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Month: December 2017

Where Do SEO & Web Design Clash?

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Even if you have a perfectly planned SEO strategy that includes the right keywords and smart link building tactics, it’s not going to be effective if the target website doesn’t provide a good user experience. As technology evolves, there may be several new instances where SEO and web design collide. San Diego professional web developers discuss certain areas where web design and SEO tend to clash.

Parallax Design

Parallax scrolling refers to a technique where the illusion of depth is created by changing the speed of background images. Many websites with parallax designs are single page sites, which can make them difficult to optimize. However, websites with a parallax design often encourage visitors to stay longer, which is a good thing for SEO since it could contribute to a reduction in bounce rates.

Responsive Web Design

Google recommends website designers to embrace a responsive design that allows content to be viewed as intended no matter what type of screen it’s being viewed on. In terms of SEO, it creates a good user experience regardless of a user’s preferred device, which can contribute to more engagement and an increase in conversions.

HTML5 Oversights

HTML5 is the current version of Hypertext Markup Language, a code used to describe webpages. While web designers can do many wonderful things with HTML5, it can be a source of headaches for SEO teams if the pages aren’t coded properly. When HTML5 isn’t done right, Google’s crawlers will see an empty page, which means it won’t be ranked. The solution is to create a static version of webpage content for search crawlers. However, many web designers aren’t yet in the habit of doing this.

Searcher Expectations

The theory of cognitive dissonance states that people tend to feel in control as long as their expectations meet their realities, a concept that applies to both SEO and web design. For instance, if keywords that direct searchers to a website don’t lead to them to the expected content suggested by those keywords, they aren’t likely to stick around. The same thing applies to the meta descriptions that show up on search engine results pages above the links back to websites. Whatever is done for SEO purposes must be in line with what’s actually on various webpages.

Google’s Random Surfer Theory

Google’s original PageRank algorithm is based on what’s known as the Random Surfer model. The theory refers to following known paths only to find out they no longer lead where the user expects those paths to go. In other words, if a website’s main navigation is changed or prominent links are moved to less noticeable locations on a site, the site’s ranking will be affected.

There are several other innovations, trends, and concepts involving web design that can have an impact on SEO efforts. These connections also stress the importance of drawing from both web design experience and SEO know-how when planning an online engagement strategy. Ultimately, both website designers and SEO specialists should focus on what’s best for the intended end user.

Whether you need a responsive web design or SEO optimization in San Diego or any other city in the world, the team at Saba SEO can help. We use a variety of white hat tactics to boost your online visibility and increase conversions. Our web development experts can help you design responsive and mobile-friendly webpages without affecting your overall online ranking. To learn about our customized digital marketing plans, give us a call at 858-951-1717 today.

Why Should You Fit AMP into Your Digital Marketing Plan for 2018

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Launched in 2015, Accelerated Mobile Pages (AMP) is a Google and Twitter project created to make mobile pages faster. It’s an appealing option since people are often impatient on mobile devices when doing online search. AMP minimizes page load requirements by eliminating some HTML capabilities, only loading images when they come into view, and using a special JavaScript library. Experts at a leading SEO firm in San Diego County share a few reasons to fit AMP into your digital marketing plans for 2018.

AMP Is Good for Your Bottom Line

Boosting page speed can have a big impact on the time people spend on pages, and it can also be a good thing for your bottom line. For instance, e-commerce sites typically see a 20 percent improvement with conversions when compared to sites that don’t use AMP for content viewed on mobile devices.

Mobile Searchers Prefer AMP

According to a Google poll, more than half of the people surveyed preferred a stripped down version of a website with AMP as opposed to the entire website. Other research suggests mobile users don’t necessarily want all the features that come with a standard website. They just want fast access.

AMP Boosts SEO

AMP doesn’t necessarily boost your rankings. However, it can increase click-through rates from organic traffic, which could affect SEO by enhancing the user experience and getting people to spend more time on pages. Research suggests AMP implementation can benefit many types of websites, including media and e-commerce sites.

Properly Implemented AMP Can Optimize Your Website Better

The key to properly implement AMP goes beyond simply using a relevant plugin. With some extra effort, AMP versions of pages can be crafted to be nearly identical to the “regular” version of the same webpages. Since people like consistency, the pages that don’t appear all that different tend to perform well because users notice the faster load times.

