October 2018 - Saba Digital Marketing

5 Things to Check for if Your Website Ranking Has Dropped

Posted on October 31, 2018 by admin@saba4321

You wouldn’t put a pot on the stove to boil and not give it a second thought, but plenty of business owners put their website on the back burner, at least until they realize it’s no longer performing as expected. This doesn’t mean it’s time to panic if you’re experiencing this problem, but a drop in ranking does require some detective work to figure out what’s going on so efforts can be made to get things back on track. To give you an idea of where you might want to focus your attention, the San Diego web design specialists at Saba SEO discuss five common reasons website rankings might take a tumble.

1. Website Changes

Even small design changes, such as adding a few more videos or changing the layout of one or two pages, can have a noticeable impact on rankings. Pull reports from Google Analytics to see if the problem is site-wide or confined to only one or two pages.

2. Technical SEO Issues

Technical SEO issues are often overlooked as a possible source of a ranking drop. These are the aspects of optimization that matter most to search engine crawlers. Common sources of technical SEO problems include:

Issues with performance on mobile devices
Site map inconsistencies
HTML errors
404 errors

3. Meta Info Errors

The purpose of meta information is to provide details about the content of each page on your website. Determine if this might be the source of a dip in your site’s ranking by checking to see if your meta info has been removed accidentally. If your meta info is still there, perform a search for your business or your products and/or services to see if Google may have shortened or amended your meta descriptions.

4. Traffic Sources/Trends

Sometimes ranking dips are only temporary. This may be the case if you offer products or services that are more popular during certain seasons or times of the year. With situations like this, some adjustments to your marketing strategy could help you retain interest in your business even during the slower times of the year.

Consider the sources of your traffic as well. If your GA reports show a drop in organic traffic, you likely have SEO issues that need to be addressed (e.g., site maps, robots.txt, or issues with your content). If the problem is with your paid traffic, check things like the keywords you’re using in your ads, the ad copy itself, and the quality of the landing pages connected to your ads.

5. Algorithm/Ranking Factor Updates

Google regularly tinkers with its algorithms. Normally, such changes result in little or no noticeable ranking changes, but this isn’t always the case. Also, be mindful of any changes in Google’s ranking factors. A big one these days is mobile friendliness. For instance, Google now takes mobile page speed into consideration for ranking purposes, so it might be a good idea to go to Google’s Search Console and use the Mobile-Friendly Test tool to see how your site is performing for mobile visitors.

A good place to start when trying to figure out what’s going on with your website is with an audit of your site. SEMrush has a handy tool you can use to find and correct on-site issues. Google Search Console can also provide some useful info. Another good first step is to check your website’s tracking code. Changes to website code or analytics plug-ins can cause fluctuations in how your site’s stats are captured. Finally, if you do need to make some adjustments to your website to fix any of the issues discussed above, allow some time for those changes to be reflected in your stats.

Even if your site is ranking relatively well, paying constant attention to issues like the ones discussed above will likely increase your online ranking. A professional San Diego web design firm can help you keep up with the trends you need to know about. For over ten years, Saba SEO has designed websites for businesses all over the world. In addition to web design, we also offer search engine optimization, content marketing, and social media management services. Whether you need basic SEO services or improvements to your website, give us a call at 858-277-1717.

Changing Your Site’s Protocol to HTTPS Can Improve Its Ranking

Posted on October 29, 2018 by admin@saba4321

It should come as no surprise that sites that make an effort to boost security for visitors will likely rank better. A common way to accomplish this goal is with HTTPS (hypertext transfer protocol secure). HTTPS is a set of encrypted protocols designed to hide personal information from other online users as data is transferred. Since 2014, HTTPS has also been a Google ranking factor, and it’s even more of a big deal today. The experts at Saba SEO, one of the premier firms offering San Diego web design, take a look at how changing your website’s protocol to HTTPS can affect its ranking.

Your Site Won’t Be Labeled as “Not Secure”

Google already gives privileged positioning to secure sites, and for a while now, Chrome has been using a green color and a lock to mark sites with HTTPS as secure. As of July 2018, Chrome also marks websites as “Not Secure” when they have no HTTPS protocol. Google has also announced plans to do this soon on all pages served over HTTP vs. HTTPS.

