February 2018 - Saba Digital Marketing

10 Steps You Should Take to Optimize Your Website

Posted on February 28, 2018 by admin@saba4321

You could have the most amazing website in terms of content, layout, and design, but it’s not going to do your business any good if it’s not optimized. Since most of your efforts with online engagement will eventually take searchers back to your website, it’s important to optimize it. San Diego web design professionals at Saba SEO share ten steps you should take to optimize your site.

1. Analyze Your Existing Site

Take a look at your website’s visible text and code and determine how well these things are working. Consider factors such as:

How relevant your website’s content is to your target audience
How your website currently ranks on leading search engines
Actions searchers take when they visit your site (e.g. bounce rates, time spent on each page, conversion rates)

2. Check Out Your Competitors

Do a Google search for your products and services and see which other businesses come up on the results pages. These are your competitors. Use tools like SEMRush and SpyFu to see the keywords and phrases they are using.

3. Make a Keyword List

The simplest way to make a keyword list is to think like a searcher. Type in the words you would use to find your business or the products or services you offer.

4. Analyze Your Keywords

Once you have a keyword list to work with, use tools like Google’s Keyword Planner, KWFinder, and Moz’s Keyword Explorer to prioritize your keywords based on what’s likely to resonate well with your target searchers. Don’t forget to consider things like common misspellings and variations with plural and singular versions of words.

5. Track Your Keyword Results

Make a spreadsheet with your keywords on it and track the results in increments (e.g. 30 days, 45 days, 2 months). If your keywords are performing well, you should see a steady increase in your website’s traffic.

6. Set Goals and Objectives

You’ll get a good ROI with your optimization efforts if you have clear goals and objectives as a reference. Make decisions about:

How many website visitors you’d like to see each day, week, or month
The minimum number of conversions you expect
How much of your sales, phone calls, and overall revenue should come from your website
Results you would like to see with specific pages on your site

7. Do the Technical Parts of SEO

Use your top-performing keywords as a guide for your various tags (e.g. title tags and meta descriptions for each page). Meta tags aren’t all that helpful with ranking, but they do inspire clicks. Make it easier for search engines to crawl your site with new sitemaps for Google and Bing.

8. Create Relevant Content

After you’ve researched your keywords, use those words and terms within the content on your various website pages. When it makes sense to do so, increase your page word count. Studies suggest pages with higher word counts tend to perform better. Keep the focus on making your content easy to read with:

Descriptive headers and subheads
Short paragraphs for better readability
Relevant images or videos

9. Track Results

Google Analytics can give you an assortment of customized reports so you can see what kind of results your website optimization efforts are getting. You can also use your own spreadsheet data to track results. Another option is to A/B test pages to see which one gets better results.

10. Maintain Your Site

Keep track of details such as how your keywords are performing, the quality of your backlinks, and how well your individual pages are performing so you’ll know when to make some adjustments here and there. Maintenance of your website for optimization purposes also includes:

Updating website content as necessary
Checking page load times
Making sure your internal links are directing visitors to the right pages on your website
Ensuring your website is performing well on both PCs and smaller screens on mobile devices (a responsive website design can help with this)

In addition to the steps mentioned here, there are plenty of off-site SEO things you can do to steer traffic to your website once it’s been optimized. For instance, email marketing can be a cost-effective way to present your site to customers. You can also include your site’s link in directory listings and mention your website in print, TV, or radio ads. Being active on your blog and on certain social media platforms can also generate interest in your website, which could lead to increased brand awareness and a boost in conversions.

Hiring a professional SEO agency is one of the best ways to optimize your website. If you’re looking for a reliable search engine optimization company, turn to Saba SEO, a San Diego SEO agency you can trust. Our experts use a variety of white hat techniques to optimize your website, increase your online ranking, and boost your conversion rate. For over ten years, we have helped businesses all over the world benefit from a range of winning SEO strategies. To learn about our digital marketing and SEO services, give us a call at 858-951-1717 today.