AMP Can Be Tracked, with Some Tinkering

AMP pages run in Google’s cache. However, this set up makes it look like visitors are cutting their sessions short and starting new ones when they leave the cache by clicking on a link to another page that runs off the server. Instead of showing one single visit to a site, Google will show a high bounce rate and short sessions. Fortunately, Google has offered a fix known as session stitching that allows the session to be viewed as continuous when visitors click to other pages on the site.

Most searches are already conducted on mobile devices, so a shift to AMP can definitely be a smart move. As long as the AMP version of a page is thoroughly implemented and analytics are properly set up so results can be tracked for complete sessions, AMP can be a rewarding experience for both mobile searchers and marketers.

At Saba SEO, we can make the AMP transition easier for you. By analyzing your site structure and web design, our experts can design responsive and mobile-friendly webpages with faster loading times. We can also help you create catchy and compelling content for your website that is sure to entice and attract your target audience. All our services are backed by ten years of professional experience and an A+ rating by BBB. To get in touch with experts at the best web design company San Diego has to offer, call 858-951-1717 today.

Building the Best Content Marketing Strategy for SEO Growth

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There’s plenty of evidence to suggest the right content can have a big impact on SEO, but what’s the difference between a strategy focused on ranking well and one centered on producing the right content? The answer lies in the nature of the relationship you develop with your audience. When you build positive relationships with your viewers, you’re more likely to encourage ongoing engagement and boost your online visibility on search engines. Experts at a leading SEO company in San Diego share a few tips on building the right content marketing strategy for SEO growth.

Identify Your Content’s Purpose

An effective content strategy has a specific purpose. For businesses like restaurants and auto body repair shops, the goal of online content is to encourage visits to a physical location. With e-commerce businesses, the objective is usually to boost website visits and conversions. Whatever your goals are, clearly establish them early on and keep them in mind when producing content.

Figure Out Your Customers’ Main Concerns

Searchers looking for certain businesses or specific products and services usually have some problems they need to solve. Try to figure out what concerns are commonly experienced by your intended audience.

For service-oriented businesses like contractors and plumbers, customers primarily want someone who can get the job done right without costing them a fortune. In this instance, content would emphasize things like quality of work, affordability, and expertise. Gather information about your customers’ concerns by:

  • Checking out what people are talking about on your social pages
  • Including simple online surveys with very specific questions on your site or as part of your email campaigns
  • Making it easy for your customers to leave reviews and feedback so you’ll always know their top priorities and concerns

Emphasize Your Area of Expertise

You can’t be everything to everyone. However, you can use online content to promote your specific areas of expertise. For a local concrete contractor, a specialist skill may be creating detailed designs with stamped concrete. Blogs are especially effective for highlighting unique skills and abilities.

Pick Your Content Topics

Go beyond selling with your content and address topics that matter most to your intended audience. Figuring out topics is a process that may involve:

  • Arranging weekly brainstorming sessions
  • Testing blogs or social posts on various topics to see what resonates with your audience
  • Exploring trending topics within your industry or niche

Research Your Keywords

Once your content has a purpose, it’s easy to research keywords. Pay particular attention to long-tail keywords and question-based phrases since these are the types of searches most people do these days. There are plenty of free tools like Google’s Keyword Planner, Google Correlate, and Keyword In that you can use to search for keyword trends based on topics.

Establish a Schedule and Set Up an Editorial Calendar

Determine how much content you’ll need for your audience by setting up a schedule for things like posts and ads. Experiment with different content delivery schedules to figure out what’s likely to work best for you. Adding an editorial calendar to the mix can help you spread out your content effectively across different media (e.g. email newsletters, social media, and your own blog posts.)

Measure the Right Metrics

Use your established goals to set up your Google Analytics reports and track the metrics you want to keep an eye on, such as visits to your website, conversions, or online contacts that lead to in-person business visits. Tracking your stats will also let you know which pieces of content are most effective for your business and which content needs some adjusting.

Finally, remain consistent with the messages in your content. Maintaining consistency can help your content creators stay on the same page. A consistent message makes it easier for searchers to form a connection with your brand, which also helps with relationship building and SEO growth.

If you need the perfect mix of SEO strategies and high-quality content, turn to Saba SEO, a leading search engine marketing agency in San Diego. Our experts can help you find relevant keywords, generate blog topics, and create online content that is sure to entice your target audience. We also provide quality assured SEO services to boost your online ranking and visibility and increase website traffic and conversions. To create a customized and comprehensive digital marketing plan for your business, give us a call at 858-951-1717 today.

Which of My Competitor’s Keywords Should I Target?

