Month: December 2019

Networking is the most compelling reason to attend SEO conferences. These events also give you a chance to gain some new insights into your competitors’ strategies and learn new skills. If you’re still exploring your options with SEO conferences for 2020, the experts from Saba SEO, an industry-leading San Diego SEO agency, offer this advice on the best ones to consider attending.

Pubcon Austin 2020

When: February 16th, 2020
Where: Austin, TX
Price: Starting at $349

Pubcon is a traveling conference that covers a broad range of SEO-related topics. In addition to SEO essentials, topics addressed include strategies involving PPC, social media, content, and digital marketing. If you miss Pubcon in February, it’ll be in Florida in March and Las Vegas in October.

SMX: Search Marketing Expo

When: February 19th–21st, 2020
Where: San Jose, CA
Price: TBA

SEO is all about high-quality content, and that’s exactly what you can expect from this conference. Search engine optimization and marketing topics will be addressed in a variety of settings. You’ll also be able to attend lectures and clinics and participate in roundtable discussions.

Engage Conference

When: March 12th–13th, 2020
Where: Portland, OR
Price: $279

If you add this SEO conference to your 2020 itinerary, you’ll be treated to panel sessions devoted to the latest optimization strategies and technological advances. This is an especially appealing conference if you have an in-house team that needs to learn some new skills and be kept up to date on SEO trends.

SearchLove Conference by Distilled

When: March 26th–27th, 2020
Where: San Diego, CA
Price: $999

Whether you’re a business owner or digital marketer or you handle in-house or agency SEO duties, you’ll appreciate the digital marketing presentations at this conference. Plus, you’ll have opportunities to learn more about what’s new with paid promotions, analytics, and other essential optimization topics.

Other Conferences to Check Out

SearchCon in Breckenridge, CO (April 11th–12th), the Advanced Search Summit in Napa Valley, CA (April 22nd–24th), and CXL Live 2020 in Austin, TX (April 5th–7th), are among the other noteworthy SEO conferences to consider attending in 2020. If you prefer something later in the year, turn your attention toward the Content Marketing World Conference & Expo in Cleveland, OH (October 13th–16th), or the UnGagged conference, currently scheduled to take place in November in Los Angeles.

If you need expert advice on the most effective SEO tactics and how to maximize your marketing strategies, call on the experienced professionals at Saba SEO, a premier provider of San Diego SEO services and digital marketing expertise. With almost fifteen years of experience working with companies of all sizes, we help businesses boost their rank and generate high-quality leads. Give one of our SEO specialists a call today at 858-277-1717.

2020 could very well be the year of voice search, at least according to predictions suggesting more than half of all online search activity will be voice related by the time 2021 arrives. If you’re not fully prepared for a voice search world yet, the experienced pros from Saba SEO—industry-leading providers of San Diego web design and SEO services—offer some of the top ways you can achieve this goal.

Produce Snippet-Worthy Content

According to one estimate, approximately 40 percent of voice search results already come from featured snippets. These are relevant pieces of content Google pulls from reliable sources to display on search engine results pages. Boost your odds of having snippet-worthy content for voice search answers in 2020 with:

• Short, concise paragraphs
• Content that answers common questions related to your business or what you offer
• Relevant bulleted or numbered lists

Optimize Your NAP Info

Most voice queries are location based, so the last thing you want is searchers receiving incorrect name, address, and phone number (NAP) info about your business. Make sure your business info is consistently and accurately listed anywhere it appears online.

Optimize for Mobile

Most voice searches are done on mobile devices, so a mobile-optimized website is essential for 2020. Making your website responsive is a smart way to ensure your site’s content is viewable on any screen.

Make the Right Content Adjustments

Well-optimized voice search content is more conversational in nature. For this reason, content with groups of related (long-tail) keywords tends to perform better for voice searches. And don’t forget structured schema data markup, since this is what allows voice search devices to gather information from your content.

To determine where you stand with voice search optimization for 2020, it’s easy to simply test it yourself. Grab any device with voice search capability and use it to ask questions related to your business. See what comes up and, more importantly, whether any of your content is being pulled to provide answers. Also, look at how your competitors’ content is ranking for the same voice search results.

If you need help improving your voice search strategy, reach out to Saba SEO, a premier digital marketing, social media management, and SEO company San Diego businesses rely on for expertise in a wide variety of issues related to SEO. To learn more, call us today at 858-277-1717 to schedule an appointment.

The fundamentals of SEO have pretty much stayed the same. Even so, search engine optimization is by nature an evolving concept, and if you hope to remain competitive online and connect with your intended target audience, you’ll want to be aware of how SEO is expected to change in 2020. Here’s what you need to know, brought to you by the experts at Saba SEO, a premier San Diego SEO company committed to staying on top of the latest trends and employing the most innovative practices in the industry.

