November 2018 - Saba Digital Marketing

How to Use Developers to Enhance Your Website Traffic

Posted on November 30, 2018 by admin@saba4321

If your goal is to boost website traffic, the first thought that probably comes to mind is something involving SEO. While search engine optimization is certainly important and not something you want to overlook, another way to direct more traffic to your site involves working with a developer. The San Diego web design experts at Saba SEO share a few tips on using developers to enhance your website traffic.

Merge or Combine Resources

Assuming you’ve already covered your SEO bases, you may have simply reached a point where your blog is as popular as it’s going to get. One way to boost your blog’s traffic-generating power is to make a strategic purchase of another blog within your niche. A developer can help you out by effectively linking these two resources. You may also benefit from the assistance of a developer if your goals include:

• Directing more traffic to your site after the purchase of a competitor’s domain
• Merging two or more websites for your business into one convenient site
• Linking your site to another one if you form a partnership with a complementary business

Create Handy New Tools

If you’re not thrilled with the idea of buying up similar blogs to direct more traffic to your site, consider hiring a developer to create some new tools specific to what your business does for customers. These tools could be accessible directly on your website or independent tools available as apps. When determining what type of tool to create, consider:

• Problems your customers typically have (e.g., determining how much they can spend on a home remodel, seeing what your products might look like in their home before making a purchase)
• How an easy-to-use tool could solve these issues or ease customer concerns
• Features from similar tools you could incorporate into your own unique tool in a better way

Improve Your Site’s Mechanics

Developers can also help you get more website traffic by identifying and correcting technical flaws with your existing site. If you have issues with an older site that’s been updated by many different developers over the years, you may be better off hiring a developer to start from scratch and give you a new site more likely to generate more traffic. Developers can also enhance your website’s performance by:

• Making it mobile-friendly
• Solving accessibility problems
• Increasing site speed and page load times

While there are many ways developers can play an important role in boosting your website’s traffic, don’t forget to use some SEO tactics to further improve your results. For instance, simply creating an amazing new tool won’t automatically increase your traffic overnight. You still have to use your blog, social media pages, and other online resources to let your target audience know your new tool exists. Even then, it’ll likely take some time to see noticeable results as word-of-mouth spreads about your new tool.

Whether you need a web design expert or a search engine optimization specialist, turn to Saba SEO. As a leading San Diego SEO company, we have over ten years of experience in search engine marketing and website development. Our experts can create a responsive and mobile-friendly website for your business and provide fresh and high-quality content that is sure to boost your online ranking. Call us at 858-277-1717 to talk to one of our digital marketing specialists.

Optimizing Content for Voice Search and Virtual Assistants

Posted on November 28, 2018 by admin@saba4321

It’s predicted that as many as half of all searches performed could be voice-initiated at some point in the not-so-distant future. The growing reliance on Siri, Alexa, and other virtual assistants (VAs) suggests voice search is here to stay. While SEO will undoubtedly evolve to the point where voice search is a routine part of the optimization process, there are already some steps you can take to make your content more appealing for voice searchers and virtual assistants. The experts at Saba SEO, a leading San Diego SEO company, share a few tips on optimizing your content for voice-based search.

Earn Featured Snippets

Featured snippets are an important part of voice search optimization because Google uses these blurbs of text to deliver responses for voice queries. Increase your odds of making your featured snippets the go-to answer for voice searches by:

• Providing responses to common questions specific to your niche/industry
• Developing related questions you can also address in your content
• Using clear phrasing within your content as you provide answers to common questions and customer problems

Use Question-Based Keyword Phrases

If you aren’t sure what questions to answer in your content, an excellent tool is Answer the Public, which will give you a list of questions specific to certain keywords or phrases specific to your business. These results offer an idea of what people are asking in relation to your products and services.

