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Month: June 2017

The Importance of Setting the Right Expectations for Your SEO Leads

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Internet marketing tends to create new expectations for businesses. Reaching a target audience and marketing in new ways also creates desired results. While SEO can increase traffic to your website and expand your outreach, there are some realistic expectations to keep in mind. Experts at a leading San Diego optimization firm share a few common misconceptions businesses have about SEO.

Many people believe SEO leads to higher rankings, which in turn lead to increased sales for a business. Keywords and search engine optimization are not designed to create sales for your business. They guide users to businesses or services they are interested in. You will need to tap into your market by having an aesthetically pleasing website, high-quality content, and multimedia materials that maintain the interest of the visitors. SEO is only the first step in effective marketing while other online applications finalize each sale.

Another SEO-related myth is based on the keywords that are used. Many businesses focus on keywords that are too popular or others that have a certain niche, which may not bring specific leads to their website. The SEO you use for your business is a starting point to find your target audience, and you will need to investigate and change the keywords for your target market. SEO is not only used to gain rankings in search engines, but it is also used to target those interested in your services or products.

Online marketing requires strategies, consistent communication, and proven techniques to lead to an increase in sales. SEO is a jumping point to drive traffic to your business. To build responses, you will need to look at a defined target market and the interactions that take place on your website. With a strategic approach, you can easily turn the SEO leads into final sales.

For premier search engine optimization and marketing services, businesses rely on Saba SEO, one of the leading San Diego marketing companies. We utilize a variety of tools to help our clients boost their search engine rankings, attract web traffic, and increase conversions. The field of SEO is ever-changing, and with Saba SEO you can benefit from marketing strategies on par with the latest search engine algorithm updates and popular trends. To get started with creating a tailored internet marketing plan for your business, get in touch with one of our consultants at 858-951-1717.

How to Expand Your Outreach with the Right Blog Topics

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You should write blog posts with your target audience in mind. However, you may feel like you’re not reaching as many people in your target demographic as you should be. There may be several potential readers who would enjoy your blog, but they just haven’t found it yet. In San Diego, search engine optimization experts at Saba SEO share some tips for writing blog posts that maximize your reach.

Find Unanswered Questions in the Field

Look at the comments on similar blogs, or check forums for frequently asked questions. If you’re the only blog answering a common question, people are bound to come across your site in their search for the answer.

Use Your Unique Assets

Find out what makes your blog different from your competitors, and take advantage of this. Maybe you have new research or data, or maybe you can interview people who bring a new perspective to your industry. Standing out is one of the best ways to maximize your blog’s reach.

Cover a Trending Topic in Your Field

Covering a highly debated topic will increase your likelihood of being noticed by your target audience. If an event or topic is making news in your industry right now, add your voice by providing your own commentary or responding to someone else’s opinion. If you refer to someone else’s blog comments in an article, you can attract your own audience and the other blog’s audience.

Use a Personal Story

Sharing a personal story is another way to make your blog more unique. Many business blogs avoid mentioning personal stories, but they can be a powerful way to connect with an audience.

Find Related Topics Your Audience Cares About

Many people who are interested in your main topic of discussion may also be interested in other similar topics. Find a way to incorporate both topics in a blog post, and you can reach more people who share both interests.

When it comes to internet marketing, San Diego businesses rely on Saba SEO. As a team of dedicated professionals, we have a proven track record of planning and executing winning SEO strategies for a wide variety of industries. From keyword planning to blog writing, we offer tailored support to help you boost your search engine ranking, expand your outreach, and increase your web traffic. To learn about our premier internet marketing packages, give us a call at 858-951-1717 today.

How to Use Your Blog to Boost Your SEO

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Blogging is a great way to drive traffic to your site, and optimizing your blog for SEO can make it even more successful. SEO strategies are constantly changing as Google updates its algorithm, but there are a few ways you can optimize your blog. Experts at a reputed San Diego search engine optimization company share a few tips on how you can use your blog to boost your SEO.

Do Keyword Research

One of the first steps in making your blog SEO-friendly involves keyword research. If you’re blogging about topics relevant to your site, you’re probably including helpful keywords in your posts. However, the Google AdWords Keyword Planner can help you find new keywords to target that you haven’t thought of. You can also check what keywords your competitors are using to attract visitors.

Focus on One Keyword

Your blog posts should always sound natural, even if you’re targeting keywords. Trying to fit as many keywords in your article as possible isn’t a helpful way to keep visitors on your site.

Only focus on a few keywords per post, and think of one as your main keyword. Include this keyword in your title, the first sentence of your post, and the permalink. Keep in mind the keyword should appear naturally and not be forced.

Optimize Images

Including images can make your blog more interesting and engaging, and it also helps optimize your article for SEO. Include your keyword in the filename, and write a description for the image that includes at least one keyword.