Unique Top-Quality Content Will Rule

Don’t expect awesome keywords alone to make you rank well in 2020. Google is paying more attention to the nature of content and how searchers interact with it. Consequently, you’ll want to fuel your SEO strategy with the type of content most people tend to gravitate toward today, including:

• Videos
• Story-based content
• Memes and GIFs
• Tutorials

High-Ranking Sites Will Be UX Focused

Many of the key ranking factors that will get the most attention in 2020 will be all about user experience (UX). Some of the major aspects of user experience you’ll want to keep in mind in 2020 include:

• Speedy page load times
• Mobile-friendly website design
• Convenient website navigation

Voice Search Will Be the Norm

If predictions for 2020 hold true, more people will soon be speaking their search queries instead of typing them. The most effective way to prepare for voice search optimization is to create:

• Conversational content
• Content that provides immediate, concise answers to common customer questions
• Related and relevant long-tail keywords

Social Media Will Be More Important

2020 may be the year when Google places more emphasis on social media for SEO purposes, which will likely mean you’ll need to pay more attention to what type of content is sparking social conversations and interactions and how such activity is affecting other aspects of your online presence.

For leading search engines such as Google, delivering the right message to the right audience will be the top goal for SEO in 2020. To make this happen for your business, keep in mind what’s already been discussed while also being mindful of your meta descriptions and keyword usage, the importance of referencing your brand in SEO titles, and the latest SEO-related updates and search engine guidelines.

If you need help optimizing your business’s SEO strategy, call on the experienced professionals at Saba SEO, the go-to experts on SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today at 858-277-1717 to learn more about our industry-leading services.

If recent predictions turn out to be true, 2020 could very well be the year when more than half of all online searching is done with voice prompts. Since it’s always helpful to stay on top of important search trends, we’re going to put the spotlight on four of the top trends related to voice search for 2020, brought to you by the search engine optimization experts at Saba SEO, a leading San Diego SEO service provider.

1. The Increased Availability of Voice Assistants

Expect more of your target audience to have access to voice assistants in 2020. Nearly 80 percent of Americans are already using smartphones with voice assistance capabilities. The increased use of Siri, Google Assistant, and similar voice assistants means it will be even easier for people to simply speak when they’re searching for information.

Have you taken a close look at how your target audience is actually searching for you online lately? If not, now is the time to find out how prevalent voice search is among the searchers who matter most to you.

2. A Consumer Preference for Voice over Text

Nearly 90 percent of consumers are already using voice assistants for search-related purposes. What’s more, just over 70 percent of consumers report preferring voice over text for online searching. There’s also research showing a lot of voice searches are done in the Q&A format, which means more of an emphasis on:

• Long-tail keywords grouped in a logical way
• Target audience data provided by question-based search tools such as Answer the Public
• More conversational content

3. AI-Based Voice Search Results

Google is already finding ways to use artificial intelligence to make search results more accurate. It shouldn’t be surprising to learn one of the top voice search trends for 2020 is the incorporation of AI technology into the results produced in response to voice queries. Google’s speech recognition technology already has an almost 100 percent accuracy rate in places where English is primarily spoken.

4. Search Data Gathered from Listening Points

In 2020, expect marketers to pay more attention to what’s actually inspiring searchers to look for something with voice search. The result is a gradual transition from touchpoints based on what people are searching for via standard search methods to listening points—referring to the times when voice assistants are activated. This data can be especially useful, since it’s predicted that voice-based ad revenue could reach nearly $20 billion by the end of 2022.

If you need help improving any aspect of your online marketing strategy, reach out to Saba SEO, a premier Internet marketing, social media management, and SEO company San Diego businesses rely on for expertise in every aspect of digital marketing. To learn more, call us today at 858-277-1717 to schedule an appointment.

According to some estimates, roughly 80 percent of Internet users in the United States report searching for health-related information online. This is definitely one of the most compelling reasons to pay attention to SEO techniques that can help healthcare websites and related content rank higher in 2020. Read on to learn the top healthcare SEO strategies for next year, brought to you by the experienced experts from Saba SEO, an industry-leading San Diego SEO agency. 

Quality over Quantity with Link Building

Link building is always going to be a big thing for ranking purposes. But if you really want your healthcare content to rank well, keep the emphasis on quality over quantity. Even a smaller number of links from reputable relevant websites could contribute to better organic search rankings in 2020.

Mobile Optimization

Nearly 60 percent of website traffic now comes from mobile devices. However, some healthcare marketers haven’t yet fully embraced mobile friendliness. But if your goal is to rank higher in 2020, mobile optimization needs to be a top priority so you can stay connected with on-the-go patients.

Active Blogs

Websites with active blogs generate nearly 70 percent more leads. Not surprisingly, having well-written, relevant blog content on your healthcare website provides more of an incentive for visitors to stick around. If you embrace this SEO-related technique in 2020, you could be rewarded with higher rankings.