Localize Your Content

According to a 2016 report, more than 20 percent of people use voice search to find local information. You can easily localize your content and increase your visibility across voice search results by:

• Including location phrases like “near me” in your title tags and meta descriptions
• Using terms or phrases in your content that people in your area use to describe local neighborhoods or districts
• Referencing local landmarks around your business’ physical location

Build Actions and Skills Related to Your Business

Alexa increases the ability for users to do things with Skills. Google Assistant does the same thing with Actions. While there are already thousands of these helpful add-ons in existence, you’ll be doing your brand a big favor if you create some Skills and Actions specific to your business and what you offer, and you don’t have to be an expert coder to do it. There are sites and services available to help you out once you come up with some ideas.

Another optimization tactic is to create voice apps with personalities reflective of your brand. You might have a voice app that can match the gender of the speaker performing a query since research suggests that people prefer to interact with voices of their own gender. You can go even further and give your voice app an outgoing, professional, or playful personality—whatever matches the nature of your brand or industry will work best.

If you need help optimizing your content for voice-based search, turn to Saba SEO, one of the leading marketing companies San Diego businesses trust. For over ten years, our experts have designed winning digital marketing strategies for companies all around the globe. We rely solely on white hat SEO tactics, and we have a proven track record of success. Call us at 858-277-1717 to schedule an appointment with one of our knowledgeable SEO Managers.

Effective Ways to Prevent Keyword Cannibalization

Posted on November 26, 2018 by admin@saba4321

Keyword cannibalization is also known as topic duplication, and it occurs when you repeatedly use the same keywords or topics in more than one post. The longer you’ve had your site, the more common keyword cannibalization is. Topics with duplicate keywords may be repeated more than once. Although cannibalization is sometimes the result of keyword stuffing, creators may unintentionally overuse the exact same keywords in header tags and titles. The result is a sharp decline in the site’s overall Google rankings. The San Diego SEO specialists at Saba SEO share a few tips for preventing keyword cannibalization.

Use New Keywords

Perhaps you started your website years ago and failed to use long-tail keywords or better keywords. Now is your time to go back to the content that has keyword cannibalization and change the keywords. The new keywords cannot be random, and they need to relate to the content on the page.

Create a New Landing Page

Designing a new landing page may be the easiest solution to your keyword cannibalization issue. You have two pages and one is ranking higher. Consider making the highest ranking page a landing page and linking other pages that have keyword cannibalization to this page.

Update Your Website

Sites are usually built before content is created, and problems like keyword cannibalization can occur. By restructuring your site and using your most authoritative pages as landing pages, the other pages can either link to the landing page or be deleted, which prevents keyword cannibalization and gives your site more authority.

Include Noindex Tags

Perhaps you have two separate blog posts that readers find useful, but you don’t want Google to include them in search results. An example includes category pages where there is good information, but not what you want Google to rank. Noindexing is the solution here.

Add Canonical Tags

Unlike noindex tags, canonical tags don’t totally remove the page from Google’s search engine. When two of your pages are competing for the same keyword, creating canonical tags on the less desirable page can help the other page rank higher. By using canonical tags, you can help Google determine which page is more important.

One of the best ways to prevent keyword cannibalization is to identify repetitive keywords and replace them with new ones. If you need help creating fresh, unique, and high-quality content or rewriting existing content, get in touch with Saba SEO. We are a leading digital marketing agency that offers SEM, PPC, and SEO in San Diego. Our experts can identify existing issues with your online content and generate new content that is sure to boost your online visibility and search engine ranking. To talk to one of our professional SEO experts, give us a call at 858-277-1717 today.

How to Improve E-Commerce Navigation to Increase Sales

Posted on November 23, 2018 by admin@saba4321

You’ve worked hard to entice potential customers with SEO-driven blog posts, fabulous Snaps, and thoughtful content curation. You finally have customers checking out your site, but suddenly they’re leaving the site. How do you retain customers and lead them to the products that brought them to your e-commerce site in the first place? The key is to make the user experience easy. Most likely, your site can benefit from some small but effective tweaks. Here are some examples of e-commerce navigation to enhance sales, brought to you by the experts at Saba SEO, a leading web design company in San Diego.

