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Month: January 2020

10 Modern Trends in Web Design to Watch in 2020

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Web design isn’t one of those things you should do once and forget about, which is why it’s important to pay attention to what’s going on with web design trends. Below, you’ll find ten of the more innovative website design trends likely to be a big deal in 2020, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and web design. San Diego business owners who want to optimize their digital marketing strategies should keep an eye out for these trends in 2020.

1. Minimalist Design

There’s such a thing as too much when it comes to website design, which is why one of the top trends for 2020 is simplicity. It’s a trend that can be embraced with:

• The strategic use of white space
• Limited color palettes
• A clear visual hierarchy
• The use of only relevant images to cut down on content distractions

2. AI and Automation

Artificial intelligence is a hot web design trend for 2020 because it allows you to design a beautiful website without having to spend a huge chunk of your budget. It’s a trend welcomed by web designers as well, since AI technology presents more creative options in a way that’s quick and functional.

Chatbots are one particular AI feature that’s becoming increasingly sophisticated. They allow for simulated human conversations and can be used to provide 24/7 support and assistance to website visitors.

3. Voice Technology

Voice-activated searches are on the rise because of searchers’ increased reliance on smartphones and personal assistance technology. The next logical step is the integration of voice command capabilities within web interfaces. In the meantime, you can prepare for this trend by optimizing your content for voice searches. The best way to start is by answering common customer questions.

4. 3D Modeling

This trend isn’t entirely new, but creating 3D renderings on websites is expected to become less costly and time-consuming in 2020. Design software tools are also now available to help web designers create 3D models without the need for specialized training.

5. Anticipating Visitor Problems

Expect web design in 2020 to be even more focused on what matters most to visitors, which means designers will be working more with clients to determine what specific user problems they expect websites to solve.

6. Flat Design Hybrids

For a few decades now, “flat” design has been a big trend in web design. Flat design just means keeping things simple with a block-color style and similar elements. While minimalist design is still trendy (see above), designs that have some flare in a way that’s still simplified are expected to become more prevalent in 2020.

7. Web Design Based on User Data

In 2020, web designers will be doing more functionality and interface tests based on available and accumulated user data. The reason for doing so is to design websites with user behaviors in mind rather than creating sites that are too generic.

8. UI Animation

This particular approach to website design creates sites that feel more “human.” For instance, a call to action that appears subtle at first might suddenly become bigger and change colors when the user hovers over it. This is an example of what’s referred to as a micro-interaction.

9. Augmented Reality

If you’re familiar with the Pokémon GO craze from a few years back, you’ve experienced augmented reality. This isn’t a new concept, but the technology behind augmented reality is expected to become more accessible in 2020. It could result in the widespread use of features that do things like allow website visitors to virtually “try on” items before they make purchases.

10. Accessible Websites

Increasingly, companies are facing legal action because they have websites that aren’t designed to accommodate visitors with certain disabilities. Because of the fear of litigation and the desire for good PR that goes along with social responsibility, expect web design to be more focused on accessibility whenever possible.

If you need help implementing the latest innovative trends in your website’s design, reach out to the experts at Saba SEO, a firm that’s in the top tier of San Diego marketing companies. Our specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality web design services, give us a call today at 858-277-1717.

Tips for Creating Title Tags Search Engines Will Love

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Title tags have a lot of SEO juice because they show up prominently on search engine results pages (SERPs) and provide direct links back to related webpages. Therefore, one of the smartest steps you can take when looking to maintain your visibility online is to make your title tags as SEO-friendly as possible. The experts at Saba SEO, one of the leading digital marketing companies in San Diego, offer the following advice on what you need to do to accomplish this task.

Create Unique Title Tags for Each Page

Title tags should never be exactly the same for every webpage. Each of your title tags needs to be unique and reflect the content on the linked webpage, because this helps search engines and searchers get a better idea of what your individual pages are about.

Use Relevant Keywords

It’s important to use keywords in your title tags, but be selective and don’t overdo it. Ideally, you should use one or two of your main keywords that are relevant to the content on the linked page. Also, if it’s appropriate to do so, include a location-based reference if you want to target searchers in a specific geographic area.