HTTPS Could Influence Searchers’ Behaviors

Your website’s ranking may not take a serious nosedive solely because of a lack of HTTPS. However, your ranking could still be impacted by searchers’ behaviors. An analysis of a million search results showed a connection between HTTPS and better first-page rankings on Google. If you make the switch to HTTPS, you might also notice:

Lower bounce rates and more conversions
Increased online visibility for your site
Positive word of mouth from visitors
Increased time per session if searchers feel more comfortable on your site

Cost is one of the main reasons some website owners still choose not to make the switch to HTTPS protocol. Also, if an HTTPS migration isn’t done correctly, it could result in SEO penalties. It’s possible to obtain an SSL certificate for a reasonable price (some of them are even free). With migration, update your site map and register your new domain on Google’s Search Console. Wrap things up by adapting your rel=canonical tags, confirming your URLs are responding with the “correct and positive” response code, and checking your URLs for duplicate content.

If you need help making sure your website’s security protocol helps its ranking, turn to Saba SEO. We’re a leading web design company in San Diego, and our experts can create a web design strategy for your business that is sure to result in increased conversion rates and more traffic. We have over ten years of experience in search engine optimization, content development, and paid marketing. To schedule an appointment with one of our knowledgeable web designers, call us today at 858-277-1717.

5 Signs Your Website Uses Bad Web Design

Posted on October 26, 2018 by admin@saba4321

Just because a website looks great doesn’t mean it’s going to generate an abundance of conversions or become a preferred destination for online searchers. The reality today is that a site not designed to please both search engines and the real people you want to visit it is going to be more of a liability than an asset. If you’re not sure whether your site’s design is cutting it, follow the advice of the experts at Saba SEO, a premier web design company in San Diego, and check to see if your site shows any of these five common signs associated with bad website design.

1. No Custom Home Page

If all your home page does is welcome visitors with a generic greeting, visitors aren’t likely to stick around. The trend with home page design these days is to create a clear, concise design with a purpose. For instance, a customized home page can briefly state what you do and list your main services or products.

2. No Landing Pages

The purpose of a landing page is to capture visitor information. If your website doesn’t have any landing pages, you’re likely giving visitors way too many distractions, keeping them from providing the desired information. An effective landing page has:

A simple design
An uncluttered look with no unnecessary distractions such as footers, logos, and sidebars
A descriptive headline and compelling content
A subscription form that asks for only minimal information (to overcome the natural tendency to not share too many personal details online)

3. No Clear Specific Purpose on the Home Page

It’s perfectly fine for a website to serve multiple purposes, but it’s not so good if you try to do it all on one page. Instead, include single pages, and design each one for a specific purpose, such as driving more sales, getting more subscribers, attracting more blog readers and social media followers, increasing brand awareness, and encouraging more comments or shares. For instance, you might:

Use your home page to introduce visitors to your brand
Have separate product and service pages
Use your contact page to encourage email subscriptions
Strategically use your footers to reference your social media links

4. No Optimization for Mobile

A website that completely ignores mobile users isn’t likely to rank on page one. More than 80 percent of the people who go online these days do so with a smartphone or other mobile device. Plus, Google has shifted its ranking policy to consider how a website appears and functions on mobile devices. These are two of the most compelling reasons to make sure your website is designed with mobile visitors in mind. A simple solution is to use a responsive website design that allows your site to be viewed as intended on any screen. If you aren’t sure about how to optimize your site for mobile viewing, consult a San Diego web design company for advice and assistance.

5. No Newsletter Signup Form

Your website can serve many purposes, one of which should be building up your email mailing list. Email is still a highly effective way to reach out to new and existing customers and encourage even more interaction with your brand. A simple way to boost your email list is to include a newsletter signup form on your site. Just make sure it’s in a prominent location.

Luckily, these website design missteps can be corrected. Some design flaws may be a bit more difficult to correct than other issues, especially when you throw SEO issues into the mix. However, a comprehensive approach to website design centered around creating the best user experience possible can serve you well and increase the odds that your website is an effective online representation of your business. For advice on any aspect of internet marketing, from web design to SEO, San Diego businesses can count on Saba SEO for the highest levels of expertise and professionalism. Call us today at 858-277-1717 to speak with one of our friendly representatives.