Minimize the Navigation Page

Minimize your navigation page to avoid confusing users. Consider eliminating your drop-down menus if you sell just a few products.

Reconfigure the Drop-Down Menu

For sites with a cornucopia of products, create a modern style menu with large letters and colorful diagrams to make it visually easy for customers to shop.

Utilize Subcategories

Some products could be placed in numerous categories, and customers may look for them in unexpected ways. For example, a sports-related t-shirt could be under the “t-shirt” category or under the “top” category. You could possibly have a third category such as “sports-related” items. Make sure you cover your bases.

Make Sure the Footer Is Detailed

A detailed footer can also help potential customers find what they’re looking for. By including links to shipping, return policy, and immediate access to their online account, customers have another way to get their questions answered immediately.

Include Contact Info

In the detailed footer, create a subsection for customers to contact you. Include all the possible ways customers can reach you. Make sure to include details like the hours the phone or live chat are manned or how long customers can expect to wait to receive an email reply.

Place the Search Bar in an Easy-to-Find Spot

Customers may leave your e-commerce site if they cannot find what they’re looking for. Don’t hide the search bar in a far corner of your site. Ideally, it should be right under the main navigation. The word “search” and a magnifying glass icon should be centered and prominent.

Modify Search Functions

Make sure the search functions account for misspellings, model numbers, brands, sizes and vague descriptions. Autocorrect is a useful tool to implement here.

Include High-Quality Photos

Good photography that shows every angle of your product is a must. A close-up function is also very customer friendly.

If you’re running an e-commerce business and need help boosting your online visibility, turn to Saba SEO. We are among the leading digital marketing agencies in San Diego, with over ten years of experience in web development and search engine optimization. Our experts can assess your existing website and develop a customized marketing plan that is sure to increase your search engine ranking, web traffic, and conversion rates. To get the best SEO services San Diego has to offer, call 858-277-1717 today.

SEMrush

Your competitors are beating you in the Google rankings game, but how can you beat them? SEMrush allows you to see the keywords your competitors are using with just a copy and paste of their URL. Instantly, you have all of their keywords as well as your own keyword information. Best of all, SEMrush will reveal the keywords your competitors aren’t using. Equipped with this knowledge, you can now plan to create your own high-quality content and watch your Google rankings climb.

Canva

Graphics and other visuals are a must for online content. This is an opportunity to visually demonstrate an idea. Most of all, visual diagrams can break up a text and make it more appealing to readers. Canva has easy-to-use templates that only require dragging and dropping a few elements that quickly produce a professional-looking graphic.

Medium

With nearly 200 million visitors a month, Medium is an invaluable tool to bring content to a wider audience. Whether readers find you serendipitously through topics or because they are following a favorite author who applauded your content, Medium is a great way to expand your audience.

Mailchimp

Email lists are the best way to connect with potential customers. Unlike social media or other ways of connecting with your readers, email gives you an opportunity to hold on to your customer information without needing to worry if the platform will still be there in five years. Mailchimp has a lot of useful tools that can help you personalize your offers to email subscribers.

Mashshare

You’ve written your content, and now you want your readers to easily share it. Mashshare is a handy tool that makes sharing content to social media easy.

If you need help creating content for some or all of your web pages, turn to Saba SEO. Our marketing experts can help you develop a content strategy for your business that is sure to boost your online presence. For more than ten years, we have helped organizations all over the world increase their search engine rankings and develop a strong brand image. We also offer social media management, SEO, PPC, web development, and SEO services. San Diego businesses should reach out to one of our knowledgeable representatives today at 858-277-1717.

Most Important Things to Do Before You Share Content

Posted on November 19, 2018 by admin@saba4321

Before you send content to your client or hit publish for your own site, make sure the content is ready for the spotlight. Timing is everything, so this is the last opportunity to make tweaks or substitute other more relevant content. You’ve taken the time to thoroughly research your content, but the Internet marketing experts at Saba SEO, a premier SEO company in San Diego, offer this additional advice: make sure you check the text for the following crucial things before sharing.

