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Month: September 2019

Best Data Visualization Tools for Survey Results

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Data visualization tools, which provide a visual way to look at data, are essential for understanding survey results. Examples of data visualization could be graphs or pie charts that help you analyze the information you’ve gathered and determine what organizational changes your business may want to undertake. Here are the best survey data visualization tools, brought to you by Saba SEO, one of the top marketing companies in San Diego.

WPForms

More than likely, your site is on WordPress. If so, it makes sense to use the very affordable WP plugin WPForms. The Surveys and Polls add-on automatically summarizes your data into visual displays. You can choose whether you want a pie chart or bar graph. The drag-and-drop format is easy for anyone to use. The end result can be exported in a variety of formats, including JPEG, PDF, and print. All can be easily shared in emails or physical reports.

Google Charts

What business doesn’t love free? Google Charts offers a simple visualization tool. The open-source Google Charts only requires your data. The final result is interactive charts you can share with your team.

Visual.ly

Organizations that are very active on social media will like what Visual.ly has to offer. Businesses can create reports with Visual.ly, as well as social media–friendly infographics, videos, and even ebooks that could go viral. The final results are attractive and can be easily shared on social media.

eSurveysPro

With eSurveysPro, businesses can easily create reports. They offer both a free standard 14-question option and an upgraded option that allows you to filter the information based on your custom commands.

SurveyPlanet

SurveyPlanet gives businesses a simple way to create visuals from survey data. It’s easy to use, and the data results are easy to comprehend. This tool cannot be customized in any way.

Data visualization tools can be extremely helpful when people need to understand survey results and how to use them in strategic planning for their businesses. If you need help conducting online surveys or interpreting their results, call on the SEO and Internet marketing service professionals from Saba SEO. We employ cutting-edge technology and digital marketing expertise to help businesses around the world enhance brand image, boost rank, and increase revenue. For more on how we can help you use data visualization and a variety of analytical tools for your business, call us today at 858-277-1717.

What Can SiteGround cPanel Do for Me?

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SiteGround cPanel is an all-in-one tool to manage website settings and hosting in one convenient spot. This Linux-based system is easy to use. Best of all, you can customize it to work in the way you prefer. Here’s a tutorial on what SiteGround cPanel can do for you, offered by the web design experts from Saba SEO, a premier San Diego web development company.

Statistics Monitoring

By checking out your cPanel statistics section, you can analyze the account usage statistics, which can help you determine how much of your resources you’re using and warn you if you’re close to your limit.

Visitor Logs

Who’s visiting your site and for how long? The cPanel can help you determine who your visitors are and what part of your site they’re visiting. The AWStats menu gives you vital information on the number of unique visitors, the top 25 countries your visitors are in, your bandwidth, and any HTTP error codes. This is all important for good SEO (search engine optimization), as this information is part of good UX (user experience), a factor that determines which sites rank with Google.

Manage Files

The SiteGround file manager is easily accessed from the cPanel files menu. You can create easy-to-organize files that allow you to edit them in one organized spot. You can compress, move, and even extract files using cPanel.

Backup

SiteGround offers backup management, something you may already manually do. They offer a calendar of backups at your fingertips, which could be useful in case you need to restore files, emails, or databases from your site as you troubleshoot site issues.

Security

Security is a huge part of ranking on Google. SiteGround includes an SSL Certificate. The HTTP redirects will always commence at the server, which is more efficient and creates better UX.

Advanced Settings

SiteGround allows you to use the advanced settings to delete temporary files, which can help you control your disc space. 

For top-notch advice on every aspect of web tools, web design, and website maintenance, rely on the web development experts at Saba SEO. As a top-tier San Diego SEO agency, we serve clients all over the world, providing outstanding service and unmatched skill in web design, social media management, online marketing, and search engine optimization. To learn how we can help you optimize your website, call one of our web design experts today at 858-277-1717.

What’s the Right E-Commerce Platform for My Needs?

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Are you on the hunt for a good e-commerce platform so you can generate revenue online? After doing some initial searching on your own, you may have come across Magento, Shopify, and BigCommerce. If you’ve narrowed your focus down to these three platforms, keep reading to discover how they stack up so you can decide what’s right for your e-commerce needs. The pros from Saba SEO, one of the top marketing companies San Diego businesses rely on for outstanding expertise and unmatched service, offer the following advice about choosing the right platform for your business.

