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Month: January 2021

Google Analytics: Tips for Avoiding False Conversions

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Google Analytics (GA) is a reliable source of online engagement information. However, it’s also possible to have issues with false conversions that make the data presented less accurate and beneficial. Whether you’re managing your search engine optimization yourself or consulting with a top-tier San Diego SEO agency, here’s what you need to know about how to avoid false conversions in Google Analytics.

Don’t Track Useless Conversions

One way you can avoid false GA conversions is to avoid tracking ones you shouldn’t be counting or tracking. For instance, you might be tracking conversions for every one of your webpages and not just the ones meant to be where conversions take place. Check your conversion criteria to make sure you have tracking preferences set up so you’re only counting relevant pages.

Confirm Google Is Indexing Your Conversion Pages

Google’s crawlers are only going to benefit you conversion-wise if the pages you want to track conversions for are being properly indexed. A quick and easy way to determine if conversion pages are being indexed is to search for those specific pages on Google to see what comes up.

Check Your Tracking Code

Tracking code errors in Google Analytics can give you false conversions for a number of reasons. For example, you might have code that’s missing on certain pages you want to track. With a situation like this, some user activities may not be recorded, which could give you incomplete tracking data.

Edit Your Goals

Edit your goals for conversions in Google Analytics to clearly define what counts as a conversion for your purposes. For instance, you might prefer to use a funnel system where users have to visit other pages first before getting to the conversion page. You can also use multiple target conversions if you have different conversion goals you want to track.

Lastly, once you’ve made adjustments to your conversion settings, leave your old conversion tracking data up. GA allows you to run your original tracking data and your adjusted settings at the same time. Doing so allows you to compare results to see if you’re getting more accurate conversion data.

If you need help optimizing your Google Analytics conversion data, turn to Saba SEO. As one of the leading providers of SEO in San Diego, we have been in the industry for more than fifteen years. Our services include website development, search engine optimization, social media marketing, and online reputation management. To make the most of your online presence and Google Analytics tools, call us at 858-277-1717.

Social Media Changes to Implement During COVID-19

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Using social media effectively is difficult in the best of times. However, during COVID-19, you need to make some small pivots to relate to what your customers want. This is also an opportunity to show what sort of business you have. The social media experts at Saba SEO, a premier marketing, web development, and SEO company in San Diego, suggest making these essential social media tweaks in a coronavirus world.

Put Yourself in Your Customer’s Shoes

What are your customers doing right now? Could your product provide comfort or perhaps even a welcome distraction from COVID-19? Consider sharing demonstration videos, Facebook Live chats, or Twitter parties. This is an opportunity to engage with your customers, and it also may offer you an opportunity to get to know those customers a bit better.

Create New Perks & Offers

Consider offering some new perks or offers during this time. This can include some unexpected discounts or free shipping. Little perks like these will mean a lot to customers. Later, they’ll remember you were there through this difficult time and reward you with their loyalty.

Use Storytelling

Creating stories and scenarios your customers can currently relate to will keep them loyal. Social media offers several opportunities to share a branded vision. Create a series of posts that will offer customers value. Showing how your products and services are useful now is one way to go. Another is to remind people that one day life will be normal. Either way, find a way to connect your customers to your story.

Double-Check Posts

Make sure to check every post that goes out. You don’t want to inadvertently post something that can be misconstrued as insensitive.

Update Ads

Updating your advertisements is important. Keywords can change, and needs can shift. Everything around the coronavirus quarantine can be fluid. Make sure your advertisements reflect the latest trends. 

For the highest-quality advice on social media marketing, turn to the professionals at Saba SEO, an industry-leading online marketing and web design company in San Diego. For more than fifteen years, we’ve helped businesses with our outstanding expertise in several specialized areas, including social media management, SEO, SEM, web development, and web design. For help with your social media marketing strategy, call one of our knowledgeable consultants today at 858-277-1717.

