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Month: October 2017

AdWords Scripts Can Now Be Accessed in a New Interface

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AdWords scripts make it easier to automate some of your paid engagement efforts, and these scripts are now a part of a new and improved AdWords interface. The purpose of upgrading the interface is to make it easier to get the scripts you need for your various campaigns. Experts at one of the leading San Diego marketing companies believe the latest AdWords interface is quite appealing if you have several scripts in your accounts.

What Are the Main Changes?

You’ll now be able to view up to 500 script logs per page, all of which can be filtered by date, the creator’s name, and the name of the script. You can also duplicate existing scripts and see who added a script to your account. The integrated development environment (IDE) will also suggest variables as you type in letters.

Where Are Your Scripts on the New Interface?

Scripts are accessible under the Bulk Actions sections in the three dot menu. If you go to this page from one of your accounts, you’ll be shown scripts for that account. By default, you’ll see 10 scripts, although you can adjust this. The scripts will automatically be listed by name, but you can still sort your columns and view them by last edited date or other configurations you prefer.

What’s Happening with Frequency?

You’re still limited to running one script per hour. However, you’ll now be able to see what time during any given hour your scripts will run, which allows you to determine precisely how your campaigns are running.

What About Editing Capabilities?

With the new ability to duplicate scripts, you may no longer have to choose from the library of existing scripts available. If you want to edit a script, you’ll now be able to experiment with the code from the copy and not the original, which is a good safety net to have in case you make some mistakes. The new update removes links to instructions on how to write scripts and samples you can use as guidelines. However, this info is still available in the developer center.

Google has been experimenting with its AdWords interface off and on since early 2017. An advanced bid adjustment menu, expanding three dot menus, and colorful representations of account data are among the relatively new additions to the interface. Additionally, Google has increased targeting options, added easier bid adjustment features, and put more details into reports.

One of the most effective ways to boost your online ranking is investing in Google AdWords. In San Diego and cities all over the world, businesses turn to Saba SEO for all their paid marketing needs. Our experts analyze your business objectives, understand your target audience, and create focused campaigns to help you expand your outreach, increase online traffic, and attract more customers. Our PPC services are backed with years of professional knowledge and expertise. If you want to increase your online presence without exceeding your marketing budget, talk to one of our AdWords Managers at 858-951-1717 today.

How to Create Effective Ads on Pinterest

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With more than 150 million users and counting, Pinterest is a powerful platform that should be utilized by all businesses. As a forefront of visual mediums, Pinterest makes it easy for users to find, save, and further pursue the topics that are relevant to them. With over 75 percent of the Pins on Pinterest being saved from business websites, targeting potential customers on this platform can redirect traffic to your site. Experts at a leading San Diego web development company share a few tips on how to target Pinterest users with the help of ads.

Use Keywords That Speak to Your Audience

Including relevant buzzwords in your caption and photo description can help the Pinterest algorithm connect you with your ideal demographic. Avoid hashtags and add keywords naturally into your caption. Once your Pin has been advertised for some time, investigate your engagement insights to see which keywords in your feed are getting the most interaction and traffic and adjust accordingly.

Get Creative

When using a visual platform like Pinterest, it’s important to aim for quality over quantity. Figure out what kind of experience your audience is interested in seeing. Translate your findings into eye-catching imagery that will grab your audience’s attention and trigger their curiosity.

Include a Call to Action

For your advertisements to be successful, it’s likely you’ll want a user to continue onto your website after viewing your Promoted Pin. Encourage the second step by including a call to action in your caption, such as “sign up for our newsletters to get 10 percent off your first purchase.”

In today’s world, social media marketing is one of the most effective ways to acquire more customers and boost your brand image. If you’re looking for cutting-edge digital marketing solutions, turn to Saba SEO. For over ten years, we have helped businesses all over the world benefit from comprehensive SEO strategies, tailored paid marketing plans, and customized social media marketing services. To speak with an experienced Social Media Manager in San Diego, call us at 858-951-1717 today.

Why Paid Clicks Are Dominating Organic Clicks

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Google has made considerable changes in how search results are treated and served, and San Diego PPC campaign management experts are closely observing these changes. Research shows that the total shares on clicks per page of e-commerce sites have been decreasing drastically, with mobile clicks declining more rapidly than the ones on desktops.

