May 2018 - Saba Digital Marketing

5 Steps for Fixing Structured Data Errors

Posted on May 30, 2018 by admin@saba4321

Structured data is important for helping search engines understand your website, but it’s easy to make mistakes. Regularly identifying and fixing these issues could boost your search rankings. Here are five steps for correcting structured data errors, brought to you by the San Diego SEO experts at Saba SEO.

1. Use a Testing Tool

One of the best ways to identify structured data errors is to use Google’s Structured Data Testing Tool. You can access it from your Google Search Console and either enter a URL or copy and paste some of the code. You’ll get a detailed list of all the structured data errors as well as general information about your structured data.

2. Complete Missing Fields and Ratings

Missing fields and ratings are the two most common mistakes. Using the Structured Data Testing Tool, click the Data Highlighter, find the Information to Highlight Menu, and fill in the schema. Different page subjects have different schemas, like “Articles” and “Products.” You’ll also see a list of the missing fields. You should fill these in with the key elements of your page, like the author, title, and date published.

3. Fix Pages with Manual Actions

Structured data manual actions can take a serious toll on your search engine rankings. Causes of manual actions include incorrect page markups, hidden marked-up content, or misleading markups. If you find a manual action on any of your pages, fixing it should be your top priority.

4. Use Google’s Structured Data Markup Helper

Google’s Structured Data Markup Header makes it easy to mark up structured data on a website. All you have to do is choose the right schema, enter the URL, and select “start tagging.” Then, you can assign schema tags, add missing tags, and highlight page elements.

5. Test Your Updated Markup

After making all of these changes, you should make sure there are no new errors. Enter your URL into Google’s Structured Data Testing Tool again to see if your updates work. You can update your markup regularly to ensure your structured data and markups are successful.

Whether you need help fixing structured data errors or designing a new site for your business, you can trust Saba SEO. We are a leading web design company in San Diego with over ten years of experience in digital marketing. Our experts have created focused and high-quality digital marketing strategies for businesses all around the globe. Our services include web development, content writing, paid marketing, social media marketing, and search engine optimization. To create a comprehensive internet marketing plan for your business, give us a call at 858-951-1717 today.

Important Google Updates in 2018 You Should Know

Posted on May 29, 2018 by admin@saba4321

Google updates are not an uncommon thing. Every year, Google makes several upgrades to its search engine algorithm. Some updates include basic bug fixes, while others have a massive impact on a website’s online ranking. San Diego SEO experts at Saba SEO discuss a few Google updates that have taken place so far in 2018.

Unnamed Update – February 20th, 2018

Earlier in 2018, there was a lot of buzz about a potential Google update. Many business owners observed a sharp increase in their online traffic in mid-February. According to data compiled by Rank Ranger, SEMrush, and MozBar, desktop SERP fluctuations peaked on February 21st, which affected the online ranking and traffic of several websites. Although Google didn’t announce any update, experts believe the SERP fluctuations represented minor upgrades or bug fixes.

Broad Core Update – March 14th, 2018

In March, Google released a broad core algorithm update that affected the organic ranking of several websites. Google announced it makes several broad core upgrades to its algorithm every year. However, the search engine giant reassured website owners not to worry about it.

Google explained that some drops and gains in ranking are inevitable with every upgrade, but the broad core update was designed to reward some previously underperforming websites. The company also clarified that there is no ”fix” for webpages that are not performing well and businesses should focus on their online content.

Mobile-First Index Rollout – March 26th, 2018

For the past two years, Google’s mobile-first policy has been a hot topic of discussion. This year, the company finally rolled out its mobile-friendly algorithm update. According to the new upgrade, Google will now consider the mobile version of a website for indexing and ranking purposes.

The new update will enable mobile-friendly websites to experience significantly increased crawl rates. Additionally, Google will also show mobile versions of webpages in all its search results and cached pages.

With several new Google updates planned for this year, it is best to let the experts at Saba SEO take care of your online ranking. We are a leading marketing company in San Diego with over ten years of experience in search engine optimization, website designing, content development, and paid marketing. Our experts stay up to date with the latest Google updates and offer customized solutions to help you increase your search engine ranking. Whether you need a mobile-friendly website or high-quality content, we are here to help. Call us at 858-951-1717 to schedule an appointment with one of our SEO experts.

Can Responding to Reviews Increase Your Conversion Rates?