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Staying up to date on your competitors’ keywords is a great way to do keyword research. There are plenty of online tools that can help you determine your competitors’ top ranking keywords, which could also be relevant to your site. However, it is important to be careful when targeting your competitor’s keywords. If you try to target every single one of the keywords other businesses use, it might not do you any good. Providers of SEO marketing in San Diego discuss which of your competitors’ keywords are worth targeting.

First, make sure the businesses you are observing are actually competitors that target the same audience as you. The target businesses should offer similar products or services to an audience that is almost identical to yours. Maybe you both offer the same product or service within the same price range, or maybe your locations are near one another. One way to find your closest competitors is to use the SimilarWeb tool, which lets you enter a domain and see which other sites the audience visits. Using SimilarWeb can help you determine whether a competitor’s customers are likely to visit a site similar to yours.

After selecting one or two competitors, determine the conversion rates of the keywords you’re considering. Your competitor may use a keyword that attracts a lot of viewers to the site, but very few of them actually become customers. If your goal is to increase conversions, you should avoid these keywords.

Once you have found a list of keywords that could work for you, select the ones you think will rank the easiest. Choosing the right keywords can help you see progress early on. Then, select the keywords that are the most similar to your current keywords that convert well. However, you should only choose keywords that can easily fit into your site. You don’t have to add entire sections to your site or change the structure just to accommodate one keyword.

Whether you need a simple keyword search or a comprehensive search engine optimization plan, the team at Saba SEO can be of assistance. For over ten years, our experts have helped businesses all around the globe boost their online ranking, increase conversions, and target the right audiences. Our customized digital marketing services and proven track record of success have enabled us to become a leading SEO and web design company in San Diego. To schedule an appointment with one of our SEO experts, call us at 858-951-1717 today.

Tips on Performing Site Migration without Impacting SEO

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Creating a new domain for your site can be a smart thing to do if it’s done for the right reasons. For example, you may have an existing domain that’s too generic, or you might want to increase security for your visitors by implementing HTTPS. However, you want to make changes like this in a way that minimizes potential damage to your current online ranking. Trusted providers of local SEO in San Diego share a few tips on performing site immigration without losing search engine ranking.

Use a Test Server

You can seriously damage your online ranking if you jump into things and make your changes all at once on your main server. Setting up a test server also gives you a chance to check for errors and omissions before implementing your changes on a grand scale.

Do It During a Slow Period

It’s probably not a good idea to do a migration during the holidays or another busy season. Preferably, you want to plan a website migration during the slower times of the year since you’ll likely experience a slight dip in traffic during the process.

Crawl Your Site First

Tools such as Screaming Frog can be used to crawl your site prior to migration. What you’ll end up with is a complete list of your URLs, which can also be used to find any crawl errors on your old site.

Copy Your Google Analytics Data

Before the migration, make a copy of your Google Analytics (GA) data. You’ll have a reference you can use when your new site is up and running to determine if you’ve lost any traffic. If you do notice a dip, compare your GA data from your old site with stats for your new one to see what specific pages have been affected.

You can also use GA data to see which pages have the most activity and authority. These are the ones you should pay particular attention to after the transition is complete.

Map Old and New URLs

Create a spreadsheet that shows all of your old and new URLs. It’s best to retain the same URL architecture with your new site. If you plan to make changes, realize that doing so may cause Google to view your site as an entirely new one, which could potentially have a big impact on your traffic.

If you do delete some pages, make a list of what you remove. Also, remove links from removed pages and redirect them to a 404.

Update Internal Links

Make sure your internal links point to the new site. While it may be tempting to use redirects and leave these links alone, the extra server load could affect how your site performs.

Self-Canonicalize New Pages

Tell search engines about your new site by canonicalizing to your new site. This step can be combined with strategic redirects to point site crawlers to the correct pages.

Check for Duplicate Content

Even if you’re careful, it’s possible to overlook some duplicate content during the migration process. Pay particular attention to default folders that lead to the same content.

Manage Your Site Maps

Submit your new site map to Google’s Search Console, but leave the old map in place. This will allow search engine crawlers to use your old map to find the redirects to your new site’s pages.

Set Up Metrics for Your New Domain

Before your new domain goes live, set it up in Google Analytics or whatever other analytical tools you may be using. By setting up metrics for your new domain, you’ll be ready to access data from your new site when it makes its official debut.

Don’t Give Up Your Old Domain

It may be tempting to give up your old domain when you reach a point where it’s no longer being indexed. However, doing so could mean giving up your redirects and assuming search engine crawlers will automatically take users to the right destination.