Use Links

If you reference a specific blog or article, either from your site or from another site, link to it. High-quality links are a great way to increase your search engine rankings, and the blog you link to might take notice and link back to you in another post.

To create a comprehensive search engine optimization strategy for your business, turn to Saba SEO. Our internet marketing service plans include web designing, blog writing, keyword search, and other customized services to boost your search engine ranking and increase your site traffic. For over a decade, we have worked with a wide variety of industries and have delivered exceedingly positive results. To get started with your SEO planning, give us a call at 858-951-1717 today.

The Ultimate Blog Writing Process to Create Killer Articles

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Writing blogs is one of the best ways to attract visitors to your website. However, a poorly-written or unhelpful blog post may make readers think less of your site. Experienced internet marketers share a few tips on how to create high-quality blog posts.

Coming Up with an Idea

Go through other blogs in your industry to determine what topics are popular. Find a way to put a fresh spin on a popular idea, or check comments on articles to find common questions. You can also look at forums to find frequently asked questions, which you can answer in a blog post. Start with a broad idea, and narrow it down to a specific point.

Researching

Research is essential for a successful article. Cross-reference everything to make sure your facts are accurate, and keep the post as fact-based as possible. Archives and databases like the Library of Congress, the National Archives, and Google Books are great resources for research.

Writing

An outline can help you organize your thoughts before you begin the writing process. Map out general points, then add the specifics. Use the outline to determine the sections of the body, and add headlines for each section.

Most readers will decide whether or not they want to read a post by simply looking at the introduction, so a compelling intro is crucial. State an interesting fact, ask the readers a question, or share a story in your blog post.

Keep your audience or demographic in mind while you’re writing. Your article may not interest everyone who stumbles across the page, but your intention should be to target the people you really want to attract to your site.

Editing

If possible, take a break between writing and editing, as it can help you come back with a clear mind. Check for grammatical errors, misspellings, and awkward sentences by reading the article out loud.

As a reputed online marketing company in San Diego, Saba SEO offers article writing, editing, and proofreading services to help you create catchy and compelling blog posts. By keeping your target audience and keywords in mind, we provide fresh and unique content that can entice your readers and encourage them to take the desired action. If you need high-quality blogs for your website, call us at 858-951-1717 today.

A Quick Look at Google Tag Manager

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A tag is a JavaScript code that sends marketing and analytics data to third parties like Google AdWords, Google Analytics, and Facebook. Google Tag Manager, or GTM, provides an easy way for you to add tags to your website. Without Tag Manager, you have to add the code for the tags directly to the website files. GTM is an easier way to add and manage tags on your site, and it is an integral part of web design and development.

Google Tag Manager gives you control over when and where the tag should or shouldn’t fire. GTM also makes it easy to add, remove, enable, or disable tags.

With GTM, you don’t have to edit the website code to change the tags. Your tags are placed in the GTM container code, which appears on each page of the website. GTM also provides the opportunity for advanced tracking. For example, it allows you to track clicks on all of your site’s external links.

To use Google Tag Manager, create an account at tagmanager.google.com. You can see the container code by logging into Tag Manager, clicking on the “Admin” tab, and clicking “Install Google Tag Manager.” Then, add the container tag code to your website to install it.

GTM has many tag templates that deploy tags to different sites. These templates are especially helpful for sending data to non-Google sites such as Facebook and Twitter. To add a new tag, visit the “Container Overview” page, click “Add New Tag,” click “Tag Configuration,” and find and add the tag you want.

You can also use Google Tag Manager for your mobile app. GTM on mobile uses Firebase, Google’s mobile app platform. To install for mobile use, select the “mobile app” option when you create a container. Then, choose Android or iOS as the container type.

In San Diego, web design experts at Saba SEO have over 10 years of experience in creating responsive sites for a variety of businesses. Using GTM and other tools, we design affordable websites with high-quality content that are compatible with mobile devices, laptops, desktops, and other electronic equipment. If need a new website for your business or an analysis of your existing site, give us a call at 858-951-1717 today.

How to Create Content to Boost Your Local Search Rankings

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Adding local content to your website is one of the best strategies to boost your local search rankings. If you’re a local business owner, you probably want to attract more local customers through your website. Here are a few tips for boosting your local SEO by creating content.

Use Multiple Location Pages

Create a separate page for every location your business has. Include the address, hours, phone number, and other important information on every page. Location pages are also a great place to promote local events.

Include Contact Information in the Footer

Make sure your company’s name, address, and phone number is listed in the footer on every page of your website. This makes it very easy for customers to contact you, and it helps your site rank better on local searches.