Posted on May 28, 2018 by admin@saba4321

The digital marketing company Location3 recently released a study that found better star ratings correlate with increased paid search conversion rates. The company collected 16 months worth of data from over 7,000 business locations and 72,000 reviews. They defined “conversions” as post-click consumer actions such as email inquiries, form fills, and quote requests. Experts at Saba SEO, a leading SEO company in San Diego, discuss the salient features of the research.

After collecting the data, the team at Location3 grouped the businesses based on their average star rating. The highest grouping, which had an average of 4.96 stars, had a 12.83 percent conversion rate on average. The lowest grouping, with an average of 3.31 stars, had an average conversion rate of 10.42 percent. If the businesses in the lowest group had similar conversion rates as the highest group, they could have generated 13,000 more leads.

The fact that better reviews lead to better conversion rates seems obvious, but Location3 also found that review-response rates are linked to conversion rates. Businesses that respond more frequently to reviews tend to have better paid-search conversion rates than those that ignore their reviews. The study compared businesses with higher response rates, which averaged out to 8.13 percent, and businesses with lower response rates, which averaged out to 5.73 percent. The 8.13 response rate group had an average conversion rate of 13.86 percent, and the 5.73 percent response rate group only had an average conversion rate of 10.42 percent.

Reviews are an extremely important factor in search rankings and conversion rates. You should respond to both positive and negative feedback. If someone leaves a critical review, sincerely apologize for the issue, provide any important information or context, and explain what you can do to prevent the problem from happening again. Responding to reviews shows your audience you care about your customers, and it can make a big impact on consumer behavior.

If you need help increasing your overall conversion rates, turn to Saba SEO. We offer high-quality PPC services, social media management, content development, web design, and SEO in San Diego. Our internet marketing experts rely on a variety of white hat tactics to boost your online ranking and conversion rates, and we have over ten years of experience in search engine optimization. To create a customized digital marketing plan for your business, give us a call at 858-951-1717 today.

What Google’s Latest Broad Core Update Means for Your Website

Posted on May 25, 2018 by admin@saba4321

Google routinely announces updates to its core search algorithm throughout the year. The purpose of such announcements is to provide a heads-up to marketers, webmasters, and others engaged in online marketing. The search engine giant recently announced a “broad core” search algorithm update. Experts at Saba SEO, one of the leading marketing companies in San Diego, discuss some of the key features of the broad core update and what it means for your website.

What Is a Broad Core Update?

Google rolls out general core updates on a frequent basis. In fact, it’s believed core algorithm tweaks are made almost daily. However, Google’s “broad core algorithm update” seems more extensive than just an ordinary adjustment. The company hasn’t given a lot of hints about what such updates actually are. Based on clues previously provided by Google, broad core updates generally involve:

Updating the rules on how user intent is determined
Creating better overall search results
Developing a better comprehension of content

Is Google Heavily Focused on Low-Quality Webpages?

There has been speculation that Google’s broad core updates target low-quality webpages or sites, but there is no compelling evidence to support this claim. Available information suggests Google is more concerned about user intent and experience. There are no case studies linking core updates to low-quality websites, suggesting it’s not what matters most to Google right now.

What Do Broad Core Updates Mean for Website Rankings?

According to Google, the broad core updates may help some previously under-rewarded sites boost their rankings. However, other websites may see little or no changes in their rankings. If you happen to lose some ranking power because of these updates, Google suggests waiting for things to balance out enough for your site to regain its visibility. The only other advice Google gives on the impact of broad core updates is to “make content great.”

It can be exhausting to keep up with every Google update. A better plan of action is to focus on user experience, which is at the heart of everything Google does these days. Improving user experience involves producing a steady flow of relevant content, using high-quality internal and external links, staying active on social platforms, and paying attention to technical SEO features like website structure, H1 and H2 headings, and encryption.

If you want to boost your website’s online ranking, turn to Saba SEO. We are among the top San Diego marketing companies with a global client base. For over ten years, we have designed comprehensive digital marketing strategies for businesses all over the globe. Our experts have several years of experience in search engine optimization, content marketing, and web development. To create a customized internet marketing plan for your business, give us a call at 858-951-1717 today.

6 Instagram Suggestions for Local Businesses

Posted on May 23, 2018 by admin@saba4321

Instagram is one of the biggest social media sites. The platform is a great way to expand your audience and target potential customers for your local business. Here are some effective ways to promote your business on Instagram, brought to you by the experts at Saba SEO, a leading internet marketing service provider in San Diego.

1. Join the Conversation

Don’t just use Instagram to post images or videos. Social media is a community, so you should engage with people and brands by actively commenting on others’ posts and responding to comments on your own posts.