These significant search engine changes imply digital marketers should pay close attention or get left behind. Voice assisted searches such as Siri and Alexa have a revolutionary impact on the industry and bring a significant growth in the mobile sector.

Over the last 20 months, Google has been seen placing AdWords ads on top of its search engine results page. Digital marketers can embrace the 3-pack system to ensure their results come to the top. Investing in the 3-pack system is one of the most reliable ways to ensure your page remains on top of Google search results.

The following may be the reasons organic clicks are becoming less popular:

  • Ads create more demand
  • More prominent ads are given bigger space
  • Google Shopping shows up on more queries

To benefit from this shift in search engine dynamics, consider customizing ads to a mobile version. If your website is made for desktops, you may have to make it responsive and mobile-friendly. Since people are now using their cellphones to make web searches, consider keeping a phone tracking system to ensure all your customers’ demands are met.

If you want to make your website mobile-friendly or create an effective paid marketing campaign, turn to Saba SEO. We are one of the best marketing companies San Diego has to offer. From creating high-quality content to designing a responsive website, our team can help you increase your search engine ranking, online traffic, and conversion rate. To learn about our digital marketing plans and packages, give us a call at 858-951-1717 today.

A Quick Look at Twitter Ads

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Even with the 140-character limitation, Twitter can still be an effective platform for advertisers. While not as massive as Facebook, Twitter has more than 300 million active users who send roughly 500 million tweets daily. Because of the level of engagement and potential for visibility offered by Twitter, there’s a lot of competition on this platform. Experts at a leading San Diego web design company discuss some appealing Twitter ad options that can make it easy for your target audience to view your ads.

Promoted Tweets

In case of promoted tweets, you have to pay Twitter to display your ads. Unlike other ad features, promoted tweets are shown to users who are not following your brand. Promoted tweets can be liked and re-tweeted, which can further expand your reach and ROI potential.

Promoted Accounts

With promoted accounts, you are presenting your ads to your preferred Twitter users. Advertising through promoted accounts on Twitter often leads to followers discovering new businesses. The promoted accounts are included in “who to follow” suggestions and followers’ timelines.

Promoted Trends

Promoted trends are the trending topics on Twitter that often generate the most social buzz. With promoted trends, you’ll use hashtags to promote a trend that’s appropriate for your brand. Users curious about a trend will see your promoted tweet at the top of their organic search results list for that specific topic.

Twitter Ad Campaigns

Twitter ad campaigns are categorized based on certain objectives. You’re welcome to use any of these campaigns as standalone efforts or as part of a multi-level campaign. Here are your specific options with respect to Twitter ad campaigns:

  • Tweet engagements to spark conversations
  • Follower campaigns where you pay per gained follower
  • Awareness campaigns to target a broader audience (you pay for impressions)
  • Video views campaigns
  • Clicks and conversions campaigns to encourage visits to your website
  • App installs or re-engagement campaigns
  • Lead generation campaigns (you pay per lead collected)

Creating Twitter Ads

After you figure out what campaigns you want to run, it’s time to create your ads. Twitter ads are created with Twitter Ads Manager. Use the list of campaign objectives you’ll find there to determine the purpose of each campaign you want to launch via this platform. Click Create Campaign to select your preferred ad campaign screen. Additional steps include:

  • Naming your campaign(s)
  • Scheduling your campaigns by time/date
  • Adding third-party tracking (optional)
  • Choosing your audience by preferences with things such as location, gender, and device
  • Establishing campaign budgets
  • Creating new tweets for your ads or choosing from existing tweets you want to promote
  • Publishing your ads and tracking your campaign results

Twitter is also an appealing option for businesses looking to get the most from their advertising budget. Nearly 70 percent of Twitter users report having discovered a new business while using this platform, and more than 90 percent of those users make purchases from small-to-medium businesses they follow.

Creating Twitter ads is one of the most important aspects of social media marketing. In San Diego and cities all over the world, businesses rely on Saba SEO to create effective and appealing Twitter ads. Our experts examine your business objectives and target audience and create tailored social media campaigns that can increase leads and conversions. We stay up to date with the latest social media trends and offer customized marketing solutions that are well within your budget. Call us at 858-951-1717 to schedule an appointment.