Be Mindful of Title Tag Length

Most search engines will give you about 50–60 characters to work with for title tags. Anything that goes over this limit will likely be cut off, so you should put your important stuff (e.g., main keyword, brand/business name) up front to make sure everything essential is fully displayed.

Put Yourself in the Place of the Searcher

If you were looking online for what your business offers, what would make you click links based on the title tags displayed on SERPs? By thinking like your intended target audience, you’ll be able to make your title tags descriptive enough to attract the right kind of attention.

Lastly, don’t forget to update your title tags if you adjust your website’s content or make changes to certain pages. This is especially important for any changes you make to location-specific or product/service pages. You’ll be more likely to get the results you expect with title tags that are relevant, in line with search engine standards, and created with real searchers in mind.

For help creating great title tags and building an SEO marketing program that’s just right for your business, reach out to Saba SEO, a digital marketing company that provides premier San Diego SEO services. Businesses all over the world rely on our expertise, built on more than ten years of experience in search engine optimization, social media marketing, and web development and design. Our knowledgeable SEO managers are ready to get started helping you take your marketing to the next level, so call us today at 858-277-1717.

Top 15 Trends in Search Engine & Social Media Marketing

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How can you get more people to your site in the upcoming year? Here are 15 social media and search engine marketing trends to consider trying now, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and Internet marketing. San Diego business owners should prepare their online marketing strategies now to take advantage of the following developments in digital marketing.

1. Natural Voice

Natural voice searches are increasing thanks to the rising use of virtual assistants such as Siri, Google, and Alexa in cars and homes. Consider the wording of those types of searches and include them in your long-tailed keywords.

2. Video

Video is increasingly becoming a more effective way of sharing information about your product or service.

3. Personalized Emails

Many email publishing services allow your company to customize mailings based on what your customers have purchased, where they live, and what their interests are.

4. Mobile

Updating your website with responsive design is an ideal way to reach mobile customers. Responsive design makes it easier for users to navigate your site on their handheld devices.

5. Chatboxes

Using chatboxes on your website can help you answer any types of questions or concerns potential customers may have.

6. Messenger

Facebook Messenger is becoming one of the new favorite ways to share promotions and continue communicating with customers.

7. Stories

Stories on social media sites such as Instagram, Snapchat, and Facebook are increasing in popularity. This is a creative way to share your new products and keep customers updated on your business.

8. Quizzes

Quizzes posted on your social media platforms are fun for customers, and they help you learn what people currently like.

9. Social Media Community

Hosting a private Facebook group can build brand loyalty while giving you valuable insights into your customers’ needs.

10. Online Reviews

Encourage customers to share their experiences by posting online reviews. These brand mentions can improve your SEO and brand recognition.

11. Influencer

Invite an influencer to use your product and share his or her experience on social media. The most ideal platform for this is Instagram.

12. Blog

Create a blog and be consistent about how often you post. Create first-rate, well-researched content with high-quality links.

13. Security

Make sure your site has been upgraded to HTTPS, which is more secure. The padlock icon assures customers their information is safe because you cared enough to upgrade the security on your site.

14. Local SEO

Mobile phone searches are looking for local businesses more than 60 percent of the time. Make sure you’ve filled out the Google My Business online form to rank higher in Google searches.

15. UX

User experience (UX) is important for customer retention and higher Google ranking. Make sure your web design is clean and your site doesn’t take more than two seconds to load. Most of all, make sure your site is easy to navigate.

For outstanding social media, Internet marketing, and SEO services, San Diego businesses trust the digital marketing experts from Saba SEO. We’ve been one of San Diego’s premier marketing firms for more than a decade because of our expertise and unparalleled service. We specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you want to step up your online marketing strategy, reach out to one of our experienced consultants today at 858-277-1717.

Why Are Brand Mentions Important for SEO?

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There are many ways to increase your online presence, and one of the most critical elements is your brand itself. What are brand mentions, why are they so important for your SEO (search engine optimization), and how can you obtain them? The professionals from Saba SEO, a top-tier SEO company San Diego businesses rely on for premier expertise and unparalleled service, explain why brand mentions are such an essential component of effective SEO marketing.