2. Repost Local Content

Reposting content from other local businesses or your followers is a good way to boost your reputation and engage with a wider audience. If you feature one of your followers on your page, they might mention it on their own page, which will bring more people to your content.

3. Keep Your Brand Consistent

All of your social media platforms should be an extension of your brand. Different platforms are better for different purposes, but you should keep a consistent tone and theme across all of them. You don’t want to confuse your customers or seem disingenuous. However, blanket posting the same things across all of your social media accounts can be damaging. If your audience keeps seeing the exact same message, they may unfollow you.

4. Follow Trends

Take advantage of holidays, seasons, or trending topics to keep your posts relevant and interesting. However, you should be sensitive when incorporating trending topics into your posts. For example, you shouldn’t capitalize on trending topics about tragic events.

5. Use Local Hashtags and Geotags

Localized hashtags can help you reach a wide local audience. Use city or neighborhood names in your hashtags along with keywords that relate to your business. Geotags are location tags on individual posts that will help users find your business. Users can click on these tags to see a map of exactly where your business is located.

6. Keep Track of Data

Pay attention to the number of likes, comments, and shares your posts usually get. You may notice trends in which types of content get a better response, which hashtags work better, and what time of day seems to be the best for posting.

Social media marketing is a dynamic and ever-evolving field. Trust the experts at Saba SEO to create a viral, effective, and highly focused social media campaign for your business. We have a team of digital marketers who are up to date with the latest social media trends, and they offer customized solutions for all your marketing needs. As a leading San Diego SEO agency, we go the extra mile to ensure our clients achieve a high ranking across all search engines. To create a comprehensive digital marketing plan for your business, give us a call at 858-951-1717 today.

Common Hreflang Tag Mistakes

Posted on May 21, 2018 by admin@saba4321

If you have an e-commerce site that reaches an international audience, it’s important to properly utilize hreflang tags. Hreflang tags tell search engines which version of your site to show to visitors in different locations where people speak different languages. There are many common mistakes with hreflang tags that could have a serious impact on how successful your e-commerce site is with international customers. Experts at Saba SEO, a leading San Diego web design company, discuss some of the most common hreflang tag issues to avoid.

Incorrect Codes or Coding

Hreflang tags include separate codes for language and country, and they both need to be correct. If the name of the language reflects the name of the country, you might think the two codes would be the same. However, the codes are usually different. For example, the code for Japan is ja-jp, not jp-jp. You can find a list of the codes for every country online, so you should always double-check you’re using the right codes.

The coding itself is another common issue. The language code comes before the country code, and the two codes must be separated with a hyphen. It’s generally best to add the hreflang tags to your sitemap, which will make it easier to update the international versions of your site when your stock or products change.

Incorrect URLs

URLs for pages that are no longer live or URLs that redirect will either be indexed incorrectly or not indexed at all. Having more than one URL for the same hreflang tags is likely to confuse search engines. Google may ignore all of the URLs because it doesn’t know which particular page should be indexed.

Incompatibility with the Canonical Tags

You need to include a self-referencing hreflang tag on your original site. The self-referencing tag should have the same URL as the canonical tag, or you’ll run into some issues with search engines.

Hreflang tags are an important feature of international e-commerce sites, but it’s easy to make mistakes. To make sure you’re reaching your international audience with the correct version of your sites, review all of your hreflang tags and codes regularly.

If you need help with any aspect of search engine optimization, turn to Saba SEO. We are a reputed SEO company San Diego businesses and organizations all over the world trust. Our team can create a comprehensive digital marketing plan for your business that includes hreflag tag writing and placement, web design, and content development. We have over ten years of experience in search engine optimization and an A+ ranking on BBB. To learn about our high-quality digital marketing services, give us a call at 858-951-1717 today.

Is Alexa Rank Important for SEO Purposes?

Posted on May 18, 2018 by admin@saba4321

Alexa Rank was originally a browser toolbar that kept a list of the web’s most trafficked sites. The toolbar has been around since the 1990s, but in 2008 Alexa Rank started using additional data from widgets, plug-ins, and other services to compile a more accurate list.

You may wonder whether or not you should be concerned about your Alexa Rank for SEO purposes. Experts at Saba SEO, a leading SEO company in San Diego, offer their insight on Alexa Rank and its importance in search engine optimization.

How Alexa Rank Is Determined

Your site’s Alexa Rank is determined by the number of unique daily visitors and the average number of page views over a three-month period. Alexa pulls data from browser extensions and sites that have the Alexa script installed. The system also gets data from third party sources.