5 Local SEO Strategies for Nonprofits

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Search engine optimization (SEO) best practices are essential for nonprofits. If people cannot find you, your organization won’t survive. Using the right sorts of keywords and phrases can drive traffic to your site. More importantly, being strategic can help you accomplish your goal. You need to devise ways for potential donors to find you, which can be accomplished with local SEO. Here are five strategies to try for local SEO for nonprofit organizations, brought to you by the experts at Saba SEO, a premier San Diego SEO company.

1. Google My Business (GMB)

GMB is a top tool for local SEO traffic. More than half of all searches performed with handheld devices are local searches. Google My Business is a free tool to list your organization, website, and social media links. In a related tip, list your nonprofit in local directories. 

2. Social Media

Using social media is a great way to let donors and potential donors know about your events and projects. Determine which social media platforms you want to use, and devise a social media schedule. Create shareable infographics and other tools. Facebook Live offers a great opportunity to touch base with your audience because they can ask questions. Most importantly, create content people can tag their friends in and share. 

3. Consider Local Keywords

When creating a list of local keywords, always remember to consider adjacent towns and communities you serve. Oftentimes, your competitors or other organizations forget about these key locations. This means the competition for the local keywords will be less and your listing will be closer to the top. 

4. Links

Think of link building as a spider web. Figure out ways of linking content within your website. Link to authoritative or partner sites. Also ask partners or local sites to link back to you. All of these links demonstrate your authority. 

5. User Friendliness

Make sure your site is easy to use. That starts with how fast it loads. Any delays will send people away. Make it easy for people to find your events and learn how to donate.

If your nonprofit organization is looking to boost your local search results with high-quality SEO techniques, call on the specialists at Saba SEO. As an industry-leading San Diego SEO company, we have more than fifteen years of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today at 858-277-1717.

Data & Analytics Trends to Watch in 2021

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Data is always important regardless of what year it happens to be. After all, the more you know about what’s going on with your online efforts, the better off you’ll be when it comes to your ROI and other desired results. The digital marketing professionals from Saba SEO, a leader among San Diego marketing companies, focus on some of the expected trends in data and analytics in 2021 you’ll want to know about moving forward.

Setting Up the Cloud for Analytics

Cloud technology is appealing because it’s convenient and easily accessible. This is why one of the expected trends for 2021 is reconfiguring the cloud for data and analytics purposes. In fact, it’s estimated that public cloud services will be critical for approximately 90 percent of data/analytics-related innovations by 2022.

Increased Confidence in AI Results

Results produced with artificial intelligence (AI) were once somewhat iffy because of the relative newness of this technology. However, added human oversight has improved the reliability of AI results. This is beneficial because it can increase the accuracy of automated decision-making.

More Access to Remote Data

In 2020, COVID-19 forced a lot more people to do things remotely and digitally. What this means for 2021 is even more access to consumer data from remote activities and actions done online. For marketers, this also means gaining more insights about interests in products and services based on online behaviors.

Shifting from Dashboards to Augmented Analytics

Cohesive and meaningful data stories are becoming increasingly accessible thanks to automatically generated augmented analytics. Consequently, 2021 will be the year when dashboards become less significant. This will also mean less tedious manual work involved with digging through stats to discover relevant insights.

Also, data and analytics are expected to play an even bigger role in the workplace thanks to a boost in the number of younger, data-savvy workers and the rise of healthcare marketing in 2021. Lastly, this will be the year of data everything, with analytics being increasingly available to gauge all types of content.

If you’re looking for an industry-leading firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.

5 Tips for Lead Generation and Conversion in 2021

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Generating and converting leads has long been one of the primary purposes of digital marketing. But if you fell a bit short of achieving the desired results with such efforts in 2020, take a moment to make some adjustments to your lead generation and conversion strategy in 2021. The San Diego SEO service and online marketing experts from Saba SEO suggest these five steps you can take to get started.