Mentions

When other bloggers and sites refer to your product or service, even without a backlink, that mention on its own helps your website ranking. The more frequently this occurs, the better odds you’ll rank higher than your competition.

Search Rank

Search engines such as Google and Bing rank mentions higher than links because mentions indicate a brand or service is at the top of its field. A link could be used for a variety of reasons, including sponsorships, reciprocated links, and in the past, purchased links. As Google is creating a knowledge base, its top priority is to have expert sites ranking higher in online searches. Nothing is better than a recommendation, so Google rewards brand mentions.

Guest Blogging

In the past, guest blogging was primarily used for obtaining high-quality backlinks. Now, guest blogging should be about getting a brand mention.

Site Reviews

A lot of businesses fail to consider review sites such as TripAdvisor and Yelp, but they can increase your brand mentions. Google rewards you for this activity. Make sure to address concerns or answer questions on these sites, and include your brand in that content.

Social Media

Social media is a great way to get brand mentions with hashtags and activity. Shares, likes, and comments all add up to increased ranking.

Local SEO

Local brand mentions can dramatically increase your local SEO. Over half of all mobile searches are local. If your goal is to increase the number of local walk-in customers, focus on social media, blogging, and online review sites for increased brand mentions.

These are just a few ways brand mentions can help you optimize your SEO strategy. If you need help maximizing the impact of your online marketing efforts, call on the experienced professionals at Saba SEO, the experts on SEO service San Diego companies rely on for comprehensive knowledge and outstanding service delivered with integrity. Give one of our specialists a call today at 858-277-1717.

10 Productive Strategies & Tactics for Digital Marketing

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An effective digital marketing campaign can improve your bottom line and increase awareness of your brand. There are many directions your organization can take. Saba SEO, an industry-leading online marketing and web design company in San Diego, suggests using these 10 effective digital marketing tactics and strategies.

1. Editorial Calendar

Creating an editorial calendar sounds like a lot of unnecessary work and planning until you actually use one. You’ll find it becomes your framework and makes your job easier. Most of all, it allows you to create great online buzz for new products and major events.

2. Google My Business

Fill out an online Google My Business form for your business. Create one for every branch if you have multiple locations. Over half of all mobile searches are local searches. Get to the top with the free Google My Business feature.

3. Individualized Email Marketing

Create a sequenced email marketing program that’s based on when customers sign up. Your sales pitch isn’t going to be the same with a new customer as it would be with a regular online follower. Individualized marketing can allow you to build customers’ trust based on when they signed up.

4. Video

Whether creating video tutorials or unboxing your latest product, the use of video is increasing each year.

5. Blog

Create a blog for your site. The blog can be related to your product or the philosophy or lifestyle of the customers who use your product or service.

6. Affiliate Program

Creating an affiliate program for bloggers and organizations is a good financial investment because it allows bloggers and individuals to personally endorse your brand, which helps your SEO ranking. It also increases your brand’s exposure.

7. Influencers

Invite an influencer to promote your brand on Instagram for a day. If you don’t want to use an influencer, how about experts at your own organization? Utilize hashtags, and let that individual use his or her creativity to promote your brand.

8. FAQs

Answering questions can help your website get to the top of search engine results. Use questions customers have asked on social media or in emails.

9. Natural Voice

Because of Alexa, Siri, and Google, there are now more voice searches. These natural voice searches are different from written searches. Figure out what sorts of questions your customers are likely to ask, and use those long-tailed keywords in your text.

10. Brand Authority

When talking about SEO, it really comes down to trust and knowledge. This sort of brand authority is gold. Make sure to post high-quality content. The content must be accurate and free of grammatical errors, and it should demonstrate your deep knowledge.

The digital marketing professionals at Saba SEO, one of the top marketing companies San Diego businesses trust for unmatched expertise and outstanding service, can help you create a digital marketing strategy designed for optimal online visibility and customer engagement. We assist clients with social media marketing, SEO, PPC, web design and development, and Internet marketing. If you need help developing a digital marketing strategy that takes your business to the next level, call one of our specialists today at 858-277-1717.

