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Month: July 2017

The Benefits of Social Media Marketing for Your Business

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Approximately 90 percent of marketers claim having a solid social media engagement plan can have a widespread impact on a brand’s visibility and other things like traffic and conversions. According to a Pew Research Center survey on how consumers use social media, YouTube reaches nearly half of all U.S. adults, and Facebook influences more than half of all online purchase decisions. San Diego search engine marketing experts discuss a few ways your business can benefit from social media marketing (SMM).

Increased Brand Awareness

More than 90 percent of adults aged 18 to 34 follow brands they like via social media. SMM offers several opportunities to present your brand, increase awareness, and encourage engagement. It’s a goal that can be accomplished by:

  • Becoming a source of useful information (tips of the day, short “how-to” videos)
  • Presenting offers with timed social media posts (offered when your target audience is most active)
  • Regularly adding fresh, relevant content that’s not all about the sales pitch

More Inbound Traffic from New Customers

Social media is a constant source of potential new customers, many of whom may discover your brand because of something useful you posted. Without social media as a part of your marketing strategy, it’s difficult to go beyond your existing customer base. Social media also has a higher lead-to-close rate than outbound marketing.

Better Search Engine Rankings

Google considers overall online engagement with a brand when considering rankings, not just what happens on your website. According to Social Media Examiner, nearly 60 percent of marketers report seeing a noticeable increase in rankings with a year or more of regular social media engagement.

Mutually Beneficial Relationships

Social media engagement often leads to long-lasting customer relationships since the focus isn’t just on selling. Since the interactions aren’t one-sided, it’s easier to continue engagement efforts beyond the sale with added incentives like coupon codes, real-time answers to questions, and alerts when new deals or offers become available.

With more than a billion active social media accounts worldwide and a million new mobile social users added daily, it’s easy to see the potential benefits of social media marketing for your business. For a well-developed social media engagement plan, get in touch with Saba SEO, a renowned San Diego SEM company. Our team can help you understand who’s likely to be interested in what you have to offer and which platforms they’ll likely use to connect with your brand. We rely on a variety of marketing strategies to increase your brand’s visibility, boost your search ranking, and engage with your customers. Whether you need a comprehensive and affordable marketing plan or simply a review of your website and social media accounts, call us at 858-951-1717 today.

How to Create Remarkable Offers and Increase Your Conversion Rates

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Making people an offer they can’t refuse isn’t simple, but it’s definitely beneficial for business. When offers involving discounts, special savings, coupon codes, and other benefits are effectively presented to your intended audience, the results can include increased brand engagement and more conversions. Experts at Saba SEO, a leading San Diego SEO provider, share a few tips on how to create amazing offers that could potentially increase your conversion rates.

Know What Matters Most to Your Audience

Before considering any remarkable offer, it is important to understand how your readers interact with your brand and what motivates them. Google Analytics can tell you how long people are staying on your website, what specific pages they’re visiting, how they’re finding your site, and what actions they’re taking. Further tap into your audience’s interests by:

  • Using BuzzSumo to identify popular search topics and social shares you may be able to work into some of your content
  • Determining what keywords people are using to find what you’re offering with Google’s AdWords Keyword Planner
  • Seeing what comments are being left on your social pages, blogs, and online review sites to identify what matters most to your audience

Use Your Insights to Determine the Right Platforms/Media to Present Offers

After you know how searchers are interacting with your brand, present offers on media platforms where your audience is most active. For instance, if most customers are visiting you on Facebook, use your posts to announce your offers. Video content that includes an offer inserted in the middle or at the end could further engage your audience. Email campaigns with carefully researched lists can be especially effective for sending offers.

