May 2020 - Saba Digital Marketing

8 Essential Components of an Effective PPC Marketing Campaign

Posted on May 29, 2020 by admin@saba4321

PPC has the potential to provide a very good return on your investment. But if you don’t have a solid plan in place for pay-per-click marketing, you’re not going to be as likely to see an ROI that’s good for your bottom line. Today, the experts from Saba SEO, a premier PPC agency with more than a decade of experience providing high-quality Internet marketing and San Diego SEO service, focus on the eight most important parts of successful PPC marketing campaigns.

1. Quality Score

In a nutshell, quality score is Google’s 1–10 ranking of your PPC ads based on keyword relevance and other important performance-based factors. Aim for a higher score because it determines positioning.

2. Keyword Research & Grouping

Zero in on keywords your target audience is actually using to find the products and/or services you offer. Fortunately, there are tools you can use to find and organize keywords specific to your intended searchers. Don’t forget to fit your keywords into specific groups (keyword grouping) to boost ad relevance, since this is a step that’s often overlooked.

3. Settings for Your Campaigns

Each of your PPC campaigns should have a unique descriptive title. You’ll also have to decide if you prefer search network only, display network only, or a combination of both. This is just a determination of where you want your ads to appear. Campaigns can also be set up based on:

Device
Location
Preferred daily budget

4. Unique Selling Points

Unique selling points set your campaigns apart from similar ones run by your competitors. What makes your products, services, or brand unique is what will ultimately make searchers click your ad over one right above or below it.

5. Powerful Calls to Action (CTAs)

Your PPC ad campaigns aren’t going to be effective if you’re not clearly telling searchers what you want them to do next. This is where your CTAs come in. Make them compelling and easy to find, and you’ll be more likely to get the desired clicks or conversions.

6. Ad Extensions

Google offers an assortment of “extras” that can be included with your various paid ads. These extras are referred to as ad extensions. There are many to choose from, including ones that allow you to include special offers, a separate line with the specific location of your business, call or app extensions, and other goodies.

7. Split Testing

This is a testing process where you compare different variations of your ad content. You’ll then use the one that has the better click-through rate (CTR).

8. An Effective Landing Page

The important parts of a successful PPC marketing campaign discussed above won’t matter much if your landing page isn’t relevant and effective. Achieve this goal with a combination of compelling content and an equally compelling CTA.

Another important thing to do is track and monitor your various ads. Google offers plenty of analytics sources, but you can also use third-party PPC tools to track your key performance indicators (KPIs) and overall results.

If you need a top-notch paid marketing strategy for your business, the experts at Saba SEO can help. Our team of SEO experts, web developers, and content specialists have almost fifteen years of experience in helping businesses create and execute winning online marketing campaigns, boost search engine rankings, and attract high-quality leads. Call 858-277-1717 today to get in touch with an experienced SEO Manager at the SEO company San Diego businesses trust for outstanding expertise and high-quality service.

Digital Marketing Changes to Expect in 2020

Posted on May 27, 2020 by admin@saba4321

Regardless of why you’re marketing your products or services online, you definitely don’t want to be among the last ones to know about what’s trending in the world of digital marketing. If you make an effort to adjust your strategy, you’ll be in a better position to effectively reach out to your target audience. The digital marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, explain how digital marketing will evolve in 2020.

Facebook Won’t Automatically Be the “Go-To” Social Network

Facebook is still the most popular social network in terms of total users, but more than 40 percent of those users are now 65 and older. This can be a problem if your target audience is younger. The solution is to be open to exploring other platforms in 2020, including ones catering to specific niches or interests.

Chatbots Will Be Everywhere

Roughly 80 percent of businesses report intending to use chatbots in 2020. If you’re not familiar with the concept, chatbots are a type of artificial intelligence (AI) software that can be used to extend the customer service experience. It’s an option worth considering if you want to give visitors to your website instant access to answers to common questions.

Video Will No Longer Be Optional

Many of Twitter’s 15 million daily users check in regularly just to view live streaming content and other video goodies. This is just one reason engaging video content will be essential in 2020, although you’ll want to make sure it’s relevant to your brand and audience.

Email Will Be Even More Personalized

Billions of people of all ages still use email, which is why it continues to be highly effective. The big thing with email marketing in 2020 will be even more personalization. This just means you’ll need to dive into your customer data even more so you can reach out to your recipients in a way that’s meaningful to them.

