Category: News & Events

Users with a verified Google My Business profile have been allowed to use Google Posts since 2017. Google Posts lets business owners share short messages as plain text or in multimedia form, which appear in Google Maps and in search results when a user searches for the company’s name.

Using Google Posts has been a great way for businesses to share information with their customers in organic search results. Now, Google is starting to roll out another Google Posts feature that allows business owners to post offers. Experts at Saba SEO, a leading San Diego SEO company, discuss some of the salient features of Google Posts’ new upgrade.

When you post an offer, you can include a title of up to 300 words of text, a link, and a photo. You can also include the starting and ending date or time if it’s a limited offer, and you can give your customers a coupon code.

To access Google Posts, simply sign in to Google My Business and click Create Post. If the offers feature is available to you, you should see an Offer option at the top of the screen next to the Event and What’s New options. It should only take a few minutes for your post to go live.

Posting offers appears to be free of cost, which is great news for business owners. These offers will only appear to those who search for your company’s name, so they won’t reach as wide of an audience as paid ads. However, these offers will help you push sales, keep your customers informed, and reach out to people who are already interested in your business.

Like most new features, Google seems to be introducing Google Post offers slowly. Not everyone has access to this feature yet, so it’s probably still in its testing stages. However, if you have a verified Google My Business profile, you should stay on the lookout for the offers feature.

If you need help creating high-quality Google Posts offers, turn to Saba SEO. We are a leading San Diego web design and SEO agency with over ten years of experience in digital marketing. Our experts can create a comprehensive marketing plan for your business that includes content writing, web development, search engine optimization, paid marketing, and social media management to increase your online visibility and ranking. Whether you need a few changes to your existing marketing plan or a new one altogether, we are here to help. Call 858-951-1717 to schedule an appointment with one of our SEO experts.

GoDaddy is one of the most popular small business web hosting and online marketing firms. According to the company, there are almost 30 million small merchants and entrepreneurs in the United States, making small business web hosting a valuable service. GoDaddy has over 17 million customers and hosts over 10 million websites, and they’ve now integrated with Google My Business (GMB) to make online marketing even easier. San Diego web design professionals at Saba SEO share the details of this integration and what this implies for businesses.

With the recent integration, the process of creating and verifying Google My Business profiles is now mostly automated. When you use GoDaddy’s GoCentral website builder, you can easily register for GMB. GoDaddy will upload your site’s business data to GMB, so you don’t have to enter all your information manually. GMB verification usually takes weeks, but with the GoDaddy integration it should only take a few days.

GMB integration is included with GoDaddy’s Online Store and Business Plus hosting plans. If you don’t have either of these plans, you can claim a GMB profile directly from Google for free. However, integrating the service with your website hosting will save you time and effort.

Most small businesses haven’t claimed and verified their GMB profiles, even though GMB is one of the best tools for increasing online visibility. Many entrepreneurs are unaware of GMB’s benefits or even that the tool exists at all. The integration with GoDaddy can help more small business owners take advantage of the tool.

GoDaddy will provide small businesses with reports on GMB traffic and actions, including profile views, site views, calls, and directions requests. During the beta test of the integration, the 1,500 participating businesses received 7,000 phone calls, 11,000 directions requests, and 1 million profile views.

GoDaddy will also offer stock photos if the business doesn’t have its own images. Including images in your GMB profile, even if they’re just stock photos, makes searchers more likely to consider visiting your business.

The recent integration of GoDaddy and Google My Business could have an impact on search engine optimization processes. To ensure your business attains and maintains top ranking across all search engines, turn to Saba SEO. We specialize in web design and development, SEO, and Google advertising. In San Diego and cities all over the world, businesses rely on our experts to boost their online ranking and conversion rates. To learn about our comprehensive digital marketing plans and packages, give us a call at 858-951-1717 today.

The Facebook team recently announced they will be testing ads in their Marketplace section, which was introduced last year as a place for users to buy and sell items like toys, clothing, and sports equipment. Facebook users can even advertise apartments or look for jobs in the Marketplace. This new feature could have a lasting impact on internet marketing. San Diego SEO experts discuss the latest ads feature in detail.

The Marketplace is very similar to Craigslist, and it has been extremely successful in the past year. Users can search for a wide variety of items in their location, and sellers can easily list items that will be seen by hundreds or thousands of users. In May 2017, there were more than 18 million items listed for sale on the platform. Because of the Marketplace’s success, Facebook plans to incorporate ads to boost their revenue.

