June 2020 - Saba Digital Marketing

How to Utilize Social Media Platforms for Your Keyword Research

Posted on June 29, 2020 by admin@saba4321

At one time, it made sense to focus mostly on search behavior on actual search engines and not social media activity when doing keyword research. However, more people are now using social media to search for information related to businesses, products, and services and to comment about content. As a result, various social platforms can be reliable sources of keyword data. Below, the experts from Saba SEO, a top-tier SEO company San Diego businesses rely on for premier digital marketing expertise, explain more about using social media for keyword research.

Facebook Ad Targeting

This is a Facebook feature that can allow you to get specific data about your target audience’s preferences. Even if you’re not sure who your target market is, data from Facebook can be used to narrow down your keyword selections based on added insights into behaviors and preferences related to:

• Location/geography
• Age, sex, and gender
• Interests, workplace details, and connections

Instagram Hashtags

Many businesses are already using Instagram hashtags for lead-generation purposes. Look at hashtags related to your niche or market for possible keywords you may not be using. Browse through captions related to posts associated with those hashtags for more keyword ideas.

Pinterest Content

If you do specific searches for things like “B2B marketing ideas” or “kitchen design trends,” you can get suggestions for keywords or terms related to your preferred topic. Pinterest also has the same auto-fill search feature as Google. Simply enter your main keyword term or a long-tail keyword phrase in the search box to find out what related terms other Pinterest users are entering as they browse.

There are many social platforms that can help you gain important audience insights. For instance, LinkedIn can be used to look for keyword ideas in content being posted by influential people in your field or industry. Comments associated with YouTube content can serve a similar purpose. Finally, do some exploring on niche-based platforms like WhatsApp, Tumblr, Reddit, and Line to round out your keyword research.

Whether you need help creating an effective keyword strategy or you’re looking for a top-tier professional firm to create high-quality SEO campaigns for your business, call on the experts from Saba SEO. We’re a premier provider of SEO service San Diego businesses have trusted for fifteen years. Reach out to one of our specialists today at 858-277-1717.

Google Search Console Adds COVID-19 Announcement Controls

Posted on June 26, 2020 by admin@saba4321

Google Search Console (GSC) is addressing COVID-19 concerns with a new “special announcements” tool specific to site markup. Specifically, it’s a type of structured data markup related to the global pandemic, which is having a significant impact on search results and search behavior. The San Diego SEO specialists at Saba SEO offer the following advice on what you need to know about this new Search Console feature and how to use it.

Using the Report, Which Is Limited to Certain Websites

The new Search Console report was first introduced in April 2020. The markup can be used by any website. However, it’s currently only specific to search results on Google for certain categories. Right now, this means government and health-related websites, since sites of this nature typically post information about stay-at-home orders and guidelines and school closings.

Utilizing the New Announcement Tool

The main reason for the new report is to help website owners identify and fix implementation errors. Websites using this new markup will be able to keep track of rich results in GSC to achieve this goal. The special announcement structured data is designed to do three things:

• Identify errors
• Discover warnings
• Enable valid implementations

Site owners can also use this tool to confirm markup has been correctly added. You’ll also be able to find out which specific pages on your site need attention. Once a fix is made, it can be validated directly from the GSC report.

Check your Performance Report in Search Console to find special announcements info. You’ll also be able to view total impressions and clicks related to Google results featuring SA markup. Additionally, SA structured data is supported by GSC’s Rich Results Test tool. This tool can be used to test markup once it’s added to a page. Code can also be uploaded to review markup for new or updated pages that haven’t gone live.

When it comes to utilizing Google tools to increase your online engagement and conversion rates, let the experts at Saba SEO help you out. As a leading San Diego SEO company, we have designed successful digital marketing strategies for businesses all over the globe. We specialize in search engine optimization, paid marketing, content writing, web development, and social media management. If you need a comprehensive SEO strategy for your business, give us a call at 858-277-1717 today.

Tips for Adapting Digital Marketing During Uncertain Times

Posted on June 24, 2020 by admin@saba4321

The global pandemic that’s demanding attention today is having a big impact on digital marketing. Of course, this doesn’t mean you have to stop your marketing efforts. What it does mean is you need to refocus so you can leverage digital marketing in a way that’s sensible and effective. The experts from Saba SEO, specialists in Internet marketing San Diego businesses have relied on for almost fifteen years, talk about how to do this.