5 Ways to Know When to Update Website Content

Posted on October 24, 2018 by admin@saba4321

A website that’s served you well for many years can gradually turn from a dazzling online representation of your business to the main reason people searching for what you have to offer are increasingly choosing your competitors. It isn’t always obvious that a reduction in calls, conversions, positive feedback, or in-person visits is linked to the content on your website. If you aren’t sure if your website’s content is due for an overhaul, consider the signs discussed below by the experts from Saba SEO, one of the best marketing companies in San Diego.

1. Your Content Isn’t Inspiring Interactions with Your Brand

People naturally tend to share content they love with others. Content that’s serving your brand well will inspire your site’s visitors to interact with your brand in other ways by following you on social media, checking out your blog, or signing up for your newsletters. If you’re not seeing this type of interaction, it may be because your content is coming off as stale or uninspiring.

2. Your Site Has “Content Clutter”

Things like 404 errors and broken or outdated links that deter visitors from getting to or staying on your website can be corrected. However, content that comes off as crowded, distracting, or confusing is a larger problem. This type of “content clutter” might include:

Too much variation in font and text size
Odd mixes of text or background colors
Excessive use of pulled-out quotes, boxes, lines, or bolded/highlighted text
Large blocks of text or little or no white space on pages

3. You’re Seeing High Home Page Bounce Rates

Most people go to your website’s home page to get a general overview of your business and what you have to offer. If your home page has a high rate of visitors who arrive and then quickly leave without doing anything (bounce rate), it’s a sign your content probably isn’t cutting it anymore. Possible issues could be too little content or too much content presented in a way that’s not easy to digest.

4. You’re Not Getting Any Love from Google These Days

At one time, the most effective way to get more attention from search engines was to use certain keywords as many times as possible, but that’s no longer true. If your content is still stuffed with awkwardly used or excessive keywords, it’s probably not getting as much love from Google as it used to. This is because Google’s algorithms and procedures for evaluating website content have become increasingly complex. If you’re no longer seeing acceptable ranking results, you’ll likely benefit from a website infused with fresh, relevant content that’s in line with today’s acceptable SEO standards.

5. You Have a “Frankenstein” Website

A website that’s been around a while can become a hodgepodge of old, new, and updated content. If your site has layers of submenus and content buried under hyperlinks or hidden in strange places, it may gradually become more difficult for both searchers and search engines to find your content. If you have content that’s been updated here and there over the years—possibly by many different people associated with your business—potential issues might include:

Multiple redundancies within your content
Lack of organization in how content is presented
Conflicting writing styles

Before starting to update your website’s content, use your Google Analytics stats to get a report of your site’s current performance. This report will give you a starting reference point to compare to future stats to determine how well your new content is performing.

One of the smartest things you can do for your business is make sure your website’s content keeps visitors engaged and interested in what you have to offer. Check your site to see if you recognize any of the signs we’ve talked about. Even if your site doesn’t need a major content overhaul just yet, your brand will be better served if you’re constantly on the lookout for opportunities to present fresh, relevant content.

If you need help updating your website, call on a San Diego web development company

with more than ten years of experience in all aspects of online marketing. Saba SEO offers SEO, PPC, web development, content marketing, and social media management services. Call us at 858-277-1717 to talk to one of our experienced professionals.

6 SEO Tactics You Shouldn’t Use in 2018

Posted on October 22, 2018 by admin@saba4321

Google’s methods for evaluating websites have become more intelligent, which is why it’s a lot easier for sites to get flagged for certain SEO tactics that are either a clear no-no at worst or questionable at best. Below, the experts at Saba SEO identify six of the major obsolete SEO tactics that should definitely not be part of your optimization strategy these days.

1. Plagiarized Content

It’s fine to check out competitors’ materials to get some fresh ideas for your own content. What’s not all right is any attempt to replicate content found elsewhere and pass it off as your own. On a related note, your own content shouldn’t be duplicated on other pages either.

2. Buying Links

The problem with buying links is that you may be getting links with a weak or frequently replicated structure that doesn’t do you any favors. Google and other search engines typically look out for stagnant links that were clearly paid for and not earned.

3. Keyword Stuffing

This tactic has been frowned upon for many years, but some people still try to get away with it. Aside from being easily detectable, it can quickly make content less appealing. The goal for keywords in 2018 is to use them naturally within content that’s written with real people in mind instead of search engines.

4. Cloaking

Cloaking is a technique where content presented for search engine crawlers is different than what’s seen by human searchers. Google has banned this practice, so it’s not a tactic that will serve any useful purpose for you.