How to Harness the Power of On-Page and Off-Page SEO

Posted on February 26, 2018 by admin@saba4321

On-page SEO refers to what you do on your website to attract attention from searchers and search engines. Off-page SEO involves all optimization efforts that take place outside of your site, like backlinks and social signals that make your site popular among your target audience. You’re more likely to see better results for your business if your SEO strategy includes both on-page and off-page tactics. Experts at Saba SEO, a leading San Diego SEO firm, discuss a few ways you can harness the power of on-page and off-page search engine optimization.

Start with a Solid Base

Think of your website as the foundation that will support your off-page SEO efforts. Your first step with optimization needs to start with on-page SEO, which involves:

Creating a site with a structure that can adapt as needs change
Analyzing Search Console and Google Analytics data to get an idea of where to focus off-page efforts to improve on-page results
Focusing on technical aspects of on-page SEO that help crawlers rank your site and convince searchers to click your link (e.g. alt image tags, optimized URLs, title tags, and metadata)

Make Influencers Aware of Your Site

Once your on-page SEO is taken care of, it’s time to make others aware of your website. A good starting place is with influencers within your industry or niche. Find potential sources of external links by developing mutually beneficial relationships that include:

Offers of relevant content you can provide, like guest blogs and social posts
Reciprocal links back to relevant content from your influencers’ sites
Exclusive content offers (e.g. a new case study you finished that can be first published on an influencer’s site)

Become Involved Locally

Harnessing the power of off-page SEO can extend to things you do within your community. For instance, if you participate in local charity events, you may end up with a link to your site from your area chamber of commerce or a reference in a news story that’s accessible online.

Link Your Social Pages to Your Website

Your activities on various social media pages can significantly influence what happens on your website, which is why it makes sense to link your social media pages directly to your site. It’s equally essential to stay active and engaged socially to give your followers an incentive to visit your website. Conversely, your social feeds can be embedded onto your site to give website visitors an excuse to interact with your brand socially and spread the word to others.

Bring Off-Page and On-Page SEO Together

There’s no point in steering searchers to a website that’s not user-friendly. An underwhelming website directly affects organic and paid search results since Google considers the actions visitors take when they access your site. Ideally, you should bring off-page and on-page SEO together by:

Making your site an appealing destination with a mobile-friendly design, fast page load times, and clear navigation features
Attracting the right kind of attention by making it easier for searchers to find your business online (e.g. claiming your Google My Business listing, optimizing profiles on social pages and online directories, and encouraging online reviews)
Consistently tracking results to identify times when there’s a disconnect between what you’re doing with off-page SEO and the results you’re getting on your website

Finally, search engines like Google don’t just care about how optimized your site happens to be. They also consider the kind of attention your website gets from searchers and other relevant sources. Even more importantly, implementing both on-page and off-page SEO will improve your business’ reputation, visibility, and profitability.

To create the perfect blend of on-page and off-page SEO, turn to Saba SEO, a San Diego search engine optimization company you can trust. For over a decade, we have devised customized and comprehensive SEO plans for a wide variety of businesses all around the globe. Our experts are up to date with the latest search engine upgrades, and we offer tailored support to help you increase your online ranking and conversion rates. Call us at 858-951-1717 to schedule an appointment with one of our SEO Managers.

How to Create a Facebook Ad Campaign for the First Time

Posted on February 23, 2018 by admin@saba4321

Millions of people visit Facebook every day, which makes it a great advertising platform. The site has lots of options for business owners hoping to expand their audiences, and the Ads Manager makes it fairly easy to set up an ad campaign. Here are a few steps to creating your first Facebook advertisement, brought to you by San Diego search engine optimization experts at Saba SEO.

Choose Your Marketing Objective

Your marketing objective can help you determine your target audience. There are three categories of objectives: awareness, consideration, and conversion. Awareness ads create interest in your business, so they’re best for new businesses trying to attract customers. Consideration ads make your audience want to look for more details about your business, and some specific objectives in this category include traffic, engagement, video views, and messages. Conversion ads convince your audience to buy your product or service.

