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Month: August 2019

2019’s Major Ranking Factors for Search Engine Optimization

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SEO (search engine optimization) has dramatically changed over the years. Gone are the days of minimal content and shady backlinks. In its quest to create the ultimate knowledge base, Google now ranks sites that demonstrate professionalism and expertise. Your site can rank by keeping up to date with Google’s latest SEO best practices. Here are the top SEO ranking factors in 2019, brought to you by the experienced professionals from Saba SEO, one of the top digital marketing and SEO companies San Diego businesses rely on for outstanding expertise and high-quality service.

Mobile First

More than 50 percent of all searches are performed on mobile devices, which means your site’s mobile user experience (UX) needs to be top-notch. Make sure your site has been updated to responsive design, as this enables your site to automatically adjust to the size of the mobile device. When updating your web design, check the font size and ease of menu use. Customers should be able to easily tap a menu or buy button. Speed and reducing latency are also key to the ultimate UX. Make sure to not post ads that take over the device’s entire screen.

Keywords 

Keywords aren’t new to anyone familiar with SEO, but they’re always changing. With the emergence of home devices like Alexa, keywords need to include natural voice searches. 

Local SEO

More than half of Google searches are for local businesses, and they’re made on mobile devices. Filling out the free Google My Business online form is your first step. If your business has more than one location, fill out a separate Google My Business form for each location. Make sure to include all your website and social media information and write a short blog post describing your business. 

Answer Questions in Titles & FAQs

Answer boxes are now ranked high on Google. How does your site rank for these? Pose important questions in your site’s heading titles and include the expert answers in the paragraphs below them. Also include an FAQ page with questions and answers. If you’re not sure where to get these questions, check your social media and blog comments.

Optimizing your website for SEO ranking factors is one of the smartest things you can do in today’s online-centered marketplace. If you need help understanding ranking factors, call on the SEO and digital marketing experts from Saba SEO, a premier provider of Internet marketing service San Diego companies have relied on for sixteen years. Call one of our SEO specialists today at 858-277-1717. 

15 Essential Stats About SEO in 2019

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Because of the many factors that affect online visibility, it can be helpful to take a closer look at some SEO statistics that really matter in 2019. Doing so can also give you a better idea of where to focus your online optimization efforts. Here are a few of the most important statistics, brought to you by the experts at Saba SEO, a top-tier SEO company San Diego businesses trust for high-quality service and unparalleled digital marketing expertise.

  1. Nearly Half of All Google Searches Are Local

If you’re not thinking locally with SEO in 2019, you’re missing out on some wonderful (and potentially lucrative) engagement opportunities. There are many ways to target local searchers. Some of the more common methods include:

  • Referencing your target geographic area(s)
  • Claiming your Google My Business listing so your business shows up in local searches 
  • Making sure your business-related NAP (name, address, phone number) info is correct and consistent

  1. More Than 60k Google Searches Are Performed Every Second

A lot of people are looking for stuff online every day. Use this stat as an incentive to put together an effective SEO strategy that targets the searchers likely to be interested in what you have to offer.

  1. Half of All Searches Involve Multiple (4-Plus) Words

There’s a difference between “pizza” and “Where can I find pizza?” To get more specific results, searchers today are increasingly using more words. For keyword research and optimization processes, use terms and phrases that really mean something to your target audience.

  1. Most People Are Using Mobile Devices to Search

The main takeaway here is that it’s a mobile world in 2019. A popular solution is a responsive website design, which allows your site to adjust to any screen it’s viewed on.

  1. Google’s Top Ranking Factors Are High-Quality Content and Link Building

Since this particular stat comes directly from a search quality strategist at Google, it’s worth paying attention to. Plus, it only stands to reason that SEO will be more effective for you in 2019 if you produce high-quality content and focus on acquiring links from trusted, relevant, and reliable sources.

