November 2019 - Saba Digital Marketing

Why Everyone Is Using React Native for Mobile App Development

Posted on November 29, 2019 by admin@saba4321

When creating a mobile app, most businesses want to streamline the process as much as possible while also reducing the risk of overlooking errors that could interfere with the user experience. One way to do this is to take advantage of React Native, Facebook’s open-source framework for mobile app development. The experts at Saba SEO, an industry-leading mobile SEO and web design company in San Diego, offer some of the top reasons React Native is pretty much essential for building mobile apps today.

It’s Budget Friendly

Because of the way React Native is designed, it can easily streamline the mobile app development process. This is especially beneficial for smaller businesses that don’t have extensive in-house resources and are looking to save time and money.

It’s Adaptable to Multiple Platforms

With React Native, the same code can be used for both Android and iOS applications. You won’t have to worry about sorting through the various nuances of different coding languages, which reduces the odds of having to deal with coding error headaches.

It’s Not Extremely Complex

React Native presents a pattern for development that’s less complex than traditional frameworks. What you’ll end up with is a quick, responsive outcome and an appealing user interface (UI). Plus, the same foundation-level programming code is used for both Android and iOS operating systems.

It’s Easy to Learn

The sequence of codes needed to build a mobile app with React Native is easy to understand, and it even has a very user-friendly manual. If you have an IT staff already handling your web pages, they should be able to use React Native to take care of your mobile app needs, eliminating the need to hire more staff just to create your app.

React Native is also highly adaptive, meaning it performs well in multiple mobile environments on different devices, allowing you and your intended users to benefit from an application that’s more flexible and agile. It essentially behaves like a native app on whatever device it’s used on. Plus, React Native uses significantly less memory space. Lastly, it’s a development tool that allows you to easily remove bugs and boost the efficiency of your mobile app as necessary.

If you need help building a high-quality mobile app for your business, reach out to the experienced professionals at Saba SEO, a leading San Diego SEO agency. We’ve worked with businesses worldwide to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717.

What You Need to Know About Google’s BERT Algorithm

Posted on November 27, 2019 by admin@saba4321

Google has updated its search engine with a new algorithm called BERT (Bidirectional Encoder Representations from Transformers), which is their biggest algorithm change in the past five years. BERT has to do with natural language searches, and this new algorithm affects 10 percent of all searches. What do you need to know about this algorithm change? The experienced professionals from Saba SEO, one of the premier San Diego marketing companies, offer answers to these FAQs about BERT.

When Did Google Make the Change?

Google began rolling out BERT for English on October 21st, 2019. All other languages will eventually get the algorithm change.

What Is BERT?

BERT has been implemented to fix language confusion. For example, “I am going to the store” is different from “I am working 7 to 4.” With this greater clarity regarding natural language, BERT will result in better search results.

What Searches Are Affected by BERT?

A tenth of all searches are affected by BERT. These are searches that make natural language requests using devices such as Alexa, Google Home, and Siri. Natural language searches are slightly different from written searches. BERT is working on closing the gap to provide users the search results they’re looking for.

Will BERT Affect Featured Snippets?

BERT will definitely affect featured snippets. If a search request is for “without milk,” then snippets with that phrase will be featured, which means keywords and descriptions should include those natural phrases.

What Changes Should I Implement for BERT?

Do you need to make site changes to adhere to BERT? No. Continue to create rich, authoritative content that shows your expertise. Content doesn’t need to be a certain amount of words if you create high-quality material. Google is creating a knowledge base that rewards the top content providers.

Knowing all about Google’s changing algorithms is one of the smartest things a business can do in today’s search-driven marketplace. If you need help keeping up with Google trends to remain competitive, reach out to the SEO and digital marketing experts from Saba SEO, a premier provider of SEO services and web design San Diego companies have relied on for more than a decade. Call one of our SEO specialists today at 858-277-1717.