1. Build & Sustain Customer Relationships

Putting some time and effort into building, nurturing, and sustaining customer relationships can pay off significantly for your brand in 2021. You’ll also be more likely to be rewarded with viable leads. Work on your customer relationship skills in 2021 by:

• Identifying how customers interact with your brand so you can pay more attention to these points of engagement
• Being more active and engaged on social media
• Producing content that’s relevant and meaningful without being overly “salesy”

2. Adjust Your Content So It Meets Customer Expectations

One reason for a lack of lead conversions is because content fails to meet expectations. For example, this can happen if your landing pages don’t provide an added incentive to complete a purchase or make a call. Resolve this problem by adjusting your content so you answer common customer questions. Also, have more focused landing pages that inspire visitors to take the desired action.

3. Create Personalized Emails

Emails can be a great way to generate and convert leads, but they can be unproductive if they’re too generic. If you’re not already doing so, make 2021 the year you segment and personalize your email lists. What this can mean for your customers is emails that better reflect their preferences and buying habits.

4. Don’t Ignore Returning Website Visitors

Just because someone periodically visits your website without taking the desired action doesn’t mean you should write them off. In fact, there’s research that suggests returning website visitors actually convert better. Take advantage of this fact with targeted remarketing campaigns in 2021 that specifically focus on people who have previously engaged with your brand.

5. Get More Visual with Your Content

According to some stats, video content may boost landing page conversions by more than 80 percent. Possibilities for video content that can generate leads and conversions include:

• How-to videos showing practical uses for your products/services
• Unboxing videos showing actual customers receiving and using your products
• Video testimonials or reviews from satisfied customers

Lastly, don’t forget to regularly check your digital marketing stats in 2021. Doing so allows you to determine how well your lead generation and conversion efforts are working so you can make appropriate adjustments.

These are just a few of the best lead generation and conversion techniques you can start using today. If you need help boosting the impact of your digital marketing strategy, call on the experienced professionals at Saba SEO, the experts on Internet marketing San Diego businesses trust for outstanding industry knowledge, high-quality service, and integrity. Give one of our digital marketing specialists a call today at 858-277-1717.

Learning to Do Local SEO for Businesses without Physical Locations in 2021

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Local SEO is important because most searches performed today are for locally based businesses. However, you don’t need to have a business with a physical location to benefit from SEO for a specific geographic area. The experts at Saba SEO, a premier San Diego SEO company, explain how you can do local SEO in 2021 if your business is lacking a physical location.

Create a Google My Business Profile

You don’t need a physical address to benefit from a GMB profile. In fact, you’ll boost your odds of reaching your desired local audience if you create your business profile on Google and submit a listing that includes: 

• Your proper business name
• Contact info
• Photos related to your business, products, or services
• FAQs and answers
• Category descriptions relevant to your business
• Reviews

Reference Specific Locations on Your Website

Even without a physical location, you can still reference the area(s) you wish to target on your website. One way to do this is with location-specific pages that are similar to product/service pages. Another option is to make references to locations you wish to target within your website, blog, and social media content.

Consider Local Service Ads

These are Google-based ads that allow you to advertise specific services within a certain zip code. These can be beneficial for businesses without physical locations because they show up at the top of search results. They cost a bit more than regular Google ads, but the payoff can be worth it due to increased exposure to the intended local audience.

Ultimately, a local SEO strategy can still be effective even without a physical business location if you take some time to localize your content. It can also be helpful to use photos of your own staff, products, or services instead of stock images. Lastly, adding location references to your meta descriptions, H1 title tags, and local review site profiles can also keep your business front and center for local searchers in 2021.

If you’re looking to boost your local search results with high-quality content, call on the SEO specialists at Saba SEO. As an industry-leading provider of San Diego SEO services, we have more than fifteen years of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today at 858-277-1717.

Social Media Marketing Guidelines for 2021

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Social media marketing is always evolving. This evolution happened even faster in 2020 due to the global pandemic and other factors that resulted in more online activity. This also means some new rules have emerged when it comes to social media marketing in 2021. The social media experts at Saba SEO, a premier marketing, web development, and SEO company in San Diego, offer a brief overview of the top guidelines you’ll want to keep in mind going forward.

