July 2020 - Saba Digital Marketing

SEO Split Testing: When You Should Use It & Why

Posted on July 31, 2020 by admin@saba4321

More than 90 percent of the million-plus pages accessible via Google fail to get a single visitor through this search engine. If you’re seeing lackluster SEO results similar to this, you may still want to avoid completely starting from scratch. One way to do this is with SEO split tests. Here’s how they work and when to consider this tactic, brought to you by the experts at Saba SEO, a premier San Diego SEO company.

What Is SEO Split Testing?

SEO split testing is the process of presenting two similar versions of a webpage or piece of online content. There are usually only changes to certain elements, like having two different versions of the title for a page where the content is otherwise the same. You’ll then compare results from both versions of the page to see which one performs better for SEO purposes.

When Should You Consider It?

SEO split tests are important because it’s not always easy to tell why your presented content isn’t ranking well. Split tests take some of the guesswork out of figuring out what you need to change. This type of testing also reduces the risk of unintentionally changing something that’s actually helping your content or page. It’s a good idea to engage SEO split tests if you’re noticing:

• An inability to rank well after several months of trying
• Lackluster performance by only certain pages on your site
• Unexplained traffic decreases

How Is It Done?

With SEO split tests, it’s better to isolate elements you want to test, such as your headlines, URL structures, meta descriptions and titles, or main copy. Images, videos, and calls to action can also be tested. By isolating elements and running several tests, you’ll get more detailed results so you’ll know what to adjust and what to leave alone. Set up and complete an SEO split test by:

• Determining what you want to find out (e.g., “If I add a few more images to this page, will it perform better?”)
• Using tools like Clickflow to get suggestions for SEO experiments to try
• Using the Google Optimize tool in Google Analytics to run split tests for a specific page
• Using Google Ads to run split tests and get results that can be applied to your organic content
• De-indexing the test page/content to avoid duplicate content issues

SEO split testing isn’t something you should do once and forget about. It’s a useful technique that can help you fine-tune your optimization efforts as you make adjustments going forward. Just remember to regularly check your stats to see what’s working, what’s improving, and what needs some attention so you can determine if you need to run more SEO split tests.

If you’d like more information on how to perform SEO split tests, call on the SEO specialists at Saba SEO. As an industry-leading San Diego SEO company, we have more than a decade of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your overall SEO strategy, reach out to us today at 858-277-1717.

Google Detects 25 Billion Spammy Pages Daily

Posted on July 29, 2020 by admin@saba4321

Google is on the hunt for spam—and there’s a lot of it out there. This is the big takeaway from Google’s 2019 Webspam Report, which summarizes the leading search engine’s efforts to fight spam. The experts at Saba SEO, the premier experts on SEO in San Diego, discuss what Google’s annual report reveals about spammy webpages and how they’re being dealt with.

Most Google Search Results Are Spam-Free

According to the report, more than 99 percent of Google’s search results are actually free of spam. Still, this doesn’t mean spam isn’t being found in significant quantities. In fact, Google’s team unearths roughly 25 billion spam-infused webpages per day and filters them out of search engine results pages.

Machine Learning Is Boosting Google’s Spam-Prevention Results

Google attributes its increased spam-detection accuracy to machine learning, referring to the ability to better understand massive amounts of data. In 2019, Google received more than 200,000 reports of search-related spam, and the search engine giant took action on just over 80 percent of those reports.

Paid & Exchange Links Are Less Effective Now

Link spam is an especially common type of user-generated spam Google is getting better at finding. In the report, Google states more than 90 percent of this type of spam was caught by the company’s various systems. For this reason, Google confidently declares that paid and exchange links are less effective now. Google also reports being better at finding spammy sites with questionable or outright deceptive elements, including:

• Fake buttons
• Excessive ads
• Questionable redirects
• Malware

Google also cites increased webmaster outreach as a reason for its improved spam-fighting efforts. In 2019, according to the report, Google sent 90 million-plus messages regarding spammy content to website owners. As for why Google is so diligent about fighting spammy web content, the company says it’s simply due to a desire to improve the quality of search results, which is what ultimately leads to a better user experience for anyone looking for anything online.

If you want to boost your website’s online ranking, turn to Saba SEO. As a leading SEO company in San Diego, we have created winning digital marketing strategies for organizations all over globe. Our experts can create a comprehensive SEO strategy for your business that’s sure to result in increased conversion rates and more traffic. We have over ten years of experience in search engine optimization, content development, and paid marketing. To schedule an appointment with one of our knowledgeable SEO Managers, give us a call at 858-277-1717 today.

Why Should I Use Google Discover Ads?