Alexa’s ranking system may seem straightforward, but their data sources are questionable. The system isn’t clear about exactly where they get their information and where their sample groups come from. They have even admitted that the rankings past 100,000 may not be statistically accurate because of limited data.

Is Alexa Rank Important?

Alexa Rank measures web traffic, which is an important metric. However, that one piece of information isn’t a good representation of how your website performs overall. Other factors like bounce rate and user experience matter just as much for your SEO ranking.

Also, Alexa Rank tends to be biased toward those who have the extension installed. Digital marketers, web developers, and SEO specialists are more likely to install Alexa Rank than the layperson, so the rankings are skewed toward sites that people in the online marketing industry visit or control.

The emergence of Alexa Rank and other similar programs makes search engine optimization a fairly complex field. To successfully navigate through the challenges of SEO, turn to Saba SEO. We are a BBB-accredited San Diego SEO service provider with over ten years of experience in this field. Our experts can design a comprehensive digital marketing plan for your business that includes search engine optimization, content development, website design, social media management, and other services that can increase your overall online ranking. To talk to one of our competent SEO Managers, give us a call at 858-951-1717 today.

How to Find a Balance Between Technical SEO and Content Marketing

Posted on May 16, 2018 by admin@saba4321

When it comes to search engine optimization, content is often regarded as the king. However, there are technical aspects of SEO such as site structure and proper use of meta details that are equally important in boosting online visibility. Realistically, you can’t have one without the other. Experts at Saba SEO, a leading provider of SEO in San Diego, share a few ideas on how to strike a balance between search engine optimization and content marketing.

What Problems Are You Trying to Solve?

If you have a general idea of what’s wrong with your vehicle, you’re likely to get better results when you take it for repairs. The same concept applies to your online performance issues. Determine whether you need to look at technical SEO issues or your content marketing strategy by having a good idea of what problems need to be fixed. Here are some of the most common technical and content issues likely to occur:

Lackluster site-wide rankings – The issue occurs when there are underlying technical SEO issues that need to be resolved
Specific pages are underperforming – Certain webpages underperform when there’s a disconnect with what searchers expect and what is actually on your landing pages, so some content fine-tuning is needed here
Internal cannibalization – This typically means multiple pages are ranking for the same keyword, and a common solution is to adjust content so keywords are used differently
Product pages with multiple options not ranking – If product pages with multiple choices aren’t ranking, it’s usually a technical issue contributing to insufficient crawling
Single page accessible by multiple URLs – As one of the most common technical issues, this problem can be corrected with canonical tags that tell search engine crawlers what to pay attention to

What Have You Done to Your Site Previously?

Results seen with technical SEO and content marketing may depend on what was already done with your site. For instance, a website with a history of technical issues won’t automatically shoot to the top spot on Google. With content, just as many issues can come into play, such as the quality of the content previously presented.

What Will Give You Faster Results?

Focusing on all of the technical aspects of SEO may get you faster results. However, it will still take some time for search engine crawlers to notice, especially if your site hasn’t been regularly crawled in the past. The same rule is applicable for content marketing. Making adjustments to your keyword strategy and producing fresh, relevant content can attract more attention, but not overnight. You’ll likely see results within a reasonable period of time if:

You have a solid technical SEO structure in place (e.g. good site navigation, an updated sitemap, reasonable page load speeds)
Your content marketing efforts include consistent messaging across multiple points of contact (e.g. mobile, webpages, social pages, paid ads, organic results)
You know exactly who your target audience is

What’s a Good Rule of Thumb with Technical SEO/Content Balance?

Think of SEO as a house. The technical aspects of search engine optimization serve as the foundation of your online marketing efforts. After all, what’s the point of having amazing paid ads if clickers are directed to a website that’s difficult to navigate or pages that take forever to load? The main floors are everything included with content marketing. The attic is off-site SEO that involves things like external links leading back to your site from relevant, trusted sources.

When you reach a certain point where your technical SEO bases are covered and your content is appealing to your intended audience, this doesn’t mean the balance can’t shift over time. Keep checking your stats and reports to get a better idea of what needs attention at any given moment. If you catch the little things early enough, you’re less likely to be stressing over performance and revenue woes later.

To maximize your outreach, you’ll need a comprehensive digital marketing plan that includes both SEO and content development. When it comes to high-quality internet marketing, San Diego businesses and organizations all over the world trust Saba SEO. We are a reputed SEO agency with over ten years of experience in search engine optimization, content development, and paid marketing. Our experts can analyze your business objectives and target market and tailor a marketing plan that is sure to boost your online ranking and attract high-quality leads. To learn about our premier SEO and content writing services, give us a call at 858-951-1717 today.