Aim for Short-Term ROI

According to a Hootsuite social trends report, new customer acquisition is now a top goal for many social media marketers. To achieve this goal, many brands have shifted to efforts that offer a short-term ROI payoff. This is typically done with creative digital experiences, such as product tutorials, that are accessible via social media platforms.

Cater to Passive Audiences

Many brands made the mistake of assuming the pandemic offered a good opportunity to capitalize on increased online activity. In reality, many people simply wanted to stay connected to friends and loved ones, not brands—even ones they like. One subsequent trend that’s expected to continue into 2021 is knowing when to remain silent but not totally inactive. Even passive audiences are still interested in relevant content.

Target Boomers on Social Media

Even before the events of 2020, older adults—particularly those in the baby boomer generation—were discovering social media in larger numbers. For this reason, another top trend in 2021 will be a greater emphasis on marketing to older demographics on social media. What’s more, increasingly digitally savvy older adults also have tremendous buying power, and they’re known for being loyal to their favorite brands.

Lastly, if 2020 has taught marketers anything, it’s that it’s important to pay attention to what matters most to their intended audiences. Also, more social media users expect brands to have solid messages that reflect common social concerns and priorities. Ultimately, social media marketing in 2021 will be about connecting with followers in a more direct and authentic way.

For the highest-quality advice on social media marketing, turn to the professionals at Saba SEO, one of the most innovative providers of Internet marketing service in the industry. For more than fifteen years, we’ve helped businesses with outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today at 858-277-1717.

5 Developments in Content Marketing to Focus on in 2021

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Content marketing is always evolving to adapt to trends and search habits. As you get ready for 2021, it’s a good idea to know what some of the content marketing trends will likely be within the next year or so. The digital marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, explain five trends you should absolutely be aware of as you make or adjust your content marketing plans for the new year.

1. Standing Out from the Competition

COVID-19 resulted in a big jump in online engagement in the form of searching for goods and services. This has resulted in increased competition, a trend that will likely continue in 2021. What it means for content marketing is the need to produce fresh, relevant, highly focused, and targeted content.

2. Providing Answers for Micro-Moments

Google introduced the concept of micro-moments to describe questions searchers ask based on their immediate needs. Therefore, the content you produce in 2021 will need to answer the in-the-moment questions being asked by searchers getting ready to make decisions. This is the type of content Google often displays as answers to search questions. If your content is featured, it could mean a boost in traffic and conversions.

3. Exploring Content-Driven Remarketing

It’s incredibly common for visitors to check out webpages and leave or fail to complete purchases. This is why another trend you’ll want to know about in 2021 is remarketing with personalization. Do this by looking at your engagement data so you can personalize your remarketing efforts with: 

• Customized emails
• On-request content channels via chatbots
• Advanced advertising via Google or Facebook

4. Producing (Even More) Video Content

Over the past year, video streaming has become the norm, which has resulted in even more people discovering video content in one form or another. Many top brands have already tapped into this trend with video streaming and virtual events. Not surprisingly, one of the top content marketing trends for 2021 is the creation of even more video content that’s easily accessible.

5. Embracing Multichannel Marketing

It’s increasingly common for the buyer’s journey to start on one device or platform and continue via other channels. For this reason, 2021 should be the year you embrace multichannel engagement with your content marketing efforts if you’re not already doing so.

The content marketing specialists at Saba SEO, a premier provider of San Diego SEO services, can help you develop a winning marketing strategy focused on delivering high-quality content. Our many years of experience helping clients with Internet marketing, PPC, search engine optimization, and website development make us one of the most trusted digital marketing firms in the industry. If you need help enhancing the quality of your content to take your marketing strategy to the next level, give us a call today at 858-277-1717.

5 Tips for Enhancing Your Visual Marketing Strategy

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Just over 30 percent of marketers consider visual content to be the most important form of content. If you’re not getting the results you’d hoped for with your visual marketing efforts, there are ways to turn things around. The digital marketing professionals at Saba SEO, one of the leading online marketing companies San Diego businesses trust for unmatched expertise and exceptional service, suggest five things you can do to boost your visual marketing results.