Essential Info on Google Remarketing & AdRoll Retargeting

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Online searchers have different needs and demands. Some visitors will come to your site, look around, and then leave. There are also customers who add items to their carts, but then decide not to complete the purchase. Finally, there are searchers who have actually made a purchase in the past. Irrespective of their online behaviors, you can target your customers using both Google remarketing and AdRoll retargeting techniques. Consider this information on Google remarketing and AdRoll retargeting, brought to you by experts at a leading San Diego SEO Company.

AdRoll for Retargeting

AdRoll works with several advertising partners like Google, Yahoo, and Facebook Exchange. Using the AdRoll platform gives you access to several useful resources for activities like geo-targeting by location and customer segmentation.

To further fine-tune your focus, you can also exclude or target visitors to your site based on the actions they’re taking. For instance, you can create a group for visitors who put items in their cart without completing a purchase. You’ll also be able to set up advanced tracking rules. Some other appealing AdRoll features include:

  • Automatically adjusting your campaigns based on when you are getting the most incremental conversions
  • Interpreting analytics
  • Providing “Liquid Ads” that can be used to personalize impressions based on visits to product pages
  • Retargeting with newsfeed ads

Remarketing with Google

Your remarketing efforts with Google can be done through your AdWords account. All you’ll need to get started is a remarketing tag for your site. You’ll then be able to build your ads and set up your campaigns. Google allows you to create convenient remarketing lists that can separate visitors based on things like:

  • The time period when they visited your site
  • Which specific pages they landed on
  • Those who visited other pages on your site and those who did not check out your other pages

Google also has remarketing lists for search ads (RLSA). You can use RLSA to create specific campaigns to target people who have searched for particular keywords related to your offers.

You’ll be using the Google Display Network for your remarketing efforts, which will give you access to roughly 10 percent of the internet. The potential reach isn’t as great as what you’d get with AdRoll. Still, it’s appealing if you want something you can easily set up with your AdWords efforts.

Remarketing with Google and AdRoll gives you the opportunity to persuade previous or potential customers already familiar with what you have to offer. Additionally, remarketing often means reduced costs per impression, more appealing conversion rates, and a better return on your investment.

Whether you need assistance with Google remarketing, AdRoll retargeting, or another online marketing technique, turn to Saba SEO. As a reputed search engine marketing and web design company in San Diego, we offer customized digital marketing solutions for a wide variety of businesses. Our experts can help you build strategies to retarget existing customers and acquire new leads. Give us a call at 858-951-1717 to talk to one of our online marketing professionals.

Tips on Creating Effective Facebook Ads

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With over a billion active users, Facebook is an appealing platform for business owners. The social networking website offers several options for advertisers, especially those who want to tap into a large pool of consumers. Experts at a leading San Diego optimization firm discuss the basics of Facebook ads and how to use them to acquire more followers and customers.

Choose Campaign Objectives

You’ll have an assortment of choices for your campaign objectives. Some ads are designed to generate “likes,” while others are made to increase social media interactions or direct viewers to an advertiser’s website. Facebook ad campaigns can also be used to:

  • Encourage app installation
  • Boost app engagement
  • Increase attendance at an event related to your business
  • Promote offers that can be redeemed at your store

Set Your Campaign Budgets

After you’ve determined the purpose for your ads, establish your campaign budgets at the ad set level. You can decide how much you want to spend on your campaigns, with respect to any specific markets or campaign objectives. You’ll also have the option to:

  • Set daily budgets
  • Set budgets for the lifetime of the campaign
  • Select ad start and end dates

Narrow Your Ad Focus

As far as your target audience on Facebook is concerned, you’ll be able to narrow your focus based on a number of different factors. The focus of Facebook ads can be narrowed down on the basis of age, gender, location, interests, education level, and even relationship status.

Choose Ad Placement

You’ll have three main choices with the placement of your ads on Facebook. You can do a newsfeed ad that will appear in users’ newsfeeds along with other content they happen to be viewing. If your target audience is always on the go, opt for mobile newsfeed ads. With right-hand column ads, placement will be on the right side of users’ screens just below the trending topics.

