December 2016 - Saba Digital Marketing

How “Mobile First” Websites Will Help Your SEO Rankings

Posted on December 30, 2016 by admin@saba4321

Google constantly changes and updates their algorithm, and an upcoming update will make the search engine “mobile first.” Before this update, the ranking systems used the desktop version of every site to determine the site’s search rankings. However, mobile sites are often different from desktop sites and sometimes have less content. If a mobile user makes a search, Google currently uses desktop sites to determine the best results. When the mobile user selects a result, however, they’ll go to the mobile version of the site, which may not have any of the information they searched for.

Most search engine users today use their smartphones rather than a laptop or desktop computer. This change to the Google algorithm prioritizes mobile sites, which ensures that mobile users will see relevant search results. If you have a strong mobile app or website that contains as much information as your desktop site, this can help your SEO rankings soar.

Because Google will now examine mobile rather than desktop sites, mobile sites with less information or content will see a decline in search rankings. You can improve your search rankings by making sure the mobile version of your site is just as strong as the desktop version.

Google’s algorithm also uses mobile design to determine search engine rankings, so ensuring the design of your site appeals to mobile users will improve your online visibility. Most mobile users can’t view Flash on their phones, so consider removing any Flash elements from your site. Pop-ups are also frustrating and inconvenient to handle on mobile sites. You should also make sure your mobile website is “finger friendly” since most users must navigate with a finger. It should be easy to scroll through your mobile site and tap on links.

Google’s “mobile first” change helps mobile users get the best search results. If your mobile site already matches your desktop site and is easily navigable, you will likely benefit from this change. If your mobile site has less information or fewer features than your desktop site, consider making some changes so your search rankings don’t suffer.

If you need help developing a mobile app or boosting your site’s SEO ranking, turn to Saba SEO. We are the leading digital marketing and web development agency in San Diego, and our experienced experts will happily walk you through the process. Just call (858) 277-1717 or check out our website to learn more.

On-Page SEO Checklist [Infographic]

Posted on December 28, 2016 by admin@saba4321

Search engine optimization doesn’t end with blogs. You can also gain website traffic using on-page SEO practices. Before you start posting content, however, there are a few essential things you need to add to your checklist. Everything from meta title tags and internal links to URLS and site speed can affect your SEO rank.

To optimize your site and get as many people online as possible, check out the infographic below or call Saba SEO at (858) 277-1717 today. Our San Diego digital marketing experts will help you understand what it takes to boost SEO ranking and customize a strategy for your company.

7 Performance Indicators to Measure the Success of Your Social Media Campaign

Posted on December 26, 2016 by admin@saba4321

In this day and age, social media is an excellent marketing tool for all businesses. Most consumers visit at least one social media site every day, which means you can connect with current and potential customers by using a social media campaign. You can use a variety of key performance indicators to measure how successful your campaign is or to determine what changes to make to your marketing strategy. Below are seven key indicators for you to check.

1. Likes and Shares

Likes are an easy way to determine whether viewers notice and enjoy your content, and they can also bring more attention to your campaign. Shares are another great indicator of your success since most social media users only share posts they feel strongly about.

2. Comments

If you receive plenty of comments on your social media posts, it indicates that your marketing campaign has caught your audience’s attention. If you have very few comments, you may need to change up your marketing strategy.

3. Active Followers

An active follower is a user who has viewed or liked your content within the last 30 days. Many followers are inactive or fake, so your number of active followers will be a more accurate indicator of your campaign’s success than the total number of followers.

4. Tags and Brand Mentions

Tags and brand mentions show that your followers are talking about your brand on their own without being prompted by one of your own posts, which is a great indicator of your campaign’s success.

5. Reach

The reach of your social media post is calculated by using your followers, shares and other data. It shows you how many social media users could potentially see any of your posts or messages.

6. Referral Traffic

Referral traffic is traffic that reaches your websites through your social media accounts. This is a great way to see how many of your site’s visitors are there because of your social media presence.

7. Clicks and Visits

The number of clicks you receive on your posts or links will tell you how interesting your viewers find your content. If you’re not receiving many clicks on your posts, try including a more engaging title or photo.

To learn more about successful social media campaigns and boosting your business’s online presence, turn to Saba SEO for help. We are a professional digital marketing agency in San Diego, CA, that helps clients boost website traffic through customized SEO and SEM strategies. Call (858) 277-1717 or go online to schedule a free consultation.

The History of Content Marketing [Infographic]

Posted on December 23, 2016 by admin@saba4321

While digital marketing is a relatively new, content marketing has a vast and interesting history. In fact, content marketing goes way back to the 1700s to promote products like printing businesses, libraries and newspapers. From there, businesses put content marketing to more creative use for products such as food, clothing, soap and toys.

Below is an infographic that depicts the history and evolution of content marketing, which can teach us a lot about our current marketing strategies. Learn more by reading the following infographic or call Saba SEO at (858) 277-1717 to meet with a professional digital marketing agent today.