Nofollow and Noindex Meta Tags: The Distinction

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If you spend any time doing digital marketing tasks, you’ve probably come across various terms. Some of them, such as page speed and cost per click (CPC), are fairly straightforward. However, some marketing terms, especially those pertaining to meta tags, can be a bit confusing. Today, the digital marketing experts from Saba SEO, a premier SEO company in San Diego, discuss the difference between noindex and nofollow meta tags.

What Is a Noindex Tag?

The “noindex” tag is meant to do just what its name implies—tell search engines like Google not to index or evaluate a particular webpage. It’s necessary to do this because webpages, by default, are automatically set to “index.” Typically you should have search engines skip pages that offer little or no SEO value as well as pages you don’t want customers landing on when searching for what you have to offer. Common noindex pages include:

• Thank-you pages
• Pages with confidential content only meant to be accessed internally
• Members-only pages

What Is a Nofollow Tag?

The “nofollow” tag is specific to links. It tells search engines not to count links to certain pages for link quality/equity purposes. While both external and internal links can be beneficial for ranking purposes, there are times when you don’t want links to be a big deal because they offer no real SEO value or have the potential to be questionable. Nofollow tags may be used for:

• Blog comments, where it’s easier for irrelevant links to be placed
• Links that are advertisements or sponsorships
• Paid links
• Links that appear in press releases

Note: Nofollow links have no PageRank value (a Google factor), but they still have some value because they allow visitors to discover your content or site.

In a nutshell, noindex tags keep search engines from counting certain pages for ranking purposes, and nofollow tags manage link equity. How you use these tags will depend on the content presented and the purpose of your various webpages, but the ultimate goal is to optimize your online visibility while also creating a good user experience.

Digital marketers who need help using tools like meta tags to optimize their online presence and boost search rank should reach out to the trusted professionals at Saba SEO, a premier San Diego SEO company. We offer top-notch expertise in search engine optimization, online marketing campaigns, social media management, web development, and much more. To find out more about our industry-leading services, call us today at 858-277-1717.

11 Trends in Web Design You’ll See in 2020

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Now that 2020 is here, what are some of the most up-to-date web design trends to watch? Here are 11 you may use in your website transformation, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and web design. San Diego business owners should prepare their online marketing strategies now to take advantage of the following predictions for 2020.

1. Minimalism

Simple website design is on trend for 2020. There are usually two or three colors, minimal graphics, and no photos. Clean websites load quickly and are easy to navigate.

2. Out-of-Box Scroll Patterns

One of the biggest trends is offering horizontal scrolling for certain sections of a website, which draws attention to specialized information or products.

3. 3D

How do you get your customers’ attention and prevent them from scrolling mindlessly? Why not try 3D graphics? Sites with 3D graphics are visually more appealing. Often, they can offer interactive elements in the 3D graphics, which is especially popular among tech companies that want to show their human sides.

4. Serifs Allowed

It’s always been the rule to never use serifs in web design. Not in 2020. With advanced screen technology, especially the high-resolution screen, serif fonts are easy to read and eye-catching.

5. Micro-Animations

Potential customers find gif-style micro-animations demonstrate your whimsical side, which gives your site a modern edge.

6. Video

Video is king. Demonstrate or model your products. Introduce your staff. Unbox your latest product. Find creative reasons to make videos, and share them on social media.

7. Asymmetry

Asymmetry is popular in fashion design, and it’s now an emerging trend in web design. This is an interesting design element that adds creativity to your site and modernity to your brand.

8. Big Buttons

As handheld devices continue to dominate web browsing and shopping, big buttons have become a popular design trend because they’re practical and user-friendly.

9. Color Branding

Choosing a different color for each item or collection you sell is visually appealing. It’s also practical because it helps customers find other items in the same collection.

10. Shapes & Circles

Using monochromatic shapes and circles is a design trend to watch. These shapes can also be animated, making them an extremely flexible design element.

11. VUI

VUI (voice user interface) allows customers to voice their commands, which is useful for people with disabilities as well as users who are working with multiple devices.

If you need help improving your web design, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies in the industry. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality web design services, give us a call today at 858-277-1717.