Posted on July 27, 2020 by admin@saba4321

Discovery ads are native Google ads that appear in various feeds, including Google’s homepage on mobile devices. The basic concept with these ads is to create a visually rich ad experience. If you’re new to this approach to running ads, here are a few reasons you should be using Google’s Discovery ad campaigns, brought to you by the experienced SEO professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for unmatched expertise and high-quality service

You Can Tell Visual Stori

With Discovery ads, you can tell stories by presenting collections of multiple images in a carousel format. Viewers of these ads can then simply swipe from one to the next. You can use single images as well for times when you want to showcase a specific product.

Google Will Figure Out What Headlines & Descriptions to Use

Google uses machine learning capabilities to find the right mix of headlines and descriptions. When setting up Discovery campaigns, you’ll enter a single landing page URL. You’ll also get to enter up to five descriptions and headlines, and Google will use accumulated data to find the best combinations of descriptions and headlines to boost ad performance.

Discovery Ads Have Impressive Reach

Discovery has approximately 800 million global users. This alone gives you impressive reach potential with your campaigns. But that’s not all the reach potential you’ll get with your various Discovery ad campaigns. Google also distributes these ads to:

• YouTube’s mobile home feed
• Gmail social tabs
• Gmail promotion tabs

Campaign Setup Is Easy

Discovery campaigns are fairly easy to set up. Simply select your campaign type, upload and input the specific ad-related info, and Google takes care of optimization and ad delivery.

While there are many appealing benefits of Google’s Discovery campaigns, realize there are some differences from other types of Google ad options. For one thing, you can’t change manual bid strategies or have access to device targeting and similar features. Even so, Discovery ads can be an effective complement to your other digital ad efforts because of the reach potential.

Keeping up with Google’s latest features is one of the smartest things you can do in today’s online and mobile-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the SEO and digital marketing experts from Saba SEO, a premier provider of Internet marketing service San Diego companies have relied on for more than ten years. Call one of our SEO specialists today at 858-277-1717.

What Should I Know about Image SEO?

Posted on July 24, 2020 by admin@saba4321

Image SEO refers to the optimization of images included in content you want to rank well on search engines. It’s different from traditional SEO because search engines aren’t capable of sorting image-based content just by looking at it. Even so, there are steps you can take to get some SEO mileage out of images associated with your content. Whether you’re designing your SEO strategies on your own or letting one of the premier San Diego SEO companies take the lead, here are a few things you need to know about image SEO.

Properly Size Your Images

Realize the majority of your images will likely be viewed on mobile devices, and Google considers how a website appears on smaller screens for ranking purposes. One way to solve this problem is to compress your images before you upload them. Also, check to see how your images are affecting your page speed and load times once they’re placed, since these factors also affect ranking.

Customize Image File Names

Customizing the names of your image files lets Google and other search engines know what your images are about. Simply change the default file name for your image to one that’s descriptive of the image to personalize your image file name.

Make Your Alt Text SEO Friendly

Alt tags present alternatives to images if browsers can’t display them. These tags are useful because they still provide a description of the image even when it can’t be seen. This also helps users because they’ll be able to know what the image is even if it won’t load for them. Alt tags also allow you to associate relevant keywords with your images, which further helps with ranking.

Also, add images to your sitemap or create a sitemap specifically for your images. This is another way to give search engines some useful info about your images so they can help with your ranking goals. Lastly, focus more on unique, high-quality images instead of opting for stock ones. This is an extra step that can also set your business or brand apart from competitors.

If you need help optimizing your web content and images, get in touch with Saba SEO. As the leading experts on SEO in San Diego, we have several years of experience in every aspect of digital marketing. Our services include search engine optimization, web design, content marketing, and social media management, and we offer customized solutions to businesses all over the globe. Call us at 858-277-1717 to schedule an appointment with one of our SEO specialists.

Simple Tips for Improving the Performance of Your About Page

Posted on July 22, 2020 by admin@saba4321

The way you prepare a page on your website for optimal viewing and performance will depend on its purpose. With an “about” page, visitors are looking to learn more about your business, not just what you have to offer. Keep this in mind as you go about creating a better-performing about page. Here are some easy tips to help you out, brought to you by the experts at Saba SEO, a leading digital marketing and web design company in San Diego.

Highlight What Makes Your Business Stand Out from the Crowd

Most visitors going to your about page are looking for a reason to choose you over competitors offering similar products or services. Prepare the content on this page in a way that clearly spells out what makes you unique. Do this by:

• Telling a compelling company story
• Mentioning anything that’s unique about your business in terms of what you do or how you do it
• Highlighting your approach to customer service
• Establishing trust by mentioning any unique awards or certifications your business has earned

Use Appropriate Keywords, but Don’t Overdo It

Use results from your keyword research to determine which ones to focus on for your about page content. Just keep in mind that you’re writing for real people, so use your main keywords in a way that’s natural and relevant. The last thing you want to do is distract or annoy someone looking to learn more about your business with awkward keywords.