Why Google Understands Searches Better Now

Posted on November 25, 2019 by admin@saba4321

Search engines are constantly striving to improve their understanding of what people are searching for online so they can direct them to relevant results. This is good news for marketers and business owners looking to boost the visibility of their online content. If this is one of your goals, keep reading to learn what the experts at Saba SEO, a trusted provider of high-quality San Diego SEO services, have to say about the latest advances that are making it easier to understand searches better than ever before.

Gaining New Content Clues Thanks to BERT

In 2018, Google introduced Bidirectional Encoder Representations from Transformers, or BERT. It’s essentially a high-tech system for answering questions, and it allows words to be processed in relation to surrounding words in a sentence instead of individually. Search terms can then be better understood because the context in which they’re used is also considered. The result is more relevant search results, which could contribute to:

• More relevant traffic coming to your website
• Higher numbers of users who are ready to take the desired action
• Lower bounce rates and other beneficial stats

Having an Impact on Ranking and Featured Snippets

Let’s say you’re searching for “flights from Las Vegas to Miami.” Previously, it wasn’t possible for search engines to process words like “to” to figure out whether you were going to or from Miami. But thanks to the ability to use BERT models, prepositions such as “for” and “to” can be taken into consideration when results are delivered. This increased precision also applies to the featured snippets Google automatically draws from relevant content.

Increasing Search Accuracy in Multiple Languages

One other appealing feature of Google’s BERT system is the ability to improve search results in different languages. The idea here is to take improvements in English language search results and apply those results to other languages.

Understanding searches better is great, but it’s just as important to really understand your target audience. Once you have this knowledge, you can then produce the type of SEO-friendly content that can make things like Google’s BERT models even more accurate and effective.

Websites that keep up with Google’s changing algorithms are more likely to rank higher. If you want Google to recognize you as an expert on your product or service, Saba SEO can help. As one of the most well-respected San Diego SEO companies, we have served clients for more than ten years. In addition to search engine optimization, our services include web design, social media marketing, and mobile app development. To boost your ranking and stay up to date on Google’s practices, reach out to one of our SEO specialists at 858-277-1717.

What to Consider when Creating Business Apps for Desktops

Posted on November 22, 2019 by admin@saba4321

It may be a mobile world in terms of the way many people choose to stay connected these days, but there are still plenty of desktop PC users out there, which is why it’s important to be just as prepared when creating a desktop application for your business as you would be if you were investing in a mobile app. The experts at Saba SEO, an industry-leading San Diego web development company, offer the following advice on what you need to know before you get started with this task.

Your User Interface (UI) Game Plan

Start with UI, since it contains the elements your users will see when first accessing your application. There are plenty of UI options to choose from, so focus on a framework that’s compatible with your technology while still allowing you to present a UI that meets your users’ needs and expectations.

Your Deployment Strategy

Another thing to consider before you build a desktop business app is what will be involved in the strategy for deploying your application. The main considerations to keep in mind include:

• How your customers will access your desktop app
• How you’ll manage budget limitations and the length of the development cycle
• How you’ll handle updates*

*Updates can be done automatically, but not all business app users appreciate this.

Your App’s Overall Theme

This is the point where you’ll need to dive into your target user stats to figure out what kind of theme is appropriate for your desktop application. For instance, if you’re going with a B2B app, you’ll likely be limited to what’s right for your clients in terms of branding. With a consumer-based app, you may have more flexibility when it comes to the app’s overall theme, look, and feel.

Also, consider your installation program. This decision is usually based on the operating system you’ll be building your app for. Pipeline and project workflows matter as well because they will determine how your app handles various functions. Lastly, don’t forget about logging issues and troubleshooting solutions, since you won’t be able to access your users’ desktop PCs.

If you need help creating a winning desktop app for your business, reach out to the experienced professionals at Saba SEO, a premier San Diego SEO agency. We’ve worked with businesses all over the world to develop innovative, state-of-the-art websites, PPC campaigns, SEO strategies, and business app designs. To get started on your desktop app, call one of our specialists today at 858-277-1717.