Update Other Platforms

Don’t forget to update the links back to your website on your other platforms, including your social media pages, blogs, and any of your listings in directories with a link to your site. Update your PPC campaigns as well.

Contact Sites with Links Pointing Back to Your Old Domain

Reach out to the sources of your most important external links. Whoever is running those sites can make the change to your new site’s link. Since it may take a while for the link to point to your new domain, start this process as early as possible.

Monitor Your Traffic and Other Important Stats

It will take some time for Google and Bing to make adjustments, but you shouldn’t see a massive decrease in traffic. Stay on top of what’s going on with your new site by:

  • Monitoring your traffic
  • Checking your keyword performance
  • Watching your most prominent links
  • Using GA annotations to mark important dates during your migration
  • Tracking your indexed page count

Before you do a site migration, determine if it’s really necessary for your business or brand. If you decide a change can ultimately be a positive thing (especially if you’re making your site more secure with a move to HTTPS), realize you will likely lose some traffic at first during the transition. However, having a site migration game plan in place before you make the shift can make the transition less stressful and more productive.

Whether you need minor changes to your existing website or a complete site migration plan, turn to Saba SEO. As a leading San Diego web development company, we can help you design and switch to a mobile-friendly website with high-quality content without losing your online ranking. Our experts work tirelessly to ensure our clients stay ahead of their competitors and enjoy better search engine rankings and high conversion rates. To get started with creating a site migration plan for your business, call us at 858-951-1717 today.

Tips on Boosting SEO While Focusing on User Experience

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Search engine optimization once primarily meant focusing on keywords. Today, Google is more concerned about the user experience, which is why it considers things like page speed, link quality, and relevance of content when determining rankings. To see your desired results with SEO, you’ll also want to keep the user experience (UX) in mind. San Diego search engine optimization professionals share a few tips on boosting SEO while focusing on UX.

Focus on Header (H) Tags

The purpose of H tags is to clue in both search engine crawlers and searchers as to what the content of any given page is about. The H1 tag is the most important one you’ll use on a webpage because it shows the main topic of that page, which is why placing a relevant keyword or two in H1s can help with your ranking. The other tags (H2 through H6) are typically used for subheads and other divisions within your content. Website visitors typically glance at headings and subheads first, which is why H tags can also help with UX.

Make Navigation Easy

Not every visitor is going to come to your website through the homepage, which means you need to make it easy for your target audience to access any page to get around your site. A mistake some sites make is designing a menu that takes over the entire page when it’s clicked, which can be distracting to users trying to read what’s on the page. Instead, make navigation options conveniently available but less distracting. One way some sites handle this issue is with a fixed menu bar that stays visible as users scroll down the page. Google likes easy navigation features because it contributes to a good UX.

Pay Attention to Site Structure

Site structure is kind of like the chapters of your website. On search engine results pages (SERPs), the additional relevant links to specific pages show up in results along with the main link to your website. For instance, retailers often have links to pages that include “What’s on Sale Today” or “Store Locator” so users can click right to those pages if that’s the type of info they want.

Consider Mobile UX

According to Google, more than half of all searches now originate from mobile devices. If your website isn’t designed for viewing on mobile devices, the user experience for those searchers will be affected. Google has also been slowly implementing its mobile-first index, which is supposed to take effect sometime in 2018. “Mobile-first” means sites will be ranked first based on how they appear on mobile devices, and the desktop experience will be considered secondary. Making your site appealing to mobile visitors is also good for business since this is how most people find information these days. Creating a mobile-friendly site involves:

  • Getting rid of unnecessary clutter
  • Using a responsive design that makes your site fit any screen it’s viewed on
  • Paying attention to page load times and navigation
  • Leaving space around buttons that can be tapped

Observe User Signals

While Google claims they don’t pay much attention to user signals, there’s evidence suggesting such stats do affect ranking. Things like bounce rates, conversion rates, and ratings left by customers in reviews show how visitors are interacting with your website. As a result, you’ll still want to pay attention to every interaction with your site. Common user signals include:

  • Time spent on your site
  • Bounce rate (people leaving without taking any action)
  • Click-through rates (how many searchers are clicking to your site from SERPs)
  • How often visitors return
  • Frequency of times your site is typed into the search box or added to bookmarks
  • How often visitors actually log in to your site

Making UX part of your SEO strategy isn’t just good for your ranking potential. It’s also an approach to optimization that’s likely to resonate well with your intended audience. The better the user experience is for visitors to your website, the more likely they are to remain engaged with your business online. Since most businesses today seek long-term customer relationships, this can definitely be a good thing for your brand’s visibility, reputation, and bottom line.