  1. Content Is Getting Longer

The average content featured on Google’s first page of results is now nearly 1,900 words, which suggests users are looking for specific information. To deliver such details, content needs to be longer but still relevant and easy to digest.

  1. 97 Percent of Page One Results Have at Least One Image

Furthermore, more than 30 percent of marketers believe visual images are their most important form of content for business purposes. Just remember to choose images that are relevant to your content and brand.

  1. Companies Are Getting Better at SEO

More than 80 percent of marketers believe the effectiveness of SEO is on the rise. Approximately 42 percent of these same marketers consider SEO’s effectiveness to be “increasingly significant.” This is good news, but it also means your competitors are probably fully invested in SEO, so you need to be just as diligent.

  1. Paid Ads Are Ignored by More Than 80 Percent of Users

This stat is complemented by the fact that more than half of all marketers say their top priorities are improving SEO and boosting their organic presence. However, this doesn’t mean paid ads are dead in 2019. It just means you’ll be better off with a healthy mix of organic and paid SEO.

  1. By 2020, Half of All Searches Will Be Voice Searches

Consider this SEO stat as another incentive to use longer, more conversational search terms when choosing your keywords and keyword phrases.

  1. More Than 70 Percent of Searchers Who Do Local Searches Visit Local Stores

Specifically, they tend to visit stores within five miles of their physical location. “Near me” searches are also on the rise. The point here is that SEO can be equally effective when used to get people to visit your actual business.

  1. Nearly 30 Percent of Mobile Searches Are Location Based

Not surprisingly, a lot of people use their mobile devices to find things near certain locations. If you haven’t done so already, make 2019 the year you focus on both the mobile and local aspects of SEO.

  1. Organic Traffic Can Spike Up to 111 Percent if You Repurpose Old Posts

It’s still important to crank out first-rate new content in 2019, but you can also get some more SEO leverage out of older content that’s already optimized by updating it and republishing it.

  1. Social Signals Matter More to Google Now

Google still keeps its algorithm details secret in 2019. However, several brands have noticed a link between social signals and their standing on search engine results pages (SERPs).

  1. More Than 90 Percent of Online Experiences Start with Search Engines

Just having a website isn’t going to cut it in 2019. You also have to take the right steps to draw attention to your various webpages and other content to help searchers find you online.

If you need help keeping up with current SEO practices or you’re looking for a top-tier professional firm to create high-quality SEO campaigns for your business, call on the experts from Saba SEO. We’ve been a premier provider of San Diego SEO services for nearly fifteen years. Reach out to one of our SEO specialists today at 858-277-1717.

Disparities Between SEO in 2009 and 2019

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Search engine optimization (SEO) has morphed dramatically over the past decade. Google has changed its algorithms several times. Even now, adorably named updates such as Panda, Penguin, and Hummingbird may still give some content creators nightmares. Through all the changes, Google has transformed from a search site into a well-organized knowledge base. What’s the difference between 2009 and 2019 SEO? Here are some of the ways SEO has changed in the last decade, brought to you by the experts at Saba SEO, a premier San Diego SEO agency.

Mobile Rules

A decade ago, smartphones weren’t a priority. Looking up a website meant using a desktop computer or a laptop. Mobile searches now make up more than half of all local searches, which means websites need to upgrade to responsive design. Businesses also have to make sure their sites load quickly. Those seconds of latency can mean lost sales.

Content

Back in 2009, quantity was more important that content quality. That changed about eight years ago with Panda. Google now rewards sites that demonstrate their expertise and publish high-quality content. Longer content of at least 1,000 words has also become the goal.

Keywords

Along with being the age of unrelated content, 2009 was the era of keyword stuffing. Keywords are now more varied. Instead of repeating the same keyword, now it’s standard best practice to use related keywords and branded keywords. There are also local keywords that help customers find you in your geographic area. 

