February 2021 - Saba Digital Marketing

How to Optimize Your Website for Mobile-First Indexing

Posted on February 26, 2021 by admin@saba4321

Google has been slowly rolling out its approach to looking at mobile URLs for ranking purposes for several years now. However, there’s no way to know for sure if your site is being indexed this way yet—and you can’t opt out. It’s best to err on the side of caution and make sure your site is optimized for mobile-first indexing. Here’s some good advice on what you can do to accomplish this goal, offered by the experts from Saba SEO, a premier San Diego SEO company.

Design Your Site for Mobile Visitors

A good place to start with mobile-first prep is with your website’s design. A responsive design can make your site appealing to mobile visitors by adjusting to whatever screen is being used. There are two other web design options that can help with mobile-friendliness:

• Dynamic serving – Different versions of your site are presented based on which device is used.
• Mobile app – A separate mobile app is created just for mobile visitors. With this option, you would also maintain a desktop-accessible website.

Watch Your Images

Images that aren’t properly sized can look awkward and out of place on a mobile device. Optimize your site for mobile-first by making sure your images are properly sized. Also, watch how many images you’re using per page. If you have too many images, your site could be slower on mobile devices, which could boost bounce rates.

Streamline Your Content & How It’s Presented

Lastly, optimize your site for mobile-first indexing by making it as readable and user-friendly as possible for mobile visitors. For instance, shorter paragraphs and bullet or numeric lists make it easier for mobile visitors to skim and view content. It can also be helpful to streamline your content by:

• Leaving enough blank space so mobile users aren’t overwhelmed by content
• Shortening any forms that need to be filled out
• Avoiding Flash features that could make content load slowly
• Changing button size and location within your content to leave space for tapping
• Using a larger, more readable font
• Not using pop-ups, since they’re not as manageable on smaller screens

If you’ve already made some mobile updates to your site and you’re not sure where you stand, visit Google Search Console. There’s a mobile-first test tool that will show you how easy it is for visitors using mobile devices to access your site. This will give you a better idea of whether or not you need to consider any other adjustments.

Mobile-first indexing isn’t the only factor that matters when it comes to rank on Google. If you need help with PPC campaigns, website development, or mobile SEO, contact Saba SEO, the leading experts on SEO in San Diego. To speak with one of our digital marketing experts, give us a call today at 858-277-1717.

How the Pandemic Has Changed Digital Marketing

Posted on February 24, 2021 by admin@saba4321

COVID-19 is global in terms of the impact it has had on practically everything, including digital marketing. Many businesses and industries have adopted new strategies or made adjustments that have allowed them to continue to operate. At the same time, coronavirus has contributed to some noticeable shifts in digital marketing that are still with us in 2021. The experienced professionals from Saba SEO, an industry-leading online marketing and web design company in San Diego, explain how digital marketing has changed during the pandemic.

Keeping an At-Home Audience Engaged

With more people at home and online, it has become even more important for brands to find ways to keep their target audiences engaged. Many brands have achieved this goal with tactics that include:

• Free online tutorials and service trials
• Creative social media campaigns
• Content that tells a compelling or entertaining story

For example, Nike successfully engaged its target audience by offering free access to its training, health, and fitness content, and Lego produced engaging video content aimed at families to encourage them to stay at home during the height of the pandemic.

Updating Content

Updating content that may send inappropriate messages has become even more important because of COVID-19. For instance, KFC had to quickly ditch all references to “finger-lickin’ good” in its digital campaigns, since this is no longer considered a safe practice.

Finding New Ways to Stay Relevant

To stay front and center online, some brands have had to shift to other approaches to digital campaigns. For example, Canada’s Fairmont Banff Springs Hotel launched a successful “art of waiting” campaign, and United Airlines remained relevant with a Giving Tuesday digital campaign aimed at lending a hand to nonprofit groups that normally rely on air travel.