Whether you need a comprehensive SEO plan or a responsive website design, Saba SEO can help. For over a decade, we have helped businesses benefit from a range of winning online marketing strategies that include customized search engine optimization plans, high-quality web content, and paid promotions. We also specialize in social media management, video production, and other spheres of online marketing that can boost your conversion rates and increase your search engine ranking. To get the best Google advertising in San Diego, call us at 858-951-1717 today.

3 Suggestions for Consistent Marketing for Small Manufacturers

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Consistency is one of the most important factors in marketing for small businesses. Most goals in life require consistent efforts to achieve, and online marketing is no exception. However, many small manufacturers neglect their online marketing.

It’s common for websites to be created and then abandoned or for business owners to enthusiastically use a marketing strategy for a few months before stopping completely. Here are three marketing tactics that work effectively for small manufacturing sites as long as they’re used consistently, brought to you by providers of high-quality internet marketing in San Diego.

1. Perform Maintenance Regularly

Many manufacturing websites are extremely out of date or even completely broken. As the internet evolves, your website needs to adapt to keep up. For example, there are far too many small business sites that include built-in Flash, which doesn’t work in some browsers and requires a plugin that many site visitors don’t have. Because these sites are so out of date, the businesses are likely losing their potential customers.

Check your site at least once a month to make sure everything is up to date. Update any software or plugins regularly, and make sure your site’s forms work correctly. Click on all of your site’s links to make sure they redirect to “live” pages. Check Google Analytics to make sure your site traffic hasn’t suddenly declined.

2. Add Content

It’s usually best to start with a few highly-searched keywords related to your business. Use these keywords to come up with content ideas, including FAQs, blog posts, and technical information pages. Stay up to date on which keywords are currently popular, and see what content similar businesses post on their sites. Try to add one or two pieces of content to your site each month.

3. Market Constantly

Adding content with keywords can help your site show up on search engines, but it’s important to consistently use other marketing strategies as well. One option is to create an e-newsletter that includes links to your website. You can also create a social media presence for your business, which provides plenty of opportunities to link to your site.

Online marketing is an ever-evolving field. If you need help staying ahead of your competitors and increasing your business’s online presence, turn to Saba SEO, a San Diego web design company you can trust. We have a team of digital marketing experts who can design comprehensive SEO plans, responsive websites, and focused social media campaigns to increase your visibility. For over ten years, we have helped businesses all over the world benefit from customized online marketing strategies. To learn about our quality-assured services, call us at 858-951-1717 today.

3 Ways to Target Specialized Audiences with Your Facebook Ads

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Creating targeted ads for specialized audiences is one of the best ways to increase your ROI on Facebook ads. One way to do this is to create a specialized audience as you build your ad campaign. In this section, you can specify the location, age, gender, language, and other demographics for your targeted audience.

Another option is to create custom audiences through the Ads Manager. Here are three ways to target specialized audiences in the Ads Manager Audiences page, brought to you by providers of high-quality social media marketing in San Diego.

1. Use Your Top Customer Demographics

If you know the demographic information of your best customers, you can create a saved audience for your Facebook ad campaign, which will target your ads to people who are more likely to become customers.

The Audiences page has a Create a Saved Audience button where you can specify age, gender, interests, location, and other factors. You can see your potential reach change as you make more specifications. After clicking Create Audience, you’ll be able to target this audience with an ad campaign when you select them under the Use a Saved Audience tab.

2. Target by Location

You can utilize local targeting in Ads Manager’s Locations setting. Ads Manager lets you target people in one location, people who live in a specific location, people who have recently visited a specific location, or people who have visited a specific location but live somewhere else. You can specify countries, states, cities, and zip codes.

3. Use Your Email List to Create a Specialized Audience

To add your email list to your Facebook Ads Manager, select Create a Custom Audience, click Create Audience, click Custom Audience, and click Customer File to upload your customer list. You can target everyone on your email list, current customers only, or people who haven’t made a purchase yet.

If you need help creating customized Facebook ads, turn to Saba SEO. We are a leading online marketing and web development company San Diego companies and businesses all around the globe rely on. By identifying your target audience and leveraging your keywords, we can help you create focused social media campaigns to boost your online visibility and attract more customers. All our services are backed by more than ten years of professional experience and a team of dedicated digital marketing experts. Call us at 858-951-1717 to schedule an appointment.