5 Crucial Questions to Ask You SEO Company

Posted on December 21, 2016 by admin@saba4321

Good search engine rankings are a necessity for your website or online business to be successful. Choosing a San Diego SEO company is one of the most important decisions you’ll make for your site, and you should be sure you’re working with a reputable and successful agency. Here are 5 questions you should ask your SEO company to ensure they’ll be able to help you.

1. How Do You Measure SEO Success?

The way your SEO company measures success will have an impact on the strategies they use. The company should track your search engine rankings with Google Analytics, and they should keep a record of which keywords bring users to your site. They should use this data to make improvements to their SEO strategies.

2. How Do You Report on Your Activity and Results?

Your SEO company should deliver monthly reports on your results. These reports should include a summary of changes or additions they’ve made to your site, an update about your search rankings, and information about your search traffic and conversion ratings.

3. How Long Will It Take to See Results?

Most reputable SEO companies promise some results in 4 to 6 months and more significant results in 6 to 12 months. Generally, companies that focus more on long-term results than on short-term success will be better for your site.

4. Do You Stay Up to Date on Google’s Algorithm Changes?

The Google algorithm changes about 500 times every year, and while most of these changes are small, some of them can have a huge impact on your search engine rankings. Your SEO company should always be up to date on these changes, and they should always consider the changes when making improvements to your site.

5. Can You Increase My Local Search Rankings?

Local SEO search results are especially important if you’re trying to attract customers to a brick and mortar store. Your SEO company should have experience with local SEO, and they should be able to optimize your site for your city.

If you’re looking for a trusted SEO company that can provide search engine optimization, pay per click, and web design services in San Diego, look no further than Saba SEO. Give us a call at 858-277-1717 and find out how we can help your company grow.

5 Things to Look for When Picking An SEO Agency

Posted on December 19, 2016 by admin@saba4321

Search engine optimization is no longer a process that company owners can handle on their own. This has moved far beyond proper keyword selection, link building and social media use. It is a complex, multi-pronged effort that is best implemented by seasoned professionals. Working with a qualified San Diego SEO firm is also the most cost-effective way to manage this ongoing process. This, however, is only true if you know what to look for when screening and hiring these agencies.

1. Experience

There are countless SEO startups that are all vying for the attention of small business owners based largely or solely upon their competitive pricing. Companies that have a history in this industry, however, will have the best understanding of how SEO has evolved and of how recent algorithm changes have impacted the definition of what white hat SEO truly is. As such, it definitely pays to spend a bit more to work with a company that’s known for its industry expertise. Providers with insufficient experience are often guilty of using outdated optimization tactics that are currently frowned upon and that may even lead to painful penalties.

2. An Individualized and Results-Driven Approach

The best SEO professionals take the time to get to know their clients and the nature of their respective businesses. Rather than offering one-size-fits-all solutions, these entities routinely provide individualized and integrated services that are best suited to the niches they’re servicing. It’s also a good idea to look for an SEO firm that maintains a focus on specific industries. For instance, some firms only focus on companies within the financial services or real estate industries, while others focus on health care providers, construction companies or entertainment businesses.

3. A Focus on Reputation Management

At its best, reputation management is an ongoing and proactive effort. Small business owners are rarely prepared for the both the benefits and drawbacks of being able to gain widespread, online attention within a nominal amount of time. This makes it important to choose an SEO provider that is committed to protecting your commercial image well in advance of any warranted or unwarranted attacks.

4. Transparent Pricing

When self-managing their own campaigns, many companies have a very hard time tracking how much they’re spending and the returns that these investments are producing. SEO companies should have clear, transparent pricing along with all-inclusive packages and service options that can be custom-built according to individual needs.

5. Campaign Tracking

Diligent tracking of SEO campaigns is a sure sign that SEO firms are committed to producing results. Not only will tracking show you just what your SEO monies are doing for you, but it will also inform your provider of any strategies that aren’t working as intended. The data that tracking software supplies allows SEO professionals to streamline and enhance campaigns for optimal results and excellent returns.

Learn more about SEO and other digital marketing strategies from the experienced experts at Saba SEO. Our trained professionals will show you how to navigate the world of digital marketing and customize a unique strategy for your business. Call (858) 277-1717 today to schedule a free consultation.

Content Promotion Checklist

Posted on December 16, 2016 by admin@saba4321

What good is your online content if no one is aware of it? You can write and produce the best web content there is, but if it doesn’t reach your target audience, there’s just no point. If you want to promote your high quality content, there’s a very simple online marketing checklist you need to follow.

Read the following infographic or contact Saba SEO at (858) 277-1717 today to learn more about effective promotion strategies from one of the leading digital marketing agencies in San Diego.