Digital marketing will also evolve in 2020 with interactive content like augmented reality ads and 360-degree videos becoming mainstream. Additionally, 2020 will see even more marketing via messaging apps and more content optimized for voice search, which is expected to account for more than half of all search activity by 2021.

If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.

Top Web Design Trends to Follow This Year

Posted on May 25, 2020 by admin@saba4321

Making an awesome first impression is what web design is all about. However, the steps involved in making that great initial impression do tend to change over time, which is precisely why it helps to be aware of some of the top web design trends to follow in 2020. Here are some of the big ones to consider, brought to you by Saba SEO, a premier digital marketing firm specializing in SEO, social media, and web design. San Diego business owners should modify their online marketing strategies now to take advantage of these trends this year.

A Mix of Photos & Illustrations

You know those live-action animated films where two visual elements are combined into one? Take this concept and apply it to photos of real people or objects, and you’ve got one of the hot web design trends of 2020. The twist involves the addition of illustrations to the actual image.

Patterns

From fairly simple to bold, patterns are making a big comeback in the web design world. To embrace this trend, you can either saturate the entire background with patterns or apply patterns to specific parts of a page.

Black-&-White Designs

If minimalism is what you prefer, the good news is this design is still trending in 2020—in black-and-white patterns. It’s appealing if you prefer a design that’s classy and evergreen. What’s also good about B&W design is the ability to experiment with text and images while still retaining the desired look.

Maxi Typography

The minimalist design concept isn’t new, but what’s new for 2020 is combining this style with maxi typography, which simply refers to text that’s so big and bold it purposely bleeds off the page. It’s not right for every site, but it can make a strong statement.

Retro Designs

Web design wasn’t a thing 40, 50, or 60 years ago. Even so, the duller colors, old-school typography, and minimal, stripped-down styles of yesteryear are being embraced by web designers in 2020. Because such elements are typically new to millennials, they can come across as modern and fresh.

The technique of line art is a hot trend right now in web design as well. You’ll also be trendy in 2020 if you include 3D elements and motion effects in your web designs this year. But don’t forget about chatbots, voice user interfaces, and automated assistants, since web design is also technology driven these days.

If you need help improving your web design, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies in the industry. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality web design services, give us a call today at 858-277-1717.

9 Tools to Use in Your 2020 PPC Campaigns

Posted on May 22, 2020 by admin@saba4321

Pay-per-click (PPC) doesn’t have to be overwhelming or excessively time-consuming if you use the right tools to optimize your campaigns and manage your PPC activities. Today, the San Diego SEO and PPC experts from Saba SEO spotlight nine tools you should consider using for your PPC-related efforts in 2020.

1. Google/Bing Editor Tools

You’ll definitely want to use the editor tools offered by Google and Bing for your PPC campaigns in 2020. The interfaces are user-friendly and give you access to all the key details and settings you’ll need.

2. Performance Grader

A Google freebie, this tool will give you a comprehensive assessment of your Google Ads account. It’ll clearly show you which areas you need to focus on so you can make the right kinds of adjustments.

3. AdEspresso

If you advertise with Facebook Ads, you should absolutely use this tool in 2020. It’s an ad management and optimization tool you can use to maximize your ROI for your paid Facebook Ads.

4. SEMrush/Google Keyword Planner

Consistently ranked as one of the top keyword research tools, SEMrush will give you access to an assortment of useful keyword data. This information can be used to determine which keywords are right for your various paid campaigns. Google Keyword Planner is a versatile tool that can be used for the same purpose. Keyword Planner also allows you to:

Track keyword performance by specific time periods
Get daily budget suggestions
Determine how competitive ad placement is for your keywords

5. Google Trends

This tool gives you a snapshot of how frequently certain terms are being searched for on Google at any given time. You’ll get a comparison of your keywords in relation to Google’s overall search volume.

6. Call Tracking Tools

If you use an ad extension to include a phone number for your business with your ads, a call tracking tool will tell you how many calls your ads are generating. CallRail is one of the top tools because it includes Google Ads and Analytics integration. Invoca, Twilio, Ruler Analytics, ResponseTap, and DialogTech are some other tools you can use for this purpose.

7. Google Analytics

Another Google freebie, this tool will give you access to just about everything you’ll need to track the performance of your various PPC campaigns. A premium option is also available for larger businesses with more data to track.