Cross-Promote Your Offers

Sell your offer by making people aware of it across multiple platforms. Many consumers interact with a brand in different ways such as checking out products on Facebook and completing a conversion later after visiting the website or reading blog posts. Some ways you may be able to amplify your offer include:

  • Putting your offer front and center on your homepage
  • Mentioning your offer in a guest blog post
  • Using timed social media posts to present your offer when your audience is most active or when you’re likely to get a better response (e.g. pizza discounts sent on Fridays)
  • Using your own blog to offer content upgrades to capture email info you can use to send out additional offers

At Saba SEO, our social media marketing team can help you engage with your target audience on a group as well as an individual basis. Regardless of how you intend to present offers, we can track results to see what’s generating interest and leading to conversions. Our goal is to offer reliable and result-oriented marketing services to help you connect with your audience, increase website traffic, boost conversions, and eventually increase your search ranking. For high-quality San Diego PPC services, social media marketing plans, online reputation management, and other digital marketing plans, get in touch with us at 858-951-1717.

Facebook Rolls Out New Software Tool for Distributing Articles

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Facebook’s Instant Articles (IA) is appealing to publishers since it allows articles to be distributed nearly ten times faster than standard mobile web load times. However, some publishers have turned their attention elsewhere because of technical and business constraints. In an attempt to woo publishers back to IA, Facebook has launched a new software tool that automatically converts IA pages to Google’s AMP (Amplified Mobile Pages) format and the Apple News format. Here’s what San Diego SEO service providers know so far about this latest development.

Removing a Barrier for Publishers

The updated software development kit (SDK) changes the markup used to create content for Instant Articles into code that’s needed for AMP and Apple News formats. It removes a barrier for publishers wishing to transfer their IA content to other formats. The new software tool allows for easy plug-and-play adaptability with a publisher’s own content management system (CMS) or other publishing tools they may be using.

Creating a “Publisher-Friendly” Business Model

After the initial rollout of IA, some news content publishers didn’t think it was all that “publisher friendly” in terms of allowing stories to be easily transferred to other formats. The new software tool is the latest step the company is taking to improve its relationship with news outlets. Additional efforts include:

  • Launching of the Facebook Journalism Project to address publishers’ concerns and gather feedback to improve the Instant Articles experience
  • Allowing readers of Instant Articles to sign up for emails directly from publishers
  • Permitting readers to “like” publishers’ Facebook pages
  • Partnering with BuzzFeed and other publishers to produce video content with ad breaks

According to a Pew Research Center study, more than 80 percent of U.S. adults use mobile devices to access news, and roughly half of all smartphone users get news alerts. It seems Facebook wants to make it easier to convert articles to other formats for publishers. Some industry insiders predict widespread adaptation of the tool could extend Facebook’s influence in the mobile content world.

Facebook, Instagram, and other social media forums provide an excellent platform to boost your brand’s visibility. When considering social media marketing, search engine optimization, or web design, San Diego marketing experts at Saba SEO can help. By generating high-quality online content and offering comprehensive social media marketing services, our team can help you increase your online ranking, engage with customers, and acquire high-quality leads. Call us at 858-951-1717 to schedule an appointment and learn more about our SEO services.

How to Drive High-Quality Leads by Using the Right Keywords

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Using the right keywords is essential for improving your SEO and generating high-quality leads. Depending on your industry or topic, it might seem difficult to narrow down the list of potential keywords and choose the strongest ones. San Diego SEO professionals share a few tips for selecting and using the best keywords.

Consider Your Target Audience

Your target customers should be your most important consideration when choosing keywords. Consider the age, gender, and location of the majority of your demographic, and choose keywords your audience is likely to search for. Your overall content should be created with your customers in mind.

Use Long-Tail Keywords

Long-tail keywords usually have at least three words. They’re sometimes less competitive than short-tail keywords, but they’re often highly searched for. Use specific phrases that people who are planning to buy your product will search for. Your blog posts or other content will have to be very specific to use these phrases. Long-tail keywords can attract potential customers to your site and also provide them with valuable information.

Keep Up with Trending Topics

Find a trending topic in your niche, and check out some of the other content covering the topic. Utilize some of the same keywords they use in your own content. However, you should generate this content as quickly as possible to attract customers before the trend fades.

Focus on Tags, Headings, and Meta Descriptions

Your page’s title tag is a great place to include relevant keywords. The headings and meta description are also important locations for keywords. Try to put your keywords as close to the front of the meta description as possible.