7 Ways to Make Your Website More Visible to Search Engines

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You can have the best website in the world, but it’s not going to do your brand much good if your site isn’t showing up prominently on search engines. This is where search engine optimization comes into the picture. If you’re not seeing the desired level of visibility on search engines, there are ways you can turn this particular ship around. The San Diego SEO experts from Saba SEO suggest the following ways to make your site more visible to search engines.

1. Do an SEO Audit

Instead of going through a trial-and-error process when trying to improve your search engine visibility, get a better idea of what needs some attention by doing an SEO audit. Most reliable SEO audit tools will be able to help you identify issues, which might include:

• Broken links
• 404 and canonical errors
• Sitemap errors
• Duplicate content

2. Create/Update Your Sitemap

A sitemap tells website crawlers how your various pages are organized and related. If you haven’t done so already, create an accurate sitemap to provide some guidance for crawlers. If you’ve updated your site recently and noticed a drop in visibility, adjust your sitemap to reflect how your website is currently organized.

3. Have a Mobile-Friendly Website

For ranking purposes, Google is now exploring websites based primarily on how they perform on mobile devices, which means you’ll be more likely to improve your search engine visibility if you have a website that’s easy to view and use on screens of all sizes. Using responsive website design is a popular way to achieve this goal.

4. Use Conversational Keywords

Voice search is quickly becoming the norm, which means search results are increasingly based on the way people naturally speak. Update your keyword strategy to include related conversational terms likely to be spoken by voice searchers.

5. Answer Commonly Asked Questions

Google is increasingly placing more weight on featured snippets—those blurbs of text that show up as paragraphs or lists as responses to searchers’ questions. You’ll be more likely to have your content pulled for snippets if you make an effort to answer commonly asked questions related to your business or what you offer.

6. Build Authority and Trust

Search engines today look at more than just what happens on your website. They also consider things that indicate your brand’s authority and trustworthiness. Boost your search engine visibility by building trust and authority with:

• Customer reviews
• Prompt and courteous responses to customer feedback
• Links from trusted relevant sources pointing back to your site
• Guest blog content that demonstrates your knowledge of your business, industry, or niche

7. Increase Your Content Game

Check to see if you’re still producing the type of content that matters most to the people you want to interact with your brand. One way to do this is to adjust the content on webpages with high bounce rates, since this indicates visitors aren’t finding what they expected.

These are just a few of the best ways to boost your search engine visibility. If you need help enhancing the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge and high-quality service delivered with integrity. Give one of our SEO specialists a call today at 858-277-1717.

SEO in 2020: A Guide for Beginners

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Search engine optimization (SEO) can be so intimidating that many online blogs and businesses simply ignore it. However, SEO can help you create a content framework and increase your online business. Here’s the beginner’s guide to SEO in 2020, offered by the experts from Saba SEO, a top-tier San Diego SEO agency businesses trust for outstanding service and premier digital marketing expertise.

SEO Basics

First things first. Simply put, SEO is a set of regular practices that bring more traffic to your website. In essence, Google is creating a database of the best of the best. They want to feature experts, and they have set criteria for what they think an expert site should include.

Google rewards sites that have good spelling and grammar. They also like well-organized websites where visitors can find everything they need. Lastly, Google rewards sites that are always up to date with the latest technology.

Mobile & Speed

More than 50 percent of all searches are now made on mobile devices. Making your site mobile friendly requires updating it to responsive design, which makes your site equally easy to navigate on mobile devices and desktops.

Next, work on site speed, which is a measure of how quickly users are able to see and interact with the content on your site. An updated website should feature greater site speed. Speaking to your hosting company may help you improve this crucial factor.

High-Quality Content

High-quality content on your site can improve your SEO. Focus on one main keyword in each article. Next, link other articles within your site. Lastly, link quotes and facts from authoritative sources.

Security

Before any potential customers will consider handing over their personal or financial information, they need to see your site is secure, which means it has been upgraded to HTTPS. Increased security also demonstrates to Google that you care enough about your customers to keep their information secure, and they’ll reward you for this upgrade.

