March 2017 - Saba Digital Marketing

How to Create the Best Meta Title for SEO

Posted on March 31, 2017 by admin@saba4321

Meta titles are the clickable headlines someone sees when your content is displayed on search engine results pages. These headings will ultimately catch someone’s attention and help them decide whether or not to click back to your content. Since you literally only have seconds to generate interest, these titles need to be descriptive and well-crafted. Internet marketing professionals at Saba SEO share a few tips on how to create the perfect meta titles.

Place Your Keywords Carefully

From an SEO perspective, the title tag should contain all the important keywords you want to rank for. The most important keyword should be placed at the beginning, followed by the second most crucial keyword, and then finally your business/brand name.

Do Not Stuff Your Tags With Keywords

The ideal title tag should be 50 to 60 characters in length, including spaces. Avoid stuffing the limited space with keywords as it leads to badly written title tags that keep repeating the same idea over and over again. Keyword stuffing could lead to penalties by Google.

Do Not Duplicate the Title Tags

Try to make your headline tag different from your title tag. This gives you an opportunity to change the keyword phrasing on your page and increase its likelihood of appearing across a broad spectrum of search intent.

Keep the Content Relevant

Google can occasionally override a title tag if it doesn’t like the way it reads on the search engine results page. In such cases, the search engine pulls out information from your meta description and page content. To prevent this from happening, make sure your title tags are relevant, keyword-rich, descriptive, within 60 characters, and accurately describing your page content.

The meta title tag is one of the many important pieces of the entire SEO puzzle. If you want to boost your online visibility, let us create the perfect title tags for you. At Saba SEO, we can create amazing and relevant content and distribute it effectively to help you get more exposure for your brand, generate productive leads, and get conversions. Give us a call at 858-951-1717 and let our team optimize your pages for search engines.

Why Is User Intent Important for Future SEO Strategies?

Posted on March 29, 2017 by admin@saba4321

A few years ago, SEO was all about doing whatever it took to get that coveted first-page placement. The goal was sometimes achieved with tactics like keyword stuffing and link buying. While such tactics haven’t completely disappeared, they’re not likely to be effective in present day SEO. The future of SEO is centered around what people looking for your products and services online actually have in mind, or their intent. Here’s why one of the leading SEO companies in San Diego believes user intent is the future of SEO.

Semantics Matter

Someone searching for “best pizza places in Chicago” is gathering information before making a decision while people searching for “pizza places near Wicker Park” are likely ready to make their purchase. When planning your keyword strategy, think about where you want someone to be within the decision-making process when they see your content. There are three basic types of intent to consider when planning your SEO strategy:

Navigational: Users are looking for a specific site but don’t know the URL. This form of intent doesn’t matter as much unless it’s your brand that someone is seeking.

Informational: Users are actively searching for the information needed to make a decision. Marketing to these people could establish your brand as an authority within your specific niche.

Transactional: Users are weighing their options and getting ready to make a decision, but they can still be persuaded with compelling content. Optimizing content for these users often leads to conversions.

Content Diversity Provides Clarity

It’s not always easy to tell what a searcher has in mind, but you can provide some clarity on intent for Google by producing content that’s diverse. For instance, videos, local maps, relevant graphics, and images are all forms of searchable content that can suggest a searcher’s intent better than text alone. If all of that content is properly optimized, the potential value for a searcher can be further clarified.

Intent Works Both Ways

Producing content based on what someone is likely searching is important, but you also want content that makes it clear what you are offering and what your intent is. Providing real answers within your online content with naturally used keywords and helpful internal and external links is good for your brand as well as for the people looking for your offer. For SEO purposes, this means optimizing your webpages for intent and producing content with real people in mind, not search engines.

As a reputed SEO agency in San Diego, Saba SEO assists businesses with designing strategies based on relevance and what the user has in mind. Our team uses a variety of tools such as long-tail keywords and high-quality backlinks to help clients embrace intent marketing and boost online visibility. Call us at 858-951-1717 to create a customized SEO plan for your business.