Know How Your Audience’s Search Behavior Has Changed

Use resources like Google Analytics to determine how your target audience is interacting with you now so you can make adjustments to your digital strategy. Online listening tools can further help you determine the topics your audience is concerned about most during these uncertain times.

Leverage Your Digital Channels

The most immediate way to gauge shifts in behavior and trends is to check out what’s going on with your various digital channels. Be especially mindful of communication, engagement, and content relevance. Many top brands are effectively leveraging their digital channels during this pandemic by:

• Addressing immediate pandemic-related concerns across all channels
• Actively responding to posted comments and concerns as much as possible
• Providing balance by presenting relevant content unrelated to coronavirus

Reprioritize Campaign Budgets

How you spread your budget across various digital platforms is still important. What’s different is the ability of certain campaigns to produce the desired results right now. As for how to continue to get results with paid digital in a way that’s good for your bottom line, do some testing and make adjustments related to:

• Digital ad copy
• Keyword selection
• Click-through and conversion rate changes

Finally, with more people staying at home and connecting digitally, now is a good time to experiment with digital technology. For instance, you might look at your digital infrastructure to determine if things like video conferencing, virtual events, live chat features, and underutilized social media features can fit into your digital marketing plan and help you achieve your overall marketing goals.

If you need a comprehensive digital marketing plan, turn to Saba SEO, an Internet marketing service agency you can trust. For more than a decade, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date on the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today.

4 Ways to Build a Solid SEO Strategy During the Coronavirus Pandemic

Posted on June 22, 2020 by admin@saba4321

Understandably, there’s a lot of uncertainty involving COVID-19. This is especially true in light of the economic downturn largely related to this global pandemic. However, it’s still important to implement a strong SEO program to maintain engagement and have a solid and meaningful online presence. Here are four tips to consider to achieve this goal, offered by the experts from Saba SEO, a premier provider of SEO services San Diego businesses rely on for integrity and unmatched professionalism.

1. Shift to Positive, Comforting Content

For many businesses affected in some way by COVID-19, now isn’t the time to focus on overly “salesy” content. What you can do instead is produce content that builds trust. Many top brands are already doing this by focusing on positive things like community support and general comfort with their content.

2. Pay Attention to Your Online Presence

Because of the shifts in search behavior and the way businesses can be accessed, information that’s presented online can quickly become outdated or inaccurate. Take a moment to take stock of your online presence by:

• Updating business hours and other Google My Business page details
• Adjusting schema
• Tapping into search data to track search behavior and audience intent

3. Adjust Your Content & Campaigns

Take a look at all your pre–COVID-19 content and digital campaigns. Suspend any campaigns that are now inappropriate. For instance, KFC suspended its “finger lickin’ good” campaign. With content, focus on showing empathy and understanding customer concerns right now.

4. Boost Your Website Security

This is SEO related because Google considers, to some extent, how secure a site is when determining rankings. It’s also important to be mindful of security now because there are more bad actors out there taking advantage of the boost in online traffic from more people being at home. With security, make sure to:

• Monitor your log files for crawl errors
• Properly implement security on your site, especially if visitors can complete transactions this way
• Update the apps/plugins you normally use

It can also help your SEO strategy to check where your traffic is coming from now. Because more people are at home, desktop use is on the rise. This doesn’t mean you have to ditch your mobile efforts, but it can be helpful to ensure your content is accessible on all screens to create a good user experience for both desktop and mobile users.

If you need help creating a solid SEO strategy for your business, reach out to the experts at Saba SEO, an industry-leading San Diego SEO company. Our specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.

Creating Content that Meets Audience Needs During the Coronavirus Pandemic

Posted on June 19, 2020 by admin@saba4321

Even without COVID-19 as a factor, it’s not always easy to absolutely know what readers want with perfect accuracy. With pandemic concerns a major issue now, it’s more important than ever to make an effort to produce content that matters most to your readers. Here are some general guidelines to help you figure out where to focus your content efforts during COVID-19, provided by Saba SEO, one of the most innovative San Diego marketing companies businesses can have the opportunity to work with.