5. Clickbait

Clickbait refers to using misleading or deceptive headlines designed purely for the purpose of generating clicks. Clickbait isn’t always an outright lie. It can also include headlines that overexaggerate or underdeliver. While you may get clicks with this tactic, you’re just as likely to have a high bounce rate as disappointed visitors quickly leave your page, and this will affect your rankings in a negative way.

6. Thin, Short, Uninformative Content

This tactic is similar to clickbait in that the topic of the page is vague or not entirely related to what’s suggested. In some cases, there may be no words at all or just a few words that don’t serve any useful purpose. As is the case with clickbait, it’s likely to result in unhappy visitors who leave quickly.

Google is also suspicious of several other types of shady tactics, including online press releases that include links back to substandard websites, exact match domains that allow microsites to get spikes in rankings, article directories with multiple irrelevant links, webpages loaded with ads, spam-filled comments sections, and the misuse of interlinking websites. Google is constantly improving its methods for evaluating websites, and the best way to stay in Google’s good graces in 2018 is to stick to SEO strategies that are in line with best practices and geared toward providing something of value to the intended audience.

If you’re curious about SEO and how it can grow your business, let the experts at Saba SEO help you out. With more than ten years of professional experience in web development and search engine optimization, we’re proud to count ourselves among the best San Diego SEO companies. Our team can help you create unique content with high-ranking keywords and effective SEO tactics based on honesty and integrity. To talk to one of our SEO or web development experts, give us a call at 858-277-1717 today.

Simple Video Marketing Strategies

Posted on October 19, 2018 by admin@saba4321

Roughly 80 percent of all consumer internet traffic will soon involve video content, 55 percent of online users watch videos every day, and a Facebook executive predicts that the popular social platform will be all video within five years. These stats suggest just how powerful video is today and why it’s not an aspect of marketing you should ignore. Whether you’re creating videos on your own or outsourcing the task to a reputed San Diego internet marketing agency, consider the following suggestions on video marketing.

Know What Type of Video You Want to Present

For marketing purposes, there are several types of videos you can produce. With demo videos, you demonstrate how a product works. A good example is unboxing videos that show either a customer or employee taking a product out of the box and getting it ready to use.

Brand videos create awareness of your business by detailing things like your company’s vision or the types of products and services you provide. Event videos allow you to present highlights from recent company-related events (e.g. conferences, fundraisers, sponsorships, store openings). Other types of videos include:

Expert interviews with influential people within your industry
How-to/educational videos
Explainer videos that solve your customer’s fictionalized problem with your products or services
Animated videos
Testimonial videos featuring satisfied customers
Live video
Virtual reality/360-degree videos that allow the scene to be viewed from every angle

Have a Plan Before You Make Your Video

Who is your target audience? What is your goal with a particular video? What’s your available budget? These are the questions that should be answered before you start producing video content. Also, know your basic requirements. Keep in mind that not all videos need to be complicated or elaborate to be effective. In some cases, all you’ll need is an appropriate setting and some video editing software.

Script Your Video

Certain types of videos, like customer testimonials, don’t need to be scripted. In fact, some powerful videos capture completely unexpected moments very effectively. However, most videos for marketing purposes need to have some type of script. When you do use a script, keep the following tips in mind:

Start with a basic outline
Match your audio with your planned visuals
Clearly state the purpose of the video
Do a table read to get the timing right for your video.

Choose Your Preferred Camera

The type of camera you use will depend on the purpose of your video. Thanks to advances in technology, it’s entirely possible to use a smartphone camera to make a high-quality video. Other times, it makes more sense to invest in high-quality equipment. Another option is to hire a professional videographer.

Pay Attention to the Audio and Lighting

There’s no point in presenting a well-scripted video with effective visuals if it’s difficult to hear or see it. It may be tempting to just use your phone’s mic, but don’t. You could end up out of range or pick up background audio you don’t want in your video. Instead, use separate audio equipment to ensure you’re capturing sound the right way.

Consider using three-point lighting, which means setting things up so you’re capturing the subject in the best light and softening shadows. If you get the key light set up correctly, it should be able to serve as your only light.

Shoot Extra Footage

Shoot some extra video footage so it’s easier to put things together during the editing process. It’s easier to get rid of extra footage you don’t need than it is to do a reshoot because you need more video. With scripted videos, it can be helpful to do multiple takes with slight variations so you’ll have more choices during the editing process.