Backlinks

Backlinks are nothing like they were in 2009. A decade ago, backlinks could come from any sort of site. Some of those websites just functioned as questionable backlink sources. Things have changed dramatically since then. High-quality backlinks are essential for SEO, which means any backlink going to your site has to be from an expert. Any site that has sketchy backlinks loses its Google ranking.

Update Awareness

Back in 2009, content creators and businesses kept pushing poor-quality, keyword-stuffed content to their heart’s content. A decade later, after Panda and the other major updates, those same creators are following SEO best practices, which means websites now only need tweaking instead of major overhauls when Google makes an update. The sites with the most expertise and high-quality content are now rewarded, which has led to a better SEO user experience and a high-quality knowledge base.

If you need help keeping up with SEO best practices or optimizing your business’s SEO strategy, reach out to the experienced professionals at Saba SEO, the leading experts on SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today at 858-277-1717 to learn more about our high-quality service.

Why Businesses Need to Use Integrated Online Marketing

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If you’re new to the marketing world, you’ve probably never heard the term “integrated Internet marketing communication” before. While the actual work of planning, implementing, and maintaining an integrated Internet marketing communication campaign can be complicated, the basics can be understood by business owners and marketing individuals who are looking to advance their online marketing skills. The online marketing specialists from Saba SEO, one of the leading San Diego SEO companies, explain the fundamentals.

Goes Beyond Integrated Marketing

As a standalone marketing idea, integrated marketing no longer applies in the current marketing climate because the term denotes outdated media strategies that aren’t engaging or interactive. Integrated Internet marketing adds online marketing to the mix. To achieve success with this technique, marketing professionals must execute plans that encompass three media types: paid media, earned media, and owned media.

Paid media consists of print advertising and marketing directly to consumers through the use of mailers, branded items, and more. Earned media pertains to the organic side of marketing and consists of curated content, press releases, public relations, influencer outreach, and more. Owned media consists of user experience, email messaging, and social media services.

Supports Unified Messaging

Paid, earned, and owned media are all brought together under one umbrella to offer a unified message and experience to prospective customers at all times while they remain on the path to purchase.

Integrating various marketing channels can increase your conversion and retention rate. Some of the benefits include:

  • Unified messaging, regardless of how the customer interacts with your business
  • Targeted interaction on multiple channels that maximizes your brand recognition—not all consumers pay attention to all marketing channels, so streamlining and incorporating these outlets together is essential
  • The ability to communicate the same message across all channels so consumers remember your brand in the future
  • When looking at all marketing channels side by side, the brands that have the most impact are the ones that communicate the same message and appearance across the board.

Businesses looking for a firm with outstanding expertise in online marketing and SEO should call on the experts at Saba SEO, premier specialists in Internet marketing San Diego businesses have trusted for more than fifteen years. Give one of our experienced online marketing specialists a call today at 858-277-1717.

How to Make Money from Home with PPC

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If you’ve been thinking recently about different ways to make money without having to spend eight hours or more in a cubicle every day, you’re not alone. Each day, thousands of ordinary people wake up dreading the daily routine of answering phones, dealing with bosses, and completing nonstop paperwork. If this sounds like you, check out this step-by-step guide to earning money with pay-per-click right from the comfort of your own home, brought to you by the experts at Saba SEO, a leading SEO company in San Diego.

Promote Your Own Business or Run Campaigns for Other Companies

One of the great things about earning money from home with pay-per-click programs is that you have the option to either start your own business and promote your products online or make money as a consultant helping other businesses succeed using pay-per-click campaigns. No matter which way you decide to go, the steps are essentially the same.

Create an Account with Google and Research Keywords

While there are a number of different online systems and social media websites that offer pay-per-click advertising opportunities, Google is your best option when starting out. Create an account with Google and search for their ads platform. Here, you’ll see the “Keyword Planner” tool that allows PPC experts to perform research on potential keywords to target.