Determine Your Target Audience

Facebook has over two billion users, so you’ll need to pick an audience relevant to your business. You can narrow down your audience by location, age, gender, language, and other factors, and you can also upload your contact list to build a custom audience, which will let you reach out to your existing customers.

Decide Where Your Ads Will Run

Facebook can display your ads in people’s feeds, in the right column of the page, in the suggested videos, and in other areas of the site. Your ads can also run on Facebook-owned sites like Messenger and Instagram. To decide where to place your ads, consider your target audience. For example, if most of your audience prefers mobile browsing, placing your ads on Instagram or Messenger could be beneficial.

Select a Format

Some of the most popular ad formats include photos, videos, slideshows, and product collections. The “lead ads” format helps with lead generation, while “canvas” format is good for mobile viewers. If you want to bring more traffic to your site, lead ads might be the best option. To increase brand awareness, photo or video ads may be the right choice.

After making all of these decisions, you should be ready to place your order. Once your ad launches, you can use the Facebook Ads Manager to measure your campaign’s performance and determine what worked well and what you should improve in your next campaign.

If you want to create targeted Facebook ads for your business, turn to Saba SEO. We are among the leading providers of social media marketing in San Diego County. Our experts can analyze your target audience and help you create unique and effective social media posts that encourage engagement and conversion. We work tirelessly to increase your brand awareness, which will eventually lead to more customers and online revenue for your business. To learn about our comprehensive social media marketing plans, call us at 858-951-1717 today.

3 Ways to Increase Traffic to Your Website

Posted on February 21, 2018 by admin@saba4321

Increasing traffic to your site is the first step to boosting your sales. Fortunately, there are many strategies that can bring more visitors to your site. Digital marketing experts at Saba SEO share three ways to increase your website traffic.

1. Invest in Search Engine Optimization

SEO is one of the best ways to reach a target audience. People who find your site through a search engine are already interested in your product or service, so they’re more likely to convert than random visitors. You can incorporate SEO strategies into your site by reading some tutorials online, or you can hire an SEO expert to boost your local and organic search rankings.

2. Consider Guest Blogging

When you guest blog on a popular site similar to yours, you can reach that site’s audience and convince them to visit your website. You may have to reach out to several site owners before someone lets you guest blog, but it’s definitely worth the effort.

3. Use Social Media

Most people are active on at least one social media platform, so these websites are a great place to expand your audience. On Facebook, you can find pages or groups that are relevant to your product. Engage with users, but don’t spam them with business promotions. When you get an opportunity, direct their attention to content on your site.

You can also create an Instagram account for your business. Use hashtags whenever you post pictures, and interact with other users on the site. Businesses on Instagram generally follow a 3 to 1 ratio, which means they make three value posts between every promotional post.

Snapchat is another way to promote your business and engage with potential customers. On Snapchat, you can also document some of the behind-the-scenes aspects of your business, which can help your audience get to know you and relate to you.

Hiring a professional SEO agency is one of the best ways to boost your online traffic. When it comes to choosing a reliable search engine optimization andweb development company, San Diegobusinesses and companies all over the world trust Saba SEO. Our experts use a variety of white hat tactics to boost your online ranking, increase web traffic, and improve your conversion rates. We offer comprehensive digital marketing plans that include SEO, web design and development, content writing, and social media management services to enhance your outreach. Call us at 858-951-1717 to schedule an appointment.

4 Things to Know When Using Links for SEO

Posted on February 19, 2018 by admin@saba4321

Links are very important for SEO, but not all links have an equal impact on search rankings. Understanding the difference between navigation, content, header, and footer links can help you optimize your site. San Diego SEO internet marketing experts at Saba SEO discuss four ways links impact search engine optimization.