Digitizing In-Person Marketing

Because of COVID-19 restrictions and consumer hesitance toward in-person interactions, certain marketing tactics have become digitized. Innovative solutions of this nature we’ve seen in the past year include:

• Augmented and virtual reality experiences (e.g., home tours, product sampling, etc.)
• Customer-oriented games that increase brand loyalty and engagement
• Virtual webinars, product launches, and similar events

Paid advertising has also been impacted due to COVID-19. A drop in economic activity forced many businesses to cut back on their paid ad efforts. The result has been less competition and easier access to the paid ad arena for businesses that would otherwise find it too costly to compete digitally this way.

The digital marketing professionals from Saba SEO, one of the top marketing companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your digital marketing strategy in a smart, responsible way during times of uncertainty and change. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.

How Digital Marketing Can Boost Your Sales

Posted on February 22, 2021 by admin@saba4321

Digital marketing basically encompasses anything you can do online to reach out to your intended audience or customer base. If boosting sales is your main goal, digital marketing is something you’ll want to invest in if you’re not doing so already. The San Diego SEO specialists from Saba SEO explain how this approach to marketing can contribute to a much-appreciated sales increase.

Reaching Customers Where They “Live”

Most consumers today are online at some point. Digital marketing gives you a chance to reach out to your target audience where they already are. You can also do so in a way that’s highly personalized with strategies such as segmented email campaigns.

Zeroing in on Potential Customers

Digital marketing is highly focused. For instance, paid search and social media campaigns can be broken down by a wide range of factors, including:

• Geographic location
• Previous engagement with your business online
• Salary and other demographic details

Presenting Relevant Information

You’ll actually increase your sales more if you don’t constantly hit your target audience over the head with sales messages. Digital marketing allows you to do this by presenting useful, relevant information that encourages interaction with your business that could lead to more sales.

Connecting with On-the-Go Customers

According to the Pew Research Center, 96 percent of Americans now own cell phones, and many of these people use their devices to find local business info while they’re out and about. With the right digital marketing strategies, you can reach out to these customers in your local area to entice them to visit you if your goal is to boost in-person sales.

Giving Your Website More Attention

Simply having a website isn’t going to do much for your bottom line these days. However, digital marketing that includes on-page and off-page SEO has the potential to make it easier to find your website online, which can result in more leads, conversions, and revenue.

Lastly, digital marketing can also increase sales by giving you the opportunity to target potential customers throughout various stages of the buying process. This can be done with digitally distributed content that answers common questions related to your products or services and provides added incentives to take the desired action.

Whether you need an SEO strategy or a focused digital marketing campaign, the experts at Saba SEO can help. We’re among the best marketing companies in San Diego. For almost fifteen years, we have designed successful digital marketing campaigns for businesses all over the world. Our specialists can assess your business objectives and target market and help you create the perfect mix of tactics that can boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call at 858-277-1717 today.

Tips for Choosing the Right Agency for Your Digital Marketing Needs

Posted on February 19, 2021 by admin@saba4321

The general role of a digital marketing agency is to manage your various online-accessible campaigns and strategies and help you reap the most rewards from your digital investment. As for what the “best” agency is for purposes of this nature, the experts from Saba SEO, the specialists in Internet marketing San Diego businesses have relied on for more than fifteen years, explain some specific things to consider as you go about choosing a digital marketing agency that’s right for you.

What Are Your Digital Marketing Goals?

Do you want to get more conversions? Are you looking to boost online awareness? Do you want to inspire in-person interactions through your digital efforts? These are common digital marketing goals, and the ones that apply to you most will determine which agency can help you get the results you expect.

What’s Your Digital Marketing Budget?

Also, determine how much you’re comfortable spending on digital marketing efforts. There’s no point in going with an agency that offers all-encompassing packages that aren’t going to work well within your available budget. If costs are a concern, look for an agency that gives you more flexibility with what kind of services you can opt for.

How Involved Do You Want to Be?

Some clients prefer to let digital marketing agencies do all the work as they run their businesses. However, some clients want agencies that can be extensions of their existing internal marketing teams and allow them to be more involved. Determine which approach you prefer so you can narrow your focus to agencies that offer the working style you like best.

Finally, as you choose the best digital marketing agency for you, take a look at how a particular agency presents itself online. What are their social media pages like? How user-friendly is their website? This will give you a better idea of what kind of results you can expect if they do the same kind of work for you.