Choosing the right keywords is a vital step in launching a successful pay-per-click campaign. Use the planner to narrow down the words you want to use. Remember, never use words that are too broad, or you’ll get the wrong types of clicks. For example, choosing “cars for sale” will likely get you clicks from people looking for any type of car, while “Honda for sale” will narrow down the number of clicks for better results.

Create the Ad

Once you’ve picked your keywords, it’s time to create your ad. You’ll have the option of choosing “Google Search Display” or “3rd Party Websites” for the placement of your ads. For the first time, choose “Google Search Display,” which will only allow your ads to show up in Google search results and not on third-party websites as a banner ad. Now, make sure you include your keyword in both the headline and the description of the ad to give you a lower cost per click and increase your quality score at the same time. Make the ad catch the browser’s attention. Your headline should be witty or catchy and stand out from the other ads so potential customers will click on it.

Track the Ad

Check your campaign statistics by logging in to your Google account on a regular basis. If the ad isn’t performing well after 72 hours, pull it down, change the verbiage or picture, and try again. Always monitor your ad spend, and never go over your budget. Google will ask you how much you want to spend daily, so make the marketing budget last as long as possible.

If you need a focused PPC campaign for your business, turn to Saba SEO, a leading provider of San Diego SEO service. Our paid marketing plans are ideal for businesses that need increased website traffic and better conversions. We can create ads for your business that are sure to appeal to your target audience and increase your online visibility and search engine ranking. To learn about our paid marketing plans, give us a call at 858-277-1717.

2019’s Top Organic SEO Practices

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Putting up a website and then forgetting about it won’t help you generate new revenue for your business. Just like any other marketing plan, organic search engine optimization takes time, dedication, and a lot of knowledge. If your website is up and running, it’s time to jump into the deep end. The San Diego SEO experts from Saba SEO suggest using the following best organic search engine optimization techniques in 2019 to stay ahead of the competition.

Publish High-Quality Content

The single most important goal of any major search engine such as Google is to deliver the best and most relevant content to its users. The majority of the time you spend on online marketing should be focused on creating meaningful and engaging content. To take it a step further, most users look for how-to articles that could potentially help them solve a problem. Try concentrating more on that instead of just writing fluff pieces.

Integrate Visuals

Content isn’t always meant to be read. Most browsers tend to respond better to articles that contain videos and images. A rumor has also been floated that Google tends to rank web pages that have videos higher than those that don’t. Regardless of what type of visual you decide to add, make sure the proper alt tags are in place for SEO purposes.

Create an Ongoing Blog

Blogging is an essential tool for search engine optimization. Your blog can act as a second source of traffic. In many cases, a well-written blog post could even appear on the first page of search results. Using a blog is also a great way to build a community of loyal fans who could potentially come back as repeat customers.

Increase Your Social Presence Online

Whether you like it or not, social media is an important part of ensuring you stay at the top of your search engine ranking. Social media stats are taken into account when Google and other search engines decide your overall ranking. If you haven’t already, consider setting up Facebook, Twitter, and Pinterest accounts so you can start promoting your business immediately.

These are just a few of the best organic SEO techniques you can start using today. If you need help boosting the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge and high-quality service with integrity. Give one of our SEO specialists a call today at 858-277-1717.

Creating an Internet Marketing Sales Funnel: A Step-by-Step Guide

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The goal of every business owner with a website should be to convert as many people as possible into paying customers. The best way to achieve this is to build and manage an effective online sales funnel. A sales funnel is named for the form it takes. The beginning of the funnel is at the very top, where the largest group of people—potential customers—start the process. The bottom of the funnel represents the smallest group of people, also known as committed customers. The digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies businesses can work with, offer this step-by-step guide to show you how to get your funnel up and running.

Build Your Landing Page

The landing page is one of the most important parts of your funnel because it’s how people get their first impression of your business. The main goal for any landing page is to capture customer information or push the customer to complete a certain task. In most cases, you should ask the customer to subscribe to a list. Make sure the form on your landing page captures a name and email you can use in the future.