Facebook Ads Are Now Available on Videos

Posted on March 27, 2017 by admin@saba4321

In the past few years, Facebook users have been viewing and sharing videos more and more frequently. As of February 2017, Facebook will be monetizing these videos by placing ads in the middle, similar to television commercials. Here’s what social media experts in San Diego have to say about the placement of these new ads.

Mark Zuckerberg disapproved of pre-roll ads, leaving publishers who use Facebook to share content struggling to make money off of their videos. Incorporating mid-roll ads into videos now gives publishers an opportunity to profit from their Facebook videos while still avoiding pre-roll ads.

Mid-roll ads are now live on Facebook, but only as a test. A group of publishers is working with Facebook to test out mid-roll ads. The publisher will receive 55 percent of the profit, and Facebook will receive the remaining 45 percent. The video must be rolling for 20 seconds before the first ad, and ads have to be at least two minutes apart within the video. After a few months of testing mid-roll ads and making adjustments to the system, the ads will likely become much more widespread.

Facebook has also been making efforts to include mid-roll ads on live videos. They announced that publishers within the United States who have at least 2,000 followers and have reached at least 300 viewers in a recent livestream will have the opportunity to place ads in their videos. The publishers must be live for four minutes before they run an ad, and there must be at least 300 viewers. Ads cannot be longer than 20 seconds.

Facebook has made several other attempts to promote live videos on their website in the past year. They have paid several celebrities and publishers to use the live video feature, but those deals may soon be coming to an end. Splitting the profits on ads is a new way to encourage publishers to use Facebook for videos and livestreams.

If you’re looking for a way to boost your online rank using social media, get in touch with Saba SEO today. We offer comprehensive and customized social media services to help businesses harness the power of social media and expand their outreach. Call us at 858-951-1717 to schedule an appointment.

Impact of Accelerated Mobile Pages (AMP) on SEO

Posted on March 24, 2017 by admin@saba4321

When it comes to mobile phones, speed matters. Mobile phone users have several things to tap, scroll, and press, and they may not have a lot of patience for content that’s slow to load. This is where accelerated mobile pages (AMP) come in. AMP is an open-source protocol that allows web pages to load instantaneously on mobile devices. Experts at a reputed San Diego SEO agency discuss how AMPs can impact your SEO efforts.

Creating a Better User Experience

Google cares about two things: relevance with content and the user experience. AMPs can create a consistent user experience by increasing page load time without solely depending on the reliability of the user’s browser. With accelerated mobile pages, you can standardize a mobile version of your website and create a better user experience.

Boosting Access to Content-Rich Pages

AMPs shouldn’t be universally applied to all pages. For instance, landing pages may be negatively affected in stripped-down mode. In addition, landing page content can be optimized for search engines in other, more effective ways. AMPs are better suited for current news sections of websites or blog pages that are regularly loaded with fresh content and need to be loaded quickly.

Easier Access to Social Platform Content

Posting actual articles on Facebook and providing access to such content on Twitter can be a good strategy when it comes to generating more interest. However, this approach works as long as the content can load fairly quickly from mobile devices. Google considers such content to be relevant, so getting people to actually read and share it can boost your SEO results.

With Google’s recent shift toward mobile rankings, it makes perfect sense that AMPs can have a noticeable effect on online visibility. Increasing page load times also reduces bounce rates, which is another important ranking factor.

With a team of dedicated mobile SEO professionals, Saba SEO can help you create content that is easily accessible and boosts your conversion rates. By utilizing AMPs and other SEO techniques, we help businesses create a better user experience for the nearly 5 billion mobile device users out there. Call us at 858-951-1717 today to schedule an appointment.