Answers for Common Search Queries

Google is already placing more of an emphasis on featured snippets, referring to those blurbs of text that show up on results pages when search queries are entered. Focusing on this particular SEO component can be especially useful for healthcare practices, since patients often search for answers they need via search engines. If those answers happen to be included in your content, searchers will be more likely to consider your site a reliable source of healthcare information.

Other Considerations

Optimizing for voice searches, which could account for more than half of all online traffic in 2020, using long-tail keywords, and offering a secure website for visitors are some of the other healthcare SEO techniques worth embracing in 2020. It’s equally essential to really know what you want to achieve with online engagement and what type of content your intended audience expects.

If you want to boost your rank when people are searching for information related to healthcare, Saba SEO can help. As one of the premier San Diego SEO companies, we have served clients for more than ten years. In addition to search engine optimization, our services include website development and social media marketing. To boost your ranking and stay up to date on Google’s practices, reach out to one of our SEO specialists at 858-277-1717.

According to one estimate based on Census Bureau data, there are more than 100,000 online stores in the United States. This doesn’t even count businesses with both physical and online presences. Regardless of whether your business is all e-commerce or a combination of online and in-person engagement, the following SEO tips—brought to you by the experts at Saba SEO, a premier San Diego SEO agency—could result in more traffic to your store.

Cover Your Technical SEO Bases

You’ll get more traffic to your store if all your technical SEO bases are covered. An e-commerce site that’s correctly optimized this way is one that includes:

• A clear hierarchy in the site’s structure that’s evident to visitors (breadcrumb navigation)
• Readable URLs that make it clear what each page is about
• Speedy page load times
• Strategically placed internal links

Do Your E-Commerce Keyword Research

Google’s Keyword Planner is a great tool to use to find keywords specific to what e-commerce searchers are using to find what you have to offer. You’ll get all kinds of useful stats specific to the keywords suggested, including monthly search volume, cost per click (CPC), and competitiveness.

Get Your Product Pages Optimized

With e-commerce sites, the argument can be made that product pages are even more important than homepages, especially if you hope to generate traffic from customers who are either looking for product info or are ready to buy. Go beyond manufacturers’ descriptions and optimize your product pages with:

• Relevant keywords added to your descriptions
• Unique H1s, meta titles, and meta descriptions for your product pages
• Bullet points and other features that make it easier to quickly read descriptions
• Content based on what you know matters most to your “ideal” customer Bonus tip: optimize your category pages the same way for some extra SEO power.

Because of the many products listed on e-commerce stores, it’s easy to unintentionally duplicate content. You’ll want to watch out for this as you cross some additional SEO steps off your to-do list, such as making sure your site is designed with mobile visitors in mind and checking for broken or poor-quality links. And don’t forget about HTTPS, since website security is important to both Google and visitors being asked to provide personal information when buying something from an e-commerce store.

If you need help staying current with the latest SEO trends for your e-commerce business, call on the SEO specialists at Saba SEO. As a top-tier SEO company in San Diego, we have more than ten years of experience in SEO, SEM, Internet marketing, and website design and development. Give us a call at 858-277-1717 to learn more about how we can help you optimize your SEO strategy.

Search engine optimization that’s done right can result in higher rankings, more meaningful website traffic, conversions, and beneficial interactions for your business. On the other hand, SEO that’s riddled with missteps, oversights, and mistakes can harm your reputation and minimize your online visibility, which is why the experts at Saba SEO, a premier provider of SEO services San Diego businesses rely on for high quality and unmatched expertise, present some of the deadly SEO mistakes you’ll want to avoid in 2020.

Mismatching Search Intent

Google now pays more attention to search intent for ranking purposes. If you deliver content that’s not meeting expectations, don’t expect much return on your investment. You’ll be more likely to deliver what searchers want in 2020 if your SEO strategy involves:

• Thorough audience research
• More specific keywords that reflect search intent better
• Solutions to specific consumer problems (pain points)

Using Outdated SEO Techniques

Keyword stuffing, link and article directories, exact match domains (EMDs), and reciprocal linking are just some of the outdated SEO techniques you’ll want to avoid in 2020. Search engines are smarter today, and they’re much better at spotting iffy or useless SEO practices.

Not Paying Attention to SEO Updates

Every now and then, Google will roll out a big SEO update, such as their mobile-first ranking policy. If you’re out of the loop on major SEO changes and updates in 2020, you could pay the price with penalties or decreased online visibility.

Forgetting Conversion Optimization

It’s one thing to attract potential leads and another thing entirely to convince those same leads to take a desired action. You’ll get more bang for your SEO buck in 2020 if you optimize content that tends to inspire conversions. This kind of content includes reviews, case studies, and detailed product/service descriptions.

2020 also won’t be a good year for your SEO if you don’t pay attention to brand searches and branded anchor text. Additionally, content written for search engines instead of real people isn’t likely to rank well in 2020. And don’t forget about mobile optimization and the importance of video content—which ranks faster than text—when fine-tuning your SEO strategy for 2020.

If you need help boosting the effectiveness of your SEO practices, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies in the industry. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.