Create Your Ads

You can create Facebook ads using the Power Editor tool. Once you become comfortable with setting up ads, you can explore additional features on the Power Editor such as:

  • Filtering ad views by campaigns, tags, or ad sets
  • Creating bulk ads
  • Access to the Audiences section where you’ll have the option to distribute ads to custom audiences, saved target groups, or lookalike audiences

Finally, make sure your company info is updated on your business’s Facebook page. Also, be mindful of your website and its content if you plan to use ads to drive traffic to your site. If your objective is to boost engagement with your campaigns, take the time to interact on Facebook so you can build long-term customer relationships.

Creating Facebook ads is one of the best ways to gain followers and potential customers using social media. In San Diego and cities all over the world, businesses trust Saba SEO for all their social media marketing needs. Our experts are up to date with the latest online trends, and they can create customized marketing campaigns to suit your needs. Whether you need advice on which social media platform to use or a comprehensive and budget-friendly digital marketing plan, we are here to help. To speak to one of our Social Media Managers, call us at 858-951-1717 today.

How to Build a Community of Advocates Through Smart Content

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What happens when you need to spread the word about a new product but you don’t have the budget for a massive marketing campaign? What would you do if your business experiences bad publicity? The solution to potential problems like these is to build a strong network of advocates who can promote your brand. San Diego SEO experts share a few tips on how to build a team of advocates through smart content.

Look for Employee Advocates

There are negative perceptions out there about several industries, and such issues quickly become amplified when there’s a lot of bad publicity. One possible solution is to encourage your employees to emphasize on the positive aspects of your brand.

You can create vlogs featuring real employees sharing their thoughts or chronicling their daily activities, regular podcasts, or Facebook groups where your employees can dispel misconceptions. The public tends to respond better to stories from real people, so look for compelling employee narratives that can be shared in your content.

Get Existing Followers Involved

Reach out to followers who are loyal to your brand and provide them with daily contests and other forms of engagement. You can even spotlight some customers who’ve been offering useful suggestions or regularly submitting their own photos and videos on your social pages. You might end up with results that include:

  • Existing followers sharing your content with their friends
  • New followers coming on board and sharing their own content
  • Influencers with strong reputations promoting your brand on their social media accounts

Understand Your Audience Better

Take a closer look at your social followers to see who they are and why they love your brand. Find out what they like about your brand. Understand your audience better and produce smarter content likely to encourage more loyalty. Also consider:

  • When are your followers most active and engaged?
  • What specific content are your followers sharing about your brand?
  • Where are they sharing your brand-related content?

Reach Out Individually

Initiate one-on-one conversations with active followers. Seek insights and get opinions about what they like about your brand, where they see room for improvement, and what they’d like to see in your content in future. Your followers are also likely to appreciate the VIP treatment offered to solicit their input, which may convince them to be more vocal brand advocates.

Find Creative Ways to Reuse Content from Advocates

Use any relevant content you get from brand advocates throughout your website, blogs, and social media pages. For instance, voluntary customer testimonials can make a great addition to your website, and user-submitted videos can be edited into shorter clips that can be used in your social posts or on your website.

Brand advocates can be a wonderful source of valuable content. Content offered by brand advocates often leads to a domino effect where smart content inspires more engagement across multiple platforms. What it can mean for your brand is a boost in both reputation and visibility.

To boost your online visibility, turn to Saba SEO, a reputed search engine marketing agency in San Diego. We offer tailored SEO plans, PPC campaigns, and social media marketing services to help our clients build a strong brand image and acquire more followers and advocates. Whether you need a promotional video, high-quality web content, or catchy social media posts, our team is here to help. To learn about our affordable and customized digital marketing plans, give us a call at 858-951-1717.

How to Create Images That Attract & Convince Your Target Niche

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More than half of all online searches are visual in nature. People tend to prefer images over text primarily because it’s easy to get a message across visually. You should take advantage of the new search trend and create images your target niche will find appealing. San Diego search engine marketing experts share a few tips on how to create striking images that can attract and convince your target niche.