The ads will look similar to the organic listings in the Marketplace, with a picture of a single product with the advertiser’s name. However, they will have a “Sponsored” label so users can easily see which items are ads. When you click on the ad, it will open the advertiser’s main site or product page. The ads will only be visible when you scroll down the main feed, so they won’t be present in any category-specific feeds.

A Facebook spokesperson announced that only a small percentage of Marketplace users will view the ads during the testing period. Before they make any changes or move forward with the process, they’ll evaluate the selected users’ responses to the ads. A few brands have agreed to have their products placed in the Marketplace as ads.

It may be a while before most Facebook users see ads in the Marketplace. However, this could be a good way for Facebook to earn ad revenue in areas other than people’s Facebook feeds.

When it comes to online marketing, businesses all over the world rely on Saba SEO, a leading San Diego optimization firm. From social media management to PPC consulting and SEO, we offer a variety of services to help our clients expand their outreach. Our experts can design a marketing plan to help you achieve your business objectives without draining your budget. If you’re in need of a reliable partner in internet marketing with a proven track record of success, call us at 858-951-1717 today.

In an announcement at the I/O conference on May 17th, Google CEO Sundar Pichai described Google Lens. The AI visual search tool, which will be a part of Google Photos and Google Assistant, allows you to find more information about a photo, video, or live feed by pointing your phone at it. The AI recognizes the images and finds facts, reviews, or other information. Here is what San Diego SEO experts know so far about Google Lens.

Pichai showed several examples of Google Lens’ capabilities. You can simply point your phone toward a business signboard and immediately see reviews, store hours, or other relevant information. If you point your phone at a sign for a concert, the Lens will recognize the artist and allow you to purchase tickets or add the show to your calendar. Google Lens can also provide more information about existing photos you have in Google Photos. For example, it can identify a flower or landmark in your photo.

If you point your phone at a product, Google Lens allows you to view the price of that item. For example, you can use the tool to find the actual cost of an item you see in a thrift store. You can also use Google Lens to automatically connect to a network by pointing your phone at a router’s settings sticker.

Google has been focusing more and more on AI lately. After the announcement, they tweeted, “With Google Lens, your smartphone camera won’t just see what you see, but will also understand what you see to help you take action.”

Google Lens is very similar to Google Goggles, which was launched in 2010. However, Lens is much more advanced. Google Goggles was mostly used for identification, while Lens provides extra information about products, locations, businesses, and more. The tool will likely be released later this year.

This revolutionary search tool by Google is bound to have some impact on search engine optimization. If you want to know how Google Lens will impact your online ranking or devise a comprehensive SEO strategy, turn to Saba SEO. Our team utilizes a variety of state-of-the-art SEO tools to provide tailored support to our clients and designs winning online marketing strategies. To create a robust search engine marketing plan for your business, get in touch with us at 858-951-1717.

For competitive industries, like marketing, no matter how far business seems to advance or how much reach expands, the necessity of networking is here to stay. Here are 5 tips recommended by a trusted San Diego online marketing company to set yourself up to network like a champ.

1. Do Your Homework

If the event is sponsored by a specific organization or has a keynote speaker, make sure you’re up to speed on all things relevant. Everyone likes talking about themselves, so being knowledgeable about what’s going on in the speaker’s sphere as well as the business’ enables you to steer the conversation toward their newsworthy accomplishments.

2. Have a Plan

It is important that you approach this activity like you would any other–with a solid game plan. Have a goal, like to meet at least three people you did not know prior to the event. Reminding yourself of your goal(s) will ensure that your time spent networking is productive.

3. Go Alone

There are few things that can make us more anxious than entering a crowded room of strangers. So while this tip may seem counterintuitive, it will likely push you outside your comfort zone and force you to develop skills you never thought you could.

4. Pay Attention

Say everything is going well, from your hair to your witty repartee. Nothing can cause you to lose a connection as quickly as forgetting the name or relevant details of someone you’ve been speaking with for 20 minutes.

5. Don’t Over Imbibe

Networking should be fun, but for your sake and the sake of the company you’re associated with, stay classy.

Looking for other ways to get your company’s name out there? Give Saba, Inc. a call at (858) 277-1717. We specialize in SEO, social media marketing, and AdWords management in San Diego. Reach out today. We look forward to hearing from you!

When it comes to search engine marketing, who is finding your content and how your content is found is often just as important as the content itself. The answers to those questions help you identify gaps, determine new needs (like mobile marketing), and shape your overall marketing strategy.

Google may have reigned supreme among search engines in 2015, but that doesn’t nullify other search engines. Find out who’s searching, what search engines they’re using, and which devices are most commonly used in this handy infographic from San Diego SEO agency, Saba, Inc.