Video

Video continues to grow in importance as a website asset. Whether you’re demonstrating your product or sharing other vital information, video will capture the attention of new customers and help you rank higher with search engines.

Voice

With the rise of Google Assistant, Siri, and Alexa, personal digital assistants are responsible for at least 10 percent of all online searches. Consider what sorts of voice searches potential customers may make, and use those long phrases in your content. Voice queries are most commonly used for local searches.

If you’re looking for ways to enhance your online marketing strategy in 2020, you simply can’t afford to ignore SEO. In San Diego, businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable specialists today at 858-277-1717.

10 Ways Digital Marketing Can Boost Business Growth

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Most businesses owners today realize digital marketing is essential for maintaining visibility and staying competitive. However, you might still be hesitant to fully invest in digital marketing if you’re not exactly sure how it could help you grow your business. The San Diego web design and online marketing specialists at Saba SEO share ten reasons digital marketing can help with this process.

1. You Can Compete with the Big Guys

If you have a small or midsize business, digital marketing can be a smart and cost-effective way to target the same audience bigger competitors are going after. What’s more, all you need is some great content and an equally awesome strategy to level the playing field.

2. Digital Is Extremely Cost-Effective

Compared to traditional marketing efforts, digital options can easily give you a greater return on your investment. First of all, even with limited resources, you can have a digital presence. Also, everything you do digitally can be tracked, so anything that’s not working can be adjusted.

3. Digital Marketing Boosts Conversions

While digital marketing can have many purposes, one of the main ones for most businesses is to drive conversions. Luckily, there are several effective ways to do this digitally, some of which include:

• Personalizing emails
• Answering common customer questions in your content
• Using compelling calls to action

4. Engagement Points Can Be Very Precise

Digital marketing allows you to target your customers at various points within the buying cycle. For instance, you can run paid ad campaigns targeting searchers who are ready to make purchases, or you can present content intended to give potential consumers the extra incentives they need to take the desired actions. Digital efforts can even zero in on customers who’ve previously visited your website.

5. Digital Marketing Allows You to Target Mobile Searchers

Nearly 50 percent of consumers report using mobile searches when they first attempt to search for something they need. If you’re not including digital in your marketing plan, you’ll be missing out on opportunities to grow your business by targeting these searchers.

6. Digital Tactics Can Convince People to Visit Your Business in Person

Some businesses that have physical stores shy away from digital marketing because they make a lot of their revenue from in-person store visits. But there are plenty of ways to use digitally accessible content to convince searchers to come in and check out what you have to offer. For instance, you can use geotargeting or SMS marketing to target customers in your area or reach out to them directly via text.

7. You Can Boost Your Reputation with Digital Marketing

You’ll be more likely to grow your business if people feel they can trust you before they make a purchase or take advantage of your services. Plus, it’s easier to spread the word digitally with positive feedback that can be quickly viewed by people interested in what you have to offer.

8. Digital Marketing Allows for Ongoing Engagement

With traditional marketing, it’s not easy to keep customers engaged once they’ve contacted you or made a purchase. But with digital marketing, you can segment your emails based on specific customer interests. You can also present a steady flow of relevant content via social media and your blog.

9. Successful Digital Marketing Means Greater Brand Recognition

Consumers, especially millennials, tend to be loyal to brands they know. While it’s possible to become a more widely recognized brand over time, it’s easier to achieve this goal with a comprehensive digital marketing plan based on a solid understanding of your customer base.

10. Digital Marketing Allows You to Earn Trust

According to one survey, more than 60 percent of consumers say they’re likely to check online reviews when searching for a product, service, or business. In addition to encouraging satisfied customers to post reviews online, you can earn trust and grow your business with digital marketing by:

• Becoming a reliable source of useful digitally accessible info
• Presenting relevant video content, since this is what attracts the most attention online today
• Claiming your Google My Business listing to give searchers easy access to your online reviews and business details

Whether you need a focused digital marketing campaign or an effective SEO strategy, the experts at Saba SEO can help. When they need experts in Internet marketing, San Diego businesses trust us to help them create the perfect mix of tactics that can boost online visibility and improve conversion rates. To learn about our high-quality services, give us a call at 858-277-1717 today۔

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