Address the Elephant in the Room

Don’t ignore the obvious concerns your readers have right now. Use your content to tell them what you’re doing to address COVID-19 issues. For some businesses, this means offering contactless delivery options or debuting virtual or remote ways to access certain services or products when it’s possible to do so.

Emphasize Community Support

Your content can also be used to share stories about your community involvement and support. Go even further by asking your readers to submit stories about things going on in their communities to support essential workers or keep peoples’ spirits up. This isn’t typically content directed at inspiring conversions or generating revenue. However, it can be good for your brand’s reputation.

Offer At-Home Product/Service Suggestions

With people spending more time at home these days, use your content to suggest practical and fun ways to use your products and/or services. You can even ask your readers to submit their own suggestions for creative ways to use what you have to offer while at home. This is a great way to stay connected with your audience while also getting some user-generated content.

Explore Contests & Promotions

Not all COVID-19 era content has to be serious. Find an effective balance by giving your readers some pleasant distractions with content related to simple, fun contests and promotions. Social media is a great platform to use for content of this nature, although you can certainly do this with emails or directly on your website with pop-ups.

If you’re really struggling to grasp what your readers want during COVID-19, ask them. Email and social media surveys can be used to test out topics or solicit suggestions for what your intended audience prefers right now. Lastly, tap into your stats to see which content is getting the most engagement and what needs to be revised, removed, or repurposed based on the results you’re seeing.

The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. We provide expert assistance to businesses that need help with content development, website management, and social media marketing. In addition, our many years of personal experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.

How Do H1 Tags Affect SEO Success?

Posted on June 17, 2020 by admin@saba4321

The H1 tag is the first header tag that appears on a page. It’s normally used for the title of a webpage or post, and it’s often considered an important tag. In fact, some sources even consider it to be one of the most important elements of on-page SEO. But just how essential are H1 tags for ranking? The San Diego SEO experts from Saba SEO dive into this topic to find out.

H1 Tags Can Offer Indirect Ranking Benefits

H1 tags alone don’t directly affect SEO. That being said, they can still be useful for ranking purposes because of their indirect benefits. For instance, a properly used H1 tag can clarify what your content is about for both real people and search engines. It’s not necessarily the strongest step you can take with your ranking efforts, but it can be helpful.

You Have to Use H1 Tags Correctly

When used properly, H1 tags can play a role in helping search engine crawlers understand what a particular piece of content is about. Proper use of an H1 tag typically means keeping the H1 title relevant to the page, making it short and to the point, and using a relevant keyword. The following H1 tag dos and don’ts can further boost your odds of enjoying indirect ranking benefits:

• Do make each H1 tag unique
• Don’t use H1 tags on some pages and skip them on others
• Do use H1 tags with other appropriate tags on the same page (e.g., H2/H3s for additional headers/subheads)
• Don’t stuff keywords into your H1s

Some content management systems automatically add H1 tags to your pages. This really isn’t a big deal if you’re structuring your titles correctly. You can also manually add H1s to your content fairly easily. The bottom line with H1 tags is that they aren’t absolutely essential, but they can be helpful when combined with the other steps you take to boost your ranking and online visibility.

For quality-assured search engine optimization services, businesses rely on Saba SEO. As one of the leading marketing companies in San Diego, we have fifteen years of experience in content creation, SEO, and PPC. We can help you increase your online visibility and create high-quality content that is sure to entice your target audience and rank well across all search engines. Give us a call at 858-277-1717 to find out how our experts can help you with your digital marketing needs.

5 Ways to Manage Your PPC During the Coronavirus Pandemic

Posted on June 15, 2020 by admin@saba4321

While online advertising has certainly been reshaped by COVID-19, this doesn’t mean paid advertising has to or should stop. In fact, PPC can still be an effective form of engagement and a reliable source of website traffic, conversions, and revenue as the world deals with this global pandemic. The San Diego SEO service experts from Saba SEO recommend these strategies for managing PPC during the COVID-19 pandemic.

1. Promote In-Demand Products/Services

If you have products or services that can fit into what’s in demand right now, shift your PPC campaigns to this focus. Some of the top search trends right now involve:

• Social distancing
• Working from home and/or homeschooling
• Family entertainment and/or streaming and other forms of remote communication
• Essential services and/or products

Should you be able to fit your products or services into one of the categories listed above, you may be able to see beneficial PPC results. Another strategy is to offer virtual versions of your services. Lastly, take a look at your current PPC campaigns to see what can stay in place and what needs to be adjusted to fit coronavirus-related trends and priorities.