8. Landing Page & Ad Copy Inspiration Tools

Unbounce and Leadpages are among the top recommended tools you can use to create landing pages based on easy-to-use templates. But if you need some help figuring out what to focus on with your ad copy, tools like BuzzSumo and Answer the Public can give you real-time search insights you can use to fine-tune your ad copy.

9. Google Ads Scripts

This tool is a must-have in 2020 if you want to cut down on tedious PPC tasks. In a nutshell, it allows you to automate common procedures with JavaScript. Some of these tasks include:

Fixing capitalization errors in your ad copy
Performing monthly budget checks
Adding certain keywords as negatives for your dynamic search ads

If you need a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today at 858-277-1717.

How to Create SEO-Friendly Product Descriptions

Posted on May 20, 2020 by admin@saba4321

Selling things online typically involves products that need to be promoted. Because of the high level of competition, you need to have well-written, SEO-friendly product descriptions to increase your odds of seeing the desired results. If you’re just learning how to do this, the experts at Saba SEO, one of the leading San Diego marketing companies, share a few tips on how to get started.

Spotlight Key Features

The first thing you should do with your descriptions is highlight key features. If the format is appropriate, consider using bullet points to make these features stand out even more.

Use Persuasive Words

Another way to catch a searcher’s eye is by using persuasive or attention-getting words. Terms of this nature could include:

“Introducing” or “announcing” for new products
“Easy,” “simple,” or “quick” to emphasize a product’s ease of use or ability to help a consumer save time
“Elegant,” “rugged,” or “colorful” to suggest the way a product looks

Know Your Target Audience

It’s much easier to write product descriptions when you clearly know who you’re targeting. For example, if you have a B2B product, you might write a description that plays up your product’s ability to boost efficiency or consolidate tasks.

Keep Descriptions Simple & Concise

Read your product descriptions carefully before you post them. Are they easy to read? Can you pick out key features quickly? Do you have a clear understanding of what the product actually does? If you answer “yes” to questions like these, you’re good to go.

Carefully Choose Keywords

If you attempt to jam too many keywords into short descriptions, they could be flagged for keyword stuffing. A good rule of thumb with keywords is to put the main one in your headline and a few relevant ones in the description.

Ultimately, you should write product descriptions for actual people, not search engines. Present an honest, concise summary of what your product is, what it does, and how it can benefit the intended user. Also, track results to get an idea of whether or not you’re getting the desired SEO traction so adjustments can be made when necessary.

If you need help with any aspect of search engine optimization, turn to Saba SEO. We are a respected SEO company in San Diego with several years of experience in Internet marketing. For more than a decade, our experts have created customized and quality-assured SEO strategies for a wide variety of businesses all over the globe. To learn about our high-quality services, call one of our SEO experts at 858-277-1717.

10 Critical Social Media Stats to Watch in 2020

Posted on May 18, 2020 by admin@saba4321

Social media has undoubtedly changed the way most people receive information and interact with others. Since the early 2000s, social media has been growing exponentially in popularity. Each year, we see new social networks pop up as well as new trends with existing platforms. Take a few tips from the experts at Saba SEO, one of the premier marketing companies in San Diego. Here, we offer ten social media trends to be aware of this year.

1. Most Popular Site

Facebook is the market leader in social media. About two-thirds of adults in the U.S. report they use Facebook, and the platform has more than 2.3 billion active users.

2. Number of Social Media Users

There are currently about 3.5 billion social media users across the world, which is almost half the global population. Mobile devices have allowed more people to access social media daily, so the number of users will likely continue to increase throughout 2020.

3. Time Spent on Social Media

On average, people spend three hours per day on social networking and messaging. This number has increased over the years because of the popularity of mobile devices, which allow users to have constant access to social media.

4. Use by Generation

About 90 percent of millennials, 77 percent of Generation X, and 48 percent of baby boomers use social media regularly.

5. Instagram Stories

Instagram has quickly become one of the most popular social media platforms. The number of daily Instagram Stories users reached about 500 million in 2019 and will probably continue to rise in 2020.

6. Mobile & Desktop Devices

More than 90 percent of social media users access their accounts through mobile platforms, and about 80 percent of total time spent on social networking occurs on mobile devices.

7. Social Media Marketing

About 73 percent of marketers rated their social media advertising campaigns as “somewhat effective” or “very effective.”

8. Customers on Social Media

Around 54 percent of social media users use social networking sites to research products before making purchases.