Expert Tips on Analyzing Your SEO Competitors

Posted on March 22, 2017 by admin@saba4321

If your opponent is coming from the east, attack from the west, unless there are potential customers in the east. This variation of Sun Tzu’s philosophy highlights the importance of keeping tabs on your competition, especially when they’re going after the same consumers. One of the leading San Diego SEO companies shares a few tips on how to analyze your SEO competitors.

Identify Who Your Competitors Are

You may think you know who your online competitors are, but there are always new businesses entering into the game. Start by searching for your own business on Google like a typical customer would do. Make a list of all the businesses that come up along with yours. These are your competitors. Don’t count the large retail brands like Walmart and Amazon. Instead, focus on competitors within your niche.

Check Their Traffic Flow

SEMRush is one of several sites you can use to observe the organic search traffic for your competition. Link Research Tools is another important data platform you can use to dive deep into your competitors’ SEO profiles. Metrics to pay attention to include:

• Domain authority and age

• Social shares

• How often other sites link back to theirs (link velocity)

Evaluate Your Competitors’ Content

Take a look at the specific types of content your competitors are distributing and how much engagement they’re getting from it. Check out their websites, blogs, social media pages, and directory listings. Explore even further and read the comments on their social pages and on review sites. This will give you an idea of how your customer base views the competition. Also consider the points listed below:

• How many active followers they have on each social account

• Incentives they’re offering, such as coupon codes and promotions

• What topics they’re discussing in their blogs and social posts

There will always be other businesses going after the same audience online. At Saba SEO, not only can we help you find out what’s working for your competitors, but we can also help identify the needs you may be overlooking for your own company. With a team of professional SEO experts, we can fine-tune your existing engagement efforts to boost your ranking and attract high-quality leads. If you have an SEO plan in mind, give us a call today at 858-951-1717. We’d love to help you achieve it.

How to Prevent Your Content from Being Over-Optimized

Posted on March 20, 2017 by admin@saba4321

Hot buttered popcorn and chocolate ice cream may be tasty treats, but only in moderation. The same is true with SEO. While it’s good to optimize your content, over-indulging with keywords or sprinkling too many links throughout your content may catch the attention of Google in a bad way. An experienced San Diego optimization firm shares a few tips on how to avoid over-optimizing your content.

Use Different Link Types

Internal and external links are good, but you need to have a balance. Spread your links out. Although it’s tempting to have everything point back to your homepage, a healthy link profile has links that point to deep internal links (the ones on other pages within your site). Make sure to check who’s actually linking back to your site. If you have a bunch of backlinks from shady sites, Google may penalize you. The search engine also doesn’t like excessive footer links, so don’t worry about optimizing here or stuffing keywords in.

Write for Humans First

If you’re constantly thinking, “Oh, wait, I need a keyword here,” as you prepare content, you’ll likely find yourself over-optimizing. Instead, write for the actual human searchers who would want to read your content first, and worry about identifying natural keywords or keyword phrases later. Also avoid:

Keyword-rich anchors for internal links
Non-relevant keywords
Keyword jumbles (multiple keywords in the same paragraph)
Creating a URL just because of its keyword

Don’t Overdo It with H1 Headers

H1 headers are good, but they can adversely affect your SEO if you get carried away. Limit your use of H1 headers to one per page and mix things up with H2, H3, and H4 headers throughout the rest of the content.

Over-optimizing can also happen if you’ve been regularly adding keywords and links without cleaning your content first. If your website, blog, or social media pages have been around for a while, call Saba SEO to clean your SEO clutter. Apart from offering tailored SEO support, our team can go through your older content to remove keywords that are no longer relevant and links that aren’t related to your current content. Call us at 858-951-1717 to create a customized plan to optimize your site.

7 Tips on Fixing Your Social Media Campaign (When It Isn’t Working)

Posted on March 17, 2017 by admin@saba4321

Social media is highly engaging and often an effective way to extend your online visibility and boost your brand’s image. Of course, all of this good stuff only happens when a campaign is actually working. If you’re not seeing the results you were expecting with a social media campaign, there are some things you can do to fix it.

