In today’s technology driven world, it comes as no surprise that online marketing companies in San Diego and throughout the nation are recommending that companies have a website and web presence. While business owners that have begun the process of improving their website and expanding their online presence have most likely heard about responsive web design, few know exactly what it is, why it is beneficial, and if their current website is responsive. Continue reading “Is My Website Responsive?”
Month: December 2014
What You Need to Know about Panda 4.1
Panda 4.1, the new Google search engine algorithm, was unleashed onto the internet on September 25. This algorithm was specifically designed by Google to weed out what it views as low quality web pages to improve Google’s user experience. Continue reading “What You Need to Know about Panda 4.1”
5 New Year’s Resolutions Every Small Business Should Make
As any small business in San Diego can verify, a new year brings new challenges. Technology plays a pivotal role in how a business operates, and embracing the current trends and innovations can often lead to massive windfalls in sales, profits, and savings. In fact, local IT consultants in San Diego recommend that all businesses should make an effort to embrace the following technology-based resolutions for the coming year.
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Show your website a little TLC
Updating your website so that it appeals to your target demographic is always a great idea. Too often, a site created years ago still occupies the business domain. Deciding to add new pictures, videos, or just refreshing the content helps keep customers coming back. Local businesses should also consider optimizing their websites in line with San Diego search engine optimization best practices to increase exposure on search platforms such as Google, Yahoo, and Bing.
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Join the conversation
Embracing the social media phenomenon is a must for business owners looking to interact directly and efficiently with their customers. Facebook, Twitter, Instagram, and more are social media pages that can promote the business and countless opportunities for free exposure.
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Upgrade your POS system
Maybe the old cash register is not exactly functioning like it used to, and maybe the inventory or menu has grown over the years to the point where buttons are doing double duty. Finding a different point of sale system that utilizes a tablet or smartphone not only simplifies the payment receiving system, but it also creates a more efficient way of handling cash, credit, and debit transactions.
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Backup your data
Backing up data is probably one of the top tasks that any San Diego IT support professional recommends. However, it is something that just has to be done. Utilizing many of the newer portable hard drives with automatic backup functions is way to take the work out of the process, and freeing up time for more profit making procedures.
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Resolve to be your best
Perhaps above all else, small businesses should make it a point to check out the reputation of their business. Many different review websites have popped up over the past few years, and those sites might have incorrect information, need responses, or might reveal new opportunities. Without research, business owners will never know they are there. Make it a point to know what customers are saying and do your best to meet any of their needs. Owning a business is about constantly striving to be better!
Get ready for 2015 by reevaluating your technology and making the necessary adjustments to ensure your presence both online and off. To learn more about how to market yourself online, reach out to Saba SEO, San Diego’s internet marketing experts, at 858-277-1717 and request free information or a free website audit.
SEO Trends for 2015: Saying Goodbye to PBNs
Search engine optimization (SEO) strategies come and go. In many cases the tactics that worked amazingly well a couple of years ago will absolutely destroy your website’s rankings today. Such is the way of the Internet. But SEO specialists are always analyzing and adapting to changes with the search engines, and with the holidays upon us, the question on everybody’s mind is, “What SEO trends will work in 2015?”
Any SEO who’s been paying attention the past few months knows instantly what the big trend for 2015 will be. The “new” SEO methods will focus on ditching personal blog networks (PBNs) and going back to chasing down backlinks the old fashioned way: engaging readers with awesome, pillar content and networking with other website owners in the same niche.
This is the new direction that long-time niche site marketer Spencer Haws has been endorsing of late. Spencer’s blog NichePursuits.com has long detailed his strategies for cranking out smaller niche sites and using popular SEO practices to rank them. His recent case studies from 2014 have inspired hundreds of other marketers to follow suit.
But when his own PBN got whacked by Google in September 2014, Spencer — along with countless other SEO gurus — announced the end of PBNs and niche sites, and he has now fully embraced the more white hat method of creating an authority site and pouring all efforts into that one site.
But not all SEO experts will agree. Many will cling to the PBN model to quickly rank websites, and some of them will still succeed with that method well into next year, but Google is constantly getting better at sniffing out PBN footprints. It will just be a matter of time before those hidden networks come crashing down. And that is why the huge shift in the SEO world will be away from PBNs in 2015.
As a San Diego internet marketing company that follows the “content is king” SEO strategy, we’re ready for the New Year and hope that you’ll join us! For more information about SEO services or how our talented staff can help you rank above your competition, call 858-277-1717 and schedule a free website audit today.