Determine How to Distribute and Use Your Videos

After you’ve done your editing and recorded any necessary voiceovers, determine where you want to present your video content. For instance, you might want to place it on visual social media platforms like YouTube, Instagram, Vimeo, or Pinterest. Also, determine how you want to use your videos. For example, you can use a great brand introduction video on your website’s homepage to attract customers at the beginning of the buying process.

As should be the case with any type of content you present online, videos used for marketing purposes need to have a clear, concise message to be effective. The content should also be in line with the general tone and message associated with your brand. Lastly, your target audience needs to be kept in mind if you want to produce video content that helps you achieve your marketing goals.

Whether you need a high-quality video or a responsive website, the team at Saba SEO can help you out. We are the best SEO company San Diego has to offer, with over ten years of professional experience in digital marketing. Our experts can create a comprehensive marketing strategy for your business that is sure to increase your online visibility and help you build a solid brand image. We specialize in video production, search engine optimization, content development, paid marketing, and social media management. To schedule an appointment with one of our experts, give us a call at 858-277-1717 today.

Things That Can Impact Your Website’s Search Engine Ranking

Posted on October 17, 2018 by admin@saba4321

Most people looking for products, services, or businesses online rarely go beyond the first search engine results page. If your website isn’t front and center online, it’s a sign you need to pay attention to some important details. The experts at Saba SEO, a leading SEO agency in San Diego, discuss a few common mistakes that could decrease your search engine ranking.

Being Impatient

Whether you’re just launching a website or you’ve made changes to an existing one, it’s going to take time for Google to properly crawl it. According to some estimates, it can take anywhere from four months to a year after changes to a site are implemented to see results. In the meantime, simply pay attention to how visitors are interacting with your site right now and have some patience.\

Using the Wrong Keywords

Let’s say you run a company that makes high-quality pizza pans and you decide to use “pizza” as your main keyword. In time, you may discover your business isn’t ranking well for that particular keyword. The reason may be that most people searching for “pizza” are looking for places that make pizza, not companies that make pizza pans. Use tools like Google’s Keyword Planner to see what keywords people are using to find what you have to offer, and adjust your keyword list accordingly.

Overlooking Other Website Essentials

A website that looks amazing isn’t necessarily going to rank well. Some of the reasons your site isn’t ranking well include:

Outdated or duplicate content
Confusing or insufficient navigation
A website that isn’t mobile-friendly (a big issue for Google these days)
Overlooked technical aspects of SEO (e.g. alt tags, schema markup, meta tags)

Ignoring the Quality of Your Links

Relevant links pointing back to your site are generally seen as a sign of authority by Google. However, there are also instances when links to your site may be coming from questionable sources, which is why you should stay away from link schemes and avoid buying links. Also, get into the habit of using backlink checker tools like Ahrefs Backlink Checker to make sure links aren’t affecting your site in the wrong way.

Not Checking Your Site for Suspicious Activity

Some unscrupulous competitors use negative SEO tactics like inserting malicious code onto websites or purposely pointing questionable links back to sites. One way to guard against these unethical tactics is to use website checker tools to assess your site’s overall quality. Some tools go a step further and alert you when something fishy is going on with your website.

Forgetting About the World Outside of Your Website

Getting everything right with on-site SEO may not help you rank well if you’re overlooking the world outside of your website. You’ll have to consider off-site SEO, which includes email campaigns and blog posts with links back to your site. Paid ads and promotional videos can also steer traffic to your site. Don’t forget to keep an eye on what your competitors are doing to attract the attention of the same searchers.

Failing to Correct Google Penalties

Even a single penalty from Google could significantly reduce your online ranking. A good place to check for penalties is in Search Console. Click Search Traffic and Manual Actions to see if anything is listed. Common Google penalties that may affect rankings include:

User-generated spam (no-follow links can minimize this problem)
Too little content on various webpages
Hidden text, keyword stuffing, and other tactics designed to fool crawlers
Unnatural or questionable links

Even small changes can make a difference with how your website performs. Sometimes all it takes is attracting backlinks from high-quality sources, adjusting keywords, updating content, or correcting some technical SEO issues to make a site more appealing to searchers and search engines. Fortunately, all activities and actions related to your website can be conveniently tracked so you can see what’s working and what needs some tinkering.