If you need help with your digital marketing efforts, turn to Saba SEO, an Internet marketing service agency you can trust. We provide customized, high-quality online marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratios. Our experts stay up to date on the latest trends in digital marketing and offer quality-assured services. To learn about our digital marketing plans and packages, give us a call at 858-277-1717 today.

What Impact Can Website Speed Have on SEO?

Posted on February 17, 2021 by admin@saba4321

Page speed does have an impact on ranking, which is the basic goal of search engine optimization. For top-tier San Diego SEO companies such as Saba SEO, this comes as no surprise, and Google further confirmed this fact with its Algorithm Speed Update. Here’s a closer look at how the speed of websites and individual pages can affect SEO.

Webpage Performance Will Be a Bigger Thing in 2021

In early 2020, the Google algorithm update that includes page and website speed was announced. It’s specific to user experience on various webpages. In late 2020, Google further announced this update will fully go into effect in May of 2021.

What Slow Website Speed Can Do

The typical attention span these days is less than 10 seconds. This is one reason website speed that’s not as fast as it could or should be will just end up frustrating visitors, especially ones accessing your site from mobile devices. If visitors to your site are frustrated, you may end up with:

• Increased bounce rates
• Fewer conversions
• Reduced online interactions and engagement

How Slow Page Speed Impacts You in Other Ways

Slow website speed is more than just an annoyance for visitors. It can also drive your customers to your competitors’ sites. You may also no longer get positive reviews, which could further affect your SEO success.

Possible Causes & Solutions

There are many factors that can affect website speed and, in turn, your SEO results. For example, code issues can slow things down. Other possible culprits include:

• Too many images per page or images that aren’t fully or properly optimized
• JavaScript issues
• Overdoing it with Flash content
• Too many HTTP requests

Google has a PageSpeed Insights tool you can use to get specific details about the speed and performance of your various webpages. This will give you a better idea of what’s going on with your site’s speed. Just enter a URL, and you’ll get an easy-to-view summary of key speed and performance factors.

At Saba SEO, we know how important it is to stay on top of the latest advances in web development, SEO, and digital marketing, which is just one of the many reasons we’re one of the top SEO agencies in San Diego. Web design, online marketing, and social media management are just a few of our specialties. To schedule an appointment, give us a call today at 858-277-1717.

SEO Tips to Boost Your Rankings in 2021

Posted on February 15, 2021 by admin@saba4321

A common goal with SEO is to get to the “top” of search results relevant to what you have to offer. If this is your main priority for 2021, it’s certainly an achievable goal. The experts at Saba SEO, a leading San Diego SEO company you can rely on for exceptional digital marketing expertise, offer some tips to keep in mind as you work toward using the power of SEO to get you to the top this year.

Pay Attention to Search Intent

If you didn’t do so last year, make 2021 the year you focus more on search intent. This is an increasingly important SEO factor that plays a role in how well webpages rank. One way to do this is to use tools like Answer the Public to find out what questions searchers are asking in relation to your business or brand.

Target Existing & Past Customers

Mix things up SEO-wise with remarketing campaigns to entice people who have interacted with your site or social pages before. Further round out your SEO strategy in 2021 by remembering your existing customers as well. You might do this with:

• Targeted social media ads
• Segmented emails specific to current and existing customer interests
• Landing pages aimed at returning customers

Create a Good User Experience

Google has confirmed Web Vitals will be a ranking factor in 2021. It’s an algorithm that’s all about page experience, which is essentially an extension of user experience (UX). What it means for ranking on top in 2021 is a need to be diligent about:

• Mobile friendliness
• Page speed and other technical SEO factors
• HTTPS security and other safety features

One other way to get on top with SEO in 2021 is to be mindful of your stats. Tools such as Google Analytics and Google Search Console can be used for this purpose. Lastly, SEMrush, WooRank, and similar tools can come in handy for times when you’ll need to do an SEO audit if you have any unexpected ranking issues as you move forward with your SEO efforts this year.

If you’re looking for ways to enhance your online marketing strategy and boost your rank, try these tips for your SEO. San Diego businesses and companies from all over the world rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable digital marketing specialists today at 858-277-1717.