Magento

Because it offers users control over design, function, and content, Magento is better suited for enterprise and larger-scale businesses. It’s also a good platform to use if you need to integrate it with other existing systems. Appealing benefits include:

• Scalability that allows the platform to adopt to your business’s growth
• Unlimited product attributes
• A huge support community
• An included analytics system
• Cloud hosting (for the enterprise level)

Shopify

Handy extensions make it easy to use Shopify to get your store up and running fairly quickly. It also includes features such as a buy button for point of sale (POS) purposes. Ideal for small and medium-sized businesses with low technical requirements but large order volumes, Shopify offers other perks, including:

• Built-in speed and security for hosting
• Support of multi-channel retailing
• Completely clean, crawlable code
• Multiple built-in features and a variety of add-ons
• Excellent customer support

BigCommerce

Built-in hosting and an all-in-one SaaS solution are among the top benefits associated with this e-commerce platform. Generally considered a good choice for medium-sized and large-sized businesses, BigCommerce gives you access to advanced marketing tools. You’ll also get an SSL certificate (Shopify gives you one, too). Additional perks include:

• 10 free templates
• Unlimited staff accounts
• Ability to make adjustments with CSS and HTML
• Email marketing service integration
• 24/7 support via phone, email, and online chat

The “perfect” e-commerce platform for you will depend on the nature of your business, your anticipated sales volume, and how much flexibility you want with a platform. For instance, if ease of use is your main priority, Shopify would be a good choice. However, if you plan to operate multiple storefronts and you want full control over design and setup, Magento is a better choice. If migration of services from other platforms is your most desired feature, put BigCommerce at the top of your list.

Whether you’re searching for the e-commerce platform that best suits your needs or you need help building and maintaining your business’s website, don’t try to figure it all out on your own. When they need the services of a premier web development company, San Diego business owners call on the professionals from Saba SEO for the most in-depth knowledge and expertise on the latest trends and best practices in e-commerce and Internet marketing. We’ve been providing exceptional SEO, web design, and social media marketing services to companies around the world for more than 10 years, and we can help you enhance your online presence to increase rank and boost sales. Call one of our expert team members today at 858-277-1717 to learn how we can help you make the most of your e-commerce strategy.

4 Amazing Content Marketing Concepts to Duplicate

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There are quite a few content marketing ideas floating around—and some of these ideas may sound absolutely amazing and full of potential. However, you may be wondering how you can replicate them yourself and make some of those awesome ideas work for you. The Internet marketing service providers at Saba SEO share four examples of content marketing ideas that work well along with some tips for replicating those ideas for your own marketing purposes.

1. Captivating Images and Photos

Threadless is a fashion brand that routinely uses creative photos to survey its customers. Volkswagen uses visual content to highlight its history. Bud Light engages its audience by routinely encouraging its fans to submit personal photos, which gives this big brand an appealing small-town feel. Replicate this particular idea by producing or curating visual content that’s in line with your brand’s image and tone, and don’t be afraid to use it in out-of-the-box ways.[xyz-ihs snippet=”post-123″]

4. Super-Engaging Blog Posts

Kajabi is a company that offers online courses. The company effectively uses its blog posts to share stories about real people who have benefited from the available courses. J.Crew uses its blog to share behind-the-scenes stories to show the hard work that goes into creating this brand’s top-notch clothing selections. Replicate this idea by:

  • Checking your stats to find out which blog content matters most to your intended audience
  • Establishing goals for your blog posts (e.g., creating brand awareness, providing more in-depth product details, etc.)
  • Carrying a theme over from one post to another to give readers a reason to look forward to your new posts

If you need high-quality content for your website, turn to Saba SEO. As one of the leading marketing companies in San Diego, we have over ten years of experience in content development and search engine optimization. Our experts can evaluate your brand imaging and create unique content designed to attract your target audience. We also offer expert SEO services to make sure your online content ranks high across multiple search engines. To schedule an appointment with one of our content marketing experts, give us a call at 858-277-1717.