1. Content Links Are Usually the Most Important

A link in the content of your page will almost always carry more weight than a link in your header, footer, or navigation. Links in the footer are usually the least valuable, and sometimes they may not carry any weight at all.

2. More Visible Links Get More Weight

The more noticeable your link and anchor text is, the more weight it will have with Google. Small links and tiny fonts that are hardly noticeable to your site visitors will probably not boost your SEO rankings. It’s much better to have helpful and accessible links your audience will actually see.

3. Text Links Are Usually Better Than Image Links

Text links can boost search ranking, and they typically perform better than image links, JavaScript links, and other links. Many site developers make the mistake of linking an image to another page and also including the link in the caption with keyword-rich anchors. However, Google will only consider the image link because it appears first, so the site doesn’t benefit from the link with the keyword-rich anchor.

4. Using the Same Link and Anchor Too Often Will Result in a Penalty

In some cases, using the same links on most of your site pages is fine. For example, important and relevant links in your footer probably won’t be penalized. However, spamming your site visitors with unhelpful links on every page can get you in trouble. Instead of including dozens of links on every page, you can include a link to your About Us page or Products page, and these pages can include more specific links.

Creating unique web content with sufficient inbound and outbound links can be a challenging task. If you’re planning to incorporate link building into your SEO strategy, the team at Saba SEO can help. As the leading search engine optimization agency San Diego has to offer, we provide web design and development, content writing, and SEO services you can trust. Our experts can devise comprehensive SEO and link building strategies for your business that are sure to boost your search engine ranking. To talk to one of our SEO experts, call us at 858-951-1717 today.

What You Need to Know About Meta Descriptions in 2018

Posted on February 16, 2018 by admin@saba4321

Meta descriptions are used by both searchers and search engines to get a better idea of what a page offers in terms of content, and this basic purpose hasn’t changed. However, there are some important changes in meta descriptions you should be aware of if you want to keep steering traffic to your content. Here’s what experts at Saba SEO, a leading SEO firm in San Diego County, have to say about meta descriptions in 2018.

Meta Descriptions Aren’t a Major Ranking Factor

In 2009, Google announced that meta descriptions and meta keywords aren’t a major ranking factor. However, these snippets can still affect CTRs (click-through rates), which can impact how your website’s pages rank. This means you’ll still want to put some time and effort into creating impactful descriptions.

Length Isn’t Limited to 155 Characters

The suggested length for meta descriptions used to be around 155 characters, and anything beyond that point would usually be cut off. Part of the reason for the change is Google’s tendency to pull descriptions from text to show as snippets on search engine results pages (SERPs). Observations of meta descriptions exceeding 155 characters were first made in the spring of 2015. Today, it’s common to see snippets that come close to 400 characters, suggesting Google is more concerned with providing useful information to searchers than worrying about character length.

There’s No Clear Upper Limit for Characters

An analysis of nearly 90,000 page-one organic results showed that the average character length for meta descriptions was 186. The average has been skewed by instances of 300-plus snippets. However, there are exceptions on the other of the scale as well. For instance, descriptions for videos tend to be much shorter. Another assessment of meta descriptions revealed that about two-thirds of them aren’t being cut off at 155 characters, which shows that Google allows for some exceptions. While there’s no widespread rule for a good character limit in 2018, some experts suggest it should be up to 300 characters.

Google Sometimes Makes Adjustments

Another thing to keep in mind with your meta descriptions in 2018 is that Google may choose to amend them. There have been increased instances of Google digging into a page’s content to pull out a little more info than what was provided in an original meta description. It appears this is done when Google determines an existing description isn’t descriptive enough. In some cases, a search engine will completely override a meta description entirely and create a “better” snippet. It’s important to keep the following tips in mind to write effective meta descriptions:

Remove all non-alphanumeric characters to avoid unintended cut-offs
Create unique meta descriptions for each webpage
Use important and relevant keywords in your descriptions
Create readable, compelling descriptions with humans in mind, not search engines

While the average length of meta descriptions is getting longer, avoid the temptation to fill your descriptions with unnecessary words. You should still to keep the searchers’ interests in mind. Most of the time, your meta description will determine if a searcher picks your link or one above or below it on SERPs.

