their phones. However, if you’re an e-tailer, you may prefer a more secure app that allows users to do everything they need to do with a few taps.

7. Your Short-Term & Long-Term Goals

Before you go forward with the app-building process, define your basic short-term and long-term goals. This is when you answer the following questions:

• How’s your app going to fit in with your overall marketing plans?
• Will you be using your app to generate revenue for your business? If so, how much revenue do you expect to generate with it?
• How will the app fit in with your other digital engagement efforts?
• Will you be hanging on to the app and updating it over time?

8. How Much Assistance You’ll Need

Reputable app builders or agencies are able to adapt to client needs. To make this happen, it helps to know just how much assistance you’ll actually need. For instance, if you have an in-house IT staff, you may only need an outside app builder to handle more basic elements. On the other hand, if you have no internal resources of this nature, it’s better to work with a full-service developer and builder.

If you need help creating a winning app for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and business app designs. To get started on your app, call one of our specialists today.

All business apps start with an idea, which is definitely a good start. But this is only the first step you’ll need to take to build a successful app for your business. Below, you’ll find some additional steps that should also be a part of the app-building process, brought to you by the experienced professionals from Saba SEO, one of the top digital marketing companies San Diego businesses rely on for world-class innovation and expertise.

Do Your Market Research

Take the big general idea for your business app and fine-tune it by doing some market research. This is when you’ll be defining the following essential details:

• Who your potential app users are
• What your competitors are doing to target the same users
• What competing apps already exist
• Which user pain points your app will be addressing

If you discover your target market is way too competitive, consider getting narrower with your focus. Another option is to look for less competitive markets that could still be good for your business.

Decide What Your App Will Do & What Will Be Necessary to Do It

This is where you answer the “Why will people use my app?” question. You’ll then determine what the main feature will be to achieve the intended purpose. Also, determine the minimum list of features that will satisfy user needs and the smallest working version of your app that will have an impact on the market. This is referred to as the minimum viable product, or MVP.

Put Together a Thorough App-Building Plan

A successful business app is one built with a clear, detailed plan in place that covers all the important bases. Key elements of such a plan typically involve determining:

• Initial goals and future plans for the app
• Technology that will be used for the building process
• An established budget for the app-building process
• Available resources specifically for the app
• An anticipated timeframe for building the app

Build with User Experience in Mind

With app building, the user experience should be kept in mind at all times. This often means eliminating unnecessary bells and whistles, considering a responsive design so adjustments will be made for screen size, and using simple, user-friendly design elements.

Testing is equally important when building a successful business app, but not just for functionality. It’s just as critical to test for anything that could affect the user experience, such as loading speed and the placement of various screen elements. Marketing and promotion should also be factored into the overall equation to boost your odds of enjoying the anticipated results once your business app is ready to officially debut.

For expert advice on creating a successful app for your business, reach out to the knowledgeable professionals at Saba SEO, a premier digital marketing, SEO, and web design company in San Diego. We’ve worked with businesses around the world to develop innovative, state-of-the-art apps, websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your business app, call one of our specialists today.