Ensure the Content Topic Is Interesting

There are millions of posts published every day. Publishing interesting topics is essential. Before sharing content, know exactly why now is the best time to publish this material. Is there a new product release, newsworthy topic, or even season of the year that your content complements? If the answer is yes, then it’s time to publish. Can you offer a unique or interesting take on a popular topic? Your point of view could be especially interesting to readers and help you establish your online authority. Make the text interesting to maximize this opportunity.

Make Sure the Content and Media Are Right for Your Demographics

You know your readers and their demographics. Are you publishing content that fits those demographics? Make sure to include video, infographics, or photos that would attract that particular readership.

Track with Google Analytics

Tracking your content with Google Analytics gives you up-to-date info on how well your post is doing now and in the future, which could help you plan for upcoming content and get a better feeling for what your reader wants to consume.

Don’t Forget SEO

Have you carefully researched keywords and long-tailed keywords? Have you included keywords in headers as well as within the body of the content? Have you labeled your photos or diagrams? If you’ve answered yes to all of these questions, you’re ready to publish.

Include Internal Linking

Does your new content include internal links from other relevant site content? Internal links may keep readers on your site longer and further establish you as an authority.

Proofread and Test Links

Lastly, make sure you carefully proofread and check each content link. The most effective way to proofread is to read the text out loud, which will also help you catch grammar flaws or typos.

It’s crucial to pay constant attention to the quality of every piece of content you put out there to make sure it’s accurate, well written, and relevant to your target audience. As one of the premier marketing companies in San Diego, Saba SEO can help you create fantastic content that engages your target audience and establishes your expertise in your field. With more than ten years of professional experience in Internet marketing, web development, and search engine optimization, our team can help you create high-quality content with effective SEO tactics based on honesty, quality, and integrity. We also specialize in web design and mobile app development. To talk to one of our SEM or SEO experts, give us a call at 858-277-1717 today.

How to Create Pillar Content to Boost Your Google Ranking

Posted on November 16, 2018 by admin@saba4321

Pillar content, which is essential for top ranking on Google, is the main theme or perhaps a broad topic, like a hub or the center of a flower. With pillar content, you have created a resource page for readers. The result is authority on the subject and improved Google ranking. Google likes it when links correspond like a cobweb and your content is all interrelated. Here is a beginner’s guide to creating pillar content for Google, brought to you by the experienced marketing experts at Saba SEO, the team to call on for advice about Internet marketing service strategies and how to maximize content for Google ranking.

Determine Your Main Topic

Determining your head term is key. The head term is the main topic that your core topic and cluster content will encompass—the general idea. Searching keywords on Google can help you identify a general topic. General topics will have just under 3,000 Google searches per month. A free browser like Keywords Everywhere can help you identify your broad main topic and the potential cluster topics.

Define Your Core Topic

The core topic is the center of the flower that relates to all of the cluster topics. Think of it as a hub that will have links to the cluster topics.

Come Up with Cluster Topics

The cluster topics are the detailed petals of the flower. All of these topics relate to and link to the core topic. Search for keywords you want to rank with and create this content. This is also the time to redefine your core topic if it isn’t broad enough.

Create the Pillar Page

The pillar page is a sort of table of contents for your main topic. You’ll have an introduction and hyperlinks to all of the cluster content. Most of all, this is an interesting and informative stand-alone page that demonstrates your authority on these keywords, and the content is rich.

Create a Downloadable Resource

A downloadable resource such as an eBook or a guide to your specialized topic is a way to attract new readers to your site and establish authority. Where are you getting this content from? This is the information you created in your pillar content. You’ve created the definitive resource, and now readers have something to download and share. Best of all, Google will reward you with a higher ranking.