2. Reevaluate & Adjust Your PPC Budget

Now is a perfect time to reassess your PPC budget and make appropriate adjustments. How you adjust your budget will depend on what products and services you offer and which ones are still selling well even with COVID-19 concerns as an added factor. Also, look at your PPC data to see how users’ behavior has changed, and make budget adjustments accordingly.

3. Tailor Ad Copy to Search Behavior

Once you know how your business and what you offer are affected by shifts in search behavior, make changes to your PPC ad copy. For instance, you might emphasize perks like free delivery with ad extensions or announce that some of your services are now available virtually to keep customers interested and clicking.

Bonus tip: Adjust your negative keywords to include ones related to COVID-19, such as “epidemic,” “virus,” and “corona.”

4. Look for Paid Social Opportunities

Even though more people are returning to platforms like Facebook, those extra users aren’t using a lot of the monetized features, which means these platforms are still experiencing a decrease in ad revenue. As such, it’s easier to explore your options with paid social campaigns with less competition and more opportunities to reach a larger audience without having to stretch your budget to do so.

5. Prepare for a Return to Normal(ish) Behaviors

Eventually, restrictions will be lifted and people will return to some of their routine search habits and buying behaviors. For this reason, you don’t want to completely abandon PPC strategies that have worked well for you in the past. At the very least, keep some of your well-performing campaigns that aren’t appropriate right now on the back burner to be ready to use later.

If you need a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today at 858-277-1717.

6 Topics to Cover with a Web Developer Before Work Begins

Posted on June 12, 2020 by admin@saba4321

Working with a web developer can be a great way to get a website perfectly tailored to your needs, goals, and budget. Assuming you’ve already selected a developer to work with, let’s focus on what you’ll want to discuss first. The San Diego web design experts at Saba SEO suggest these six specific topics to cover.

1. Communication Preferences

Emails, texts, standard phone calls, social media, Zoom, and Skype are some of the ways you can opt to communicate with your web developer. There are no right or wrong options here, but you’ll definitely need to make your preferences known. Also, discuss other communication-related details, such as:

• Frequency of communication
• Emergency contact details
• Preferences for development updates

2. Project Management Details

Time is money when it comes to web development, so it’s a good idea to figure out how everything related to this task will be managed. This includes such things as how files will be accessed and exchanged, anticipated project milestones and deadlines, and how progress will be tracked and documented.

3. Key Decision Makers

Avoid the potential of having your developer redo work or being put in the middle of internal disputes by identifying all key decision makers. This might be just you, but there could also be other team members involved. If your developer knows this beforehand, he or she will be able to keep everyone in the loop.

4. Freedom with Decision-Making

Some business owners and website designers who work with developers prefer to be involved with every single development detail. However, other clients are just fine with letting developers make small decisions to keep things moving forward in a timely manner. If you define your preferred level of involvement in decision-making ahead of time, you’ll boost your odds of being pleased with the results.

5. Timeline Details/Flexibility

You may go into the web development process with the anticipation of a quick turnaround. However, there are many factors that can affect how quickly work of this nature gets done. Before kickoff, discuss the timeline you have in mind and find out if it’s realistic based on what you want done. Remember, you’ll need to allow time for proper testing and other QA processes. Also, discuss how flexible you’re willing to be with the timeline.

6. Contract/Payment Terms

This is when you’ll discuss what will be put in the contract you have with the developer, which typically includes project expectations and details related to the scope of the work. Additional details such as how routine maintenance and post-project issues will be handled should be included as well. Payment terms should also be discussed, including when payments will go out and whether the developer will be paid an hourly fee or a fixed rate.

Whether you need a web development expert or a search engine optimization specialist, turn to Saba SEO. As a leading San Diego SEO agency, we have over ten years of experience in search engine marketing and website development. Our experts can create a responsive and mobile-friendly website for your business and provide fresh, high-quality content that’s sure to boost your online ranking. Call us at 858-277-1717 to talk to one of our web development specialists.