Create Your Offer

During this next step, you must create an offer for potential customers to buy your product or service. It’s important to keep in mind that during this step, you’ll want to entice the customer to continue further into the funnel so you can present a second offer. The bottom line: the initial offer should act like a “pre-sell” for a future step in your funnel.

Upsell

A lot of money can be made during this step. Think of the upsell as an upgrade to something your customer has already purchased or is thinking about purchasing. This step should be located on a second landing page and should always include an enticing call to action. For this step, remember to offer something of more value or a better service than what’s offered on the initial selling page.

Catch Them on the Way Out

If the customer decides to leave without purchasing either item, catch him or her on the way out with a final offer. Also known as a “downsize,” consider this strategy for those customers who might not be able to afford the other items you’re selling. If the customer leaves without making a purchase, you’ve already captured his or her email and name with the initial contact form. Keep the conversation open by sending relevant and engaging content via email. The longer customers stay in your funnel, the more likely they are to purchase something from you.

If you’re looking for a firm with integrity and outstanding expertise in online marketing and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.

Web Design Packages: Why They Exist & What They’re Good For

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Web design has been around since the 1990s. In the beginning, the process was much slower, sites weren’t mobile responsive, and flash graphics were abundant. Now, a website can be built in a fraction of the time and provide a much better user experience. In many cases, business owners with little or no web development experience can design and build a website without the need to hire an expensive agency, which is known as building a website with a web design package. The San Diego web design experts at Saba SEO offer the following advice to help you choose which type of web design service is right for your business.

The Basics of DIY Web Design Packages

In a nutshell, web design packages include everything you need to build your website. From domain registration and website hosting to template creation, content management, and more, these packages are normally offered by companies that charge a monthly fee for domain hosting plus a little extra to let you use the website builder.

The benefits of using a do-it-yourself web design package are:

  • Affordability – The cost will be minimal for the creation and setup of your website
  • Ease of use – These web design packages allow people to build sites with little to no coding work involved
  • Customer support – The company that sold the web design package will likely provide exceptional customer service and support to help you get through the process

Web Design Packages Sold by Agencies

Another type of web design package that’s very popular is one sold and managed by a web design agency. These packages aren’t do-it-yourself. You’ll have someone on the team professionally design, develop, and launch your website, then you’ll pay a monthly fee for the agency to make any necessary changes or fix hosting and technical issues that may arise. Do-it-yourself and agency web design packages will likely include tools to integrate social media, e-commerce, and more. If you’re also looking for help with SEO and other online marketing tasks, a web design package sold by an agency might be your best bet.

Whether you need an SEO specialist or a web design expert, call on Saba SEO. As a premier San Diego SEO company, we have almost fifteen years of experience in website development and digital marketing. We can create a responsive, mobile-friendly website for your business and provide high-quality content that’s certain to boost your online ranking. Give us a call at 858-277-1717 to talk to one of our web design experts.

How You Can Become an Expert at SEO

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It’s only human nature to want to gain as much knowledge as possible about certain topics of interest. If your goal is to connect with potential customers searching for what you have to offer online, you should focus your efforts on trying to become an SEO specialist. This may seem like a massively difficult task, but there are some steps you can take to become fairly well versed in search engine optimization. Here’s some great advice from the industry experts at Saba SEO, a renowned San Diego SEO agency.

Understand Search Engines

Google, Bing, and other search engines essentially work by using algorithms and a series of factors to determine how online content will be presented. In your quest to become an SEO specialist, it can be helpful to brush up on:

• Google’s top ranking factors
• Mobile friendliness—this is what matters most to top search engines today
• The technical aspects of SEO that help search engines understand various webpages (e.g., meta descriptions, sitemaps, website security, schema markup, etc.)