AI & the Future of Web Design

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HTML was once the “big thing” in the world of web design. Today, the new kid on the block when it comes to what can be used to design an appealing and functional website is artificial intelligence (AI). AI isn’t entirely new, but it’s becoming increasingly accessible—so much so that it’s a good time to consider how AI is shaping the future of web design. The team from Saba SEO, a premier web design company in San Diego, offer the following analysis of AI and its future impact on web design.

Extending Web Design Boundaries

Customizing the website experience for visitors expecting personalization can present scale and complexity issues that contribute to design headaches. AI-fueled automation can solve this problem when used properly. For example, recommendations and suggestions can be generated with AI technology that draws from available user data.

Minimizing Repetitive Design Tasks

Some aspects of web design follow recognizable rules and patterns, some of which can be repetitive and tedious. Therefore, such tasks are programmable. Deeper machine learning, which is similar in concept to AI technology, may soon be used on a routine basis to help web designers complete repetitive tasks in a way that maintains a brand’s visual identity and tone.

Improving the User Experience

AI is based on processing data in a way that results in the most sensible outcome. With website design, this technology can be used to enhance the overall user experience (UX) for visitors by analyzing a website’s content to identify the most appropriate choices for:

  • Overall layout
  • Color schemes
  • Image effects
  • Font styles and sizes
  • Other visual elements that can be determined by analyzing the available data

Some critics of artificial intelligence suggest it’s not currently all that useful beyond the ability to generate template-created websites. However, new AI tools are being designed in a way that allows them to take some of the guesswork out of the design process. Ultimately, the end result with AI is to combine the talents of human designers with technology in a way that produces inspiring and engaging websites.

If you need a unique and highly responsive website for your business, trust the experts at Saba SEO. We are a leader among San Diego SEO companies, with several years of experience in web development and digital marketing. Over the past ten years, we have designed high-quality websites for businesses all over the globe. In addition to web development, we also specialize in content creation, search engine optimization, and social media marketing. To create a comprehensive marketing strategy for your business, give us a call at 858-277-1717 today.

How Can I Easily Drive More Traffic to My Website?

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Getting more people to visit your website doesn’t have to be a challenge. Improving your SEO (search engine optimization) by demonstrating your expertise is a way to continuously gain new visitors and help you rank in search engines. Here’s some great advice from the industry experts at Saba SEO, a prominent San Diego SEO agency, on ways your business can smoothly drive traffic to your website.

Questions

Answering questions customers ask on your blog or social media can be a very easy way to smoothly drive traffic to your site. There are many ways you can take these questions and build evergreen content that demonstrates your authority and helps your site rank with Google and other search engines. Creating an FAQ (frequently asked questions) page is a natural way to demonstrate your expertise. You can show your knowledge and even link to the solutions you offer. You can answer a question by creating a separate landing page or blog post with a step-by-step process that answers the question, which is helpful to site viewers. Sometimes numbered posts are put on the front page of Google searches because they educate and solve problems. Questions are also great fodder for a series of blog posts with deep dives into a topic.

Variety

Don’t be afraid to try a variety of formats to reach customers. Infographics, videos, and shorter blog posts may appeal to some customers, while lengthy posts with deep dives into subjects may appeal to another group of potential customers.

Guesting

Guest blogging or guesting on a podcast is a modern way to get new people to your site. The backlinks from your appearance to your site also improve your SEO.

Interviewing

On the other hand, interviewing experts in your field can also bring your guests’ fans to your site. Ask for a backlink from the expert to gain those new viewers and improve your SEO.

UX

User experience (UX) is key to keeping viewers on your site. Is your site responsive, mobile-friendly, fast, secure, and converted to HTTPS? Can new customers find the buy button? UX is important for SEO because Google rewards sites that are user-friendly.

If you need help with driving traffic to your website, reach out to the experts at Saba SEO. Our team of SEO specialists can create an SEO strategy to boost your traffic and grow your customer base. As a renowned SEO company in San Diego, we have over ten years of experience in search engine optimization, web design, content development, and social media management. To talk to one of our knowledgeable SEO Managers, give us a call today at 858-277-1717.

Top 8 WordPress SEO Plugins

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Search engine optimization isn’t a one-time thing. You’ll want to keep up with your regular SEO-related tasks if your goal is to reap the most rewards for your marketing efforts. But there are some handy SEO plugins for WordPress (WP), the most popular content management system (CMS), that can help you out. The SEO pros from Saba SEO, a top-tier provider of SEO service San Diego businesses rely on to boost rank and grow revenue, suggest these are eight of the best ones available.