If you want to boost your website’s online ranking, turn to Saba SEO. As a leading SEO company in San Diego, we have created winning digital marketing strategies for organizations all over globe. Our experts can create a comprehensive SEO strategy for your business that is sure to result in increased conversion rates and more traffic. We have over ten years of experience in search engine optimization, content development, and paid marketing. To schedule an appointment with one of our knowledgeable SEO Managers, give us a call at 858-277-1717 today.

5 Web Hosting Issues That Can Impact Your Website’s Ranking

Posted on October 15, 2018 by admin@saba4321

You’ve thoroughly researched your long-tail keywords, and your content calendar is filled with relevant topics that should appeal to your customer. However, your Google ranking has not improved with these efforts. Could this be a back-end problem that can only be solved with a change in web hosting? The San Diego web design specialists at Saba SEO discuss a few web hosting issues that can impact your website’s online ranking.

1. Slow Site Speed

When you’re working on a new blog post on your site and saving content, how long does it take? If it’s instantaneous, your hosting is fine. If you’re waiting for nine seconds or more, you may have a problem. Google will lower your website’s ranking if your site loads slowly. Slow page load speed is often a hosting issue, and it needs to be addressed immediately.

2. Data Loss

Whether there’s an issue with your host provider or your site sustained a costly hack, your search engine ranking could decrease. To prevent data loss, be proactive and work with a host provider that has a security protocol as well as backup plan for various server issues.

3. Not Providing SSL Certificates

Secure sockets layer, better known as SSL, encrypts your data when it’s being sent across the internet. Having an SSL certificate keeps your information safe and increases your website’s ranking. Google Chrome will even fire a warning that the site isn’t secure if SSL isn’t present. If your website doesn’t have an SSL certificate, contact your web hosting company as soon as possible.

4. Reduced Downtime

Better hosts offer better uptime. Although downtime isn’t a ranking factor, sites that require a sign-in could experience this issue. If your site is too slow, the user experience could be negative, which means potential customers will give up and go to your competitor.

5. Far-Off Server Location

The location of your host’s server determines the quality of the user experience. If a server is located too far, it could slow down your website, reduce your search engine ranking, and turn away customers.

Even with a reliable web hosting company at the back end, your online ranking may not increase if you don’t invest in SEO. If you’re looking for a reliable San Diego optimization firm, turn to Saba SEO. For over ten years, we have created focused and results-oriented SEO strategies for businesses all over the globe. In addition to search engine optimization, we also offer content marketing, web development, and social media management services. Whether you need basic SEO services or a new and improved website, give us a call at 858-277-1717 today.

10 Ways You Can Boost Your Online Ranking

Posted on October 12, 2018 by admin@saba4321

Securing the top spot on Google’s search engine results pages is essential for any business to survive. However, Google is mysterious in how and when they change their algorithms. If you want to boost your online ranking, consider the following suggestions, brought to you by the experts at Saba SEO.

1. Create a Responsive Website

More and more users search on their mobile devices. Updating your site to have a responsive design can enhance user experience and increase your Google ranking. Always test the site on a mobile device to ensure it’s easy to use.

2. Design a Page for Each of Your Products and Services

Create a separate webpage for general information and individual pages for more details. Individual pages help Google determine your expertise. Ultimately, this helps your site rank higher. Don’t forget to include a page with your local information to improve your local Google ranking as well.

3. Update Broken Links

Broken links could drive away potential customers and reduce your SEO ranking. Checking for broken links can be as easy as using Dead Link Checker or manually double-checking the links on each of your webpages.

4. Invest in Visual and Video Content

Everyone is competing for user time, and visuals are the key to standing out from your competitors. Videos, high-quality photos, and infographics break up wordy pages and give users a sense of your brand and product. Video is especially growing with mobile users. YouTube is the second most used search engine behind Google.

5. Include Your Business Details in All Your Webpages

To boost your search engine ranking, include your name, address, and phone number on every page of your website.

6. Acknowledge All Reviews

Whether on Yelp or Facebook, acknowledging all reviews can boost your SEO ranking. If the review is negative, write an appropriate reply. If the review is positive, make sure to thank the reviewer.

7. Add Details to Your Homepage

A homepage with a lot of details such as your expertise, products, and location helps Google rank your site better.