Why Dark Mode Web Designs Are Gaining in Popularity

Posted on February 12, 2021 by admin@saba4321

Website design trends are always changing and evolving. One of the latest ones is dark mode web design. Many coders and developers are fueling this trend and inspiring various brands and businesses to give it a try. If you’re just hearing about it now, the San Diego web design specialists at Saba SEO offer a closer look at why dark mode on websites is getting popular.

Social Media & Other Platforms Got It Started

Facebook and other popular platforms have been giving users the option to switch to “dark mode” (or what’s sometimes referred to as “night mode”) in recent years. Due to the enormous reach of social and mobile platforms, it’s not too surprising that dark mode has become a “thing” for websites.

A Look Coders & Developers Like

Dark mode isn’t something new for coders and developers. In fact, many behind-the-scenes professionals have used this style for a fairly long time when creating or updating websites. Therefore, they’re even more willing to jump onto this trend now that end users are discovering and embracing it.

Why Users Like It

Dark mode is also appealing to many users, which is ultimately why it’s getting popular on a mainstream level. For one thing, dark mode on websites, whether viewed on mobile devices or PCs, is more comfortable on the eyes in low-light conditions. Some users also prefer the darker background because it combats digital eye strain.

Some users simply find it to be a refreshing change from the normally bright screens they encounter when browsing various sites. In fact, a survey by Medium found more than 80 percent of respondents preferred dark mode.

Other perks associated with dark mode include:

• It reduces battery consumption
• It has no impact on SEO—definitely a perk for business owners
• It reflects the mood of some users

While there are many compelling reasons to embrace and appreciate dark mode on websites, it’s not something every user will appreciate. For this reason, some sites and platforms give users the option of turning off or disabling dark mode. If this is a trend you’re considering embracing, you may want to make it optional as well to be more accommodating to user preferences.

At Saba SEO, we can help you structure your website to optimize user experience and SEO. As a leading SEO company in San Diego, we have developed websites and improved the search engine rankings of businesses all over the globe. Our team relies on a variety of white hat tactics to help organizations reach out to more customers online and attract high-quality leads. We provide search engine optimization, web design, content development, social media management, and paid marketing services. Call one of our SEO Managers at 858-277-1717 to schedule an appointment.

Why Is Content So Essential for SEO?

Posted on February 10, 2021 by admin@saba4321

“Content is king” is one of those sayings often thrown around when discussing what matters most in the world of online marketing, and it’s true today more than ever. In fact, content remains the heart of search engine optimization and the key strategies that are part of it. The SEO experts from Saba SEO, a premier San Diego SEO agency, offer a closer look at why content is an essential component of SEO.

Content Is More than Just Text

One of the reasons content is important for SEO is because it encompasses so many different things that can be viewed and shared other than just text. “Content” can also include:

• Videos and images
• Social media posts
• Paid ads
• Live webchats and streamed events
• E-books and PDFs

Relevance Is a Big Part of SEO

Content is also important because Google has placed more of an emphasis on relevance with what’s presented online for ranking purposes. Content is ultimately what shows relevance. After all, searchers naturally expect to get something useful out of whatever inspires them to search for what you have to offer or click a link back to your site.

Keywords Need to Be Associated with High-Quality Content

Keywords aren’t going to do you much good with your online engagement goals if there’s not high-quality content linked to them. To be effective, keywords need to be naturally sprinkled throughout your content and used strategically in meta descriptions, headlines, image descriptions, URLs, and similar places.

Content Provides Answers for Searchers

If you type in a question about a product, service, or business, you’ll get an answer on Google that’s pulled from related content. These displayed answers to search questions are called snippets. They play a significant role in SEO today because searchers are more likely to click links to the content that answers their questions.

Finally, content that’s a part of your SEO strategy can be created internally or obtained from outside sources. What SEO does is put that content, regardless of the source, in front of the target audience.

If you need expert assistance creating high-quality SEO content that boosts your ranking, call on the experienced professionals at Saba SEO, a premier provider of SEO services San Diego businesses rely on for expertise delivered with integrity. Our wide variety of services include search engine optimization, social media marketing, and website design and development. To optimize your SEO content, call one of our SEO specialists at 858-277-1717.