When you’re planning your strategy for ranking high in Google searches, content is key. Start with high-quality pillar content, and everything will flow from there. Whether they need fully optimized SEO content or help with customized web design, San Diego businesses call on the experts at Saba SEO. With more than ten years of professional experience in web development and search engine optimization, our team can help you create unique content with high-ranking keywords that will boost your online visibility and conversion rates. To talk to one of our SEO experts, call us today at 858-277-1717.

All You Need to Know About Business Growth on Snapchat

Posted on November 14, 2018 by admin@saba4321

There has been a bit of social media ennui as businesses have been sticking to the same three channels (Facebook, Twitter, and Instagram) to market their products and services. Snapchat, the photo and video message app, is frequently forgotten by marketers, and they’re missing out on a great opportunity.

Although the Snapchat platform was originally created to share private photos and videos that disappeared after they were viewed, the app has metamorphosed into something much more market friendly. Snapchat has been enhanced to include geofilters, and users can now send messages and participate in video chats. The story feature has become the latest popular tool for marketers. The social media experts at Saba SEO, a premier marketing, web design, and SEO company in San Diego, offer these tips to help you grow your business using Snapchat.

Target Generation Z

Are millennials your target audience? Or is it maybe women under 35? To continue to grow your business, Snapchat must be part of your social media strategy because millennials are regular Snapchat users.

Use Promotions

As with text marketing, Snapchat lets you filter and send out special coupons to users.

Promote Your Snapchat

Make sure to promote your Snapchat channel on other social media platforms to increase your Snapchat audience.

Invite Influencers for Takeovers

Invite a social media influencer to take over your Snapchat, and watch your numbers increase. Work with the influencer to ensure your brand and message are included in their creative works and expressions of opinion.

Add Music from Spotify

You can add music to your Snapchat videos courtesy of Spotify. Choose wisely.

Add Games

Millennials love to play games, and Snapchat allows you to gamify your business and engage customers.

Experiment with Tools

Snapchat tools like Captiona, Pepper Filters, and Delmondo are tools you can use to include keywords, implement more of your unique branding, and publish to more social media platforms. Experiment with the cornucopia of new tools to maximize your story.

Post Often

The key to building a Snapchat audience is to post often. Take the time to learn how to use Snapchat and create content and promotions that will entertain and engage users.

When it comes to social media and Internet marketing, service is paramount. The professionals at Saba SEO have been providing businesses with outstanding service for more than ten years. Our specialties include social media management, SEO, SEM, web development, web design, and a host of other services. If you need help with your Internet marketing strategy, call one our knowledgeable consultants today at 858-277-1717.

5 Fantastic Techniques for Link Building

Posted on November 12, 2018 by admin@saba4321

While SEO can be instantly changed with a Google algorithm, link building is a practice that can help you establish yourself as an expert when other high-quality sites link to your site. Google now rewards sites that have rich content with high-quality links that are from established authorities in your business. No amount of SEO chasing can beat out a site with high-quality links. Thoughtful link building can boost your Google ranking even if your competitor has a higher-quality site or product. One of the biggest challenges is to build high-quality links because it requires planning and regular monitoring. The experienced Internet marketing experts at Saba SEO, one of the finest SEO companies San Diego has to offer, suggest these five amazing tactics to effectively build links.

1. Image Link Building

Your informative custom images could be taken and used on other sites, which is another good opportunity to build links and an incentive to create custom images. When another site publishes your image, write to them and request that they include your link. To find who is using your image, simply go to Google Image Search, click on the camera, and paste the image URL. Then you can see who is using your image and contact their site administrator.

2. Link Reclamation

Using a tool like BuzzSumo or Google Alerts, you can keep track of times when another site mentions your business. Contact the other site and simply request that they include a link with that mention. About half the sites you contact will likely be willing to add the link. The key to link reclamation success is to accomplish it within six months from the date of the original mention. Your speed will be rewarded with a better ranking on Google.