For high-quality search engine optimization and content creation services, turn to Saba SEO. As a leading San Diego search engine optimization agency, we offer customized digital marketing solutions for businesses all around the globe. Our experts stay up to date with the latest changes in the field of SEO and offer tailored support. We work tirelessly to ensure your business gets the online ranking it truly deserves. To create a comprehensive SEO strategy for your business, give us a call at 858-951-1717 today.

Why Is It Important to Have Landing Pages?

Posted on February 14, 2018 by admin@saba4321

A landing page is a standalone website page often used as part of advertising campaigns to drive traffic to specific pages, usually to encourage conversions or generate leads. Landing pages can also help you fine-tune your marketing efforts. Experts at Saba SEO, a leading San Diego web design company, discuss the importance of landing pages for businesses.

Encourage Higher Conversion Rates

An effective landing page is targeted to specific traffic. For instance, you can direct visitors to a landing page from an email campaign or a paid ad campaign. Because searchers coming to a landing page are highly targeted and usually enticed by a special offer, these pages often have higher conversion rates.

Capture User Information

A landing page has the ability to capture information from visitors in lead forms, which can be done with an ad promotion or paid and organic search results. The lead forms you use can collect usernames and email contact info in exchange for several different possible incentives for a visitor, including:

An e-book download
A newsletter subscription
A specific purchase
Registration for a webinar
Access to a software download

Enhance Your Homepage

Landing pages can be just as beneficial as your homepages, as long as you know the differences and the purposes of each type of webpage. Your homepage is a general introduction to your business, which is primarily aimed at searchers who are gathering information before making a decision. Visitors coming to your homepage can discover details such as:

A summary of what you offer
What sets you apart from your competitors
Some of your notable accomplishments

A landing page, on the other hand, is an enhancement to your homepage that targets searchers ready to make some type of commitment or decision. It’s a conversion-focused page with features such as:

Call-to-action buttons
Contact forms
A bare-bones design to keep the focus on the intended action

Test Engagement/Conversion Potential

An appealing use for landing pages is the ability to test two different designs or types of content with A/B testing, a process that involves two versions of the same landing page and using the results each page gets to determine which one is more likely to generate more conversions. Landing pages are a valuable marketing tool since you can test specific elements of your landing page. For instance, you could do an A/B test where you keep all content the same except for the wording of the call to action.

Landing pages are designed to encourage actions, so content on these pages needs to be as clutter-free and direct as possible. You should also minimize navigation options to avoid unnecessary distractions or opportunities to leave the landing page before the preferred action is taken. When traffic is strategically directed to these pages, you could benefit from more conversions, useful visitor data you can use for follow-up engagement, and equally beneficial data you can use to improve your content and SEO efforts.

If you need an effective landing page for your business, turn to Saba SEO. As one of the best digital marketing companies San Diego has to offer, we provide customized web design services to a wide variety of businesses. Our expert web developers work closely with you to create a unique website that connects well with your target audience and converts visitors to customers. We make sure your website looks amazing and helps you increase your online revenues and subscribers. To talk to one of our professional web developers, call us at 858-951-1717 today.

Why Digital Marketing Matters for Businesses

Posted on February 12, 2018 by admin@saba4321

The term “digital marketing” refers to any interactions between businesses and consumers that are done via any type of digital technology, primarily the internet. Roughly three-quarters of all business transactions involve Google in some way, which highlights the significance of internet marketing. San Diego SEO experts at Saba SEO share a few reasons businesses should invest more in digital marketing.