Optimizing Your Hotel’s Website

Posted on December 14, 2016 by admin@saba4321

If you’re looking to boost business for your hotel, you need to have more people view your website. In terms of gaining website traffic, local search engine optimization is key. Following are a few helpful tips to boost your hotel’s ranking on the World Wide Web.

Make Your Website Mobile

While many people still make reservations by using a laptop or desktop computer at home, more and more people are using their mobile devices for just about everything, including booking a hotel room. The right mobile app development will ensure that your website is mobile friendly. This means making it simple and easy to navigate and most importantly fast. The interface should also make it easy for visitors to search rates and availability for different dates. Booking on a mobile device should also be streamlined. If it’s too hard to enter important information, people will leave and look at another site. Don’t forget a fast uploading photo gallery as well.

Use Local Keywords and Phrases

People who are looking for a hotel will like to start their search with a phrase like “hotels in Minneapolis.” Your content should reflect the keywords and phrases people are most likely to use when searching for hotels in your city. Keywords and phrases might include:

Minneapolis hotels
Minneapolis hotel accommodations
Minneapolis (adjective like luxury, cheap, modern) hotel

Do not forget to use the inverse of these phrases as well. These include:

Hotels in Minneapolis
Hotel in Minneapolis
Hotel room in Minneapolis

Write Blogs Travelers Want to Read

Write unique blogs about things people visiting the city enjoy doing or seeing. This will help you incorporate keywords related to travel in your city such as “Minneapolis Mill City Museum” that will help you get traffic from people who are thinking of taking a trip, but maybe have not yet started looking at hotels. These types of blogs also make it easy to work in phrases like those mentioned above in an organic way that will help you rank higher in the search engine results. Keep in mind that Google likes to see a minimum of 200 words per post.

When you need help developing your mobile app and optimizing your website, turn to Saba SEO. We are one of the premier digital marketing firms in San Diego that can help with all of your marketing needs. Call (858) 277-1717 or check out our website for more details.

Desktop SEO Vs. Mobile SEO [Infographic]

Posted on December 12, 2016 by admin@saba4321

San Diego digital marketing companies know that search engine optimization (SEO) isn’t the same for different devices like desktops and mobile phones. Mobile searches, for example, are more reliant on being the first thing that pops up as mobile users don’t like to scroll as much as desktop users. Additionally, desktop content is typically longer and more in-depth, whereas mobile content needs to be concise.

Learn more about the different aspects of mobile and desktop SEO strategies in the infographic below or call Saba SEO at (858) 277-1717 today. Our digital marketing experts will help you customize an SEO strategy that works for your company.

How Pay-Per-Click Works

Posted on December 9, 2016 by admin@saba4321

PPC or pay-per-click marketing is often seen as a much faster and more cost-effective alternative to search engine optimization. If properly designed and implemented, PPC campaigns can help companies garner immediate attention from their targeted markets. One of the most important things to know about PPC, however, is that it’s best used in conjunction with diligent and ongoing SEO. Following is everything you need to know about how pay-per-click works and what it can do for you.

What Is PPC?

Whenever consumers use a major search engine like Google, the search results page will feature both sponsored and organic listings. Organic listings are earned through strategic SEO campaigns and they’re positioned slightly lower on the page than PPC listings. PPC listings or sponsored listings are positioned at the very top of the page or along the right-hand side of the organic search results. Moreover, depending upon the search engine that’s being used, PPC listings may be presented in a slightly different color or style or they may be clearly marked as sponsored content.

While company owners will still need to invest time and money into finding the best keywords for their pay-per-click goals and budgets, getting a first page placement with PPC can be instant. This is hardly something that can be said for SEO. However, much like the name implies, pay-per-click means that you’ll have to pay a price each time someone clicks on one of your sponsored ads.

Benefits of PPC

In addition to lightning-fast results, PPC also makes it easier for company owners to control their marketing costs. You can set a firm budget for your PPC campaigns so that you’re never spending beyond your means. It’s even possible for company owners to put their campaigns on hold during peak times of web use, in order to limit unproductive clicks or avoid attracting more business than they’re capable of handling.

Challenges of PPC

One of the primary drawbacks of PPC is the fact that company owners have to pay for both productive and unproductive clicks. This can be problematic when implementing campaigns for popular keywords that come at a high, per-click cost and that attract a lot of general attention. More importantly, given that consumers easily identify PPC listings, they aren’t guaranteed to generate the same response from web users that organic listings do. For these and other reasons, companies are generally advised to implement pay-per-click marketing campaigns in conjunction with diligent and ongoing SEO. PPC helps businesses garner targeted attention right now, whereas SEO plays an important role in consumer engagement, proactive reputation management and sustainable traffic.

To understand more about PPC and SEO strategies and how you can use them to benefit your business, contact a reliable San Diego digital marketing agency like Saba SEO. Our qualified experts will guide you through the process and customize a marketing strategy that works best for your company. Just call (858) 277-1717 today for a free consultation.

Month: December 2016