8. Establish Credibility by Using Links

When creating content, make sure to link to high-quality sources. Including links adds credibility to your website.

9. Utilize Headers

Headers break up text, and they also help your SEO. Make sure to use long-tail keywords in your header. To improve your SEO, don’t publish more than 300 words of text before adding a new header.

10. Always Create Rich, High-Quality Content

Google rewards websites that continuously produce rich content. The topics should be relevant to your site and to what customers are currently looking for. Providing high-quality information can boost your SEO and bring new customers to your site. Strategically look at every page, and edit content that is outdated or no longer fits.

When it comes to high-quality SEO, San Diego businesses and organizations all over the world turn to Saba SEO. We are a reputed digital marketing agency, with over ten years of experience in search engine optimization, content development, and pay-per-click management. With our help, you can boost your online visibility, expand your customer base, and increase your conversion rates. Our experts can create a comprehensive SEO strategy for your business that is sure to increase your search engine rankings without draining your budget. Call us at 858-277-1717 to talk to one of our SEO specialists.

Reasons Small Businesses Don’t Invest in SEO

Posted on October 10, 2018 by admin@saba4321

Most small business owners have either never heard of SEO or are unaware of its benefits. There are plenty of owners of one-of-a-kind shops, restaurants, plumbing companies, and other smaller businesses that have invested in a website but ignored SEO. The experts at Saba SEO, one of the leading San Diego marketing companies, discuss a few reasons small businesses don’t invest in search engine optimization.

It Doesn’t Produce Instant Results

Small business owners are often disappointed when they invest in optimization efforts and don’t see an immediate boost in sales, phone calls, and foot traffic. Because results aren’t automatic, SEO is often relegated to a low priority. Results won’t be immediate with SEO, but they do come in time.

It’s Too Time-Consuming

Another reason small businesses push SEO to the back burner is because it’s a time-consuming process. Business owners are often unsure about how much time it will take to set things up and manage ongoing tasks like producing fresh, relevant content. SEO isn’t an overnight thing.

However, you can manage small SEO-related tasks on your own or partner with a trusted marketing firm. Most reputable firms tailor their services to fit your needs and budget, and they can also give you realistic timeframes based on what you want to accomplish with SEO.

The Process Is Too Technical

There are technical aspects of SEO involving such things as meta tags, robots.txt, and URL structure. However, there are many other aspects of SEO that aren’t all that complicated. In fact, basic SEO is surprisingly easy to learn. Plus, there are plenty of handy (and often free) tools available to help with tasks such as:

• Choosing keywords

• Automating things like social media posts and emails

• Evaluating the overall performance of your existing website so you know where to get started

Fear of Google Penalties

If you’re planning to invest in SEO, you’ve probably heard horror stories about businesses that have literally disappeared from Google rankings overnight because of penalties. However, Google and other leading search engines want to see businesses succeed online.

If honest mistakes are made, Google will typically provide the opportunity to fix things. If you stay away from questionable SEO practices (e.g. keyword stuffing and buying links), you should be good.

SEO Increases Traffic But Not Customers

The main reason SEO doesn’t increase your customers is because your keywords aren’t targeting the right online searchers. You’re more likely to see a better correlation between traffic and conversions (people taking the desired action) if you use relevant keywords. There are tools like Google’s Keyword Planner you can use to gather keyword data such as:

• Search volumes for various words/phrases

• Level of competition for your desired keywords

• Relevance to your business or niche

• Keyword usage based on specific geographic locations

Lastly, small business owners are sometimes overwhelmed by all of the factors to consider when ranking websites. You don’t have to attempt to tackle everything, nor should you. Instead, start off with focusing on a few ranking factors like producing relevant content and using the right keywords. You can always work on other factors later. A slow-and-steady approach to SEO may not enhance your online visibility overnight, but it could give you some good long-term results.

Partnering with a reputed SEO company is one of the best ways to boost your online visibility and expand your outreach. If you’re searching for a reliable San Diego search engine optimization agency, turn to Saba SEO. We have over ten years of professional experience in offering customized, affordable, and quality-assured SEO services to businesses all over the globe. Our experts are up to date with the latest white hat search engine optimization tactics, and we can help you increase your online traffic, click-through rates, and conversion rates. To learn about our high-quality digital marketing services, give us a call at 858-277-1717 today.