Category: Email Marketing

Loosely defined as any unwanted material sent electronically to recipients, spam accounts for nearly 15 billion messages sent to people on a regular basis. Spam is sometimes sent in an attempt to capture IP addresses or to release virus or malware. Experts at a reputed internet marketing company in San Diego attempt to explain what makes people click on spam messages.

Subject Lines Suggest a Prior Interest

Many internet users let their guard down with subject headers that suggest the email/message is in response to something they purchased or requested. Common examples of this include “Re: Your Order,” “Please Verify Your Info,” and “Information You Asked For.”

Scare Tactics Are Used

Spammers often resort to fear tactics to try and convince someone to click. Such messages may be seasonally timed, like emails saying “Problems with Your Taxes” or “Complete Your Christmas Shopping List.” Similar tactics include suggestions that “Payment Is Past Due” or “Your Auto Insurance Is About to Expire.”

Plays on Security Concerns

Most people have a lot of apps and software programs installed on their PCs and mobile devices. Because of this, messages that appear to be “Version Updates” tend to be clicked.

Messages Are from Friends

If spam messages are opened, the sender’s information may become part of someone’s mailing list. Messages from familiar recipients aren’t red flags for most spam software, so they’re more likely to get through and be opened.

Subject Lines Suggest It’s from a Friend

Spammers may make messages appear as if they’re from friends. Informal subject lines like “Hey!” or “Check This Out!” are often used to trick the recipient into clicking out of curiosity.

The good news is that spam filters are more effective than ever. Even so, it’s best to be proactive. Avoid unintentionally passing spam on to unsuspecting friends by watching your CC lists. If you don’t recall signing up for something, do not click on an email that asks for subscription details.

By partnering up with Saba SEO, you can rest assured your online marketing campaign is in safe hands. Our digital marketing experts can create targeted marketing strategies that boost your online visibility and improve your conversions. To learn about our customized packages or how to avoid spam messages, call us at 858-951-1717 today.

First it was a few unsubscribes, but now it seems like every week there are dozens. If this sounds familiar, it’s time to reevaluate the content you’re sending out and prevent customers from saying adios.

Get Personal

The emails you send customers shouldn’t be one-size-fits-all. Review how you’ve segmented your audience and consider shifting things. If you have customers with an empty shopping cart in the same group as one-time shoppers, split them up. They’re at different points in their journey and need different prompts to come back and complete a transaction.

Get Creative

In 2014, Ikea’s online catalogue used augmented reality to give customers a better idea of what their furniture looked like and how it could be placed around a room. Cosmetic companies are following suit as well, allowing people to upload photos and “test” the make up before buying.

Get Crafty

You aren’t the only one guilty of rehashing old content, albeit slightly altered, as part of your ongoing social media marketing efforts. Each channel, however, has a unique audience and therefore needs unique content. It’s not that you can’t use the same idea, just tailor it to each platform to increase your odds of engagement. Don’t forget to go beyond, “This is our brand, please like us.” Social media is a great place to offer special promotions or discounts, engage with the community, build relationships with other businesses, host promotions, announce special events, and so on.

Get a Laugh

If there is one thing everyone can appreciate, it’s a good laugh. Whether you are sending a newsletter, reminder, offer, or welcome email, let your company’s personality shine through. Emails that are funny, witty, creative, or even a little tongue-in-cheek will stand out against the rest.

Some people will still unsubscribe, that’s just how it is. But with a little evaluation and creativity, you can keep customers happy and on board. Learn more about effective email and content marketing from Saba SEO, a San Diego SEO agency. Give us a call at (858) 277-1717 and request your free website audit.

Drip email campaigns, also know as automated email campaigns, autoresponders, or lifecycle emails, are essentially a set of emails sent out on a set schedule automatically. Emails will often go out when someone signs up for a newsletter, makes a purchase, or has left items in a cart. The idea behind drip campaigns is that by providing the right information to the customer at the right time, businesses can elicit the desired behavior. According to research done by Emma, targeted emails produce 18 times more revenue than general ones.

When to Use a Drip Campaign

The main goal of all drip email campaigns is to keep users engaged. Depending on your product or service, San Diego online marketing agencies can use this type of campaign for the following:

– Welcoming
– Onboarding
– Nurturing leads
– Recommendations
– Special offers
– Shopping carts

How to Set Up the Campaign

Drip emails work best when sent to a very specific demographic. Start by separating your subscribers or customers into targeted groups (new customer, one-time shopper, etc.), and then determine the desired action (app download, upsell, etc.). Once you have these two pieces of information, you can create a message that is clear, attractive, and actionable.

Start and Measure the Campaign

Decide how many emails to send and in what order, then begin the campaign. If your business doesn’t have its own drip email software, there are a number of off-the-shelf options you can use to streamline the process.

Make sure to measure the results as you go to determine the campaign’s effectiveness. If you aren’t getting the results you want, try reviewing your segments, rewriting emails, sending fewer or more emails, and changing the call to action. Evaluate again and continue to adjust accordingly.

Remember, although this is an automated campaign, it also requires a lot of trial and error to find out what works for your business. For help reaching your marketing objectives, reach out to Saba SEO. In addition to SEO in San Diego, we also specialize in social media marketing and AdWords management. Call our office today at (858) 277-1717 to learn more!