9. Customer Experience

Online interactions between a brand and its customers can have a big impact on the company’s image. More than 70 percent of consumers who had a positive experience with a company through social media are likely to recommend the brand to family and friends.

10. Influencers

Just under half of all consumers report they rely on influencer recommendations on social media. If consumers see or hear a recommendation from an influencer they trust, they’re much more likely to purchase a product.

When it comes to social media and Internet marketing, business owners need look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in everything from SEO to search engine marketing and web design. San Diego business owners who would like to speak with one of our consultants should call us today at 858-277-1717.

How Are Digital Marketing and Social Media Different?

Posted on May 15, 2020 by admin@saba4321

To put it simply, digital marketing is like a pie, and social media is one of the slices. While this may seem like splitting hairs, it’s important to understand the differences between digital marketing and social media as you go about planning your overall marketing engagement strategy. The San Diego web design, digital marketing, and social media specialists from Saba SEO share what you need to know.

Digital Marketing

As suggested above in the pie analogy, digital marketing is more of a broad category. It encompasses all the various channels you use to get your message out to your intended audience via digital methods. The main components of digital marketing include:

SEM (search engine marketing)—includes organic search and paid advertising (pay-per-click)
Text message/in-app engagement
Email marketing
TV, radio, digital signage, and similar digital channels not involving the Internet

Social Media

Social media is defined as platforms that allow users to create, view, and share content collectively. Facebook and Twitter are the best-known platforms for many people. However, there are many niche platforms, such as Instagram, Pinterest, Snapchat, and TikTok, that can be used effectively to reach your intended audience. Regardless of which platform you prefer, many of the top social channels have advertising options and an assortment of user data marketers can use to their advantage.

Key Differences

Now that you have a better understanding of digital marketing and social media, let’s zero in on specific key differences. The main ones are listed below:

Social media is limited to your preferred social platforms
Digital marketing includes many different mediums
Social media is mainly focused on communication and engagement
Digital marketing tends to be more about messaging

One of the biggest mistakes you can make is focusing your online digital efforts primarily on social media and assuming that’s all you have to do. Ideally, you want to make social media part of a more diverse and encompassing digital marketing strategy in which each element is driven by specific goals that are good for your brand and business.

Whether you need a focused digital marketing campaign or an effective social media strategy, the experienced professionals from Saba SEO can help. When they need experts in Internet marketing, San Diego businesses trust us to help them create the perfect mix of tactics that can boost online visibility and improve conversion rates. To learn about our high-quality services, give us a call at 858-277-1717 today.

8 Ways Social Media Marketing Is Essential for Businesses

Posted on May 13, 2020 by admin@saba4321

Most people in the U.S. are active on social media, and many businesses use social media to advertise and connect with their customers. Social networks can be a great way to increase your brand’s visibility and reach a wider audience. If you don’t already have a social media marketing strategy, you may be falling behind your competitors. Here are eight reasons every business needs social media marketing, brought to you by the digital marketing professionals from Saba SEO, a premier marketing and SEO company San Diego businesses rely on for high-quality service and unmatched expertise.

1. Helps with Customer Service

Having a fast response time is essential for building brand loyalty. A social media presence can help you connect and communicate with your customers more efficiently.

2. Builds a Relationship with Your Audience

Social media provides a valuable opportunity to show your customers what your business is really about. You can answer questions, provide information, and share discount offers with your social media followers.

3. Promotes Brand Loyalty

Businesses that are active on social media tend to have more loyal customers. Your patrons will feel like they’re being heard and understood when you reach them directly through social media.

4. Helps You Understand Your Audience

Sites like Facebook, Twitter, and Instagram allow you to read comments, questions, and feedback from customers. You can gain insight into who your customers are by looking at their social media profiles.

5. Drives Traffic

Posting content on social media is an excellent way to drive traffic to your site. Rather than waiting for potential customers to stumble upon your website after a Google search, you can boost traffic to your site from people who have already taken an interest in your brand.

6. Boosts SEO

Search engine algorithms value sites with higher traffic. Once you increase traffic to your site through social media posts, your search engine rankings will likely increase as well.

7. Allows Targeting & Retargeting

You can deliver highly targeted and customized ads to potential customers through social media, which can lead to more conversions.

8. Helps with Event Promotion

Advertising a sale, opening, or other event on your social media platforms is one of the best ways to get the word out. You can post pictures or videos leading up to the event, or you could live stream the event to increase awareness.