What You Need to Know About Google’s BERT Update

Posted on November 20, 2019 by admin@saba4321

The recent Google BERT update started out as a tweak. Instead, it’s a major deal. BERT, which stands for Bidirectional Encoder Representations from Transformers, has affected one in ten online searches. This sounds like a major change, but it’s really about small adjustments. BERT has to do with natural language searches. The experienced SEO professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for outstanding expertise and high-quality service delivered with integrity, explain what you need to know about this important update.

Natural Language Searches Are on the Rise

Natural language searches are increasing because more people are using voice assistants such as Google Home, Alexa, and Siri in their homes and cars, and this means the language of the typical search is different. Ten percent of your searches may be affected by just a few words. Long-tailed keywords using natural language are the solution. In natural language, search words such as “for” and “to” give specific details. These words can change the total nature of the search. Google now looks at the entire sentence, not just the main keywords.

High-Quality Text Is Key

The Google BERT update looks for quality, which doesn’t necessarily mean quantity. Many SEO experts advise that content creators write posts longer than 1,000 words. But if your content is filled with high-quality information, including quotes from experts, it can be shorter. Quality is always better than quantity.

Keyword Density Is a Thing of the Past

The Google BERT update doesn’t look for keyword density. That’s part of the past. The update looks for deep dives into a specific topic, which means you need to create text based on subtopics. In that text, you must answer all questions and share all details. You should also share internal links to other articles that relate to this text.

Google Is a Knowledge Base

Google is creating the ultimate knowledge base. It’s rewarding sites that share creative information that answers questions, gives full explanations, and is fully complete.

Keeping up with Google’s updates, changing algorithms, and ranking factors is one of the smartest things a business can do in today’s online-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the SEO and digital marketing experts from Saba SEO, a premier provider of Internet marketing service San Diego companies have relied on for more than ten years. Call one of our SEO specialists today at 858-277-1717.

2019’s Best Tips for Building an Effective Mobile App

Posted on November 18, 2019 by admin@saba4321

More than 60 percent of adults in the United States now own smartphones. This number is up more than 30 percent from 2011, meaning there’s a larger audience for mobile apps in 2019. In fact, device users spend most of their time using apps, so you absolutely want to make sure you’re increasing your odds of building a successful mobile app if this is what you’ll be investing in for your marketing and engagement needs. Here are some tips to keep in mind, brought to you by the experienced professionals from Saba SEO, one of the top digital marketing companies San Diego businesses rely on for world-class innovation and expertise.

Understand Your Potential Users

No matter how great your mobile app idea looks on paper, you should still know exactly who will be using it and what they’re likely to expect from it. Google Play alone has more than two million apps, so there’s a lot of competition out there. During the market research phase, get to know what matters most to your users by:

• Checking out mobile apps your competitors already have available
• Using your social media platforms to conduct informal surveys to determine what your customers would like to see in a mobile app related to your business
• Using your email lists to conduct polls and send questionnaires to further determine what your target audience prefers

Develop a Solid App Strategy

Once you’ve collected the results of your market/target user research, put together a strategy for building your mobile app. First of all, decide which steps you can take internally and what you’ll need outside help with so you can put together a realistic budget. Next, make sure you know the following details before the design and building processes get underway:

• Why people would want to use your mobile app
• What the user’s journey will be when using your app’s various features
• What the “awesome” and unique features of your app will be

Lastly, boost your odds of building a successful mobile app in 2019 and beyond by testing and retesting before you make it available to your target audience. Once your app is up and running, pay attention to how your mobile application is being used so you can see what features people are using most and which ones might need some adjusting to improve the overall user experience (UX).