Be Aware of Symbolism

While some images may seem to fit in with what you’re trying to convey, the underlying message may be different. For instance, if a marketing company were to use an image of people talking together in an office with text about having a personal approach to doing things, viewers may wonder what’s so personal about coworkers talking. However, an image of two people innocently kissing suggests something more intimate and personal. When choosing your images, ask yourself these questions:

  • Is the image really delivering the intended message?
  • Is the image open to misinterpretation? (if the wrong inference is given with your image, it may do more harm than good for your brand)

Evoke Emotions with Your Images

Develop a better understanding of what motivates and inspires people within your target niche. Use this knowledge to choose images that will likely trigger an appropriate emotional response from your target niche. For instance, your target buyer may want to feel like he or she is making a smart investment, so choose images that suggest making a confident decision.

Emphasize an Experience, Not Just a Product

People are likely to notice a comfortable hammock stretched out in the middle of a tropical paradise or an athlete effortlessly running up a huge set of outdoor sets. Marketing content that includes particular images emphasizes an experience with a product, not just the product itself.

Be Persuasive with Graphs

Not everyone in your intended target niche is going to be motivated by emotion. Some people need to be persuaded with the right visual display of info associated with your brand. A Cornell University study found that even trivial graphs increase the belief in a product. Take advantage of this fact with your images by:

  • Conveying a few compelling stats in graph form
  • Using a highly visual graph that clearly illustrates a point without the need to actually read accompanying text (even though the right image can compel people to read your text)
  • Presenting “dry” stats or a lot of facts and figures that would otherwise be overwhelming for the viewer to go through

Tell a Story with Your Images

Your images shouldn’t be independent of your brand’s narrative. Personalize your images by choosing ones that fit in with the story you want to tell your target niche. You don’t have to spend a fortune on your images. Just take some time to consider what the images you’re selecting are actually saying in relation to your brand.

Avoid the temptation to mix random stock photos or images in with your text. Instead, think about the message being conveyed with the visual elements of your content. The right images can literally be worth thousands of words in terms of the message you’re delivering to your target niche. Once you find the right blend of text and images, your message is also likely to be remembered longer since people tend to recall meaningful images better than text alone.

If you need help searching for or creating visually compelling images, turn to Saba SEO, a renowned provider of SEO marketing in San Diego. Our team can find the right images for your business and provide high-quality content that is sure to entice your target niche. Whether you need simple images or comprehensive digital marketing plans and strategies, we have the perfect solution. Call us at 858-951-1717 to learn about our search engine marketing services.

How to Use PPC to Amplify Your Brand

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Pay-per-click (PPC) marketing is a direct way to present your products and services to people who may be interested in what you have to offer. However, if you only associate PPC with the final stage of the purchase funnel, you’re missing out on an opportunity to amplify your brand. When used effectively, PPC can offer something related to your brand that’s appealing for everyone, regardless of what stage they happen to be at in the buying cycle. San Diego PPC management professionals share a few tips on how to amplify your brand using PPC.

Use Sitelink Extensions to Your Advantage

The sitelink extensions that appear below your PPC ads won’t do your brand any favors if they’re just a random mix. A more effective tactic is to organize your sitelinks by customer needs or stages of interest. For example, you may have a link to “new arrivals” for customers who want to know about your latest offerings, “start shopping” for searchers ready to purchase, and offers (e.g. “10 percent off for first-time customers”) to encourage purchases.

Bonus Tip: To humanize your brand, include one sitelink back to a page on your site that showcases your community involvement or how you give back to customers.

Provide Multiple Contact Options

Local search conversions happen within about five hours from the time the search takes place. If your brand has a local presence or you’re targeting specific geographical areas, include local and call extensions within your ad along with your store’s location. You can also use your ad to provide coupon codes and other incentives for a click back to your site.

Bid on Long-Tail Keyword Terms for Indirect Brand Terms

If you’re doing PPC right, your brand may show up when people specifically search for what you have to offer. You can further amplify your brand by bidding on long-term keyword terms to attract searchers looking for answers to questions related to your products or services (e.g. “When do I need to change my oil?”). If you’re answering general user queries, people may view your brand as a trusted source of information.