Current Ways to Use Content Generated by Users

Posted on June 10, 2020 by admin@saba4321

Content is very much still king when it comes to content-related marketing efforts. Even so, it’s not always easy to crank out a steady stream of top-notch, engaging content. One solution is to dip into the well of user-generated content you can get from the very audience you hope to target. Keep reading to discover ways to effectively utilize user-generated content in 2020, brought to you by the professionals from Saba SEO, one of the leading San Diego marketing companies.

Set Goals for User-Generated Content

User-generated content is like any type of content in that it’s going to work better for you if you have goals in mind first. Content of this nature can serve many purposes, from boosting engagement to increasing brand recognition and building trust. All these goals are fine and potentially good for your brand and business. Still, it helps to know exactly what you want to accomplish before you move forward.

Know Your Options with User-Generated Content

Social media is an excellent platform for user-generated content. It’s also an effective way to solicit this type of content, which can be done by offering fun interactive contests or posting topic suggestions or questions. In addition to social media posts, user-generated content can also include:

• Reviews and/or testimonials
• Unboxing videos
• Customer stories
• Guest blog posts
• Q&A responses
• Case studies

Be Clear about What You Want (and Give Credit)

Whether you’ll be posting user-generated content via Facebook or YouTube, directly on your website, in your ads, or as email attachments, make it clear what it is you’re looking for, and set some guidelines. This gives your intended audience direction so they’re not wasting their time and yours. Also, as a courtesy, give credit to the users who submit content.

Finally, analyze and measure the results you get from user-generated content. Doing so allows you to see if you’re achieving the goals you had in mind. You can also determine if this approach to content generation is working for you or if you need to make some adjustments to how user-generated content fits into your overall content strategy.

If your content isn’t boosting your rank and drawing in customers, consider taking advantage of user-generated content to see if you can make some changes that appeal to a wider audience. For assistance with developing content that increases your rank and boosts revenue, call on the experts at Saba SEO, a premier San Diego SEO service provider with almost fifteen years of experience helping businesses grow by creating valuable content that ranks highly. To move your content strategy to the next level, give us a call today at 858-277-1717.

What Is the Importance of Breadcrumbs in SEO?

Posted on June 8, 2020 by admin@saba4321

In SEO terms, breadcrumbs are navigation features that can play a role in how visitors interact with your website. When used correctly, breadcrumbs can reduce your site’s bounce rate, keep visitors engaged, and even encourage more website visits. The experts at Saba SEO, a premier San Diego SEO company, invite you to take a moment to learn more about breadcrumbs and why they’re important for SEO.

What Exactly Are Breadcrumbs?

Breadcrumbs normally appear as a menu at the top of a page, and it remains fixed as users visit different pages of the same website. They allow visitors to quickly get back to the homepage or whatever page they wish to jump to. All categories in the menu are clickable. Common types of breadcrumbs include:

• Hierarchy-based breadcrumbs – Choices are displayed in order, from the homepage to the other main selections.

• Dynamic breadcrumbs – Typically used when products featured have several attributes so visitors can pick what they want without having to leave the current page.

• History-based breadcrumbs – User-based breadcrumbs based on pages a website visitor has checked out.

Why Are Breadcrumbs Good for SEO?

Breadcrumbs are important for SEO because they help search engine crawlers with the indexing part of optimization. Crawlers are advanced enough today that they can use breadcrumbs to develop a better understanding of your site. Google also displays breadcrumbs instead of the permalink page on search engine results because they just look better when displayed. As for how to make breadcrumbs work for your site, make sure to:

• Make breadcrumbs visible to all website visitors
• Make your breadcrumbs mobile-friendly with appropriately sized fonts
• Add breadcrumbs to schema markup to help crawlers understand their structure

Breadcrumbs also have the potential to contribute to a better overall user experience. They can even make your search snippets more appealing to Google, which is also good for your website’s performance on search engines. And with a little creativity, breadcrumbs can work well with practically any website design.

Tools like breadcrumbs can be challenging for some people to use without the assistance of experienced SEO experts. If you’re looking to boost your search results with state-of-the-art techniques, call on the SEO specialists at Saba SEO. As an industry-leading SEO company in San Diego, we have more than a decade of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your SEO strategy, reach out to us today at 858-277-1717.