Social media marketing should definitely be an integral part of your overall marketing strategy. If you need help creating and managing your social media campaigns or you’re looking for a premier digital marketing, SEO, and web design company in San Diego, call on the experts from Saba SEO. We’ve been helping businesses boost rank and increase revenue for more than a decade. Reach out to one of our social media marketing specialists today at 858-277-1717.

How WhatsApp Can Be an Essential Part of Your 2020 Marketing Strategy

Posted on May 11, 2020 by admin@saba4321

Boasting more than a billion active users in 180 countries, WhatsApp is a free mobile application that allows for the sharing of messages, files, and images. It also supports video and voice calls for free. And thanks to the launch of WhatsApp Business, it can also be a valuable marketing tool. Take a moment to learn what the experts from Saba SEO, the specialists in Internet marketing San Diego businesses have relied on for almost fifteen years, have to say about why marketing via this app is important in 2020.

Added Privacy & Security

Consumers today are more concerned about privacy than ever, which is why WhatsApp is appealing, since its messages are encrypted. Even with WhatsApp Business, each account has to be verified, which provides added peace of mind.

Easy Accessibility & Quick Replies

WhatsApp’s messaging feature allows for real-time alerts and updates. It can also be used to quickly answer customer questions and address concerns from users in any location. This matters because more than 60 percent of consumers say good customer service is one of their main deciding factors when it comes to shopping decisions.

Quick Replies is a WhatsApp feature that allows customers to opt in so they can get fast, secure answers to questions. It’s an appealing perk because more than half of all consumers say they prefer to access customer service via messaging rather than over the phone.

Customer Insights

The messaging feature on WhatsApp Business also has the potential to give you access to customer insights that can be applied to all your marketing efforts. For example, messaging can be used to:

Ask questions to get a better understanding of customer preferences
Send surveys prior to a product launch
Boost engagement and learn what matters most to your customers

While WhatsApp tends to skew younger in terms of demographics, it’s an application that has broad appeal across multiple age ranges. It’s also a form of engagement that can be used to expand your brand’s reach to millennial and Gen Z consumers who appreciate and expect personalized interactions. What’s more, messages sent via WhatsApp can be peppered with engaging elements like GIFs, photos, videos, and even smartphone-readable QR codes.

If you need a comprehensive digital marketing plan, turn to Saba SEO, an Internet marketing service agency you can trust. For more than a decade, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date on the latest trends in digital marketing and offer quality-assured services. To learn about our Internet marketing plans and packages, give us a call at 858-277-1717 today.

10 Top PPC Trends to Keep Your Eye on in 2020

Posted on May 8, 2020 by admin@saba4321

What are the top 10 most important PPC trends to watch in 2020? Over the years, PPC has changed dramatically. The San Diego SEO service and PPC experts from Saba SEO recommend keeping a close eye on the 2020 PPC trends discussed below.

1. Local Keywords

Local keywords can distinguish you from some of your competitors, and these keywords will be cheaper. Don’t forget to include location keywords from areas adjacent to your location.

2. Branded Keywords

Branded keywords are still relevant in 2020. You know who your customers are and what they’re looking for. Finding branded keywords is your key to PPC success.

3. Long-Tail Keywords

Very effective and efficient, specific long-tail keywords are PPC gold. They’ll get the right customers to your site.

4. Negative Keywords

Getting the wrong customers to your site due to overly generic keywords isn’t good for your PPC budget. Pinpoint negative keywords and save money.

5. Data Tracking

GDPR and being open about data tracking are now required. Finding alternative ways to learn more about customers requires transparency and honesty.

6. Social Media

Consider ways to promote your brand on social media with such platforms as Snapchat, TikTok, and Pinterest. Know what your customers use, and make sure to maximize those branded keywords.

7. Standing Out

Another big PPC trend is finding different ways to stand out. Whether you’re using design or messaging, finding a way to stand out from competitors will pique the interest of potential customers and convert those PPCs.

8. Marketing Persona

Create a profile of your ideal customer and use it as your inspiration for all your marketing efforts.

9. Infographics

Infographics are a great way to make PPC money last a bit longer. Infographics are informative, tell your message in one image, can easily be shared on social media, and can promote your brand.

10. Content

Creating valuable content that includes expert information and deep dives into your industry knowledge is a PPC trend to watch in 2020.