Tips for Troubleshooting Organic Search Traffic

Posted on February 8, 2021 by admin@saba4321

Organic search is somewhat fickle in that the results you’re expecting are sometimes not the ones you actually get. If this is what has you frustrated at the moment, there are often ways you can resolve organic search traffic issues. The first step is to find out what’s going on and why your organic results are off track. The San Diego SEO experts from Saba SEO suggest following these tips to get started.

Check Google Search Console

A good place to start when troubleshooting organic search traffic concerns is with Google Search Console, which will give you an easily accessible summary of your traffic patterns. Further investigate organic traffic issues on Google Search Console by checking for:

• Error or alert messages from Google that may be affecting organic results
• Crawl rate and crawl access to your various pages
• Any specific site errors
• Keyword issues by checking your keyword data

Look at Your Site’s Tracking Code

Something as simple as adjusting your site’s analytics plug-ins may cause tracking code issues and a dip in organic search traffic. Determine whether or not you have tracking code problems by going to the tracking code selection of your Admin page. Let your site’s developer or manager know ASAP if you discover any issues.

Check Your Links

Links that point back to your site can have an impact on organic traffic if they’re no longer functioning or relevant to your content. Majestic and Ahrefs are among the tools you can use to find out if you have any backlink problems. If you do, possible solutions include:

• Contacting the sites so they can replace broken links
• Disallowing links that are no longer relevant or of sufficient quality
• Submitting guest content to higher-quality sites to naturally gain new links
• Running influencer campaigns to reach out to online influencers and get backlinks of better quality

Lastly, organic search traffic sometimes dips because your content isn’t as relevant, easy to read, or focused as it should be. Even content that previously performed well could become less beneficial if it’s older or not updated. Look through your content and determine what needs updating, what’s no longer relevant, and what new content you can add.

These are just a few of the best ways to troubleshoot any issues you may be having with your organic search traffic. If you need help boosting the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge and high-quality service with integrity. Give one of our SEO specialists a call today at 858-277-1717.

Understanding SEM: The Basics of Search Engine Marketing

Posted on February 5, 2021 by admin@saba4321

Search engine marketing, in general, refers to online or digital marketing efforts. The tactics and strategies involved are geared toward increasing your visibility on search engines like Google and Bing. The ultimate goal with SEM is to get more visitors to your site to boost conversions and meaningful interactions. Keep reading to learn more about SEM and how it relates to paid search.

How Paid Search Fits In

Paid search, or pay-per-click (PPC), is a significant part of search engine marketing. It’s done through platforms like Google Ads that allow you to bid on certain keywords related to your content, business or brand, products, or services. Essentially, you’re paying to boost your visibility on search engines with ads that appear above organic results.

How SEO Fits In

Search engine optimization, or SEO, is another component of search engine marketing. SEO refers to the things you do to make your relevant content more noticeable on search engine results pages. It’s a combination of both on-page and off-page efforts that typically include:

• The natural use of keywords in titles, meta descriptions, content, etc.
• High-quality content (e.g., a well-crafted landing page linked to a paid ad)
• Social sharing of content
• Use of backlinks from trusted sources
• Multi-channel distribution and promotion
• Use of proper tags and other technical SEO factors that help search engines understand your content

If you need help building and maintaining a website that’s optimized for SEO, make sure to hire a trusted San Diego web development company.

How SMM Fits In

One other component of search engine marketing is social media marketing, or SMM. This refers to social posts or promotions. It also includes ads placed on specific social media platforms like Facebook, Twitter, and Instagram.

To sum things up, search engine marketing is a broad term that includes elements of paid search, SEO, and SMM. For example, let’s say a big chunk of your online marketing budget will be going toward paid search. You’ll be more likely to get results that are good for your bottom line and other goals if you also optimize your on-page and off-page content and promote it through various social platforms.

To learn more about SEM techniques your company can use, get in touch with Saba SEO, a leading SEO company in San Diego. We can help you determine the most effective plan of action for driving more traffic to your company’s website, and we can also take care of your website’s design. Give us a call today at 858-277-1717 to schedule an appointment.