Achieve Business Goals

Digital marketing may seem broad when you consider all of the various technologies involved. However, the strategies that drive a digital marketing plan are very specific and goal-oriented. It will become clear why digital marketing is important once you know what it is you want to achieve with this type of engagement. Common goals associated with digital marketing include:

Generating more website traffic
Increasing brand awareness
Driving more customers to physical business locations
Getting more leads and conversions

Increase Conversion Rates

More than 90 percent of website visitors are just browsing and not ready to make a commitment. Effective digital marketing can allow you to capture their attention by highlighting the benefits of your products and services and the desirable attributes of your business.

Deliver High-Quality Content

Another reason digital marketing is important is because it’s an effective way to deliver content to your target audience. Once you know your target audience, you’ll be able to use the appropriate digital channels to deliver your content. The way your target audience is reached digitally is with search engine optimization (SEO), which is a series of techniques, such as the use of keywords and internal and external links, used to put content in front of the right online searchers.

Orchestrate Multiple Forms of Digital Engagement

One of the common reasons some businesses fail to see the importance of digital marketing is because of the approach they take. If you’re just doing a little bit of social media engagement here and there or occasionally updating your blog, you’re not going to see results that matter. It’s easier to see the importance of digital marketing if you have a comprehensive plan in place that includes:

Social media marketing and blogging
Content marketing and creation
SEO
Online and paid advertising
Email marketing
Affiliate marketing
Results tracking with the right tools

Build Brand Awareness and Customer Relationships

When done right, digital marketing has the power to boost your brand’s awareness and establish lasting and meaningful relationships with your target audience. While every business will have specific reasons for exploring digital forms of marketing, most businesses have common goals that can be achieved with digital marketing. These goals include:

Increasing customer base
Boosting purchase frequency
Increasing exposure
Maximizing return on investment
Improving credibility

There’s no denying the fact businesses today need to have an online presence. The most effective way to connect with customers online is with digital marketing in all of its various forms. Trying to figure out how to juggle the different types of digital engagement can be confusing for some businesses, especially with the more interactive ones like social media. However, it can be a less stressful and more productive process if the focus is kept on how consumers interact with your brand rather than trying to appeal to everyone who uses digital technology.

If you need a comprehensive digital marketing plan, turn to Saba SEO, a San Diego search engine marketing agency you can trust. For over a decade, we have offered customized, high-quality digital marketing services to a wide variety of industries. From search engine optimization to pay-per-click management, we offer a range of solutions to help our clients boost their online ranking and conversion ratio. Our experts stay up to date with the latest trends in digital marketing and offer quality-assured services. To learn about our internet marketing plans and packages, give us a call at 858-951-1717 today.

Why Should You Consider AdWords and PPC?

Posted on February 9, 2018 by admin@saba4321

Pay-per-click (PPC) is a form of online advertising that targets specific consumers with ads that advertisers pay for when a searcher clicks on them. Google AdWords is one of the most popular PPC systems in the world. If you’re investing in internet marketing in San Diego or any other city in the world, here are a few reasons you should consider AdWords and PPC.

Offer an Impressive Reach

Over 6 billion searches are performed on Google every day, which amounts to about 4 million searches per minute. When you consider the fact that over a billion people use Google search, it’s easy to see how your ads have a better chance of being seen by your preferred customers with AdWords campaigns.

Assist in Instant Page One Placement

If you rely on organic search alone to get your message to searchers, it’s going to take some time to make it to the first page of search engine results. With AdWords and PPC, you’ll get instant first page results if you bid high enough for your preferred keywords. On Google, paid ads appear above organic search results, and a boost in visibility can generate a lot of clicks back to your website.

Solve Searchers’ Problems

People who search for ads typically have a reason for doing so. They either have a need or a desire for a specific product or service. PPC puts your ads right in front of searchers who have issues you could solve for them. The people who come to your website after clicking your ad are likely to be interested in what you have to offer.

Maximize Your Marketing Budget

With TV, print, and radio ads, you’re just paying for an ad to run for a specific period of time or at certain times of the day when it’s likely you’ll reach your target customers. You’re paying to present your ad to potential customers whether they show any interest or not. With PPC, you only pay when someone takes the time to click your ad, which increases your odds of conversions. Because of the structure of PPC, you’ll be able to use your marketing budget more efficiently.