Pay Attention to Readability

An about page shouldn’t be a wall of text. Format the page in a way that makes it easy for visitors to quickly get a good idea of what your business is about, which means including:

• Short, descriptive subheads
• Brief paragraphs
• Bullet or numeric lists to break up text
• Quotes from testimonials or reviews placed in a way that makes them easy to spot

Lastly, use appropriate structured data or schema markup. This is a type of technical SEO that helps search engines better understand your about page. SiteNavigationElement markup is what’s normally recommended for an about page. What it does is help your page show up in site links when someone looks for your brand or business online.

If you need an effective about page for your business, turn to Saba SEO. As one of the most experienced digital marketing companies San Diego businesses can work with, we provide customized web design services to a wide variety of businesses. Our expert web developers will work closely with you to create a unique website that connects well with your target audience and converts visitors into customers. We make sure your website looks amazing and helps you increase your online revenue. To talk to one of our professional web developers, call us at 858-277-1717 today.

Crucial Elements of Content Marketing During Coronavirus

Posted on July 20, 2020 by admin@saba4321

The coronavirus has changed everything, including your business. Your customer base’s questions and needs are different. As a result, your content needs to address your audience during COVID-19. Here are some content marketing action items to implement, provided by Saba SEO, one of the most innovative SEO and digital marketing companies in San Diego.

Blogs

You have an opportunity to show your customers you care, and it shouldn’t be with just a few words. It should be evident in your content. Determine how customers can benefit from using your products during this uncertain time. Don’t forget to share information on your safety precautions or the fact that you offer delivery services. Use the opportunity to create positive content to inspire your audience. People are dealing with a lot of uncertainty. Your content could inspire them to move forward despite the fear.

Extras

Perhaps you have a bit more time on your hands during COVID-19. Now is an ideal time to build up those extras you can offer, including e-books, white papers, and guides. You could publish case studies with evergreen content that keeps people returning to your site. These items help you establish your authority. Google rewards these actions, and your SEO ranking will improve.

Video

Video may have been on your list for a long time, and now may be the most ideal time to start recording videos. You can build up a library of instructional videos and product comparisons, and you might even introduce customers to your main headquarters.

Email List

You may currently have an email list you haven’t done anything with yet. Email is a direct way to reach your customers. Check with your clients to see how they’re doing during this time. Do you have tips on how you’re positively coping with the quarantine? Share these tips and show your customers you care.

The content marketing specialists at Saba SEO, a premier San Diego SEO agency, can help you develop a winning marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. In addition, our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.

Tips for Monetizing Content

Posted on July 17, 2020 by admin@saba4321

You’ve spent a lot of time creating valuable content. Can you take your content and go to the next level? Can you make it profitable? You’re at the jumping-off point. Now you can add some profit centers to your business. There are many opportunities you’ve never considered. Here are the best ways to monetize your content, provided by Saba SEO, one of the most innovative marketing companies San Diego business owners can work with.

Build an Audience

Before you can rake in some profits, you need to build an audience. Start out by creating evergreen content and building an email list. Evergreen content is content that’s timeless, and it includes lists, instructions, and other helpful information. Using evergreen content demonstrates you’re an expert, and Google will rank your site higher for this information, which means more people will be likely to go to your site. This will give you an opportunity to build your content. You can create an email list by offering a free download or a newsletter. Building up that email list can help you advertise your services and products.

Write & Sell E-books

You’ve researched your content. Now package it into an e-book or an e-book series. Customers like to have all the information they need in one place. Provide that service.

Offer Online Classes

Teach what you know. Why not share your expertise in an online class? Your students can be from anywhere in the world.

Provide Paid Membership

Membership sites offer customers a way to interact with others who have similar interests. You can offer special videos, message boards, and online events that aren’t available to anyone who isn’t a member of the site.

Include Affiliate Programs

You can offer an affiliate program, or you can include other companies’ affiliate programs on your site. You can even do both. Make sure you only promote high-quality products you’ve tested yourself. Your reputation can be damaged by a questionable endorsement.

Become a Freelance Blogger

You’ve created a body of work. Now you can take that online success and write for other sites.

The content marketing specialists at Saba SEO, a premier SEO company in San Diego, can help you develop a winning marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. Our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.

Discovering Why Evergreen Content Is So Essential

Posted on July 15, 2020 by admin@saba4321

Evergreen content is the secret sauce to your SEO (search engine optimization) success. What is evergreen content? Like the type of plants it’s named for, evergreen content is content that’s always current. This is the opposite of trending news. Even if you go viral with a trending news topic, your evergreen content will be the content that keeps people coming back. Are you ready to learn about evergreen content and its importance? The experts from Saba SEO, one of the most innovative marketing companies in San Diego, offer a few facts to get you started.