If you provide a service such as pest control or home repairs, list a few local cities you serve. Mentioning city names in pages can boost your search rankings even if your customers aren’t visiting your business outlet.

List Reviews

Listing reviews is one of the best ways to earn consumer trust, and it’s also an effective strategy for boosting local search rankings. If you post customer reviews on your site, use the reviewer’s first name and his or her city.

Ask your customers to leave reviews on Yelp, Facebook, and other third-party sites. Potential customers know you won’t list negative reviews on your own site, so using third-party sites can build consumer trust.

Create FAQ and “About Us” Pages

Your FAQ page should answer real questions that local customers are asking. Add local keywords in the FAQ as often as possible. Your “About Us” page is also a great place to add local keywords. You can list your company’s locations, or you can provide a brief bio for each of your employees and the city they live in.

As a leading San Diego SEO firm, Saba SEO can help you boost your business’s local search ranking. We have a team of specialists and a variety of techniques to increase your online ranking, generate more traffic for your business, and boost overall conversion rates. If you need help expanding your local visibility and acquiring more traffic, give us a call at 858-951-1717 today.

A Five-Point Checklist for the Perfect Blog Post

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There’s nothing wrong with striving for perfection, especially when it comes to posting something online to attract attention and encourage engagement. As far as blog posts are concerned, everybody has their own views on what “perfect” really is. However, there are some basics you should keep in mind when writing a blog post for SEO and brand promotion.

1. Have a Killer Hook

Your blog post is more likely to be read if it has a clear, attention-grabbing headline. Keep the title short and to the point and consider adding a subtitle to the blog. To further capture the attention of readers, create compelling subheadings throughout your post. Titles that tend to generate a user’s interest often include:

  • A list (“X Ways to…”)
  • A compelling question (“How Can Doing X Save You Time and Money?”)
  • The hint of controversy (“Would You Ever X? I Just Did and You Can, Too!”)
  • Numbers (“A Five-Point Checklist…,” “10 Things to Do Before…”)

2. Don’t Skimp on the Substance

Nobody wants to bite into a sandwich to discover there’s not much to chew on. Hold the attention of the reader by keeping your post full of relevant, useful information rather than using filler that doesn’t add to the substance. Effective ways to do this include:

  • Creating an interesting story
  • Sprinkling interesting facts into your post
  • Sharing a personal anecdote or offering a personal opinion
  • Providing a thorough answer to a question you asked in your title

3. Write for Real People

It’s great to use keywords in your blog posts for SEO purposes. Just don’t get so caught up with adding keywords or hyperlinks that you end up compromising the quality of the blog post.

4. Write a Draft First

Create a draft version of your blog post first, especially if you want people to comment on it and share it later on. You may also need to plan an outline so you’ll have a better idea of how to structure your post.

5. Make It Easy to Digest

You can have an amazing idea for a post, but it’s not going to be read if it’s not presented well. As with a good meal, people tend to consider how something looks before diving into it. Make your post easier to digest with:

  • Short paragraphs devoted to one thought or idea
  • Bullet points or numbered lists
  • A limited use of images, charts, and other accessories (don’t overwhelm your readers)

Don’t forget to edit for grammar and readability. Typos and grammatical errors can interrupt somebody’s flow as they read your posts. Make sure to re-read your post, and remove any awkward phrasing or keyword phrases that sound forced. After reviewing the blog thoroughly, post it with confidence and repeat the process for your next “perfect” post.

From scouting for keywords to creating the perfect sales pitch, the team at Saba SEO offers comprehensive blog writing services. As a reputed SEM company in San Diego, we have over 10 years of experience in writing customized and high-quality blogs for a wide variety of clients. If you need new and fully optimized blog posts for your business, get in touch with us at 858-951-1717 and find out about our SEM packages.

4 of the Most Effective PPC Ad Extensions

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Ad extensions allow you to include more information in your ad than just the base ad copy. There are many extensions to choose from, but some tend to be more effective than others. When planning your PPC campaign, here are some of the most effective ad extensions you should consider.

1. Structured Snippets

Structured snippets have different headers to provide extra information about brands, amenities, styles, types, and other particulars. Depending on your business, you can choose the most relevant headers and then enter the values, which provide specific information about your service or product. An ad for a hotel may utilize the “amenities” header with the value being “pool.”

You can also create a custom schedule for your structured snippets. If you have a seasonal deal or offer, you can schedule the header to be deleted when the deal expires.

2. Call Extensions

The call extension adds a phone number to the advertisement. With so many people relying on mobile searches now, a readily-available phone number can help potential customers contact your business.

The call extension can also provide you with valuable information on call conversion and lengths of conversations.

3. Price Extensions

Price extensions are a relatively new addition to PPC, and they’re great for businesses that don’t charge product fees. You can add between three and eight items with a header and 25-character description. Google has predefined headers, including events, locations, brands, services, and product tiers.