7 Ways to Improve Your Retargeting Ad Campaigns

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San Diego search engine marketing experts and digital marketers all over the world believe retargeting is a great way to convert more site visitors into customers. Here are seven tips for creating a successful retargeting ad campaign.

1. Separate Your Campaigns for New and Retargeting Audiences

It’s difficult to tell how successful your ad is if you target new and retargeting audiences simultaneously. Instead, create two separate ad campaigns for the two groups.

2. Use Standard Naming Conventions

Using standard naming conventions can help you easily identify which ad group you’re looking at. It also allows you to sort through your data with filters to see results for your different campaigns.

3. Use Different Ad Groups for Different Audiences

If your naming conventions specify different retargeting audiences, such as blog visitors, site visitors, and email lists, you can use different ad groups to target each audience. Using different ad groups may lower your costs and make your ads more effective.

4. Don’t Target Underperforming Audiences

After a few weeks or months with your current retargeting campaign, determine your cost per acquisition for each group. If one is much higher than the rest, it might be best to stop targeting them altogether.

5. Focus on Click-Through Conversions

A view-through conversion refers to a visitor who saw the ad and didn’t click on it but visited your site and converted to a customer anyway. Click-through conversions are visitors who clicked your ad and converted. Both are valuable, but click-through conversions are stronger proof that the ad campaign is working.

6. Make Adjustments to Your Retargeting Expenditure

To increase conversions, create a chart that shows how your conversions and cost per acquisition change over time.

7. Find a Balance Between New Prospect Acquisition and Retargeting

Although retargeting is an effective way to increase conversions, spending too much of your money on retargeting may result in repeatedly serving the same ads to the same audiences. Try moving some money around between retargeting and new customer acquisition to increase your number of new prospects.

To create an effective retargeting campaign for your business, turn to Saba SEO. We are one of the leading marketing companies in San Diego, offering customized and high-quality digital advertising solutions to a wide variety of clients. From creating comprehensive SEO plans to designing focused paid marketing campaigns, we provide various services to help businesses connect with their target audience. To learn about our premier online marketing plans, give us a call at 858-951-1717 today.

How to Track the Right Keywords & Locations for a Business

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More than 63,000 Google searches are performed every second, and the majority of these have local intent. In addition, more than 90 percent of Google’s local results include 3-pack listings (top three searches for any given local business). Tracking the right keywords based on how people search locally can boost your chances of showing up in the listings that help local searchers make decisions. San Diego SEO experts share a few tips on how to track the right keywords and locations for your business.

Understand How People Search Locally

Local searches involve geomodified and geolocated keywords. Geomodified keywords reflect a searcher’s area of interest, but not necessarily his or her physical location. This is the kind of searching someone might do if he or she were planning a vacation. Geolocated keywords are specific to where a searcher is physically located at the moment.

Track National and Local Results

Tap into the searcher’s geomodified and geolocated search habits by looking at trends both locally and nationally for your preferred keywords. National search trends may lead you to keywords that are too competitive for your budget. However, you can still enjoy a good ROI with less competitive geomodified and geolocated choices.

Be Specific with Your Keywords

The more specific you get with your keywords, the better. While the keyword phrase “Italian pizza” may be far more popular than “Italian pizza Brooklyn,” you won’t necessarily attract the desired attention with the broader term. Using negative keywords (keywords you want excluded from search results) can also help you get more specific with the local keywords you want to track.

Maintain NAP Consistency

Geomodified and geolocated keyword results are both affected by the consistency of your business info. Make your keyword tracking more accurate by ensuring your NAP (name, address, phone number) details are correct and consistent wherever they appear online. Also, pay attention to your directory listings and the info you have for your My Business account.

Ideally, you want a balanced mix of geomodified and geolocated keywords so any searcher looking for your business can find you online. There is no magic formula to create the ideal keyword mix, but you can do testing to see which keywords are performing best for your business both nationally and locally. Simply trim your list based on your results to streamline your budget and boost your visibility.

At Saba SEO, we understand the importance of keywords and how they impact online ranking. As one of the leading San Diego marketing companies, we offer customized SEO plans to help our clients boost their visibility and connect better with their customers. Whether you need a simple keyword search or a comprehensive search engine optimization strategy, our experts can help. To schedule an appointment with one of our SEO professionals, call us at 858-951-1717 today.

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