1. Yoast

Yoast is the go-to WordPress SEO plugin. The free version gives you access to tools you can use to add appropriate keywords, meta descriptions, and SEO-infused titles to your posts and pages. You can even ping search engines when you make site updates. Additional features include:

  • An XML sitemap generator
  • Robots.txt and .htaccess editing capabilities
  • A readability and SEO analysis

2. Rank Math

This newer WordPress plugin can help you handle the more technical aspects of SEO. Along with title and meta description assistance, it can also be used to add schema markup to rich snippets, monitor 404 errors, manage your redirects, and find Google crawl errors.

3. Google Accelerated Mobile Pages (AMP)

AMP is a Google product that’s appealing because it speeds up access to your content, which is definitely a good thing SEO-wise. This free, easy-to-install plugin can make your site load up to four times faster.

4. All-in-One SEO Pack

Ranking just behind Yoast in terms of popularity, this SEO plugin for WordPress is a good choice if you’re an SEO novice. It gives you instant access to relevant title, page description, and social media information. Google Analytics integration and other perks come with the free version.

5. SEOPress

You can use this WP plugin for some of the technical aspects of SEO as well, but it also lets you analyze and optimize your content via a convenient content analysis box. It shows you things like whether your content has a sufficient word count, and it’ll give you Google keyword suggestions.

6. Ultimate Social Deux

Thanks to features like fast-loading buttons, this mobile-responsive WordPress plugin makes it easy to see how well your social posts are performing. You’ll get 10 custom-styled social media sharing buttons with counters that show you how many shares your articles are getting.

7. Squirrly SEO

SEO research and analysis are what this WP SEO plugin is all about. Install this plugin and you’ll be able to perform an assortment of tasks from your WordPress dashboard. Some of these tasks include:

  • Gathering keyword research info
  • Tracking Google search rankings
  • Managing the usage of your main keywords

8. WP Optimize

This speed-oriented plugin is designed to reduce database clutter so you can keep what’s useful. WP Optimize works by removing things like old content revisions, deleted or unapproved comments, and other data you no longer need, but you can predetermine how many weeks of data you want to keep.

If you use WordPress, these plugins can definitely boost your SEO efforts. For help creating your larger overall SEO strategy, reach out to the experts at Saba SEO, one of the most innovative digital marketing companies in San Diego. We know the key to reaching customers is creating authentic content based on what moves and motivates them. For help with building a long-term SEO strategy that will boost your search rank and create a loyal customer base, call on the professionals at Saba SEO. Reach out to one of our experienced SEO specialists today at 858-277-1717.

Boosting Website Traffic with an Online Contest

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One of the best-kept SEO (search engine optimization) secrets is the value of holding an online contest. It offers an opportunity to broaden your audience, create high-quality links, and improve your ranking. Holding a contest for a prize that aligns with your customer base is a great way to increase your brand awareness. Here are a few ways an online contest can help you drive more traffic to your website, brought to you by the experienced professionals from Saba SEO, one of the premier digital marketing and SEO companies San Diego businesses rely on for high-quality service and outstanding expertise.

High-Quality Backlinks

By hosting an online contest, you’ll obtain high-quality backlinks from other influencers, experts, and news organizations that report on the contest. Google rewards high-quality backlinks with improved SEO, which increases ranking.

Local Ranking

Don’t forget to consider holding a local contest, which means local organizations and media would set up backlinks to your site. Obtaining local links can drive more local traffic to your site. Why is this important? Half of all mobile searches are local searches.

Competitive Edge

You’re always looking for ways to stand out from your competition. Creating an online contest can build name recognition that leaves your competitors in the dust.

Increased Social Media Presence

Many online contests grant contestants bonus entries for every social media platform they post the contest promotion on, which can lead to increased brand presence on social media.

Emails

With a contest, you’ll obtain email addresses from contestants. You can create newsletter content to send to these email address and drive more traffic to your site. Capturing email addresses is once again becoming more important. With email, you control your own platform, and you don’t have to abide by other platforms’ new rules or additional costs for running channels. Most of all, you won’t need to fear the day when your preferred social media channel alters its business policy on a whim. 