You get a budget with your PPC campaigns, allowing you to control how much you spend with each campaign. AdWords has many different settings that can be used to further boost your ROI and see exactly how your campaigns are performing in real time. You can also increase your ROI with PPC by:

Controlling when ads are displayed
Stopping campaigns if certain results aren’t seen
Targeting ad displays by location or device

Increase Your Business’s Visibility

Paid ads frequently end up “above the fold” on search results pages. You may need to scroll down to see most of the organic results related to certain search terms. With PPC, your brand will have an increased visibility, which translates into better brand awareness. Google makes most of its money from AdWords, so it’s no surprise AdWords ads are given priority over organic results.

AdWords campaigns can sometimes be expensive if you are bidding on competitive keywords. However, with diligent keyword analysis, carefully crafted ad text, and well-planned timing of ad displays, PPC can be a smart, cost-effective way to boost traffic and conversions. Paid marketing is also highly trackable. The increased use of software to automate buying, placement, and optimization has also made PPC less risky and more efficient.

If you need a focused PPC campaign for your business, turn to the San Diego AdWords experts at Saba SEO. Our paid marketing plans are ideal for businesses that need increased website traffic and better conversions. We can create conversion ads for your business that are sure to appeal to your target audience and increase your online visibility and search engine ranking. To learn about our paid marketing plans, give us a call at 858-951-1717 today.

Why Is SEO Important?

Posted on February 7, 2018 by admin@saba4321

There are some lingering misconceptions about search engine optimization. Some business owners are still under the impression SEO is all about keywords and a bunch of data collected by search engines. However, SEO is important today because it has evolved with how people search online. When you consider how connected consumers are today with their various devices, it becomes easier to understand why SEO is important. Experts at Saba SEO, a leading San Diego optimization firm, discuss the importance of SEO.

Increases Visibility

More than 70 percent of consumers check out a business online while making a purchase decision, and SEO has the power to put your business in front of searchers. While keywords are part of this process, SEO techniques that boost visibility also include:

Links pointing back to your site
Relevant content that’s useful for the intended searchers
Websites designed with user experience in mind (e.g. easy navigation and mobile compatibility)

Boosts Credibility

Searchers often make mental notes of what’s said about a business online, especially in reviews. They also pay attention to how prominently a business shows up online. If your business isn’t easy to find online and your competitor is right there in Google’s three-pack with five-star reviews, guess which one a customer is more likely to choose?

Drives Offline Actions

Another misconception about SEO is that it only matters to businesses that are based online. However, nearly 80 percent of customers who find info about a local business online will visit that business’s physical location within 24 hours of online search. SEO can also be used to reach out to potential customers in specific geographic areas by distributing content such as coupon codes and special incentives.

Generates Valuable Data

SEO can help you gather information about how customers interact with your brand. Online data trackers like Google Analytics provide even deeper insights into the actions searchers take when visiting your site, how long they spend on each page, and whether or not website visits turn into conversions. You can use this information to determine how to keep customers engaged even after they make a purchase.

Multiple studies show SEO has the potential to produce a higher return on investment than print and television advertising combined. One of the reasons for this is because SEO is highly targeted at a very specific audience, which means whatever content is presented is likely to be of interest to whoever is seeing it. SEO is also highly trackable, so it’s easier to adjust if something’s not working. You can clearly see what is working and focus your attention to those efforts.

Search engine optimization is one of the most important aspects of online marketing. In San Diego and cities all over the world, businesses rely on Saba SEO for all their optimization needs. Whether you need a simple keyword search, a responsive web design, or fresh and high-quality content, our experts can help you. All our services are backed by years of experience and an A+ rating on BBB. To create a customized SEO plan for your business, call one of our experts at 858-951-1717 today.