What Are Examples of Evergreen Content?

Evergreen content can be about such things as:

How to make pizza
How to score tennis
How to lose weight

What topics aren’t evergreen? Here are a few examples of topics that are too trendy to be evergreen:

Holiday-related news
Top fashion trends of 2020
Today’s top news story

What Makes Great Evergreen Content?

Need a little more help in knowing what makes good evergreen content? Here’s a list of formats that should inspire you:

Best/worst lists
Top tips
Instructional content and videos
Product reviews
Definitions and glossaries
Checklists
Intros and beginner’s guides
Interviews
How-to articles

Why Is Evergreen Content So Important?

Evergreen content is content that consistently brings people back to your site. This content also establishes your authority on your topic, which is important because Google rewards authoritative sites with higher search ranking. Sites that use evergreen content to instruct and share information demonstrate they’re at the top of their fields.

Best of all, evergreen content helps you do less work. Because evergreen content is a workhorse, you don’t have to post all the time, whereas if you’re posting on trendy items, you need to produce new content every day.

The professionals at Saba SEO, a top-tier provider of Internet marketing service and SEO expertise, can help you maximize your site’s effectiveness by optimizing your evergreen content. We’re proud of our many years of firsthand experience in helping clients with digital marketing, PPC, SEO, search engine optimization, and website design. If you need help optimizing your content to boost your website ranking, give us a call today at 858-277-1717.

7 Great Ways to Boost Organic Traffic

Posted on July 13, 2020 by admin@saba4321

How do you get visitors to your website? There are many ways to boost organic traffic to your site. Consistency and patience are key. The San Diego SEO experts from Saba SEO suggest using the following 7 actionable steps to get more organic traffic.

1. Use SEO

Search engine optimization (SEO) is essential to driving people to your site. Following SEO best practices helps Google determine the sort of content you provide.

2. Optimize Content

People are searching for information. You need to create content that includes keywords that will help potential customers find you.

3. Include Links

One piece of content is often not enough. Linking a piece of content to related content keeps people on your site. These links can answer questions and provide more information. Links also encourage people to stay on your site longer, which increases your SEO ranking and brings your site closer to the top of search results.

4. Publish Regular Blog Posts

Be consistent about publishing blog posts. Whether you choose to write a post every day or just once a week, being consistent is key to SEO success. Also, be consistent with your blog topics. Always keep your content related to your specific niche.

5. Keep Customers Returning

There are a few tricks for keeping customers coming back to your site. One is to offer push notifications on your blog to let customers know when you have a new blog post. Another way to get customers back is to create a newsletter. When you send out an email newsletter, you can tell if people have opened it, which gives you an idea of how many people are actually interacting with your information and helps you see what information is more interesting to your customer base.

6. Share on Social Media

Make sure to offer a social media share button with your content. Always share your content on your social media channels, and also read comments and questions—they can help you figure out your next content topic.

7. Be Ethical

Always be ethical with everything you produce. Following ethical online practices reflects upon your business practices.

These are just a few of the best organic SEO techniques you can start using today. If you need help boosting the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge, high-quality service, and integrity. Give one of our SEO specialists a call today at 858-277-1717.

Ways to Increase Your Content Marketing Productivity

Posted on July 10, 2020 by admin@saba4321

Content marketing is the key to your online success. Creating an action plan and practicing best SEO practices can put you at the top. Content is king, and having a lot of content is essential. The key to success is to develop tricks for being a more productive content manager. Here are a few tips to accomplish this goal, provided by Saba SEO, one of the most innovative San Diego marketing companies in the industry.

Know Your Customer

Know what sort of customers you have and the kinds of new customers you want to attract. Knowing your customers can help you determine the content and social media you’ll need to create. You’ll want to create content to make potential customers aware of your product. Also, create sales content to get those potential customers to hit the buy button. Lastly, you want to keep the customers you already have. For these coveted customers, create content that dives deeply into your subject. You can offer information and products to help customers complete their experience. This is how your site becomes the first and last place customers visit.

Get Organized

Organization will keep you productive and prevent content slumps. The first step in organization is to create a content calendar to keep you focused on your goals. Map out your most important days of the year, including product launches, holidays, and events like conferences. Then plan out what sorts of content you can create around these dates.

Use Multimedia

Take content you’ve already created and use it in other ways. Infographics are a sharable way to take your message and turn it into graphic form, and they’re useful in social media, they’re memorable, and they can increase name recognition. Also, don’t forget to make videos.

Include Surveys

You’re more productive when you know your content is valuable. What do your customers want? Connect with customers and ask them. Short surveys on social media are handy. Also, offering a free downloadable treat just for answering questions can be useful.

The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. In addition, our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.