For expert advice on creating a successful mobile app for your business, reach out to the knowledgeable professionals at Saba SEO, a premier digital marketing, SEO, and web design company in San Diego. We’ve worked with businesses around the world to develop innovative, state-of-the-art apps, websites, PPC campaigns, SEO strategies, and mobile SEO designs. To get started on your mobile app, call one of our specialists today at 858-277-1717.

Learning About Keyword Mapping? Visualize Your Keyword Research

Posted on November 15, 2019 by admin@saba4321

Keywords are certainly nothing new. They’ve been a part of SEO in one form or another since the ’90s. What’s different today is the strategies that go into selecting and researching these target terms. One of these strategies is keyword mapping. Here’s what you need to know about keyword mapping, brought to you by the experts at Saba SEO, a top-tier SEO company San Diego businesses trust for high-quality service and unparalleled digital marketing expertise.

What Exactly Is Keyword Mapping?

In a nutshell, keyword mapping is a way of organizing your keywords based on the structure of your website. It’s an on-page optimization process that gives search engines a better idea of what’s included on your various pages so they can present your information to the right searchers. When based on thorough research, keyword mapping has the potential to help you:

Know where to optimize
Get a better feel for what kind of content to create
Figure out where to add new pages to boost your traffic flow

How Do You Visualize Your Research?

You visualize your research for keyword mapping by taking your keywords and grouping them together in a sensible way, which then helps you clearly see where you can use each grouping. As for how you get started, make a broad list of keywords. Go beyond what you’re already using and think about terms that are relevant to your website’s content and what your target audience is searching for. You’ll then take the following steps:

Group your keywords – Create keyword “buckets” based on terms that answer specific questions. For example, you might put all keywords together that refer to your prices or rates.
Create potential URLs – Use your keyword buckets to determine if the URLs for your various pages reflect those keywords and the content on those pages. If you have existing URLs that are a bit off the mark, you can always make adjustments later.
Brainstorm content – Use your keyword mapping results to fine-tune the themes of your various webpages. You can also use your keyword groupings as inspiration for related blog or social media content.

Lastly, realize keyword mapping isn’t something you just do once and forget about. Get into the habit of revisiting your keyword mapping efforts to see how well everything is performing based on the stats you’re tracking related to your various keywords. You’ll then be able to make appropriate adjustments proactively rather than reactively.

Whether you need help creating an effective keyword map or you’re looking for a top-tier professional firm to create high-quality SEO campaigns for your business, call on the experts from Saba SEO. We’ve been a premier provider of San Diego SEO services for fifteen years. Reach out to one of our specialists today at 858-277-1717.

Which 2020 Marketing Trends Will Affect Analytics?

Posted on November 13, 2019 by admin@saba4321

No matter what year it is, you’ll always want to pay attention to basic metrics that include such things as click-through rates, page views, and conversion rates. But there are some other stats you’ll also want to keep an eye on that are largely based on marketing trends, which is why we’re putting the spotlight on some of the marketing-related trends that will have an impact on analytics in 2020. Here are a few, brought to you by the experts at Saba SEO, one of the leading digital marketing companies in San Diego.

Widespread Social Media Interaction

Consumers today love to share their opinions via social media. In fact, more than 3 billion people worldwide use various social platforms these days, so you’ll want to keep an eye on the stats you can get from the various social platforms you’re active on. Key social media stats to track include:

Audience growth rate
Average engagement rates
Visitor frequency rates
Assisted social conversions

Massive Video Engagement

Video is everywhere right now—and it will still be a big part of marketing in 2020 and beyond. According to some estimates, product videos alone increase purchase rates by more than 140 percent, which is why you’ll want to know exactly how your video content is performing. With video, keep an eye on metrics that include:

View counts and play rates
Engagement and social sharing
Traffic directed back to your website

2019’s Top Retargeting Platforms

Posted on November 11, 2019 by admin@saba4321

Just 2 percent of website visitors make a purchase during the first visit. On the other hand, retargeting brings back more than 90 percent of website visitors. Retargeting is a process that works by tracking who’s checking out your ad content and what actions they’re taking—or not taking—and displaying your ads to entice them to come back. The digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies businesses can work with, explain some of the top tools to use to help with your retargeting efforts.