1. Change Your Content

Poorly written content isn’t going to impress your followers. The same holds true for too much content recycled from your blog, website, or other sources online. For an effective social media marketing campaign, your content needs to be:

Brief and to the point
Entertaining and interactive
Relevant to your intended audience

2. Take a Cue from Comments

Let’s assume your content is just fine. Then the problem may lie with the topics covered in your posts. Look through the comments you’re getting to see what resonates with your followers and what does not generate much interest.

3. Incorporate SEO into Your Campaign

A social media campaign that’s not optimized for search engines isn’t likely to be a successful one. Fix this issue by adding some relevant keywords and links within your posts. A search engine optimized social campaign can turn up in organic search results and attract more attention. Google already includes Twitter posts in search results.

4. Test Different Types of Content

Your campaign may be failing because you executed it without testing it first. Present a few different types of content to see if you get a better response. Content that often works well via social media includes:

Questions or surveys
A mix of text, images, and videos
Fast facts or useful tips

5. Make It Less ‘Salesy’

A social media campaign isn’t meant to be overtly sales promotional. Cut down on your promotional efforts and focus on informative and useful content. You can still generate traffic back to your site, but in a more subtle way with quick mentions at the end of a post.

6. Adjust Your Timing with Your Social Content

Analyze, in greater detail, how your audience is interacting with you socially to determine when your followers are most active. Posts that linger before being noticed are often overlooked. Adjust your schedule by changing the dates when you post content or spacing it out differently.

7. Consider Hiring a Marketing Professional

It’s possible to rely on your staff to generate fresh social content, but this isn’t always an effective way to run a campaign. If nobody on your team has experience with social media, you may be better off hiring someone who actually does.

The team at Saba SEO can explore your stats and demographics to make sure you’re using the right social platforms before you start a campaign. As a reputed internet marketing company in San Diego, we are familiar with all social media platforms. We use a variety of tools to set up profiles, track ROI, and gain insights into who’s commenting on, viewing, liking, and sharing your content. If your social media marketing strategy needs a minor touchup or a complete revamp, call us at 858-951-1717 today.

How to Use Social Media to Boost SEO

Posted on March 15, 2017 by admin@saba4321

There are nearly 3 billion social media users worldwide. According to one estimate, more than half of them use info they find on social pages to make purchase decisions. Social media is also highly interactive, which means plenty of opportunities to increase brand visibility. San Diego social media marketing experts discuss a few reasons why you should use your social media platforms to boost your SEO results.

Publishing Social Content

Popular stories and articles published on social platforms encourage people to share and link back to that content. Facebook, in particular, presents several ways for businesses to publish full articles. Some social sites will take off no-follow tags if an article generates enough interest, which may produce more direct SEO links that can help with ranking.

Attracting High-Quality Followers

Search engines consider the quality of followers, not just the quantity. Attract high-quality followers by posting fresh, meaningful content. Social media posts that regularly present questions, spark conversations, or offer some type of incentive such as coupon codes or announcements of deals tend to attract more followers.

Making Social Content Searchable and Shareable

Visual platforms like Pinterest tend to encourage followers to share what they like with others. Facebook allows you to make your posts searchable. Take advantage of options like this by posting content that’s likely to be shared. Although video content is appealing to searchers, content that sparks some type of emotional response can be just as enticing.

Using Keywords in Posts/Captions

Keywords included in social content can attract attention from search bots and, more importantly, help boost the visibility of such content. Keywords can be strategically included in Facebook and Twitter posts, the titles used for boards on Pinterest, and video captions and titles on YouTube. Use the same set of keywords throughout your other online content to maintain consistency.

Social media will be more beneficial for SEO purposes if the right social platforms are used. As a reliable marketing firm, Saba SEO looks for signs of social engagement and can help you pick and choose platforms where your customers usually go. By harnessing the potential of social media, we can create an SEO strategy for your business that further boosts your online visibility. Call us at 858-951-1717 and let us take care of your social media and SEO needs.