Make PPC Part of Your PR and SEO Efforts

Broad match bidding allows you to search for trends you can work into your PPC ads so you can tap into what’s most relevant to searchers. The same info can help your brand’s PR team identify any troubling brand-related trends that may need to be addressed through PR efforts.

Help your SEO team by promoting some of their content in your ads. For instance, if your website has a calculator that can estimate new hardwood flooring costs, create an ad with the headline “See how much you can save on your new hardwood floor from ABC Floors with this handy calculator” and a link to the page with the calculator.

Remarket with PPC Ads

Don’t just target new customers with your PPC ads. Reach out to people who have purchased with ads before with lines like “Time to Get More Socks?” to remarket to previous customers.

Time Your Ads to What Competitors Are Doing

Pay attention to anything new that’s being promoted by your competitors or any big announcements. Run ads with your unique selling points to let searchers know you have something equally compelling to offer. A lot of smartphone companies or providers use this strategy every time Apple announces a new iPhone, but you can apply the same concept to your brand.

PPC isn’t going to be effective for your brand if you don’t have an equally powerful marketing strategy in place first. Try figuring out what people think about your brand. Determine how you want your brand to be perceived, and adjust your PPC strategy to fit those expectations and goals with relevant, useful ad content.

Pay-per-click management is one of the most important aspects of online marketing. In San Diego and cities all over the world, businesses trust Saba SEO for all their digital marketing needs. Our PPC experts can create customized online ads with catchy titles and high-quality content, well within your budget. Whether you’re looking for a comprehensive SEO strategy or a tailored PPC campaign, we are here to help. Call us at 858-951-1717 to schedule an appointment.

How to Build Effective SEO Strategies and Make Them Last

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Think of a search engine optimization strategy as an outline for planning specific campaigns and marketing endeavors. San Diego search engine optimization experts have observed that setting an SEO strategy involves more than keyword search and social media marketing. Creating an effective SEO strategy means setting and achieving certain long-term goals. Once you have a better idea of what an SEO strategy should be, here’s how you can build one that’s effective and made to last.

Create a “Mind Map”

Defined as a diagrammatic representation of your ideas, concepts, relationships, and tasks, a mind map is a visual thinking tool you can use to build your SEO strategy. Your mind map should take into account how you interact with your intended audience and what goals you want to achieve, and it should include:

  • Customer demographics
  • Industry-specific info
  • Competitor details
  • Current level of online visibility
  • Specific info about typical demand for your products/services

Draft Your Strategy

Once you’re done gathering information, it’s time to start planning. Continue to stay visual and create a document in a format that works best for you (e.g. Google Docs, Excel spreadsheet). Present your information in an organized manner and allow your coworkers or employees to access it and share their input.

Define Your Business

An SEO strategy can be meaningful and effective if it’s based on an understanding of what drives a business. Defining a business for the purposes of creating an SEO strategy requires an understanding of a company’s:

  • Core vision (main purposes for existing)
  • Core values (what drives you to do what you do)
  • Existing pain points (where is there room for improvement)

Understand Your Goals

You need to figure out why you want to achieve your goals, what exactly you want to achieve with each goal, and the time frame you have for achieving those goals. For instance, you might say you want to boost website traffic by 25 percent over the next six months. At the same time, you should be realistic with your goals. With website traffic, it might be more realistic to divide traffic goals according to each specific landing page or by organic vs. paid results. The more detailed you can get, the better.

Know Your Audience and Your Competitors

Use your available data to dive into your demographics to know who you are specifically targeting. Your Google Analytics reports should be able to tell you where you are getting the most engagement online, so you’ll know what platforms to pay attention to and what type of content to produce. Finally, use info about what your competitors are doing to target the same audience to fine-tune your SEO strategy.

Search engine optimization is one of the most important aspects of internet marketing. In San Diego and cities all over the world, businesses rely on Saba SEO for all their digital marketing needs. Whether you’re looking for a responsive web design, high-quality content, or a comprehensive SEO strategy, our team can be of assistance. We utilize a variety of tools and techniques to create affordable SEO plans tailored to suit our clients’ needs. To speak to one of our SEO consultants, give us a call at 858-951-1717 today.

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