Why Google’s Autocomplete Predictions Update Could Be Good for Businesses

Posted on May 14, 2018 by admin@saba4321

Google’s autocomplete predictions can be a handy feature for searchers, especially if there are some uncertainties about spelling. The tool minimizes the need to fully type to get to the desired results. On the other hand, it can be frustrating when suggestions are way off, or even downright offensive. Google is hoping to minimize the risk of unintentionally offending searchers with some new adjustments to its autocomplete functions, which could also be a good thing for businesses. San Diego SEO experts at Saba SEO discuss the key features of Google’s autocomplete predictions update and its impact on organizations.

What Are the Policy Updates?

The updates are intended to prevent predictions that could be interpreted as being prejudiced or hateful toward any race or relating to hate and violence. Additionally, Google will filter out predictions that trivialize or glorify violence or suggest a reference to certain atrocities that aren’t appropriate. Google already removes predictions that may violate their guidelines, specifically those that include:

Explicit predictions not in an intentional medical or sexual context
Suggestions related to clearly dangerous or harmful activities
Predictions that appear “spammy” in nature

Why Are Removal Policy Updates Good for Businesses?

A big part of successful online marketing involves perception of brand image. If a searcher is actively looking for products or services related to certain activities or tasks, autocomplete suggestions that aren’t appropriate could reflect poorly on your business. For instance, let’s say you sell rental trucks for moving purposes. You wouldn’t want searchers to see suggested results about violent or unlawful acts involving rental vehicles after they type in a few words.

Generally, adjustments to autocomplete can be a good thing for the user experience. You don’t want searchers to ignore your offer, especially if they have been unintentionally offended coming to your site. Autocomplete is also a good thing for user experience because it typically reduces typing by 25 percent, which amounts to roughly two centuries worth of typing time per day. Autocomplete predictions can get searchers to your webpages faster.

To make sure your business isn’t adversely affected by Google updates, turn to Saba SEO. We are a premier San Diego SEO agency with over ten years of experience in search engine optimization as well as paid marketing. Our experts are up to date with the top marketing trends and optimization rules, and they can offer customized solutions to all your SEO needs. Whether you need a responsive web design, high-quality content, or keyword search, we are here to help. To schedule an appointment with one of our SEO experts, give us a call at 858-951-1717 today.

17 Impactful SEO Copywriting Secrets for 2018

Posted on May 11, 2018 by admin@saba4321

H2 headers, backlinks, and the other technical aspects of search engine optimization should definitely be part of your SEO strategy. However, what ultimately makes SEO effective is relevant, well-written, and impactful content. Creating online content is one of the most effective ways to keep people interested enough to engage with your brand. If you need a little help drawing the right kind of attention to your webpage, consider the following SEO copywriting tips for 2018, presented by experts at Saba SEO, the leading San Diego SEO service provider.

1. Use Online Course Sites to Gauge Interest in Topics

Sites like Udemy offer online courses that cover a variety of topics in detail. Using these websites is a way to gather ideas based on the popular aspects of a particular topic. With Udemy, you enter a keyword to get a list of popular courses related to it. It can then be assumed that a lot of people are going online to sign up for a course on certain topics and many searchers also have a desire to learn more about those topics. You don’t want to copy what’s specifically contained within courses, but you can use the info presented as a guideline for your own SEO copy.

2. Give Visitors Obvious Incentives to Stick Around

Ideally, you want someone coming to your site to stick around and not leave seconds later. A creative way to hook readers is with some strategic eye-catching features in your content, referred to as bucket brigades (a reference to an old sales letter tactic). You can easily capture your audience’s attention by:

Asking leading questions
Using short, descriptive pieces of text
Bolding certain attention-grabbing sentences or phrases

3. Include Latent Semantic Indexing (LSI) Keywords

There was a time when SEO copywriting was all about cramming as many keywords as possible into content. In 2018, Google is capable of evaluating webpages in a precise manner. The search engine can now eliminate keywords that aren’t relevant by understanding how a page’s keywords are used.

For instance, people looking for “pizza toppings” have very different expectations than searchers looking for “ice cream toppings.” If one of your keywords is “toppings,” you could use related latent semantic indexing keywords like “sprinkles,” “hot fudge,” and “ice cream” to make it clear to Google that you mean ice cream toppings.