Know How Marketing Is Done Online

The way you approach SEO depends on how you prefer to interact with your target audience online. Online marketing and Internet marketing are broad terms that encompass many forms of online engagement. The most common one is your website and its various webpages. Additional SEO techniques need to be implemented if your marketing plan will also involve:

• Social media marketing
• Organic or paid ads
• Search engine marketing—the steps taken to make links back to your content more visible on search engine results pages (SERPs)
• Email marketing
• Banner advertising

Learn What SEO Involves

Keywords are a big part of SEO, but that’s not all you need to know to become a search engine optimization specialist. You should have enough knowledge about the various aspects of SEO to put together a comprehensive plan that covers all your bases. The important components include:

• On-page SEO—what’s done on your website
• Off-page SEO—the steps you take outside your site to attract attention to your website’s content
• Technical SEO—what you do to make your website crawlable

Use the Right SEO Tools

There are many handy tools at your disposal—some free, and some requiring a fee—that can be used to research keywords, keep tabs on competitors, spot and fix technical and on-page SEO errors, and track your optimization results. Some of the most common and popular ones include:

• Google Analytics (GA)
• Google’s Search Console (formerly Webmaster Tools)
• SEMrush—an all-in-one SEO resource that allows you to do useful things like check up on competitors, monitor social media engagement, plan PPC (pay-per-click) campaigns, and find relevant keywords
• Ahrefs—an excellent backlinks analyzer that offers other useful functions

Keep Up with SEO Changes

Once you’ve gained a basic knowledge of the aspects of SEO that matter most to you, don’t lose focus. Pay attention to changes in trends and major search engine updates. The last thing you want is to be left on the sidelines as SEO evolves to meet the needs and expectations of online searchers.

Because SEO encompasses so many different elements, you may still need to turn to professional optimization experts to get some assistance with the finer points of SEO. However, it never hurts to brush up on your own skills as you make an effort to keep both real searchers and search engines happy.

If you need help with learning more about using SEO for your business, call on the experts at Saba SEO. Our team of SEO specialists can create an SEO strategy to increase your online rankings. As a leading SEO company in San Diego, we have over ten years of experience in search engine optimization, content development, web design, and social media management. To talk to one of our professional SEO Managers, give us a call at 858-277-1717.

How You Can Make Money with PPC Affiliate Marketing

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Working from home is an attractive proposition. You can be your own boss, set your own hours, and have total control over your financial destiny. One of the more popular ways to achieve this goal is to make money online with affiliate programs. When they’re getting ready to explore opportunities in the world of Internet marketing, San Diego businesses and organizations everywhere can use this easy-to-understand guide to choose pay-per-click affiliate programs that work best for them.

Overview of Pay-Per-Click Affiliate Marketing

People who are new to the online marketing world might not be familiar with what pay-per-click marketing is or how it works. Pay-per-click is one of the most popular ways to promote a website or business online. A business submits an ad through an online advertising network, and the ad is then displayed on various websites, social networks, and search engines. When a browser clicks on the ad, the business gets charged for that click, and the website that displayed the ad gets paid. The cost of each click varies depending on the subject matter of the ad and how competitive it is.

How to Choose the Right Pay-Per-Click Affiliate Program

If you’re just starting out with online affiliate programs, it might be difficult to find a network that will approve you. However, some affiliate networks don’t have lengthy approval processes. The following should be taken into account when you’re ready to monetize your online presence:

  • No traffic requirements – Some networks require their affiliate members to have a minimum amount of monthly website traffic. If you’re just starting out, you won’t qualify. Find a network that doesn’t have this requirement.
  • Easy payout – Find a network that offers weekly payouts via PayPal or some other electronic method. Avoid those that offer only payouts by physical checks.
  • Extensive list of merchants – The most popular networks should offer extensive lists of merchants. This is important because you’ll need to find a few that sell something you can blog about online.

If you need a focused, results-oriented pay-per-click campaign for your business, trust Saba SEO. As a premier San Diego SEO company, we offer high-quality PPC and SEO services, and we have more than ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today at 858-277-1717.

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