Watch Your Competitors

Checking out your competition is a great way to find the best keywords for your topic. You can either utilize the same keywords as competitors who are ranking well, or you can try to use different keywords that your competitors aren’t using to draw visitors to your site instead.

Leveraging keywords to drive high-quality leads is one of the most important aspects of online marketing. At Saba SEO, our team of marketers can help you search for the right keywords, assist with keyword placement, and produce focused and high-quality content your target audience is likely to appreciate. For reliable and result-oriented search engine marketing, San Diego-based companies and businesses all across the country can reach out to us at 858-951-1717.

How to Boost Link Building in 2017

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Link building is one of the best ways to improve your search rankings in 2017. In recent years, Google has made several updates to its algorithm to focus on the quality of links rather than the quantity of links. Experts at a renowned SEO firm in San Diego County share a few tips on link building in 2017.

To generate high-quality links, it’s important to consider the authority and relevance of the site linking back to yours. A highly reputable news site linking to your website will be much more beneficial than a small blogger. Also, the more relevant the site is to your area of expertise, the better.

The link’s position on the page matters as well. If the link to your site is embedded within a blog or article, Google’s algorithm will give it more weight than if it appears in the footer of a webpage. The anchor text can also impact your search engine rankings. If a site links to you with a keyword relevant to your site, it can boost your rankings.

To generate links from third-party sites, you can utilize some strategies in your content creation and outreach attempts.

Visuals

Images, charts, and infographics are great types of content for generating links because they’re completely unique to your site. Every time someone shares your visual content, you could get a link.

Lists

List posts include valuable information in an easy-to-read format, and they help generate backlinks.

Original Data

If you provide original data or research, anyone who wants to use that data will link to you. Articles or blog posts with original data include plenty of specific pieces of information that a wide variety of websites could use and cite.

Email Outreach

One helpful way to generate links is to find a site with similar content to yours and send them a personalized email. Let them know you enjoy their content and have created similar content on your site.

When it comes to generating backlinks, creating high-quality content, and boosting online ranking, businesses rely on Saba SEO, a leading search engine marketing agency in San Diego. As a premier Google partner, we utilize the latest tools and techniques to increase our clients’ online outreach. For over a decade, we have helped a variety of businesses benefit from winning online marketing strategies. To learn about our digital marketing plans and packages, get in touch with us at 858-951-1717.

Conversion Rate Optimization Tools Coming to AdWords with New Integrations

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The target audience’s reaction to online content tends to be unpredictable, which is why it makes sense to test different versions of what’s presented before investing in AdWords campaigns. Now, you can run a landing page test with Google Optimize to receive valuable feedback by retargeting audiences with Google Surveys 360, an enterprise-level survey product that’s a paid version of Google Surveys. San Diego AdWords specialists share their observations on this latest development in PPC marketing.

Campaign-Specific Landing Page Testing

The new conversion rate optimization tools can be used by advertisers to present landing pages that are tailored to specific AdWords campaigns. Typically, the highest converting webpages are ones with landing pages that effectively reach the target audience. Possible applications of these new tools and integrations include:

  • Comparing conversion rates with various keywords or phrases on a page
  • Getting more return on your investment with paid ad groups by testing ads with shared keywords prior to a full ad launch
  • Testing the same text with different images to see what converts better

No Need for Developer Resources

Some advertisers are hesitant to use tools or products that require HTML editing or the use of developer resources. The new tools and integrations take that barrier away with drag-and-drop features and allow users to easily transfer various page elements to a visual editor.

Testing Based on Survey 360 Results

Another possible use for the new optimization tools is to perform tests based on results from Google Surveys 360. The analytics can be used to survey consumers on remarketing lists to determine why they reacted the way they did to different landing pages, ads, and other digital marketing efforts.

Google has other useful tools that can be used for A/B testing. For instance, the free version of Google Optimize allows you to compare content to test reactions and integrate data with Google Analytics. The paid version, Optimize 360, gives you added features like Google Analytics audience targeting and instant access to support. On a related note, a landing page report section will be added to the new AdWords interface soon.