3. Link Intersecting

Research your competitors on Ahrefs and determine which sites are sharing their links. Contact those sites and request that they share your link. Since they are willing to share your competitors’ links, they should be agreeable to sharing your link as well.

4. Infographics

As with images, infographics are a good tool to share on your website and social media, and they’re also useful in building links. Research current trends and create an infographic by using Infographs. Next, offer up your infographic to other sites to use. This small effort gives you another way to obtain a high-quality link to your site and give other sites useful content to share.

5. Appealing Hooks

Creating income reports, a specialized calendar, a checklist, or other downloadable deliverables that appeal to a broader audience can also help you naturally obtain high-quality links. As users flock to your site for these items, Google should eventually begin to translate your site as an authority.

Link building is an extremely effective strategy for establishing your site’s credibility and quality. If you use these five tactics, you’ll find yourself amazed at how quickly you see results. If you’re looking for expertise in any aspect of your Internet marketing, reach out to the professionals at Saba SEO, one of the best marketing companies in San Diego. SEO services, along with Internet marketing, content development, web design, and web development, are what we do best. Our experts can show you ways to increase your site’s traffic that will amaze you. Schedule an appointment with one of our SEO experts today by calling us at 858-277-1717.

How to Brighten Up Content for Dull Niches

Posted on November 9, 2018 by admin@saba4321

No matter how fascinating you may find your particular business niche or industry, the typical online searcher may not feel the same way. If you work within a niche that’s generally labeled as “boring” by people who don’t live and breathe all things related to that industry on a regular basis, it can be a challenge to connect with customers and inspire people to view and share your content. Thankfully, there are some clever ways to remedy this problem and create content that’s more enticing. Follow these tips from the marketing experts at Saba SEO, a premier SEO company in San Diego, to spruce up your content.

Link Your Niche to Trending Topics or Events

Do some “newsjacking” and make a list of buzzworthy upcoming events, such as a big movie premiere everybody is talking about or trending topics. BuzzSumo Trending and Google Alerts are among the tools you can use to keep tabs on what’s generating the most interest online. It’ll probably take some creative brainstorming, but you may be able to form relevant connections to your niche by:

• Finding a unique angle to discuss
• Transitioning from a brief discussion of the trending topic to services or products you offer that may be somehow related
• Using vague or broad connections to relate the story or topic to your niche (this is usually doable with some creative writing)

Use Industry Events You Attend to Your Advantage

If you regularly attend industry events, go beyond simply being an attendee. Actively seek insights from other attendees and speakers. The content you get can then be used for blog or social media posts. If you conduct interviews, you could use them as video content and do some editing to make them relatable to your business.

Use the 6-3-5 Method to Find Crossover Opportunities

The idea behind 6-3-5 is to have six people (e.g., colleagues, coworkers, or employees) write down three ideas related to a specific topic in five minutes. When you’re finished, you should have quite a few topic ideas at your disposal, including some that could successfully cross over into the mainstream media.

Offer Original Views on Topics Already Covered

Browse the Web for content related to your industry that’s getting a lot of attention or generating positive feedback. Then, put your own spin on that content and contact the owners of the website where your inspiration was originally published to see if they’re interested in using it. Do the same thing with content presented by online influencers on social media or popular bloggers. If you come up with a unique take on a popular topic, they’ll likely be inclined to include your content.

One other tactic to consider is checking in with people outside your industry. This way you’ll be able to find out what outsiders might find interesting about your business or niche and what causes their eyes to glaze over. These outsiders could include journalists, popular bloggers, or contacts you’ve made through your regular business dealings who work in different but complementary industries.

If you’d like help with your internet marketing, reach out to Saba SEO, one of the best San Diego marketing companies around. For over ten years, we have helped organizations with SEO, PPC, web development, content marketing, and social media management services, and we’ve designed successful digital marketing strategies for businesses all over the world. If you need a comprehensive internet marketing strategy for your business, call us today at 858-277-1717.