When users see a price, they often pay more attention to the ad, so this extension can encourage your audience to visit your site for more information.

4. Sitelink Extensions

Sitelink extensions let you display additional links below the base ad copy. You can display just the link, or you can add some text with more information under the link. When designing a PPC ad, having a sitelink extension encourages users to visit your site and provides them with specific information more easily.

Investing in pay-per-click marketing can be costly, especially if you’re unfamiliar with the technical knowhow. When it comes to high-quality San Diego PPC management services, businesses rely on Saba SEO. From preparing customized online marketing strategies to monitoring results, our team offers comprehensive support to guide you throughout the complexities of PPC marketing and create high-converting ads. Call us at 858-951-1717, get in touch with one of our AdWords Managers, and create a catchy and compelling PPC ad for your business.

7 Updates to Google My Business in 2017 You May Have Missed

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Google My Business has seen several changes throughout the past few months, and many of them have not been officially announced. Online marketing experts have put together a list of seven announced changes in Google My Business in 2017.

1. Snack Pack Available to More Industries

The Snack Pack shows an image instead of providing links to the website or directions to the business. The new pack has now been expanded to many industries, including pest control, sporting goods, and jewelry.

2. Google Plus Classic Version Is No Longer Available

The new version of Google Plus came out in 2015, but the classic version was still available until recently. The classic version included the NAP, or name, address, and phone number data, while the new version does not yet have this feature.

3. Closed Listings Removed from Local Finder

“Permanently closed” businesses used to be listed last on the Local Finder, but now they aren’t listed at all. The delisting is helpful for most users who want to find businesses that are still active, but it could be a problem if businesses try to mark their competitors as “permanently closed” to have their listings removed.

4. Local Pack Ads on Mobile

A few months ago, local pack ads on mobile became common. Now, they appear to be a standard feature of mobile searching.

5. Business Listings Edits on Google Maps

After Map Maker shut down, many people believed it was impossible to review business listings edits. However, you can review edits on the Google Maps app, and in March, Google launched the Fact Check feature on desktop.

6. Removal of Pending Edits from a Listing’s Status

Pending edits no longer show up on the Google Maps listing, which prevents spammers from reporting a business as spam to get it marked as “pending.”

7. Access to 18 Months of Data from Insights

The Google My Business Dashboard now includes bulk insights, and you can set a custom data range so you aren’t limited to one week, one month, or one-quarter intervals.

Google search engine is ever-evolving. If you want your business to enjoy higher search ranking, it’s time to let go of time-tested SEO tactics and turn to Saba SEO, a San Diego SEO Company. With a team of professionals and over a decade of expertise in search engine optimization, we offer customized and comprehensive online marketing strategies. We keep a watchful eye on the latest search engine algorithm updates and offer continual support to maintain and improve your online ranking. Call us at 858-951-1717 to schedule an appointment with our SEO team.

A Brief Review of Google Lens, an AI-Powered Visual Search Tool

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In an announcement at the I/O conference on May 17th, Google CEO Sundar Pichai described Google Lens. The AI visual search tool, which will be a part of Google Photos and Google Assistant, allows you to find more information about a photo, video, or live feed by pointing your phone at it. The AI recognizes the images and finds facts, reviews, or other information. Here is what San Diego SEO experts know so far about Google Lens.

Pichai showed several examples of Google Lens’ capabilities. You can simply point your phone toward a business signboard and immediately see reviews, store hours, or other relevant information. If you point your phone at a sign for a concert, the Lens will recognize the artist and allow you to purchase tickets or add the show to your calendar. Google Lens can also provide more information about existing photos you have in Google Photos. For example, it can identify a flower or landmark in your photo.

If you point your phone at a product, Google Lens allows you to view the price of that item. For example, you can use the tool to find the actual cost of an item you see in a thrift store. You can also use Google Lens to automatically connect to a network by pointing your phone at a router’s settings sticker.

Google has been focusing more and more on AI lately. After the announcement, they tweeted, “With Google Lens, your smartphone camera won’t just see what you see, but will also understand what you see to help you take action.”

Google Lens is very similar to Google Goggles, which was launched in 2010. However, Lens is much more advanced. Google Goggles was mostly used for identification, while Lens provides extra information about products, locations, businesses, and more. The tool will likely be released later this year.

This revolutionary search tool by Google is bound to have some impact on search engine optimization. If you want to know how Google Lens will impact your online ranking or devise a comprehensive SEO strategy, turn to Saba SEO. Our team utilizes a variety of state-of-the-art SEO tools to provide tailored support to our clients and designs winning online marketing strategies. To create a robust search engine marketing plan for your business, get in touch with us at 858-951-1717.

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