When you’re looking for ways to drive traffic to your website, an online contest can be just the right tactic to improve your SEO. San Diego businesses rely on the experience and expertise of the professionals at Saba SEO to help them boost their rank and build a strong customer base. For help with your SEO strategy, call one of our experienced SEO specialists today at 858-277-1717.

Evergreen Content: What It Is and Why You Need It

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Evergreen content is your website’s workhorse—the content that regularly drives customers to your site. It’s the content that answers questions, takes a deep dive, and demonstrates your authority. Evergreen content doesn’t rely on a certain time of year or the latest news for its relevance. It works year-round. It could be instructional content, product reviews, FAQs (frequently asked questions), and reference guides. This is content with high-quality information that builds trust. Is there anything like evergreen content? The answer is definitely “no.” Here are a few reasons evergreen content forms a solid foundation for your site, provided by Saba SEO, one of the most innovative marketing companies in San Diego.

Authority

A site that offers reference guides and instructional content shows customers it’s the authority on its subject. Google loves this and rewards sites that demonstrate their authority by ranking them higher on search engines. Evergreen content SEO (search engine optimization) is an organic way for customers to find you.

Links

Your high-quality content and authoritative site attracts valuable backlinks to your website, which further demonstrates your authority and improves your SEO. Links between evergreen content within your site also strengthen your authority. The deeper you dive into your topic with evergreen articles, the higher your online ranking will be.

Keywords

Evergreen content uses main keywords about your specific product or service. These keywords boost your online ranking, and they’re the keywords potential customers are using to find information, products, and your business.

Framework

Your evergreen content creates a solid framework of information that’s logical and organized. Search engines love this sort of order and will reward your site because it’s user friendly.

Education

Cornerstone content educates your website’s viewers and creates value. It answers those frequently asked questions your competitors fail to address, which builds trust in your site and creates loyal customers.

The professionals at Saba SEO, a top-tier provider of San Diego SEO services and online marketing expertise, can help you maximize your site’s effectiveness by optimizing your evergreen content. We’re proud of our many years of firsthand experience in helping clients with Internet marketing, PPC, SEO, search engine optimization, and website design. If you need help optimizing your content to boost your website ranking, give us a call today at 858-277-1717.

What Are the Advantages of HTTPS for a Website?

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Security hacks and breaches have become front-page news. This sort of breach instantly downgrades a company’s reputation. The risk of hacks and breaches should motivate businesses to investigate their own online security practices to ensure similar types of hacks don’t damage their reputations. HTTPS is the website upgrade all sites should have now.

HTTPS encrypts information between a browser and a web server, preventing hackers from stealing personal information. In the past, only sites with highly secure information had HTTPS. Businesses now want to have that form of security to protect their customers’ information as well as their own. Most of all, Google prefers sites that have HTTPS. The experts from Saba SEO, a premier San Diego web development company, offer these reasons you need HTTPS for your website.

Google Rank

The top reason you need HTTPS is to improve your search engine optimization (SEO). As part of its quest to place the highest-quality sites at the top of search results, Google rewards sites that are secure with HTTPS.

Browser Labels

When your site upgrades to HTTPS, your browser labels are updated. Your site is given a seal of approval just because you’ve made this upgrade.

Customer Security

Your customers will feel more secure with HTTPS. They’ll know your site is up to date with the latest technology. HTTPS demonstrates your business cares enough to make sure your customers’ information is safe, which is part of the user experience (UX) Google rewards with higher ranking.

Conversions

Your goal is to turn someone who views your site into a customer. No one wants to fill in information on a site that has a “not secure” Google warning. Upgrading from HTTP to HTTPS increases conversions of visitors into customers.

Business Security

Businesses rarely want to discuss security unless there’s a major security hack or data breach. If your site gets hacked, it’s too late to discuss security. HTTPS offers the safest web experience for all. 

Whether you need a search engine optimization specialist or an expert in web design and security, call on Saba SEO. As a highly trusted San Diego SEO agency, we have more than a decade of experience in website development and design as well as search engine marketing. We can create a responsive, secure website for your business and provide fresh, high-quality content to boost your online ranking. Give us a call today at 858-277-1717.

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