Linking Content to Win the SEO Game

Posted on March 13, 2017 by admin@saba4321

Your content is effective if it can be discovered by a receptive audience. This means you may have to link your content together to make it easier for searchers to discover it. For SEO purposes, content linking can be internal or external. The term also refers to placing links that lead back to more of your own content, as is often the case with social media posts. Experienced content marketers in San Diego share a few tips on how to add internal and external links to your content to boost your search rank.

Internal Links

With internal links, you’re linking content on one part of your website to other pages on the same website. Google likes this type of linking because it passes authority from one page of your site to another, encourages visitors to stay on your site longer, and increases your conversion potential. You can win the SEO game with internal links by:

Linking with relevant sentence fragments rather than specific keywords so your links appear natural
Placing internal links within content that has greater value to readers
Linking to internal pages likely to encourage conversions, such as product info pages

External Links

External links come from other sites that have linked back to yours. They’re important for SEO purposes because Google sees such links as a sign that your site is useful. Such links also imply your content has relevance for your intended audience. Ace the SEO game with external links by:

Contributing content to other blogs and websites within your niche to encourage linking
Reaching out to influencers within your niche to encourage linking back to your content
Checking who’s linking to your competitors to see if you can reach out to them with your own content

Links to More of Your Own Content

These are the links you use to connect your content across multiple online platforms. For instance, you may send out emails with links back to your website so recipients can get more information about what you’re offering. With social media posts, links allow you to direct followers back to your site without the need to be overly promotional or wordy.

As a reliable San Diego SEO firm, Saba SEO uses a combination of linking techniques to help businesses achieve positive SEO results. Our goal is to make it easy for searchers to access your content. We consistently track results to determine what’s working with your content linking efforts and where there’s room for improvement. Whether your content needs minor tweaks or a complete revamp, we’re ready to help you out. Call us at 858-951-1717 to schedule an appointment.

How Local SEO and Organic SEO Differ

Posted on March 10, 2017 by admin@saba4321

If you do business online, you’re probably aware of the importance of optimizing your content for maximum visibility. This is known as search engine marketing, and it is often clumped together with search engine optimization (SEO). In reality, there are two main types of SEO used to attract attention online, namely local and organic. Here’s a look at each of these approaches to SEO in detail.

What Is Local SEO?

Local SEO is based on local intent, or what people within a specific geographic area are looking for at any given moment. It’s the results somebody sees if they type something like “pizza places in Miami.” To appear prominently on local search results pages, you may have to:

Make sure your NAP (name, address, phone number) info is correctly mentioned online
Place your business on various directory sites
Include geographic references in your content

What Is Organic SEO?

With organic SEO, there’s no search intent. The searcher is just looking for information, not anything specific to a geographic location. Even in this case, Google assumes local intent and produces results based on the searcher’s IP address. To boost your organic search ranking, you may have to:

Produce relevant, high-quality content
Use images and videos when it makes sense to do so
Naturally place internal links within your content
Have links from relevant sites/sources that point back to your site (external linking)

Which One Is Right for You?

As for which method to use, it depends on how your customers normally interact with you and how you offer your products and services. Brick-and-mortar stores such as retail outlets and restaurants often benefit more from local SEO. A business that ships products anywhere in the world may likely benefit more from using organic SEO techniques that boost online visibility regardless of geographic location.

For the best results, you should consider investing in both local and organic SEO. San Diego SEO experts at Saba SEO can deploy a number of tactics to boost your local as well as organic search. From establishing your business page on local directories to local listing citations and link building, our comprehensive approach to SEO allows businesses to expand their outreach and get more traffic. If you have certain SEO goals in mind, we’d love to hear from you. Give us a call at 858-951-1717 to get started.

Month: March 2017