AdRoll

Offering access to AI-driven marketing software, AdRoll is a reliable and popular retargeting tool. The platform uses connections across various devices to help you find and retarget high-intent visitors. Appealing features include extensive documentation, in-app retargeting, and retargeting through email.

Meteora

In addition to its assortment of useful automated features, this platform makes it easy to find ad locations and websites where your target audience is likely to be. What this does is make it easier for you to make relevant first impressions while also making your retargeting campaigns more effective.

Perfect Audience

This multifeature retargeting platform has tools that allow you to place retargeted content on banners and in other high-visibility locations online. There’s also a tool you can use to extend your retargeting efforts to top social media platforms.

Google Ads

Google’s popular ad platform also has built-in retargeting tools. These easy-to-use tools allow you to retarget ads to Google searchers, but that’s not all. You can also retarget users via YouTube and apps with Google Ads as an included platform.

Facebook Custom Audiences

Facebook’s Custom Audiences tool can be used to create retargeting campaigns aimed at Facebook users who have already engaged with your content. However, the pixel can be inserted on any site, so it can also be used on your various landing pages to retarget visitors once they sign into Facebook.

SmarterHQ

This tool is worth adding to your retargeting arsenal because of its advanced behavior analysis capabilities. It allows you to get the most out of your retargeting efforts by showing you how searchers are engaging with your various ads on different platforms.

If you’re looking for a firm with integrity and outstanding expertise in online marketing and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.

How to Use Long-Tail Keywords to Boost Search Traffic

Posted on November 8, 2019 by admin@saba4321

Long-tail keywords can be defined as phrases or groups of related terms that contain more than three individual words. Keywords that offer more substance than what you’d normally get with a single keyword are especially beneficial because of the massive amount of competition involved in trying to achieve a page one ranking on leading search engines. In fact, the smart use of long-tail keywords can grow your traffic. The experts at Saba SEO, an industry-leading San Diego SEO agency, explain how.

Use Them Naturally in Your Online Content

The secret to successfully using any types of keywords for traffic-generation purposes is to use them naturally. What this does is grow your traffic and encourage people to actually engage with your brand, especially if you’re providing useful information related to your long-tail keywords. In addition to your webpage content, long-tail keywords can be used naturally in other types of content, including:

Social media posts
Blog or guest blog content
Transcripts of your video content

Include Location-Specific Terms

Because long-tail keywords are highly focused search queries, you can include your geographic location among your selected terms. It’s especially beneficial to do this if one of your goals for online traffic is to attract the attention of potential customers in certain physical areas.

For instance, if you have a pizza place in Brooklyn, New York, your long-tail keywords might include “fresh homemade Brooklyn pizza” or “free delivery Brooklyn, NY, pizza.” Also, notice how long-tail keywords allow you to be more descriptive.

Use Long-Tail Keywords for Your Paid Ad Campaigns

Long-tail keywords can also be used to direct more traffic to your website’s various landing pages with paid ad campaigns. If certain keywords are too competitive, you can opt for more specific, less competitive keywords targeting the same audience.

There are several tools, such as Answer the Public, that can help you find long-tail keywords. But an easier method is to simply type in a search term related to your business, products, or services on Google. The auto-completed suggestions, which are based on what people are actually searching for, can serve as inspiration for your long-tail keywords.

If you want to drive traffic to your site, using long-tail keywords is a great strategy, and Saba SEO can help. As a premier SEO company in San Diego, we have served clients for more than ten years. In addition to search engine optimization, our services include website development, social media marketing, and online reputation management. To boost your ranking, reach out to one of our SEO specialists at 858-277-1717.