To learn more about the latest changes to AdWords & PPC, turn to Saba SEO, a reputed San Diego SEO company. Our pay-per-click marketing plans are tailored for businesses looking for high-quality content and increased website traffic. By utilizing a variety of tools and techniques, we can help you create high-converting ads that are likely to appeal to your target audience and yield exceedingly positive returns on investment. Call one of our professional AdWords Managers at 858-951-1717 to schedule an appointment.

Google Clarifies That the Noindex Doesn’t Control Ranking

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There are times when it doesn’t make sense to have a webpage considered for ranking purposes. An example of this is the “thank you” page that sometimes appears after a purchase is made on a website. Sometimes there’s confusion over what tags to use to control the items Google considers for ranking purposes. Google recently provided some clarification on the noindex directive that can be used to tell crawlers what not to index. Here’s what San Diego web design experts know about Google’s stance on the noindex directive so far.

Noindex Doesn’t Control Crawling

Google’s John Mueller, the same person who remarked, “we make changes every day” when referring to the company’s approach to ranking, recently clarified what noindex means. In a recent tweet, Mueller described noindex as an indexing directive that does not control crawling.

Why Crawling of Noindex Pages Is Necessary

The Robots exclusion protocol (REP) is often used to control indexing behaviors. The “no-follow” directive can impact what Google reviews for ranking purposes, but the noindex directive is different. The noindex directive simply identifies pages you want a search engine to block and not index. However, pages identified as “noindex” still need to be crawled so Google can identify which pages to index and which ones not to index.

Practical Use of the Noindex Directive

Going back to the “thank you” page example, pages that appear after someone fills out a form or places an order can help you track your lead submissions and goals. You wouldn’t want “thank you” pages to show up on search engine results pages (SERPs) because it doesn’t make sense to direct searchers here until after the desired action has been taken.

The noindex directive is often paired with the no-follow directive, which is specific to links. Noindex tags draw attention away from web pages that don’t need to be considered for ranking purposes, but they don’t prevent crawling altogether. You can use the noindex directive to complement other methods that do affect crawling behavior in a way that makes sense for how you want your content presented online.

Among other web designing and marketing companies, San Diego businesses and others throughout the world prefer Saba SEO. Our dedicated web designers and SEO specialists can help you bring your vision to life, boost your business’s search ranking, and increase conversion rates. We offer a team of experts who can deliver promising results well within your marketing budget. If you want to boost your site’s online ranking and acquire new leads and customers, give us a call at 858-951-1717 and get started.

How You Can Manage a Bad Online Reputation

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Having a good online reputation is critical for success. Most people search for reviews for a product, service, or location before deciding whether they want to make a purchase. If you have negative online reviews or a damaged reputation from a negative customer experience, it’s important to fix the problem as soon as possible. San Diego search engine marketing professionals share a few tips on how to fix a bad online reputation.

Be Honest

If you know a potential customer is interested in doing business with you, it’s better to disclose the negative information with them than to wait for them to discover it online. Almost everyone you work with will do a Google search of your business at some point, so be honest with them. Explain the situation responsible for damaging your online reputation, and tell them what you’ve done or plan to do to fix the problem.

Apologize If Necessary

If you have made a mistake, issuing a public apology may be the best way to improve your image. People will appreciate your decision to take responsibility for an error. Don’t make excuses if you or your business is truly at fault for your bad reputation. Explain what happened and how you plan to move forward from the error.

Work on SEO

Creating original, SEO-friendly web content will help push negative publicity out of the first page of Google’s search results. When your website or social media content fills up the first page of search results, potential customers may not be able to find negative reviews or news reports.

Hire Professional Help

A serious online reputation issue may require help from a reputation management company. Reputation management experts can create third-party sites that boost positive content and drive away negative search results. This may not be necessary, but it can be your last resort if nothing else can improve your online reputation.