4. Create Your Own Branded Keywords

If it makes sense to do so, use your brand to create some keywords. An example of this would be unique business models or processes you have (e.g. “The ABC Media Technique” in reference to a new marketing strategy offered). It helps with SEO because your brand will be the one that shows up on results pages when anyone searches online to learn more about similar brands.

5. Use Keywords from Forums

Scan forums to see what people are talking about most in relation to your primary keyword. For example, with “fresh vegetables,” you’d likely find a lot of talk about organic veggies. You would then use that exact term in your headline or one of your subheads.

6. Make Compelling Facts, Tips, or Stats “Click to Tweet” Links

Go beyond making your link “click here” or “contact us” and add certain facts, tips, or stats to a link you can get from Clicktotweet.com. Adding facts and stats to your link encourages social sharing.

7. Use the CTR Magnet Method

The CTR magnet method is a three-step process where you find AdWords ads for your keyword or related keywords. The keywords used in AdWords have already been researched a great deal, so you know you’ll be using terms likely to rank. The next step is to add these words and phrases to your title and description tags. Finally, get high-quality backlinks to your site based on those keywords to boost your click-through rates.

8. Get Ideas from Amazon Product Suggestions

A quick way to get some keyword ideas is to enter your product into Amazon’s search bar. Instead of hitting enter, wait a few seconds and you’ll see a list of related terms for your product. Research some of the suggested keywords further to see if they are less competitive (meaning less expensive for paid ad use but still effective).

9. Add Modifiers to Your Title Tags

Short and sweet used to be the rule of thumb for title tags, but the rise of voice search has boosted the popularity of long-tail keywords (related keywords and phrases). Take advantage of the long-tail trend by adding an extra keyword to your title tags.

10. Hook Visitors with a Preview

Change things up and ditch the basic intro for a preview statement. The preview could be in the form of a short paragraph where you give a brief statement that sums up why a searcher likely came to your site in the first place. Once you hook visitors with something you know they’ll likely agree with, they’re more likely to stick around and keep reading.

11. Sprinkle Your Content with Related Keywords

Research LSI keywords related to your main keyword/topic, and use the relevant terms within your content where it makes sent to fit them in. Adding related keywords to your content will present your products, services, or brand on more results pages.

12. Consider Buzzfeed for Headlines

Buzzfeed is a top-ranked site, mainly because of its attention-grabbing headlines. Borrow some of these highly visible headlines and use them for your own original content on a similar topic.

13. Use Reddit to Find Trendy Keywords

As with Buzzfeed, Reddit is a popular site because of the wide range of topics covered. A quick way to find keywords through Reddit is with the Keyworddit keyword tool. Enter a “subreddit” and you’ll see terms people are using when discussing the topic.

14. Make Content More Readable

Adding subheadings is a good way to break up content and make it more appealing to habitual skimmers. Further break up your content with box quotes, bullets, numeric lists, and section banners.

15. Shorten Your URLs

Longer URLs that include a bunch of meaningless numbers and characters come off as spammy. Plus, Google rewrites longer URLs anyway, so it makes sense to write your own instead. Opt for short, relevant, and descriptive URLs.

16. Add Eye-Pleasing Figures to Your Titles

It may not seem like a big deal, but simply adding figures to a title can be a fast way to increase your online visibility.

17. Use the BuzzSumo Question Analyzer

Use the BuzzSumo Question Analyzer to look for long-tail keywords your competitors haven’t discovered yet. Simply enter a keyword and the tool will search the internet to find related questions and topics. What makes the BuzzSumo tool so appealing is that the results usually don’t include your keyword, even though they are related to it. The long-tail keywords you can get from this research are likely to be off of your competitors’ radar.

If you’re still not sure how impactful your SEO copy is, consider techniques like A/B testing where you present two versions of the same content to see which one produces better results. Also, keep track of your stats to see how engaged visitors are with your various webpages. If you are making adjustments to underperforming pages, be patient and give searchers time to discover your updated SEO copy before doing some more tinkering.

Writing high-quality content is the key to increasing your online visibility. If you need help creating and disseminating customized, focused, and appealing content, turn to Saba SEO. We are among the best marketing companies San Diego has to offer. Our experts can analyze your target audience and design a content strategy accordingly. All our content is original, free from plagiarism, and written by a team of SEO copywriters with several years of experience. We also provide search engine optimization and social media management services to ensure your content reaches across your target audience through multiple channels, which boosts your overall online ranking. If you need help with any aspect of digital marketing, give us a call at 858-951-1717 today.