1. Get Creative with Your Social Media Images

Transform your social media images into works of art by using easy-to-use apps like QuickArt. By playing around with various filters and other artistic features, you’ll be able to produce visuals on your social media pages that truly stand out.

2. Brand Your Images (but in a Subtle Way)

You don’t want to hit people over the head with visuals that obviously showcase your logo, products, or other aspects of your brand. What you can do instead is subtly brand your images and related visuals with: 

• Color schemes used in your other marketing efforts
• Visuals that naturally show your products
• Images that string together a compelling narrative related to your brand

3. Creatively Reuse Your Visual Content

You’ll get better visual marketing results if you reuse or repurpose your visual content. For instance, you might use the same product pics on your social media pages, main website, and landing pages. You can also reuse compelling user stories. For example, you could present a customer’s story on YouTube and use a short clip from that story on your social media pages. You could even use screen captures and pull quotes to use on your website.

4. Focus on Visual Platforms

Facebook is good for reaching a wider audience. However, if you have a highly visual brand, put some extra effort into platforms that tend to be more visual in nature. For instance, Instagram allows you to string together images to tell a story. With Pinterest, you could encourage your followers to submit images that reflect your brand while presenting your own visual content with ads. This can be done on other visual platforms as well.

5. Keep Quality & Originality in Mind

Visuals that are faded, too small, unfocused, or generic in nature aren’t going to do you any favors. Instead, use visual content—whether it’s for your ads, website, blog, or social media pages—that’s clear, correctly sized, and of generally good quality. Also, try to be as unique and original as possible with your visuals by not relying too much on stock content.

Whether you need help creating high-quality visual content or a responsive website, call on the team at Saba SEO. We are the best online marketing and web design company San Diego has to offer, with more than fifteen years of professional experience in digital marketing. Our experts can create a comprehensive marketing strategy for your business that’s sure to increase your online visibility and help you build a solid brand image. We specialize in search engine optimization, content development, paid marketing, and social media management. To schedule an appointment with one of our experts, give us a call at 858-277-1717 today. 

Tips for Creating SEO-Friendly Content

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Search engines need to understand your content to present it in a way that’s accessible by your target audience. Therefore, you’ll need to take some steps before you dish out your content for consumption. The experts at Saba SEO, one of the leading San Diego SEO companies, offer these tips on how to make your online content SEO-friendly.

Start with Keyword Research

Keywords are important because they provide clues about the nature of your content.
Get started with keywords by choosing one or two key terms that reflect your content best. Keyword research also involves: 

• Seeing what keywords your competitors are using
• Understanding your target audience
• Using groups of related keywords to answer commonly asked questions specific to your content

Determine Search Intent

Search intent, a big thing for Google these days, refers to the problem a searcher is trying to solve when he or she is looking for content. Once you define the purpose of your content, you’ll know how to best present it. For instance, you might put together a tutorial or “listicle” if you have informative content. With purchase-intended content, you might include product highlights or a compelling offer.

Optimize Your Titles & Subheads

When you’re creating titles, use H1 tags and write clear, concise titles that describe your content. A meta title should also be created. This is what shows up in the snippet seen on search results pages. Subheads should be equally concise and reflect what’s in each paragraph or section, since most people skim content before actually reading it.

Optimize Your Meta Description

Each page of content needs to have a meta description. These descriptions entice searchers to click and check out your content when they come across it online. You can even add a brief call to action at the end of a meta description if it’s appropriate.

Lastly, make sure your content is readable. Achieve this goal by keeping your paragraphs short and using bullet points or numbered lists to break up the text. Relevant images can be added as well. Also, make sure you have a consistent tone and a clear purpose in each piece of content you present.
If you need unique, compelling, and fully optimized content for your business, turn to Saba SEO. As a leading provider of San Diego SEO services for more than fifteen years, we have created and optimized high-quality content for organizations all over the world. Our experts are always up to date on the latest Google upgrades, and we can help you create content that’s sure to resonate well with your audience, encourage conversions, and boost your online visibility. Call us at 858-277-1717 to schedule an appointment with one of our SEO specialists. 

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