As one of the leading marketing companies in San Diego, Saba SEO has helped several businesses successfully manage their online reputation. We utilize a variety of techniques to promote our clients’ prestige across different online forums. From producing high-quality content to offering effective social media marketing services, we go the extra mile in helping our clients manage bad publicity. If a bad review is affecting your search engine ranking, feel free to give us a call at 858-951-1717 and let our experts help you out.

What Happens When You Overload Your Local SEO Content?

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Content creation is an important aspect of local SEO, but too much content can be detrimental to your site’s search rankings. Some business owners or SEO agencies produce content in bulk in an attempt to boost local SEO rankings, but there are much more effective ways to increase your rankings.

The biggest mistake content creators make is including doorway pages in their sites. Some local businesses believe these pages will attract customers from more locations. In reality, Google has been penalizing sites that use doorway pages since 2015. Doorway pages are location-targeted pages that don’t offer any real information. The entire reason doorway pages exist is to restate the same weak content over and over again, using different city names with each page. Experienced and professional internet marketing service providers do not use or recommend using doorway pages.

Google considers pages to be in the doorway category if their entire purpose is search engine optimization and if they duplicate content that can be found elsewhere on the site. Doorway pages can’t be found in any menu on the site and can’t be navigated to from other pages on the site. They can only be found in a location-based Google search, and their goal is to funnel traffic into the “real” website pages.

If you have several pages of content about the same product or service that target different cities, Google can penalize you. Instead of using doorway pages, focus on creating content that actually provides value for your visitors. Write blog posts that answer your customers’ questions or cover trending topics. Adding two or three high-quality, informative pages each month will be much more successful for SEO and for converting customers than adding 20 pages of repetitive, location-based content.

To optimize your site for multiple cities in your area, you can create blog content for each location. However, your blog posts should be completely unique for each city. Generating links from other local businesses is another great way to boost local SEO.

When choosing a search engine optimization company, San Diego businesses and other companies around the world rely on Saba SEO. For over a decade, we have relied on innovative SEO processes and strategies to help our clients boost their online ranking, website traffic, and conversion rates. From creating high-quality blogs to designing responsive websites, our comprehensive and customized SEO services are designed to help our clients stay ahead of their competitors. Call us at 858-951-1717 to speak with one of our SEO specialists.

Tips for Using Popups Without Harming the User Experience

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Your website can be a great way to boost your conversion rates, and popups can help capture a visitor’s attention. However, some popups tend to ruin the user experience and convince a visitor to click away from your website. Experts at a reputed San Diego search engine marketing company share a few tips on how to utilize popups without harming the user experience.

Focus on One Goal at a Time

The more goals you try to achieve with a popup, the less likely you’ll end up achieving them. If you try to convince your visitors to take more than one action, it can be confusing. Focusing on one goal with a popup will encourage your visitors to take a specific action.

Never Use Entry Popups

Most website visitors tend to become frustrated when they see a popup as soon as they enter a website. Entry popups interrupt the browsing and can feel invasive or pushy. Exit-intent popups, which appear before your visitor leaves your site, are much more effective. Some online shopping sites use a popup offering a 10 percent discount that appears right before the visitor clicks away from the page.

Display Helpful Content

The content of your popup should attempt to answer the visitor’s questions or offer solutions to his or her problem. You can create relevant popups by segmenting your site visitors. For example, website visitors from a different country could see a targeted popup about shipping to their country. Visitors who are close to checking out on your site or who have abandoned their shopping cart could see a popup offering a discount.

Use A/B Testing

A/B testing is one of the best ways to determine which popups are helping or hurting the user experience on your site. With A/B testing, you can see the different popups that work for each type of customer, and you can decide which ads should stay.

Popups are often considered to be the make or break feature of a website. For this reason, it is important to consult web designing experts on how to create compelling and effective popups that could enhance a user’s experience. As a leading web design company in San Diego, Saba SEO offers comprehensive web design, development, and deployment services. We create focused and responsive websites with popup features that can lead to increased leads and sales. Whether you need minor changes to your website or a complete redesign, call one of our consultants at 858-951-1717 today.

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